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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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IMAGE COMMUNICATION BEFORE DEMOCRACY PARTY Cevi Taufik
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.769

Abstract

Politics ahead of the contestation cannot be separated from efforts to build an image. The key is to take advantage of the available time to optimize your appearance. Through visual polish and captivating narratives, the media is used as a means of channeling the desire for power. No matter the bad past track record, the quality and competence are still below average, all these shortcomings can be covered by packaging the symbol in such a way. Emphasis on the function of media influence, more emphasis on messages that explain that the figure who is being imaged as the successor of the national leadership has been conveyed. It's just that it is impossible to act openly by asking for support from the community, considering the rules forbid it. Instead, use the media as a manipulation tool to conjure up politicians to be popular in the eyes of their constituents. With regard to this theme, the research aims to reveal the messages used in political socialization. The approach used is a qualitative method with semiotic analysis techniques regarding the signs used by politicians in building self-image in the community. Keywords: politics, message, socialization
POLITICAL COMMUNICATION BASED ON IDENTITY POLITICS AND SOCIAL NETWORKING MEDIA IN THE PERIODE 2012-2017 DKI JAKARTA GOVERNOR ELECTION Didin Sabarudin
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.770

Abstract

The pattern of centralized government that turned into decentralized has brought a shift in the locus of power from the center to the regions, including changes in political authority at the local level. The spirit of democratization that occurred after the New Order regime had a follow-up impact in the form of decentralization with the enactment of Law No.22/2001 on Regional Autonomy which was later revised into Law No.32/2004 and Law 12/2008. The implementation of regional autonomy is an entry point for the rise of identity politics at the local political level. This condition occurs in the megapolitan city of Jakarta, whereas the capital of the country inhabited by residents from various identities. Identity-based mobilization was actualized by the pair of gubernatorial candidates who competed in the 2012 DKI Jakarta gubernatorial election, especially in the second round between the incumbent governor Fauzi Bowo who paired with Nachrowi Ramli (Foke – Nara) who came from the Betawi ethnicity against the pair Joko Widodo – Basuki Tjahaja. Purnama (Jokowi – Ahok) as a blend of Javanese ethnic identity comes from Solo and Chinese ethnicity from East Belitung, Sumatra. Key words: Identity Politic, Political Communication, Social Network Media, Governor Election.
CULTURAL HEGEMONY OF VOICE OF AMERICA (VOA) IN PROGRAM VOA GONDANGDIA (THANKSGIVING EPISODE) ON INDONESIAN DANGDUT RADIO Revi Swandarini; Deavvy M.R.Y Johassan
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.771

Abstract

Radio is one form of mass media that is quite easily accessible by anyone. The broadcast programs owned by Radio Dangdut Indonesia are quite diverse. Radio Dangdut Indonesia believes that all its programs are prime time. However, there is one program that according to the author is quite unique, namely VOA GONDANGDIA which incidentally is an acronym for "Goyang Dangdut in Abroad". The practice of hegemony takes place very smoothly, as if the hegemonic group can enter and mingle with the hegemonic group and acculturation occurs as well as the common vision, mission, and needs in these two groups. Through text elements, the practice of cultural hegemony through text dimensions is carried out by VOA (Voice of America) in the Thanksgiving episode of VOA GONDANGDIA program. The hegemony stems from the choice of theme and the many uses of English terms and the atmosphere that is formed so that it can play the audience's theater of mind and form its own opinion about Thanksgiving. Based on the production process of cultural hegemony, it can be seen from the conceptor of the Thanksgiving episode VOA GONDANDIA program regarding his perspective which has already been hegemoned by American culture. In the dimension of social context, America's great power and great access to it through VOA (Voice of America), makes a practice of cultural hegemony contained in the Thanksgiving episode of VOA GONDANGDIA program. Keywords: Radio, Cultural Hegemony, Thanksgiving, Voice of America, Dangdut, Indonesia
THE ROLE OF INSTAGRAM AS A MARKETING COMMUNICATION MEDIA FOR FASHION THIRFTING SALES Yulia Sariwaty; Diny Fitriawati; Maya Retnasary
Jurnal Komunikasi dan Bisnis Vol. 9 No. 2 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i2.772

