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SALAM FADILLAH ALZAH
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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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Corporate Identity, Reputation, And Satisfaction as Determinants of Student Study Persistence (Case in One Private University) Nuraryo, Imam
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1532

Abstract

This study aims to analyze the impact of corporate identity on student retention and satisfaction at the one of private university in North Jakarta, with corporate reputation serving as a mediating variable. The research framework is based on the Information Integration Theory and Behavior Change Theory as applied frameworks. Swails’ model is useful for explaining the process of student resilience and illustrating the balance between students' internal resources and the institutional support provided by the university This study employs an explanatory survey approach, aiming to understand the reasons for a condition or the factors influencing an event. The population of this study was all new undergraduate students entering the undergraduate program in a private university in North Jakarta. The findings reveal that corporate identity has a direct but modest influence on student retention. it is recommended that private universities continue to improve the quality of their human resources, both in terms of services (including teaching) and facilities However, corporate identity significantly affects corporate reputation. Additionally, corporate identity influences student satisfaction. Corporate reputation strongly affects student satisfaction and also contributes to student retention. Lastly, student satisfaction moderately impacts student retention.
The Influence of Personal Branding on Business Communications in the Digital Era Eliyanti, Reni; Aliza, Novia Fetri
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1477

Abstract

The rapid advancement of digital technology has reshaped communication practices in the business sector, making personal branding an essential strategy for effective business communication on social media. This study examines the influence of personal branding on business communication in the digital era, focusing on students who actively use TikTok and Instagram. Using a quantitative approach, data were collected through an online questionnaire from students of the Islamic Communication and Broadcasting Study Program at Muhammadiyah University of Yogyakarta (academic years 2023–2024). Data were analyzed using simple linear regression with SPSS. The results indicate that personal branding has a significant effect on business communication (p = 0.020; R² = 0.179), explaining 17.9% of communication effectiveness, while the remainder is influenced by other factors. The findings highlight that uniqueness, relevance, and consistency in personal branding enhance credibility, audience trust, and business competitiveness in digital environments. Despite being limited to students and two social media platforms, this study emphasizes personal branding as a strategic communication tool for building effective and sustainable digital business relationships.
The Meaning of the Term “Gus” in the Case of Gus Miftah: A Peircean Semiotic Analysis Pitoyo, Pitoyo; Ramadhani, Rizky Wulan
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1489

Abstract

Miftah Maulana Habiburrahman, widely known as Gus Miftah, is a preacher and the leader of the Ora Aji Islamic Boarding School in Sleman, Yogyakarta. A viral video in which he mocked an iced tea seller using the word “goblok” sparked public backlash and raised questions regarding his use of the honorific title “Gus.” This study aims to analyze the meaning of the word Gus attached to Miftah using Charles Sanders Peirce’s semiotic framework. Employing a qualitative method through literature review and historical texts, the study explores the genealogical claims linking Miftah to Kiai Ageng Muhammad Hasan Besari. Using Peirce’s triadic model—Representamen, Object, and Interpretant—the findings indicate that Miftah functions as the object, Gus as the representamen, and the interpretant refers to a lineage of prominent kiai figures affiliated with Nahdlatul Ulama (NU), used as personal branding. However, based on available records and family statements, Miftah has no blood relation to Kiai Ageng Besari and does not descend from any NU kiai lineage, casting public doubt on his claim to the Gus title. The study urges the public to critically assess religious figures' claims to noble lineage and suggests further research into the genealogy of Kiai Ageng Besari, given gaps in available records since the 1960s.
Intermedia Agenda-Setting on Pansela: A Corpus Linguistics Analysis of Government and Public Agendas (2016 – 2024) Nuri Shabrina
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1531

Abstract

The South Coast Route (Pansela) is one of the government’s strategic infrastructure projects promoted through various digital channels, including press releases and social media. Despite ongoing campaigns, the route remains underutilized. This study aims to explore the relationship between government media (press releases) and public responses on Instagram regarding Pansela route, as well as to identify the agenda gaps using the Intermedia Agenda-Setting Theory. The method employed is corpus linguistics, which categorizes words into five key topics, followed by a Spearman correlation test to measure the relationship between the government agenda and the public agenda. The findings reveal no significant correlation between the two agendas. The government agenda emphasizes infrastructure progress, policy, and tourism development, while the public agenda highlights comparisons between Pansela, Pantura, and toll roads, as well as concerns over inadequate road conditions. These findings indicate that the government's persuasive messages were not fully accepted by the public who tend to respond based on their experiences. Theoretically, this study extends the Intermedia Agenda-Setting framework to institutional and public interactions, while practically, it offers insights to the government for improving participatory digital communication strategy to bridge agenda gaps in digital campaigns.
Dynamics of Computer-Mediated Communication in Digital Health Services: A Qualitative Study on the Alodokter and Halodoc Applications Permana, Galih Primanda; Wurjanti, Wulandari; Irwansyah, Irwansyah
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1534

