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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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BUILD FAMILY COMMUNICATION DURING THE COVID-19 PANDEMIC Dewi Widowati; Ari Widodo; Yackie
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.898

Abstract

The COVID-19 pandemic, which has been running for more than two years, has changed people's lives and routines, affecting all fields, be it economics, politics, social, culture and education. Teaching and learning activities are also carried out at home. Children are more often at home than outside. Therefore, parents need to build communication within the family through intense interaction with their children. This study discusses how the efforts made by parents during the covid pandemic. The Interaction and Transactional Theory used in this study discusses how a relationship is built from just an interaction but also goes to the transactional side. The method used is descriptive qualitative to describe the atmosphere in the family when parents try to build communication with children intensely, namely by interacting through communication, both verbal and nonverbal. The data collection technique was by conducting interviews each via e-mail and whatsapp on several families (informants) who have children aged 4-15 years. The findings show that during the COVID-19 pandemic, parents communicated by directing their children to study between the morning and evening hours. According to them, it is quite difficult to direct children to study, because they prefer to watch television or video/games, and play with their favorite toys. Children need to be persuaded to stay willing to learn or do positive activities so they don't get bored. But in the end the children are also willing to learn and do positive activities after parents communicate well about the importance of learning.
STRENGTHENING COMMUNITY ENGAGEMENT THROUGH NEIGHBORHOOD ASSOCIATION HEADS’ COMMUNICATION Dema, Yosef; Prastio, Wiwin; Billy, Yohanes Langgar
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.993

Abstract

This study aims to promote community engagement through government communication from RT heads. Some RT leaders seek to enhance community engagement, while others fail to carry out their duties. To provide critical-descriptive analysis, data was collected using qualitative methods such as observation, interviews, and documentation procedures. As a result, the government's communication strategy of combining face-to-face contact, exemplary communication by RT heads, and dialogic communication that positions RT inhabitants as RT partners was successful in boosting residents' support for PMI and Bazis fundraising targets. It was determined that the RT heads' communication and leadership were significant factors in developing community support and engagement.
The Influence of Influencer Marketing on Instagram towards Secondate Brand Awareness in Jakarta Lie, Shearent; Sitinjak, Tony
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.917

Abstract

This study explores the impact of Influencer Marketing on Instagram on Secondate brand awareness in Jakarta. Drawing on Influencer Marketing and Brand Awareness theories, the research employs a quantitative approach with 145 active Instagram users who follow Titan Tyra, an influencer associated with the Secondate brand. Using simple regression analysis, the study finds that the model effectively predicts brand awareness. The t-test indicates a significance value below 0.05, supporting the hypothesis that influencer marketing significantly influences Secondate brand awareness. The conclusion highlights a positive correlation between Influencer Marketing and Brand Awareness, emphasizing the importance of this strategy for companies in Jakarta seeking to enhance their brand presence on Instagram.
The Implementation Effect of Employee Experience Journey, Corporate Culture Internalization, and Engagement Programs on Employee Turnover Intention in WOM Finance Company Rofi Adiputra Darmawan; Elfrida Napitupulu
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.924

Abstract

Employee Experience is defined as an organization and all of its personnel working together to build authentic and personalized work experiences so as to generate passion, innovation and productivity to strengthen individual, team and organizational performance. The population of this research is 144 employees of PT. WOM Finance Tbk, who has worked for more than 18 months, with the position of Staff and Section Head. Data analysis techniques used were validity and reliability tests, classical assumption tests, descriptive statistical tests, F tests, t tests, and coefficient of determination tests, and the data were obtained from survey results of all respondents. The results of the t test in the study stated that the Employee Experience Journey did not have a positive effect on Turnover Intention, Corporate Culture Internalization had a positive and significant effect on Turnover Intention, and the Engagement Program had a positive and significant effect on Turnover Intention.
Lobbying and Negotiation Communication Strategy at Film The Negotiation Annisa Septi Savitri; Ellyana Gustirani; Kaila Andrena Yogiswara; Dini Safitri
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.966

Abstract

Globalization's huge expansion of information technology has become a crucial component in the Indonesian people's desire for Hallyu. Hallyu is linked with the realm of entertainment, including music, theater, cinema, and a variety of programs beautifully packaged to promote Korean culture. The growth of South Korean films may also be witnessed in how overseas viewers can appreciate them. The Negotiation, for example, is able to reach the Indonesian market and is available on the local video-on-demand streaming program, Vidio. There are a variety of lobbying and negotiation strategies which can be linked to The Negotiation. Five scenes and dialogues with messages related to communication techniques and business negotiations were selected and analyzed using the semiotic theory of Ferdinand De Saussure's model. A qualitative approach is used in this research procedure. This qualitative research adheres to the symbolic interactionism paradigm, which views human activity as the construction of meaning.
Bullying is Never Ending: Construction of Reporting on Cases of Bullying in Schools: Framing Analysis on Local Mainstream Media Winda Hardyanti
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.992

Abstract

The case of bullying that occurred at SMPN 16 Malang and affected MS became a topic of discussion in various media, including online media. In reporting a case, media is a reality construct. A number of pros and cons become interesting perspectives raised in the media, including radarmalang.jawapos.com. This study aims to find out how the reporting construction is on news content related to the bullying case that occurred on MS student at SMP 16 Surabaya using the framing analysis method according to Zhongdan Pan & Konsicki. The research results mention that the news construction made by radarmalang.jawapos.com tends to take the side of the government and related institutions and the media tends to bully the school. This is proven by the five news analyzed, none of which highlights the clarification or defense from the school. Radar Malang tends to raise topics that blame the school and the authorities (government, education, culture and arts department, KPAI) framed as if washing their hands of this case. The images selected to accompany the journalism news also tend to put the school in a corner. Radar Malang also tends to overly protect the perpetrators of bullying acts with more subtle diction choices.
The Role of Parents in Forming The Self- Concept of Children with Special Needs when Interacting in The Community Maria Kezia Vania; Siti Meisyaroh
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1035