Abstract

Modernity has changed the social system of society, including marketing communication activities. Advances in communication and information technology support changes in the marketing communication system. Social media facilitates interactive social interaction. Internet technology-based social media also changes the pattern of information dissemination from what was previously one to many audiences to many audiences to many audiences. Thrifting is a term used for sellers of used branded fashion but are still suitable for use. The existence of social media, especially Instagram, is used by Thrift Shops in offering and selling their thrift fashions. Instagram media was deliberately chosen by several Thrift Shops because of the advantages of several features it has in supporting marketing communication activities compared to other social media. Keywords: Instagram, Media, Communication, Marketing
THE ROLE OF INVESTOR RELATIONS IN THE INDONESIAN STOCK EXCHANGE: AN IMPORTANT COMMUNICATION BRIDGE Zasa Pinkan Kinanti; Said Kelana Asnawi
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.784

Abstract

Good corporate governance and information transparency are needed to maintain investor confidence and reduce information asymmetry. Investor Relations plays an important role in a company to maintain two-way communication and investor confidence, by bridging the gap in communication between companies and investors. This study aims to analyze the theory and practice of Investor Relations in Indonesia from the perspective of Investor Relations practitioners. This study uses a qualitative method using an open-ended questionnaire to Investor Relations Officers who work in public companies that are listed in the Indonesia Stock Exchange. The results of the study found that Investor Relations have practiced in line with the theory and results of previous research on Investor Relations in terms of stakeholders, organizational structure, objectives, functions, expertise, standard practices, and obstacles of Investor Relations in Indonesia. The study found that Investor Relations in Indonesia has not fully carried out the function of internal communication which can be attributed to the lack of support from management who have not seen Investor Relations as a strategic part of the company.
POLITICAL COMMUNICATION STRATEGY OF THE PDI PERJUANGAN PARTY Nadia Zuhra Karla Lubis; Rosita Anggraini Tagor
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.822

Abstract

Political communication strategy determines the victory of political parties in getting the highest position. The results of the 2019 election, showed that the PDI-P was the winning political party with a total of 27,053,961 votes or around (19.33%) of the vote. The study aims to explore the political communication strategy carried out by the PDI-P party to win the sympathy of voters so that it wins political contestation. . The literature review in this study focuses on political communication and political communication strategies. This study uses descriptive qualitative research methods with depth interview techniques to informants. The results of this study show the political communication strategies of the PDI party, including: 1) by utilizing the power of the mass media to compete in the 2019 elections such as electronic media 2) the consistent design of political messages that are often conveyed such as to always work for the interests and welfare of the people, our work is Indonesian work and 3) the strategy of forming and maintaining a brand image as a political party that favors the small people with the association of the parties “wong cilik”.
TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION Ine Anggraini; Jan Jan Eka Sulistiana; Monique Dzulfairda
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.823

Abstract

Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method used in this research is content analysis . The instrument used is a coding sheet format with six product placement indicators , namely visual dimension, auditory dimension, plot connection dimension (PCD), implicit product placement, integrated explicit product placement, non-integrated explicit product placement . The results showed that in the iNews afternoon news program, there were three types of product placement integration that were chosen by advertisers and creative teams into their advertisements, namely visual dimensioning, Implicit product placement and Non-Integrated explicit product placement techniques. While in the soap opera Bond of Love, there are four types of placement product integration that are most chosen by advertisers and creative teams into their advertisements , namely visual dimensioning techniques, Auditory dimensions, Plot connection dimensions (PCD) and Non-Integrated explicit products. placements.
COMPETENCY MAPPING OF GRADUATE LEARNING OUTCOMES IN STRENGTHENING THE INDEPENDENT CAMPUS CURRICULUM Ida Royandiyah; Gunawan Wiradharma; Rachmawati Windyaningrum; Isma Dwi Fiani; Nila Kusuma Windrati
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.837