Abstract

This study examined the dynamics of computer-mediated communication in digital health services through a comparative analysis of the Alodokter and Halodoc applications in Indonesia. Conceptually, the study is anchored in Computer-Mediated Communication (CMC) and User-Centered Design (UCD) to interpret how interaction patterns and interface choices shape doctor–patient sense-making on mHealth platforms. A qualitative design was employed, using non-participant observation, in-depth interviews, and document analysis. Data were analyzed through open, axial, and selective coding, followed by thematic interpretation. We conducted in-depth interviews with two doctors and two patients, providing an on-the-ground view of how clinicians and users communicate and coordinate care across the two platforms. The findings cluster into three themes: (1) doctors’ flexibility and constraints, including diagnostic limits in the absence of physical examination and work/ incentive trade-offs; (2) patients’ communication experiences, emphasizing accessibility, trust, and privacy; and (3) the role of mobile-AI in facilitating adaptive interactions. Overall, Alodokter and Halodoc enhanced efficiency, reduced time and cost, and expanded access, while face-to-face interaction remained important for complex cases. We conclude that these applications function not only as digital service providers but also as communication ecosystems that shape emerging relationships between healthcare providers and users.
The Effect of Perceived Organizational Support on Employee Engagement and Turnover Intention: The Mediating Role of Organizational Commitment Franselina, Clarisa Nindya; Kurniawan, Ignatius Soni; Lysander, Mohammad Ahyar Syafwan
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1559

Abstract

Previous studies have reported inconsistent findings regarding the role of organizational commitment in explaining the relationship between perceived organizational support, employee engagement, and turnover intention, particularly in public service organizations. This study examines the influence of perceived organizational support on employee engagement and turnover intention at the Yogyakarta Central Post Office, while testing organizational commitment as a mediating variable. A quantitative survey was conducted with 50 respondents, and the data were analyzed using Partial Least Squares (PLS). The results show that perceived organizational support has a significant positive effect on employee engagement and organizational commitment, and a significant negative effect on turnover intention. However, the bootstrapping results for the indirect paths indicate that organizational commitment does not significantly mediate the relationship between perceived organizational support and either employee engagement or turnover intention, so the mediation hypothesis is not supported. These findings indicate that perceived organizational support plays a direct role in enhancing employee engagement and reducing turnover intention, while suggesting that other factors such as job satisfaction, intrinsic motivation, and leadership style may also influence employees’ decisions to remain with or leave the organization.
Host Quality and Interactivity: Consumer Engagement’s Mediation in Shopee Live Purchase Intention among Jabodetabek Consumers Winarto, Ronaldo; Widjaja, Bernard T
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1609

Abstract

As consumer purchasing behaviour rapidly shifts toward online channels, live commerce has emerged as a critical marketing strategy, necessitating the investigation of its core purchase drivers. This explanatory study analyzed how host quality and platform interactivity influence consumer purchase intention, utilizing consumer engagement as a mediating psychological mechanism. The research focused on urban Millennial (1981–1996) and Gen Z (1997–2012) users residing in Jabodetabek who utilize the dominant Shopee Live platform. Data were gathered via an online quantitative survey from 166 qualified consumers and analyzed using the Partial Least Squares Structural Equation Modeling (PLS–SEM) method. Findings confirmed that both host quality and interactivity positively and significantly predicted engagement. Notably, interactivity demonstrated a significant direct influence on purchase intent, whereas host quality did not show a direct effect. Consequently, engagement served as a full mediator for the host quality–purchase intention link, and a partial mediator for the interactivity–purchase intention relationship. This validates the Stimulus–Organism–Response (S–O–R) framework, confirming that host attributes and platform features (S) enhance engagement (O), which is the essential bridge driving purchasing behaviour (R). Practically, these results guide e-commerce platforms and merchants to prioritize host training and interactive feature development to maximize engagement-driven conversion.
Artificial Intelligence Applications and Learning Interest: A Case of Communication Science Students Anjani, Ahmat; Dewi, Wafie Rahma; Putri, Zaskia Rochmani; Ikhwatuddin, Yasqi
Jurnal Komunikasi dan Bisnis Vol. 13 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i2.1748

Abstract

The increasing use of Artificial Intelligence (AI) in higher education has brought notable changes to the way learning activities are designed and experienced, particularly through more interactive and individualized learning approaches. From a theoretical standpoint, AI-supported learning environments are assumed to foster greater student engagement and stimulate interest in the learning process. This study aims to investigate the influence of AI application usage on the learning interest of Communication Science students at a private university in Bandung. A quantitative research approach with an explanatory survey design was applied in this study. Data were obtained from 97 students through a structured online questionnaire and analyzed using simple linear regression techniques. The results show that AI application usage has a positive and statistically significant effect on students’ learning interest. Students who engage more frequently with AI-based tools tend to demonstrate higher levels of attention, enthusiasm, and inclination toward learning activities supported by AI. From a theoretical perspective, these findings contribute to the body of knowledge on technology-enhanced learning by reinforcing the role of AI in shaping students’ learning interests. From a practical perspective, the findings indicate that the thoughtful integration of AI-based tools into instructional practices can enhance student engagement and motivation to learn.

Page 13 of 13 | Total Record : 128

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