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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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Representation of Javanese Women Symbolic Violence in Serial Movie Gadis Kretek Andari, Trias Widha; Utami, Athika Dwi Wiji
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1226

Abstract

The practice of symbolic violence is common in the social dynamics of society. Symbolic violence, according Pierre Bourdieu, has different meaning from actual violence. Symbolic violence is caused by the subordination of an individual to an individual or other group that dominates. The analysis of symbolic violence is not in spite of the concept of habitus, arena, and the capital that was presented by Bourdieu. The study is discussed about symbolic violence to women who were represented by Serial Movie Gadis Kretek. This research uses a qualitative approach with a method of discourses analysis. Serial Movie Gadis Kretek main character, Dasiyah, is a representation of symbolic violence carried out in the social order of society. The result of this research is symbolic violence, in Serial Movie Gadis Kretek, starting from the smallest organization unit in the social structure, main family. Symbolic violence is prone in traditional patriarchal culture, believed by peoples, by means of the dominant role of men toward women.
3P Strategy in Verrel Bramasta's Political Marketing in the 2024 Legislative Election: Instagram Social Media Content Analysis Muhammad Alif Ariga; Asri Nur Mahdia Devi; Bintan Auliya Qurrota A’yun; Syarifah Nur Aini
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1229

Abstract

This research is based on the phenomenon that occurred in the 2024 general election, where political marketing has become a common instrument used by candidates or political parties. This is done to approach the public to gain support that allows them to win political office. This research aims to analyze the 3P (Push, Pull, Pass) strategy used by Verrel Bramasta in his political campaign in the 2024 legislative elections, focusing on the Instagram social media platform. In the context of political marketing, social media has become an important tool to gain public support and build a candidate's image. This research adopts a qualitative approach with the data collection technique of documentation from Verrel Bramasta's Instagram posts during a certain campaign period. The content analysis method is used to decipher the meaning of his political campaign content by paying attention to the use of the 3P strategy and its impact on public perception and voter participation. The results of this study show that the use of social media can strengthen the image and gain support from voters, which increases the chances of winning.
Digital Activism Communications and Gender Equality Efforts: The #WeRaceAsOne Movement in Media Social by F1 Fans Mumtaz, Faisa Amanta Binar; Pradita, Bramaningtyas Putri Dian; A'yun, Bintan Auliya Qurrota; Akalili, Awanis
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1230

Abstract

The Formula 1 or F1 community is characterized by cases of gender discrimination and sexual harassment, such as the assumption that women do not deserve to like F1 and the Christian Horner harassment case that was not followed up. The purpose of this study is to analyze the form of digital activism used by F1 fans in addressing issues within the F1 community. The research method used is with a qualitative approach and focuses on content analysis. Content analysis of social media posts shows two main purposes for using the hashtag: (1) supporting victims of sexual harassment and (2) rejecting double standards against women in the F1 community. This research concludes that the #WeRaceAsOne hashtag initiated by F1, can be used by fans as a digital activism movement to solve the problems experienced by women in F1.With digital activism movements such as the use of the #WeRaceAsOne hashtag, it is expected to raise awareness, audience solidarity, support victims, ask F1 to be more assertive, and defend female fans who experience discrimination.
Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes L.
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1248

Abstract

This study investigates the effectiveness of communication strategies in enhancing community fund collection in RW 006, Kelurahan Cipinang Cempedak, East Jakarta, through the lens of Social Capital Theory and Communication Theory. By addressing socio-economic disparities and digital literacy issues, the research aims to provide actionable insights for local authorities. A mixed-method approach, combining qualitative interviews with Neighborhood Association leaders and residents, as well as observations of community meetings, was employed. The analysis reveals that a hybrid communication strategy, integrating traditional meetings and digital platforms like WhatsApp, significantly enhances community engagement and fund collection. However, digital literacy and socio-economic disparities present significant barriers. Transparent reporting and regular updates are essential for building trust and encouraging participation. The findings underscore the importance of inclusive communication strategies that address both digital literacy and socio-economic challenges, thereby fostering community participation and optimizing fund collection efforts in urban neighborhoods.
The Exploration of The Cultural Shock Experience of Indonesian Students in Egypt Awad, Siraj Ribhi; Nuraryo, Imam; Idrus, Mustafa Habibie
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1259

Abstract

The decision to study abroad is driven by the desire to get a better education, expand their network, and experience different lives and cultures. All of these are expected to contribute positively to their personal and professional development in the future. Most Indonesian students study in Egypt because they are studying Religious Studies, especially Islam. However, there are actually many Indonesian students who study in Egypt not only studying religious studies. There are several key theories that are often used to understand the cross-cultural adaptation process for students abroad, including; U-Curve Theory, Stress and Adaptation Theory, and Intercultural Communication Theory. The research method used in writing this paper is secondary data analysis. Numerical data such as census data, crime statistics, sales data, or quantitative survey results. Data in the form of interviews, transcripts, documentation, or notes that have been collected previously and can be reused in new analyses. The journey of Indonesian students to study in Egypt certainly faces various challenges. The challenge was faced by him during the registration process to the selection which is known to be quite strict. The cultural differences faced by Indonesian students in Egypt are the use of everyday language for communication. Egypt as a country that uses Arabic as its national language for communication certainly requires Indonesian students to be able to communicate using Arabic. This is a cultural difference in the use of everyday language.
The Influence of Toko Kopi Tuku's Marketing Communication on the Purchase Intentions of Generations Y and Z Nathaniel, Timothy; Samaria, Sarah
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1349