Abstract

This study aimed to determine the mapping of graduate learning achievement competencies in strengthening the independent campus curriculum. This research uses mixed-method approach with descriptive research to overview the mapping of the learning achievement competencies of graduates needed by students, graduates, and users of the Bachelor Communication Studies Program at the Universitas Terbuka. The methods of data collection in this study using documentation review techniques, interviews and surveys. Based on the results of the data and research analysis, it can be concluded: 1) The suitability of the field of work according to the alumni has the suitability of the field of communication; and 2) Based on the results of the research, the competency aspect of the attitude aspect is 100% obtained by the alumni, while the industry needs for the attitude aspect is 98.7%. The general skill competency obtained by alumni is 97.8%, while 100% of industry needs are indispensable in work. The knowledge aspect competence obtained by the alumni is 97.2%, while the industrial needs in the knowledge aspect are needed at 94.2%. The competency aspect of special skills obtained by alumni is 89.8%, while industry needs, according to alumni, are 100% for all elements contained in particular skills.
PUBLIC RELATIONS COMMUNICATION STRATEGY PT. ANTAM IN LOBBY AND NEGOTIATION Lena Wijaya; Dini Safitri
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.840

Abstract

In everyday communication without us realizing it, there are circumstances that require us to campaign and negotiate with others. The most important thing that a Public Relations must prepare when he wants to lobby and negotiate is that he must first read who the target lobby is and know the techniques in lobbying and negotiating are the objectives of this research by looking at the communication strategies used by the Public Relations of PT. ANTAM in lobbying and negotiating. This research approach uses descriptive qualitative. The data collected is based on in-depth interviews or in-depth interviews involving relevant informants. Based on interviews with informants in this study, it can be seen that the lobbying and negotiation techniques used by Public Relations at PT. ANTAM in the face of distrust from the public from negative news so that the program that is being carried out can be carried out again as before, namely mitigation. As for the communication strategy used, the media used to disseminate information and programs that are being run by PT Antam are, by using mainstream mass media such as print media and television media and then through public service announcements, to convey information, persuade and educate the public with the aim of to build the company's brand image so that the problems faced by Antam can be resolved without creating new problems.
CRISIS COMMUNICATIONS MANAGEMENT IN APARTMENT RESIDENCE: HOW THE PUBLIC RELATIONS OFFICERS HANDLE CONFLICT BETWEEN MANAGEMENT AND TENANT Irmulansati Jauhari Tomohardjo
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.859

Abstract

The five main strategies are rejection, avoiding responsibility, reducing attacks, corrective actions, and self-recognition. The research method used is a qualitative case study. Researchers conducted in-depth interviews with four informants, namely to the public relations officer of Jakarta Apartments, legal experts, apartment residents, and communication experts. Researchers will retrieve data from the four speakers related to the problem between Jakarta management and one of tenant. From the results of research based on the results of interviews that researchers have described, researchers see that the strategy undertaken by the manager of the Jakarta apartment is more dominant on how to reduce attacks from the public when the crisis peaks. The manager applies this strategy through social media with digital listening which answers every customer complaint and corrects any incorrect things related to Jakarta. The management also implemented a self-recognition strategy by apologizing due to the crisis that had occurred. Based on the statement of the communication expert, this is very rare. Usually for a company, the word sorry is rarely said when experiencing a crisis. The shortcomings of the strategy adopted are the way the crisis is overcome itself that should apply consumer relations and approach consumers. This is not done by the manager of Jakarta Apartments case of SP3 letters that have not been revoked from Mr X as residents, according to the manager it is not the authority of the manager but the police. Make corrections to each complaint from customers and also in terms of service. The rest, the management focuses on strategies to reduce attacks from residents and also the public who already have a negative perception of the manager of the Jakarta Apartments.

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