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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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WARDAH’S CUSTOMER SATISFACTION REGARDING PRODUCT PACKAGING INNOVATION, QUALITY AND PRICE: JAKARTA AREA Putri, Theresia Wongso; Napitupulu, Elfrida Viesta
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.926

Abstract

Many new brands of body and beauty care products have sprung up, we can find almost all varieties from local products and other products that came from other countries. With the fast development of these brands, Wardah needs to be able to take part in "stepping up their game" such as innovating the product packaging, improving product qualities, and adjusting product prices to maintain and increase their customer’s satisfaction. Therefore, the purpose of this study was to determine the effect of product packaging innovation, product quality, and product price on Wardah's customer satisfaction.The sample in this study are consumers of Wardah in the Jakarta area. The data collection method in this study was using questionnaire to collect data, as well as using Google form as tools. Measuring tools used in this study are validity, reliability, arithmetic mean, percentage analysis, scale range, classical assumption test, and multiple regression analysis. The tool used to process and analysed the data is SPSS 20. The results of the study show that product packaging innovation, product quality, and product prices all influence customer satisfaction. In addition, a product’s packaging innovation influences satisfaction with no significant effect, product quality influences customer satisfaction, and price influences customer satisfaction.
THE INFLUENCE OF SOCIAL INTERACTION, KNOWLEDGE SHARING, AND PERCEPTIONS OF WORKLOAD ON TEACHER'S READINESS FOR CHANGE AT SMA XYZ-NORTH JAKARTA Wibowo, Arief; Rakhman, Abdulah
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.927

Abstract

This study aimed to examine the influence of the variables of social interaction, knowledge sharing, and perceived workload on readiness for change among teachers at SMA XYZ in North Jakarta. The research method used is a quantitative research method. The number of respondents in this study were 38 teachers. The sample used is all teachers who are currently working at SMA XYZ in North Jakarta. The sampling technique is based on nonprobability sampling using the questionnaire method, namely by providing a list of questions directly to the respondents. The analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS) with the WarpPLS 7.0 program. The conclusion of this study is that Social Interaction has a negative and significant effect on Readiness for change, Knowledge Sharing has a positive and significant effect on Readiness for change, and Workload Perception has a positive and significant effect on Readiness for Change for teachers at SMA XYZ in North Jakarta.
MOTIVES AND SATISFACTION OF INDONESIAN WOMEN IN WATCHING THAI SERIES “KINNPORSCHE THE SERIES” Azzahra, Annisa Nursabrina; Esfandari, Diah Agung
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.967

Abstract

The internet does not only impact communicating media, but broadcast media is also affected by the emergence of internet-based broadcasting platforms. Through this platform, audiences can watch foreign shows with various genres, including the boys' love genre, such as KinnPorsche The Series, which comes from Thailand. This study aims to determine the motives and satisfaction of Indonesian female audiences in watching the boys' love series "KinnPorsche The Series." Researchers use the Uses and Gratification theory with four indicators: entertainment, social integration and interaction, personal identity, and information. This type of research is quantitative research with online survey research methods. The data analysis technique used is quantitative descriptive analysis. The results of this study show that the highest motives and satisfaction are on the entertainment indicators, and the lowest is on the integration and social interaction indicators. Female viewers get satisfaction in indicators of integrity and social interaction, personal identity, and information, and do not get satisfaction in entertainment indicators. Although the entertainment indicator has the highest motive value and satisfaction, it is not satisfied. Thus, subsequent researchers should analyze what factors make the entertainment indicator occupy the highest value.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
CULTURAL COMMUNICATION IN BUGIS SOCIETY IN PROCESS OF MARRIAGE CUSTOMS IN PANGKEP REGENCY Hadawiah; Zelfia
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.972

Abstract

Cultural communication in the Bugis community in the customary process of marriage in Pangkep Regency is a marriage first carried out in the procession as a tradition, customs and characteristics of the region, as well as the identity of the community in describing themselves. The purpose of this study is to find out how cultural communication in the tradition of the community in Bugis in the district in Pangkep. The theory used in this research is Herber Blumer symbolic interaction, this theory emphasizes more on human interaction on the meaning and symbols and meanings that exist in an object. The research method used is the phenomelogical research method. The results of the study that cultural communication in the customary process of marriage in the Bugis Pangkep community in South Sulawesi passed three stages, namely the stage before the marriage, the marriage stage and the stages after the wedding which that humans perform actions based on the meanings that exist in something. The first stage is after marriage. In this process the meaning can be obtained for the social interactions carried out by others, obtained at the second stage of the marriage stage, and the third stage of the stage after marriage. The meaning of perfected is obtained after social intraction is ongoing. The meaning of social intraction as a society that has values in every activity in the customs of marriage as cultural communication for the next generation.
ETHICS OF SOCIAL MEDIA COMMUNICATION ON TIKTOK ACCOUNTS LOADED WITH SARCASM: GEN Z OPINION Pandjaitan, Rosmawaty Hilderiah; Theresia
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.984

