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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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Social Media Strategies by the Sobat Icad Community to Support Richard Eliezer as a Justice Collaborator Celesta, Xiantira Ghassani; Parani, Rizaldi; Geraldine, Christa Olivia
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1073

Abstract

The Sobat Icad community uses social media to express their aspirations in supporting Richard Eliezer as a justice collaborator in the case of Brigadier J's murder. Through this study, the researchers identified the strategies used by Sobat Icad community in utilizing social media as a platform to provide support through campaigns. The research was conducted based on the Stimulus-Organism- Response theory by Carl Hovland and the Campaign Concept by Anne Gregory. The researchers employed a descriptive qualitative approach with a case study research method. The study results showed the existence of social media usage strategies formulated by Sobat Icad community in conducting their campaigns. This includes the selection of social media platforms that are Instagram and WhatsApp, the choice of content using photos, posters, and videos, as well as the establishment of rules for each member of the Sobat Icad community to always upload content based on facts without exaggeration. In future research, the researchers hope to explore the perspectives of both supportive and opposing communities to examine the social dynamics through the public's response regarding the organization of campaign support for Richard Eliezer as a justice collaborator.
The Impact of Transformational Leadership, Transactional Leadership, and Knowledge Management on Innovation Mediated by Human Capital in The Pharmaceutical Industry in Indonesia Sitorus, Mompo Uli; Hendratmoko, Hendratmoko
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1103

Abstract

The objective of this research is to find out how transformational leadership, transactional leadership, and knowledge management impact innovation mediated by human capital in the Pharmaceutical Industry in Indonesia. Quantitative analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM) utilizing SmartPLS 4 software. An online questionnaire was carried out to obtain the data and the responses from 203 respondents resulted in 186 usable from 30 pharmaceutical industries across Indonesia. The findings point out that the direct effects of transformational leadership (TL), transactional leadership (TC), knowledge management (KN), and human capital (HC) relate positively and significantly to innovation (IN). The findings also confirmed that human capital mediates partially (complementary) the effect of transformational leadership on innovation, transactional leadership on innovation, and knowledge management on innovation. Based on this study to optimize innovation performance, it was suggested that pharmaceutical companies in Indonesia need to maintain the performance of any indicators that are already running well, and also need to put more effort into knowledge exchange among employees as well as the level of using new methods to improve efficiency and effectiveness of existing processes.
Therapeutic Communication Regarding Patient Anxiety in Orthopedic Surgical Services: An Exploration Study Husain, Fadlyansyah Farid; Nuraryo, Imam
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1119

Abstract

This research investigates the impact of therapeutic communication, particularly the way nurses can help pre-major surgical patients in the ward feel less anxious by giving them pre-surgical information. It is hoped that this essay would have a major positive impact on patients, families, medical facilities, and educational institutions. Offering preoperative patients’ therapeutic conversation is one way to lower their anxiety levels. This is predicated of nursing care, which emphasizes the patient, the nurse, and the interaction process that develops a relationship between the two. The goal of therapeutic communication is to support the client's healing process. It has been argued that therapeutic communication is a client-centered procedure that nurses use with a purposeful, intentionally designed approach. It is necessary for nurses to communicate with patients in a variety of scenarios. The research investigates first the conversations between nurses and clients on the objectives, outcomes, and procedures of surgery at one hospital in Jakarta. Second, anxiety: worry experienced by patients with femur fractures prior to significant surgery. This research uses secondary data analysis collected from various relevant research. This was the most common level of anxiety experienced by men. Male informants were more nervous than female informants. In addition, before and after receiving pre-surgical information, there was a difference in the degree of anxiety. There was a reduction in anxiety from a moderate level to a mild one.
The Impact of Organizational Change on Organizational Commitment and The Mediation Effect of Job Security, Trust and Justice in Pharmaceutical Industry in Indonesia Chandra, Kristin Aina; Hendratmoko, Hendratmoko
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1122

