cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
SALAM FADILLAH ALZAH
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+6287772225468
Journal Mail Official
jurnalilmukomunikasi@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
 8   9   10   11   12 
Proximity: A Case Study of The Quest of Students’ Decision to Choose a Private University in Jakarta Yosef Dema; Rita Eka Setianingsih; Yohanes L. Billy; Yanthy Herawaty Purnama
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1039

Abstract

The process of selecting a university is complicated, impacted by a plethora of factors that shape students' decisions. The role of proximity, defined as the geographic distance between a student's place of residence and the location of the university, is important among these drivers. The purpose of this study is to give a case study that looks into the complex function of proximity in students' institution selection decisions. The study investigates how proximity influences several components of the university choosing process using a broad sample of students. The research combines surveys and interviews to provide both quantitative and qualitative insights into the interaction of factors influencing university choice, with a focus on proximity. The findings show that proximity has a significant impact on students' decisions, influencing convenience, housing expenses, family and community links, local employment options, sense of belonging, and overall cost concerns. This study contributes to a better understanding of the complex and dynamic elements that influence university selection and provides significant insights for universities and policymakers looking to better meet the requirements and expectations of prospective students.
The Review of Symbolic Interactionism Theory an Adolescent Self-Actualization through Korean Popular Culture Lidya Widiarti; Anindya P. P.; Genoveva P. K.
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1040

Abstract

Korean Popular or often abbreviated as K-Pop, the fever is not only felt only in Indonesia, but has gone global. The craze for K-Pop music and Korean drama movies is an inseparable part of Korean fever in various countries. Korean popular culture fever also affects fashion in Indonesia, this can be seen from young people in Indonesia who often imitate Korean fashion. The desire of young people to follow this style of Korean popular culture fashion gives rise to an achievement of their self-actualization. Many teenagers imitate the Korean style, ranging from hairstyles, clothing models, accessories, to lifestyle and how to interact with peers. This is because they really like Korean popular culture such as Korean movies, Korean boy bands, to top Korean stars. One of the reasons is the beauty of the style or style of the film players and boy bands, the beauty of the appearance and physique of the stars, and the dramatic and unique storyline of Korean films. The theory of symbolic interactionism has three concepts, namely mind, self, and society, where these three concepts are strongly influenced by the interpretation of others who make contact or interact with us. The emergence of popular Korean culture is used as a symbol of interaction followed by young Jakartans. The clothes we wear, the way we walk and talk, the work we do, are perceived by others as symbols we build to tell others about who we really are. Who we are is called self-concept (Jones, 2001:145). The concept of interactionism is a guideline to analyze the self-actualization of Jakarta's youth. They fulfill their self-actualization needs, that is, fulfill their desire to be what they want to be.
Unlocking The Charms of The Turkish Language: Exploring @speakinturkish on Instagram Raesita Rakhmawati Rosadi; Muhamad Danu Winata; Rachmawati Windyaningrum
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1041

Abstract

In conjunction with the rapid evolution of technology, education and learning are also undergoing development into diverse forms and channels. Social media, especially Instagram, is utilized by individuals of all ages, both young and old, as an integral aspect of daily life. Beyond its entertainment function, social media serves as a tool for education. On Instagram, numerous accounts dedicated to teaching the Turkish language can be found, among which @speakinturkish stands out as one of the most followed and interactive. This study aims to thoroughly examine the account's active role in Turkish language education, examine its posts and reels, assess their impact on followers, and uncover their contributions to literacy education. To achieve this, a combination of document analysis and discourse analysis methodologies was employed. The investigation encompassed an evaluation of various aspects, including page layout, content composition, posting frequency, approaches to Turkish language instruction, and pedagogical methodologies employed. Additionally, the study delved into the account's interaction with its followers, considering metrics such as likes, comments, and response frequency. This discourse encompassed discussions on the influence exerted by the commented accounts on their followers. Given the escalating prominence of technological integration, the research anticipates valuable insights that will enrich the language education and literacy.
The Representation of Parenting Based on Sharenting (Semiotic Analysis of Roland Barthes on the TikTok Account @IDAWIDA) Diana Yemima; Merry Fridha Tri Palupi; Herlina Kusumaningrum
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1045

