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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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MEDIA STRATEGY IN UPHOLDING THE TRUTH IN POST TRUTH ERA Taufik, Cevi Mochamad; Suryana, Nana
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.900

Abstract

Initially the mass media acted as the sole interpreter of truth, but now it is divided into many versions of truth. The treatise of truth presented is distorted by the truths of media construction on the internet network. Truth is no longer valuable and becomes relative. This condition made people confused, believing the truth from the media soon disappeared because it was annulled by other media. However, the public cannot be separated from their dependence on information and always seek and apply themselves to the media. Based on this description, the research is directed to uncover the phenomenon of truth in the post-truth era by using qualitative methods that emphasize mainstream media strategies in spreading, shaping, and confirming public beliefs. The results of the study show that the strategy of upholding the truth is part of daily activities by penetrating online networks carried out by all subsidiaries by spreading the truth based on the ethical principles contained in the Journalistic Code of Ethics and the Basic Press Law, as well as value principles that refer to facts, objectivity. , as well as verification, as a guide to the value of information by educating the public about the types of verified information, conducting campaigns regarding media credibility, to efforts to support the movement to fight hoax.
OMNIBUS LAW CIPTA KERJA IN POLITICAL DISCOURSE AND PUBLIC OPINION Sabarudin, Didin
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.901

Abstract

The government decided that the omnibus law technique was a new legal breakthrough as an option to accomodate various overlapping multi-sector regulations. Law 11 of 2020 is projected to accelerate economic growth and increase the nation’s competitiveness by opening up the widest possible space for facilitating the business and investment climate to face the competition in the digital ecosystem of the world economy and global governance. This regulation raises debate in the public sphere, because this is suspected that the political process that occured during the legislative stages was formally flawed without the involvement of public participation. The dilemma between the policy agenda and the public agenda then continous through the communication media. This study aims to reveal the phenomenon of public opinion about the omni bus law of job creation and public participation in determining public affairs with multi-sectoral dimensions. Public opinion in the public sphere shows of the process of political communication that occurs as well as interaction between the policy agenda and the public agenda. The theoritical paradigm of phenomenology and research is critical in constructing an analytical descriptive approach with qualitative methods used to determine the relationship between the policy agenda, media agenda, and public agenda with various influencing factors.
COMMUNICATION INTER-RELIGIOUS IN THE TOLERANCE LIFE OF JAMIKA SOCIETY - BANDUNG CITY Sariwaty, Yulia; Fitriawati, Dini; Retnasary, Maya; Samiaji
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.902

Abstract

The research was conducted to find out how inter-religious harmony was built by the Jamika, Bandung society to create a good life of tolerance in the midst of social life. The research method used is a qualitative method, through a descriptive analysis approach. Data collection techniques were obtained through interviews and observations. The results of research show that communication is the key to the success of inter-religious harmony in building a life of tolerance in the midst of the diversity of Jamika residents of Bandung. Community leaders, youth leaders and different religious leaders have created a forum for friendship in strengthening tolerance that has been strong for generations. A good tolerance life in the Jamika community has received positive appreciation from the Bandung city government and the West Java provincial government, this is proven by the making of Jamika village, especially RW 04 society or better known as gang Luna gang Luna as a tolerance village to become a pilot village for residents in other areas.
THE INFLUENCE OF ORGANIZATIONAL COMMUNICATION CLIMATE ON EMPLOYEE PERFORMANCE IN BANDUNG REGIONAL REVENUE MANAGEMENT AGENCY Lusiawati, Ira
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.903

Abstract

This study examines the problem of not optimal employee performance at the Regional Income Management Agency in the city of Bandung. Problems in the Organizational Communication Climate that have not been optimally carried out on Employee Performance at the Regional Revenue Management Agency in the city of Bandung. Quantitative approach is used in this study to determine the relationship between variables through hypothesis testing in a population. The research method used is the Explanatory Survey Method with data collection techniques using a five-scale questionnaire. The number of respondents was 167 people, taken by simple random sampling from members of the population of 286 people at the Bandung Regional Revenue Management Agency. Data processing techniques use Structural Equation Modeling (SEM). Based on the results of the research on exogenous variables, namely the Organizational Communication Climate variable on Employee Performance as an endogenous variable, it is significant. In detail, the results of this study indicate that: The influence of the Organizational Communication Climate variable (X) which consists of: Trust Factor, Participation Factor in Decision Making, Honesty Factor, Openness Factor in Downward Communication, and Listening Factor in Upward Communication has an effect of 0.26 and significant by 2.00 on Employee Performance (Y). Research findings on the variables of Organizational Communication Climate, namely Ethos Factors and Relationship Factors, as a whole the research on the influence of Organizational Communication Climate on employee performance has had a positive influence on the Regional Revenue Management Board of the city of Bandung.
USING WHATSAPP MESSENGER AS AN INTERPERSONAL COMMUNICATION MEDIA BETWEEN PARENTS AND TEACHERS IN INFORMING CHILDREN'S LEARNING ACTIVITIES AT SCHOOL Meisyaroh, Siti
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.904