Abstract

This research aims to determine the impact of organizational change on organizational commitment and the mediating effect of Job Security, Trust and Justice in pharmaceutical industry in Indonesia. Research was conducted among employees from four (4) different pharmaceutical companies in Jakarta, Indonesia. The sampling technique is based on probability sampling and data collection method used in this research was using questionnaire with total sampel obtained was 108. The research design used is descriptive quantitative research. The data analysis technique uses structural equation modeling-partial least square. The result showed that organizational change has insignificant direct positive impact on organizational commitment, Job Security does not mediate the impact of organizational change to organizational commitment, organizational change has indirect significant impact on organizational commitment through mediator variables Trust and Justice. Trust and Justice fully mediate the effect of organizational change to organizational commitment. Based on the result of the study, it was suggested that pharmaceutical companies to put more emphasis on trust & justice and achieve higher level of trust and justice during organizational change process to increase employee’s commitment.
Chef Lenny Widjaja’s Introducing Baking Learning Content with Instagram Social Media Hartman, Gabrille; Meisyaroh, Siti
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1118

Abstract

A chef's shift to social media often comes in response to changing consumer behavior trends. One individual who has been successful in utilizing social media to introduce cooking learning content is Chef Lenny Widjaja. Therefore, the aim of this research is to analyze what creative strategies are applied in introducing baking learning content via social media Instagram (@cheflennywidjajaofficial). This research is based on the concept of creative strategy, namely creative brief. The subject of this research is Chef Lenny Widjaja's baking learning content with the research design used a qualitative descriptive approach. Data collection techniques use semi-structured interviews and documentation. The research results obtained are all information related to the creative brief that was prepared to create baking learning content. The creative brief also explains all the elements included in the creative brief such as the purpose of creating baking learning content, the target audience for the baking learning content, the message and tone included in the caption of the content that has been uploaded, research results on the latest food trends, setting boundaries such as time constraints, measuring success or metrics. Based on this research, it can be concluded that Chef Lenny Widjaja's creative strategy in introducing baking learning content through the social media Instagram is in accordance with the concept of creative strategy, namely the use of all creative brief elements in all content creation so that the content presented remains interesting, the number of viewers is stable and many course participants. creation so that the content presented remains interesting, the number of viewers is stable and many course participants.
Sipping Sustainability: Exploring the Green Marketing Mix Driving the Purchase of Oat M*lk Oatside Aryani, Miranti Siti Nur Tri; Samaria, Sarah
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1137

Abstract

The issue of climate change due to global warming has occurred partly due to the significant increase in carbon emissions over the last few decades. This has created a market demand for products that have minimal adverse effects on the environment, also known as eco-friendly products. One of the popular eco-friendly products is oat milk. Despite the environmental issues highlighted and the product quality offered, the popularity of Oat M*lk Oatside remains low, and its higher price compared to cow's milk may influence purchasing decisions. This study aims to determine whether green product, green price, green place, and green promotion have an impact on the purchasing decisions of Oat M*lk Oatside. This study uses a quantitative approach, targeting the Instagram followers of @oatside, totaling 52,807, and a sample size of 100 people was obtained using purposive sampling, with criteria being Oat M*lk Oatside consumers residing in Jakarta. Data processing results show that Green Product and Green Promotion do not influence Purchasing Decisions, whereas Green Price and Green Place positively influence Purchasing Decisions. Green Price has a weak influence of 34.4%, and Green Place has a weak influence of 21.6% on Oat M*lk Oatside purchasing decisions.
Optimization of PT Zhisheng Pacific Trading’s Digital Marketing Communication Strategy through Instagram Platform Lesmono, Marselinus Michael Dendy
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1209