Abstract

Coffee is now inseparable from the lives of Indonesian people, making national coffee production increase to 756.1 thousand tons by 2023. More and more coffee shops with new concepts make competition tighter, so marketing communication is needed to win the competition. One of the well-known coffee shops in Indonesia is Toko Kopi Tuku. Effective marketing is the key to attracting consumer attention and increasing purchase interest. However, there are challenges in understanding the differences in consumer characteristics between generations Y and Z. Generation Y values a balance of product quality and value, and tends to be loyal to brands that offer added value and consistent quality. Generation Z seeks unique, personalized, authentic experiences, and is more critical and independent in making purchasing decisions. These differences demand the right marketing communication strategy to attract both segments. This study aims to find out the effect of Toko Kopi Tuku's marketing communication on generation Y and Z's purchase intention. The study used a quantitative approach with a population of 169,789 Instagram followers @tokokopituku and a sample of 100 people. Purposive sampling is used with the criteria that respondents are Generation Y or Z, know, and have bought Tuku Coffee Shop. The results showed that Marketing Communication had a positive effect in a moderate level on the Purchase Intention variable (Y), which was 56.8%. The remaining 43.2% is influenced by other variables outside this study.
Audience Meaning of Teenage Life Delinquency Through Euphoria Series as Mass Media Effect Harrison, Alfonso; Jessica, Theodora; Francessa, Cecilia
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1387

Abstract

This research aims to find out the meaning that emerges in the audience about the reality of adolescent life as a result of mass media, in this case, the soap opera Euphoria, which is watched with intense viewing behavior. This study uses a constructivist paradigm and a qualitative approach. This research chooses Generation Z teenagers, aged 18 to 22 years, as subjects. Data collection was carried out by interviewing informants, whose results were compared with semiotic analysis of the Euphoria series as the object of research. data was obtained that informants, as heavy viewers who watch films intensively, find teenage life scary, as depicted in Euphoria. Informants with their own life experiences tend to want to imitate the characters in Euphoria. This illustrates the concept of resonance working in forming the effects of mass media, namely, cognitive and affective. In addition, through the Euphoria series, the media displays the diversity of behavior in the culture of today's teenage life, and informants also show inclusive acceptance of cultural behavior that tends to be considered difficult to accept by the conventional culture of Indonesian society. The conclusion is that the mainstreaming and resonance concepts are discovered in informants, therefore, these two concepts might trigger the mass communication effects that are cognitive, affective, and behavioral in the audience of the show.
Digital Marketing Strategies among Traditional Healers in Solo and Wonosobo: Engaging Young Audiences Billy, Yohanes Langgar; Wahjuwibowo, Indiwan Seto; Wongkar, Kanon Mommsen
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1393

Abstract

Traditional healers in Solo and Wonosobo face increasing challenges in engaging young people, despite the widespread use of digital platforms by this demographic. This study explores the adoption of digital marketing strategies by traditional healers to enhance their outreach to youth. Employing a qualitative approach, semi-structured interviews were conducted with healers in both regions to examine their current practices and perceptions regarding digital engagement. The findings reveal that while a few healers, such as Ibu Ani, have effectively utilized platforms like TikTok and Instagram, most still rely heavily on word-of-mouth promotion. Limited use of digital media stems from a lack of technological skills and insufficient content tailored to youth preferences. The study is guided by Uses and Gratifications Theory to understand how young people seek and interact with online health content. The results suggest that to improve engagement, traditional healers should adopt more interactive and youth-oriented digital strategies, including collaboration with influencers and the use of culturally resonant content. These findings offer practical insights for revitalizing traditional medicine in the digital age.
The Influence of Brand Image and Message in Makeup Tutorial Videos on Cosmetic Purchase Decisions Johassan, Deavvy M.R.Y
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1453

Abstract

One of the sources of cosmetic product information that is easily accessible to consumers is the Youtube video-sharing website. Through Youtube, consumers can find information about cosmetic products through makeup tutorial videos made by beauty teachers. This research discusses the scope of communication in the field of marketing. Using social learning theory, researchers discuss brand image, communication messages, and purchase decisions. The brand image consists of three dimensions, namely favorability of brand association, strength of brand association, and uniqueness of brand association. Communication messages consist of two dimensions, namely verbal messages and non-verbal messages. Meanwhile, the purchase decision consists of five dimensions, namely need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. The object in this study is a female population of DKI Jakarta aged 20 – 34 years. Based on the data processing carried out, the research results obtained the influence of brand image on cosmetic purchase decisions by 43.7% and the influence of messages in makeup tutorial videos on Youtube on cosmetic purchase decisions by 29.8%. Meanwhile, the brand image and the message in the makeup tutorial video on Youtube together can influence the decision to buy cosmetics by 50%. This study led to the conclusion that the brand image and message in makeup tutorial videos on Youtube can partially influence the decision to buy cosmetics significantly. In addition to the brand image and the message in the video tutorial makeup, simultaneously on Youtube can significantly influence the decision to buy cosmetics.
The Influence of Work Discipline and Leadership Style on Employee Performance Through Work Effectiveness Benedick, Franklin; Hendratmoko, Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1271

Abstract

This research aims to analyze the influence of work discipline and leadership style on employee performance through work effectiveness. Research was conducted on employees of PT. Elektrindo Sarana Abadi. The sampling technique used saturated sampling with a total of 60 respondents. The research uses Structural Equation Modeling (SEM) using smartPLS 4.0. The research results show that work discipline has a positive and significant influence on work effectiveness. Leadership style has no effect on work effectiveness. Work discipline has a significant positive effect on employee performance. Leadership style has no effect on employee performance. Work effectiveness has a positive and significant influence on employee performance. Work discipline influences employee performance through work effectiveness. Leadership style does not affect employee performance through work effectiveness.

Page 12 of 13 | Total Record : 128

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