Abstract

This research concerns the use of the "Whatsapp Messenger" application as a communication medium for parents and teachers in an Islamic kindergarten in North Jakarta. The concepts used for this study are Communication Technology, Communication Media, the role of parents in children's learning, and the role of teachers in children's learning. The research method used is a qualitative method. The assessment method used in this research is a case study. In conducting this research, researchers collected various data from various sources using interviews and documentation techniques. The resource persons interviewed by the researchers were teachers and parents of students.  
CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTIVITIES OF PT. ANGKASA PURA II HALIM PERDANA KUSUMA IN MAINTAINING THE COMPANY'S IMAGE Maarif; Setiawati, Ni Made Wahyuni; Prihapsari, Yuvani
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.905

Abstract

PT Angkasa Pura II (Persero) Halim Perdana Kusuma Airport branch as one of the SOEs within the Ministry of Transportation which is active in the field of business and service services. Various efforts made by PT Angkasa Pura II (Persero) Halim Perdana Kusuma Airport branch in improving the company's positive image in the eyes of the public. The concepts used in this study include the Concept of Marketing Communication, the Concept of Public Relations, the Concept of Corporate Social Responsibilty, and the Concept of Corporate Image. The object of this study is PT. Angkasa Pura II (Persero) branch of Halim Perdana Kusuma Airport. The results of the study found that pt. Angkasa Pura II (Persero) branch of Halim Perdana Kusuma Airport in the field of education includes providing educational scholarships, library cars, lab construction. Computers, stationery provisions, as well as marching band tools. Meanwhile, free treatment, cleft lip surgery, cataract surgery and mass circumcision, are programs in the health sector. Furthermore, in the field of partnership in the form of business capital assistance and assistance for fostered partners as well as training / education. However, in image management, it can not only be done through CSR activities. Obtained from the results of interviews, the media also plays an important role in its influence on the formation of the company's image in the minds of the public. CSR programs that have been carried out are also not always able to fulfill the wishes of CSR recipients. Every CSR activity also always starts by looking at the feasibility of the proposal submitted to the company.
THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
THE EFFECT OF VISUAL COMMUNICATION ON “CANTIK FEST” IN TOKOPEDIA TOWARDS BUYING INTEREST OF FEMALE CONSUMER IN JAKARTA Marilyn; Sitinjak, Tony
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.909

Abstract

Humans are facilitated by technological advances where consumers can do online shopping anywhere and anytime through the E-Commerce platform. Tokopedia has one of the biggest campaigns, namely “Cantik Fest” and creates a visual communication, one of that is through banners in Tokopedia application which is related to how prospective buyers will be interested in shopping online. The purpose of this research is to find out and get an idea about the effect of visual communication "Cantik Fest" which is expressed in the form of a banner on the homepage of the Tokopedia application towards buying interest of female consumers in Jakarta. This study uses a quantitative method with a sampling technique that is purposive sampling. The data collection technique was through distributing questionnaires to female residents in the Jakarta area who had the Tokopedia online shopping application as many as 99 respondents. The results obtained from the data analysis test in this study indicate that the visual communication affects the variable Y (buying interest), declared that there is an influence of visual communication "Cantik Fest" on Tokopedia towards buying interest of female consumers in Jakarta. This is indicated by the results of the study of visual communication variables affecting the buying interest variable by 88.9%. The conclusion of this study by testing 99 respondents to female residents in Jakarta who have the Tokopedia application, it is stated that there is an effect of "Cantik Fest" visual communication conducted by PT. Tokopedia towards buying interest of female consumers in Jakarta.
INTERNALIZATION OF VEGETARIANISM LIFESTLYE VALUES INTO VEGETARIAN ACTORS Suryo, Fiona Dewi; Agustiningsih, Glorya
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.910

Abstract

Vegetarian lifestyle begins to grow and becomes a new trend in the society because of their awareness of healthy life that is affected from their food consumed in daily life. Being a vegetarian is an individual choice of life, which she/he has a different way of life and usually lives in families and communities whom unfamiliar with its vegetarian concepts. Therefore, the vegetarians are often considered as “strangers” by people live surround their environment because they have different food habits. This study aims to discuss about internalization process of individuals in adopting life values which affected their decision of becoming vegetarians. The study uses social construction theory as a ground theory, which focusing on the process of internalization among its three other processes. This research uses qualitative method which explores data from in-depth interview. The result is the informants have strong motives, emotions, beliefs, habits, and willingness inside their mind to be vegetarians, whilst the role of the significant others and reference groups do not affect the decision of becoming vegetarians.
USE OF DIGITAL MEDIA DURING THE COVID-19 PANDEMIC: SURVEY EXPLANATORY THE INFLUENCE OF ZOOM MEETING MEDIA TO SATISFACTION STUDENT Larasati, Nabila; Atmaja, Suhendra; Anggraini, Ine
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.919

Abstract

The industrial era 4.0 had a major influence on the communication process during the COVID-19 pandemic, especially in the field of education, in the learning process carried out online or online using the Zoom meeting media application . The purpose of this research is to find out how strong the effect of zoom meeting media is on student satisfaction. Researchers provide research limitations for digital media using only zoom meeting media. The theory used in this research is media zoom meetings with the dimensions of duration, frequency, media orientation, media access and media control. This research is a quantitative research. Data collection was taken by nonprobability sampling method using purposive sampling technique. The sample used in this study were 83 respondents. The method of analysis in this study is statistical analysis and the SPSS program used for processing. The results of the study show that there is a positive and significant influence between the influence of zoom meeting media on student satisfaction with a moderate level of influence.

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