Abstract

This research aims to explore the optimization of digital marketing communication strategies at PT Zhisheng Pacific Trading (MIXUE INDONESIA) through the Instagram platform in facing the era of the 4.0 and 5.0 industrial revolutions. The background of this study is based on the need for SMEs to adapt to changing consumer behaviors that increasingly rely on social media as a means of information and transactions. The research method employed is a descriptive qualitative approach, involving interviews with managers and employees of Mixue to gain an in-depth understanding of their digital marketing practices. The results indicate that effective use of Instagram significantly enhances brand visibility, consumer engagement, and product sales. Creative and interactive content, along with features such as Instagram Stories and paid advertisements, have proven capable of attracting the target audience's attention. The conclusion emphasizes that an integrated marketing communication strategy focused on sustained interaction with consumers through social media is crucial for business success in the digital era. This research provides guidance for SMEs to leverage social media's potential to enhance their competitiveness.
Framing Analysis of Mirna’s Father in the Documentary Film “Ice Cold: Murder, Coffee, and Jessica Wongso” Persada, Muhammad Rizqi; Fajrini, Nurkhalila
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1210

Abstract

Documentary films serve as powerful media for conveying messages and stories to audiences. Netflix released a documentary titled "Ice Cold: Murder, Coffee, and Jessica Wongso", which gained widespread attention by highlighting the cyanide coffee murder case involving Jessica Wongso and Mirna Salihin—an incident that became national news. This study focuses on analyzing the framing of Edi Darmawan, the father of the late Mirna, portrayed as an arrogant and ambitious figure in the film. The research employs a qualitative approach, using the framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki. The findings reveal that Edi is framed as a person with strong ambitions and arrogance in his pursuit of justice for his daughter, resulting in negative public perceptions. This study provides insights into how visual media, especially documentary films, shape public perceptions regarding complex legal and social issues. Furthermore, the results highlight the role of visual narratives in influencing audience attitudes and encourage critical reflection on the way stories are framed within visual media.
The Impact of Digital Marketing and Product Quality on Purchase Decisions Mediated by Brand Awareness on Vaccine Products at PT "K" Farma Group Hotmaria, Hotmaria; Rakhman, Abdullah
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1212

Abstract

This research aims to determine the impact of digital marketing and product quality on purchasing decisions of vaccine products in the PT “K” Farma Group, with brand awareness serving as a mediating factor. Especially after we have gone through the era of the Covid-19 pandemic where now we are increasingly aware of the importance of vaccines for the people. Primary data was collected using questionnaire and total sample were 82. This study used a descriptive quantitative research design. The data analysis technique uses SEM-PLS (structural equation modeling-partial least squares). This research employs data analysis technique by structural equation modeling-partial least square. Results indicated that Product and brand awareness had a significant direct positive effect on purchasing decisions, while digital marketing had a direct positive but not significant effect on purchasing decisions. Mediating Effect of Brand Awareness on Digital Marketing, Product Quality and Relationship with Purchase Decision. The study results suggest that brand awareness and perceived product quality of vaccine products to enhance purchase decisions can be proven in company "K" Pharma. Digital marketing is important but without brand awareness, the results will not be significant.
Implementation of Digital Marketing Communication for Secondate Cosmetic Brand Himawan, Sienny; Sutikno, Devica
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1217

Abstract

Secondate is a local cosmetics brand from Jakarta, Indonesia, established in 2020. The owners of Secondate are a popular beauty influencer, Titan Tyra, and Gitta Amelia, a young entrepreneur and talented investor. Secondate is a beauty brand that not only sells products but also shares stories about women's insecurities and various issues, based on real-life experiences. Secondate places great importance on digital marketing communication at every step, especially on Instagram. Secondate has various digital platforms and offline stores to sell their products. Their campaigns have successfully increased consumer attention, brand awareness, and brand engagement. This research, using qualitative methods with an observational and documentation approach, aims to provide valuable insights for other companies looking to adopt similar strategies in their digital marketing. By understanding how Secondate integrates customer stories, other companies can learn how to enhance customer relationships and strengthen brand engagement through a more personal and authentic approach. The results of this study show that Secondate has successfully used effective digital marketing communication strategies through many platforms. Secondate aims to create a memorable brand through their products and campaigns, emphasizing the importance of marketing communication in the digital era.

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