Abstract

The development of digital technology has made the practice of sharenting popular among the public, including public figures and ordinary people. This phenomenon occurs because the ease and sophistication of technology allow them to quickly and easily share information. Sharenting refers to the act of sharing information about children on social media. This research aims to analyze the representation of sharenting-based parenting on the TikTok account @Idawida, which is the caregiver of celebrity child Gala Sky. In this study, Stuart Hall's theory of representation is used to understand the social and symbolic meanings in sharenting representations, while Roland Barthes' semiotic analysis method is used to analyze @Idawida's content for the past 6 months. The results of the analysis show that sharenting representations include video content of Idawida's interactions with Gala Sky, as well as elements such as captions, viewers, likes, and top comments. Connotations involve symbolic and social meanings, such as intimacy, harmony, popularity, and positive perceptions of Gala Sky by followers. However, there are also negative myths, such as unawareness about sharenting and unconscious exploitation. Additionally, the ideology found is the exploitation of Gala Sky's popularity for financial gain. Therefore, the recommendations from this research are to increase TikTok users' awareness of the implications of sharenting and develop policies that protect the privacy and interests of children on social media.
Interpersonal Communication in Interpersonal Relationship between Single Mother and Children Ivana, Raissa
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1047

Abstract

The role of a single mother is very important in the lives of children, especially in building relationships with one another. One way to build this relationship in this context is to communicate effectively between single mother and children, especially by using two roles. To see the quality of a relationship. This can be seen from the quality of the communication itself. In this study, researchers used several conceptual and theoretical studies for research. The concepts used by researchers include the concept of interpersonal communication, the concept of interpersonal interaction, the interpersonal relationship value concept, the stages of interpersonal relations concept, the concept of interpersonal relations, and the theory used in this research is role theory according to Biddle and Thomas. This research was conducted using a qualitative descriptive approach. The data collection technique used the in-depth interview method, while the data collection used the observation and documentation method. Then the data would be analyzed using Miles and Huberman analysis. The conclusion of this research is from the five informants can be said that three informants have good interpersonal relations with communication that runs effectively even though there are those who need a process, but the progress is very visible. Two other informants, have poor interpersonal relations with ineffective communication and there is no balance reciprocity. The process of forming a relationship depends on interpersonal communication in every aspect, which is also influential in maintaining a relationship.
Communication Patterns between Generations via Family WhatsApp Groups (Case Study: Amarta Family) Halim, Dary
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1048

Abstract

This research is inspired by the rapid development of the digital era which has shifted the place of communication from the real world to social media platforms, in this case the WhatsApp application, so that it has different patterns in each generation. Therefore, in analyzing the generations of WhatsApp group members, researchers tried to divide and classify family members into generation Y and generation Z according to their birth line. The aim of this research is to determine family communication patterns for each generation on the WhatsApp application. This research uses a descriptive qualitative approach. The subjects of this research are members of the Amarta family who are members of the family WhatsApp group. The sampling technique was purposive sampling and direct interviews. The research results show that there is a unique communication pattern in the WhatsApp Family group, each generation has the same communication pattern, namely the star pattern where each generation communicates, and each group member is free to talk and provide feedback. without any restrictions. or persuasive actions from generation Y and generation Z.
Standards of Adolescent Civilized Communication on Social Media Siahaan, Chontina; Adrian, Donal
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1049

Abstract

The current millennial generation uses more trending sentences to follow but is uncivilized. This is due to the enormous influence of the development of communication technology, namely the internet, and applied through the use of social media. The purpose of this study is to find out and explain the standards of civilized communication among adolescents on social media. Using qualitative research methods, inductive and constructivist paradigms, as well as collecting data through the field and virtual observations and in-depth interviews to produce valid research results. The results showed that civilized communication standards practiced by high school students in Jakarta were (a) answering questions quite briefly even though they interacted with parents, not giving forms of appreciation with the words mama or papa, (b) avoiding meeting other people face to face and prefer to use smartphones to communicate online, and (c) self-existence by uploading any kind of information on social media accounts and disseminating it.
IMC Strategy and Strengthening of Restaurant Brand based on Sultanate Cultural Heritage in The Recovery Period Covid-19: Case Study Bale Raos Resto Yogyakarta Rahmawati, Shita; Gusfa, Henni; Makkuraga, Afdal
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1051