Abstract

In essence, humans are social beings where they need each other to interact and communicate. This is also needed by children with special needs even though they have significant differences in terms of physical, psychological, cognitive and social which makes it take a longer time and process to understand something and achieve life goals. This research was conducted to determine the role of parents in forming self-concept, providing motivation, and increasing the confidence of children with special needs when interacting in the community. This research was carried out based on social interaction theory as the research basis. When humans interact there is interpersonal communication, namely communication between two or more people directly where the sender and receiver of messages can exchange messages directly. The research subjects were three mothers of children with special needs with mental retardation, namely children who have significantly below average intelligence and behavioral inability to adapt during development. This research method is descriptive qualitative with data collection techniques directed interviews and documentation. Parents admit that educating them requires more patience, process, and time than children in general. The results of the research through interviews show that the role of parents is carried out in a concrete way by encouraging children to want to learn, be independent and interact with others and tell what is good and bad. So it was concluded that the role of parents is very important in forming self-concept, giving motivation and confidence to children with special needs when interacting in the community.
Angklung as a Tool for Diplomacy and Cross-Cultural Communication Buky Wibawa Karya Guna; Diah Fatma Sjoraida
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1036

Abstract

Angklung is a traditional musical instrument inherited from Indonesia. This study uses a literature study method that is relevant to the research objectives. The results of the research show that angklung is a world heritage. Apart from that, angklung is a traditional art tool that was originally part of a ritual ceremony and then continues to develop and adapt to changing times to become a functional art for entertainment. Angklung is a form of non-material culture that has the potential to be a source of local history that has values that can be passed on to future generations. Angklung was created from the diversity of ethnic groups, customs, and cultures. The existence of angklung has been recognized by UNESCO as Indonesia's official world cultural heritage, this UNESCO recognition extends the list of Indonesian cultural heritage that is recognized by the world. Angklung is one of the country's abilities to invite other countries to cooperate. Angklung can increasingly become a cross-cultural communication because it develops in other countries. Angklung has a long history and has existed since ancient times until now. Angklung is not used as pure art, but as art that functions in religious activities.
Communication as a Tool: Enhancing Financial Inclusion in Capital Market through Hybrid Learning Parameshadila Zafirah Sandra Gunawan; Dewi Widowati; Dessy Puspitasari
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1037

Abstract

The number of Indonesian capital market retail investors have been increasing in recent years. This trend shows a growing of investment opportunities, one of which is supported by the development of digital technology and enables individuals to access information to capital market with ease. However, based on the existing data shows a low level of financial literacy within the capital market, only 5%. Despite the increasement of the retail investors, there are still cases of investment fraud, with 5,523 reported complaints of investment fraud in Central Java. In response to this concern, PT Bursa Efek Indonesia provides free and open access for everyone through a comprehensive Sekolah Pasar Modal, organized by each Representative Office (Kantor Perwakilan) available in every province in Indonesia. Kantor Perwakilan BEI Jawa Tengah 1 conduced Sekolah Pasar Modal monthly and is carried out in a hybrid learning approach. This study is aimed to comprehensively and analyze the learning initiatives concerning capital market taught by Staff Trainer, analyzed using the Social Learning Theory, through the elements of Attention, Retention, Reproduction, and Motivation. This research is adopting a qualitative research, data collection is achieved by conducting interviews with the Staff Trainer and the Sekolah Pasar Modal’s offline and online participants, and observation during the learning process. The findings of this research were that the Staff Trainer provide numerous conceptual terms that resonates to the local culture resulted in a more relatable experience for the participants. Furthermore, it is found that the Staff Trainer frequently provides extrinsic motivation strategies during the learning process.
Gamson–Modigliani Framing Analysis on Cin(T)a and 3 Hati 2 Dunia 1 Cinta Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 11 No. 2 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i2.1038

Abstract

The journey of the national film industry has a long history. Gradually, the film industry has become a mere commercial industry dominated by horror and comedy films. This has resulted in the formation of stereotypes that all national films have the same content and do not vary. The films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" present as new variations in national cinema, which carry the unusual theme of religious pluralism. Gamson and Modigliani's framing analysis sees mass media discourse as consisting of a number of packages to form the construction of an event. There are two aspects to framing. First, choose reality. Second, how the media presents that reality. Gamson and Modigliani's framing analysis consists of two elements: framing devices and reasoning devices. The research method used in this study is descriptive qualitative method. Descriptive qualitative methods produce up-to-date data that can be used in the development of science. The results of this study found that the films "cin(T)a" and "3 Hati 2 Dunia 1 Cinta" portray religious pluralism as a beautiful thing, and people should be able to live in harmony and comfort despite differences in society, but it does not deny that although the two films try to show the relationship between religions from a positive side, the relationship between religions is still something that cannot be accepted by some people. Based on the results of the study, the author concludes that religious pluralism is a beautiful thing in the lives of Indonesian people. However, many things must be considered if religious pluralism is associated in the context of romance, especially to the marriage ladder.

Page 9 of 13 | Total Record : 128

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