Abstract

Gen Z is the largest generation in Indonesia (born 1997-2012) (2020 census results). A generation that enjoys seeking the truth and has access to social media for a long time. They have the most access to TikTok on social media. The issue is that there are many videos on the social media platform TikTok that are sarcastic and contain crude language. What is Gen Z's opinion regarding the communication ethics on social media TikTok that full of sarcasm? In a constructivist paradigm, this kind of qualitative research employs an intrinsic type of case study research methodology. This in-depth interview was conducted with five members of Gen Z from five private university in Jakarta in a semi-structured manner. The outcome: One, according to Gen Z, speaking harshly on social media platform TikTok that is not intended to offend someone is ethical and does not go against the politeness of communication, even though it is full of sarcasm and has a negative impact on society. Depending on the communicator's intention and purpose when communicating; Two, from the perspective of Terminus technikus, knowledge and actions, as well as the capacity to speak roughly, are the results of the learning process; Three, speaking harshly is acceptable as long as it is not intended to be derogatory and is in accordance with manner and custom, which are aspects of human nature; Fourth, dialogic, situational, political, and legal perspectives are employed to elaborate ethical standards on sarcastic accounts. Gen Z does not use religious or ultitarian perspectives; Fifth, speaking harshly can also be used as a way to express courage, optimism, and self- actualization. It can also be used as a way to gain fame and get likes, comments, and followers.
COMMUNITY BASED TOURISM (CBT) PROGRAM: TOURISM VILLAGE DEVELOPMENT BASED ON LOCAL CULTURE, DIGITAL TECHNOLOGY, CREATIVE ECONOMY IN SIDATAPA VILLAGE, BULELENG REGENCY Setiawati, Rahmi; Syam, Nia Kurniati
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.985

Abstract

Sidatapa Village is one of the villages in Banjar District, Buleleng Regency which has unique historical and cultural values. The problems that exist in Sidatapa Village to date include: connectivity of tourism locations as tourist areas, homestay management, community capacity as the subject of area management n. This study uses a qualitative method with data collection through interviews, observation and literature study used in the form of literature review; and in the form of policy documents related to Community Based Tourism and Tourism Villages. The results of the research developed are, by empowering the community by forming tourism-aware cadres and providing strengthening of economic capacity in managing local village potential, managing traditional houses used as homestays using an economic solidarity approach, and promoting sustainable tourism. This program uses a solidarity approach, in which all members of the community are involved and share resources.
PUBLIC RELATIONS STRATEGY IN ISSUE MANAGEMENT CUSTOMER SERVICE AT iBOX INDONESIA OUTLETS Saraswati, Nyoman Aubinia; Juliadi, Rismi
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.986

Abstract

Issue emerged at iBox Indonesia in 2020 after a video from content creator @julio.ioio on TikTok became viral. The issue regarding bad service that Julio experienced since he was putting on flip-flops while visiting the retailer. This incident feared to affect the reputation of PT Erajaya Swasembada, Tbk. as the holding company of iBox. This research aims to identify the public relations strategy of PT Erajaya Swasembada, Tbk in issue management of bad consumer service by iBox Indonesia employees. This research uses the qualitative descriptive with case study method. Data were obtained from the structured interviews with two participants and two informants. The results showed that PT Erajaya Swasembada, Tbk implemented management issue strategy started with media monitoring, Forum Group Discussion (FGD), pooling of opinion. The company analyzes the right public relations strategy and responds to issues through adaptive change strategy. The issue of handling the programs is divided into service and marketing communication program, however the evaluation could not be done systematically because Corporate Communication did not involve and did not involve much external parties either. PT Erajaya Swasembada, Tbk demonstrated a management issue program focused on the service quality provided for consumers. The company is able to maintain public trust and shows that they are serious in dealing with the issues for convenience and customers satisfaction to keep high reputation.
A STUDY OF STUDENT PERSEPECTIVES ON ACHIEVEMENT MOVITATION IN LEARNING ENGLISH AT KWIK KIAN GIE SCHOOL OF BUSINESS IN NORTH JAKARTA Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.838

Abstract

The most important aspect in achieving linguistic goals is motivation. The purpose of the research is to learn about the students' motivation for accomplishing their English class goals. Purposive sampling was used throughout the study, which lasted from 2019 to 2021. Thirty students were interviewed carefully and semi-structured for data. The following three questions were posed to all participants: “How confident are the students in achieving good learning outcomes?”, “What motivates them to achieve these outcomes?”, and “What tactics are used to achieve expected results?” The data was analyzed using the traditional content analysis method. Positive and negative attitudes, intrinsic and extrinsic impulses, and principled eclecticism tactics all lead to good or bad learning results, according to the study. Lecturers should foster students' positive attitudes toward learning, increase their integrative and instrumental drives, and encourage students to use a variety of learning methodologies in order to obtain great academic results.
UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.

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