Abstract

The development of the hospitality business, especially special restaurants that serve the Sultan's favorite dishes, requires an appropriate marketing communication strategy. Tourism and hospitality business recovered the fastest during the recovery from the Covid-19 pandemic. This research aims to create the right integrated marketing communication (IMC) strategy to reach the targeted market. Using qualitative research methods, inductive and constructivist paradigms, as well as data collection through the field and virtual world observations, in-depth interviews, and literature studies and then triangulated to produce valid research results. Currently, IMC is experiencing rapid development, not only in terms of content but also in terms of media and selection of messengers. If IMC 1.0 focuses on product content, then in IMC 4.0 the customer must be the main focus, so the communication content material created must be based on the principle of benefits and added value received by customers. such as getting new experiences, enjoying a unique and authentic taste, self-existence and others. Bale Raos restaurant has been able to create the right IMC but of course it needs improvement for more optimal results. The most important suggestion, Bale Raos Resto must review and reorganize its IMC program and improve marketing media in terms of content, format and appearance so that it is more appealing to the customer's sensory senses. meet the principle of customer benefits.
Application of the New Public Relations Paradigm in the Cyberspace Retail Industry Setiawan, Deddy
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1065

Abstract

This research aims to analyze the application of the New Public Relations (NPR) paradigm in the retail industry, by taking a case study of a well-known retail company, Alfamart. The NPR paradigm emphasizes the importance of two-way interaction between organizations and stakeholders, as well as an emphasis on values, transparency, and community involvement. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews with various related parties in Alfamart, such as senior management, PR staff, and consumers. Data analysis was conducted by detailing communication practices that reflect the NPR paradigm. The results of this study reveal that Alfamart has implemented various aspects of the NPR paradigm in its communication strategy. They understand the importance of listening to input and feedback from consumers and strive to provide honest, transparent and relevant information to stakeholders. In addition, Alfamart is also active in involving themselves in social and community activities, reflecting their commitment to corporate social responsibility. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively.
University’s Official Instagram as a News Sources for The Media Utami, Nadia Wasta; Prastya, Narayana Mahendra
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1066

Abstract

Media relations play a crucial role in the public relations activities of universities, as they provide opportunities for increased media exposure. In today's journalism landscape, social media has become a prominent source of news for journalists. This includes official university accounts, which serve as valuable sources of information for journalists. Consequently, university public relations must understand the perspective of journalists when selecting and disseminating information through social media platforms. This article aims to explore how journalists utilize information from university social media accounts, specifically Instagram, as news sources. The concept of information subsidies is used to analyze the public relations activities involved in providing journalists with access to information and ensuring its quality. The research adopts a qualitative approach, utilizing interviews with journalists from the education sections of kompas.com and detik.com. The findings of this research highlight despite the prevalence of visual content, limited text, and informal language often used by university Instagram users, journalists still find value in quoting from Instagram. This suggests that the information available on social media platforms is sufficient to fulfill journalists' informational needs. Journalists also rely on university Instagram accounts as a source of news. The significance of higher education institutions acknowledging social media as a platform for distributing information to journalists. The prevalent topics covered in news articles include advice, contemporary matters, and education sector-related information. The majority of cited news items are derived from expert opinions or contributions from university lecturers. It is crucial to establish efficient strategies for social media management in order to accentuate various themes or content that showcase the expertise of university staff.

Page 10 of 13 | Total Record : 128

 8   9   10   11   12 

Filter by Year

2013 2025


Reset
Filter By Issues
All Issue Vol. 13 No. 2 (2025): November 2025 - April 2026 Vol. 13 No. 1 (2025): May - October 2025 Vol. 12 No. 2 (2024): November Vol. 12 No. 1 (2024): May Vol. 11 No. 2 (2023): November Vol. 11 No. 1 (2023): May Vol. 10 No. 2 (2022): November Vol. 10 No. 1 (2022): May Vol. 9 No. 2 (2021): November Vol. 9 No. 1 (2021): May Vol. 8 No. 2 (2020): November Vol. 8 No. 1 (2020): May Vol. 7 No. 2 (2019): November Vol. 7 No. 1 (2019): May Vol. 6 No. 2 (2018): November Vol. 6 No. 1 (2018): May Vol. 5 No. 2 (2015): November Vol. 1 No. 2 (2013): November Vol. 1 No. 1 (2013): May More Issue