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Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Published by Politeknik Pembangunan Pertanian Gowa
ISSN : 20890036     EISSN : 27221938     DOI : https://doi.org/10.52625/j-agr-sosekpenyuluhan
Core Subject : Agriculture, Social,
Agriculture, Biological Sciences & Forestry Environmental Science Social Sciences
Jurnal Agrisistem: Seri Sosek dan Penyuluhan merupakan jurnal yang memuat publikasi hasil-hasil penelitian di bidang pertanian dan peternakan yang meliputi topik: Sosial Ekonomi Penyuluhan Kelembagaan
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 170 Documents
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Analysis of Factors Influencing Livestock Farmers' Responses To Artificial Insemination Technology In Bontocini Village, District Rumbia , Jeneponto Regency Hartina Beddu; Muhammad Yunus; Irma Irma; Kartika Ekasari Z; Alfian Fadhil Jalal
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/8p4vmz78

Abstract

Insemination technology is one of the efforts to increase the productivity and genetic quality of livestock, but the level of response of farmers to this technology is still varied. This study aims to analyze the factors that influence the response of farmers to Insemination technology in Bontocini Village, Rumbia District, Jeneponto Regency. The study was conducted from May to July 2024 in Bontocini Village, Rumbia District, Jeneponto Regency. The study method used a survey with data collection through questionnaires given to cattle farmers in Bontocini Village, Rumbia District, Jeneponto Regency. The results showed that simultaneously the factors forming perceptions significantly influenced the response of farmers to Insemination technology. Partially, farmer knowledge (X1) had no significant effect, while the attitude of farmers (X2) with a significance value of 0.009 and ease of access to Insemination services (X3) with a significance value of 0.000 significantly influenced the response of farmers. The regression equation obtained is Y = -0.190 + 0.655X2 + 0.644X3, which shows that the response of farmers increases along with more positive attitudes and easier access to Insemination services.
Organic Vegetable Enterprise Development In Bonto Bunga Village, Moncongloe Sub-District, Maros Regency Andi Kasirang T. Baso; Suardi Bakri; Awaluddin Yunus; Nur Azizah; Dian Asri Unga Mega; Kartika Ekasari Z; Nur Rahmah; Anggi Kemalasari
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/5dg0z886

Abstract

Jaring Tani is a startup engaged in the distribution of vegetables directly from local farmers to consumers. Along with the advancement of information technology, Jaring Tani has developed an online trading system based on social media platforms such as Instagram and WhatsApp. The impact of using these digital platforms has resulted in a significant increase in demand for organic vegetables, especially lettuce and pak choy, exceeding the existing production capacity. In response, Jaring Tani contributes to the development of modern agriculture by establishing a hydroponic garden named Madam Organic Garden. This study aims to: (1) analyze the utilization of digital platforms as promotional tools, (2) identify the influence of social media use on sales growth, and (3) design an effective agro-system development strategy using the APPAS method. The approach used in this research is qualitative descriptive. The findings reveal that the marketing strategy implemented by Madam Organic Garden is still limited to distributing flyers through WhatsApp and Instagram. The implementation of digital marketing has proven capable of expanding market reach and increasing consumer awareness. Through applying the APPAS method, the optimal development strategy is obtained in the stage of designing transformative actions, following the process of case study and problematization, aimed at addressing the main issue of production capacity that has not yet met market demand.
Analysis of the Impact of Foot and Mouth Disease Outbreak on Marketing Efficiency and Beef Consumer Behavior in Banda Aceh City Cut Aida Fitri; Hendra Koesmara; Qoryna Khalida; Yasser Armia; Muhammad Ammar; Rivai Fadil Hanafi; Sisilia Silvi; Muhibun Tabri
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/80c88x98

Abstract

This study aims to analyze the marketing efficiency and dynamics of beef consumer behavior before and during the Foot and Mouth Disease (FMD) outbreak in Aceh Besar Regency and Banda Aceh City. The approach used is descriptive-quantitative with an integration of qualitative analysis to gain a contextual understanding of socio-economic changes in the beef agribusiness sector. Primary data were collected through structured interviews with 60 respondents consisting of traders and consumers in traditional markets, while secondary data were obtained from government agencies and relevant scientific publications. The results show that the marketing efficiency value during FMD reached 0.08. In terms of consumer behavior, there was a significant shift in purchasing frequency and preferences, where consumers were more selective about the types of meat cuts with a high level of awareness of food safety. Overall, these results indicate that the FMD outbreak not only affected the structure of market efficiency but also drove a transformation in beef consumption behavior as a form of adaptation to economic pressures and animal health risks. The FMD outbreak in Aceh has also led to a narrowing of the beef distribution channel from a multi-level system to a direct channel between farmers, traders, and consumers. Restrictions on livestock movement through regional regulations and animal health policies have implications for reducing trade volume, marketing efficiency, and trader profit margins.
The The Role of Information Media in the Utilization of Rice Field Technology in Galung Village, Lilirilau District, Soppeng Regency La Sumange La Sumange; Muhammad Asir; Syamsul Rahman; Mufidah Muis; St. Aisyah R
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/hdt2hq24

Abstract

The utilization of Internet- and multimedia-based information technology has become increasingly important in supporting the productivity enhancement of rice farming as part of strengthening contemporary food security. This shift reflects a transition from conventional agricultural practices toward farming that is more adaptive to technological developments, particularly among millennial farmers.  This study aims to examine the role of information media in the adoption of rice farming technology. The research was conducted in Galung Subdistrict, Liliriaja District, Soppeng Regency, South Sulawesi Province, during the period of February to April 2025. The study population consisted of 153 rice farmers, from which a sample of 15% was determined, resulting in 23 respondents. Data were analyzed using descriptive methods with a Likert scale.  The results indicate that social media plays a crucial role in expanding the dissemination of agricultural information while simultaneously encouraging technology adoption at the farmer level. Among the platforms used, YouTube had the strongest influence, with scores ranging from 2.9 to 3.7. Facebook followed with scores between 2.1 and 3.6, while WhatsApp scored between 1.3 and 2.8. These differences reflect variations in the effectiveness of each medium according to platform characteristics and the quality of the content presented. This research finding indicates that the integration of social media with field extension conducted every three months can enhance understanding, acceptance, and adoption of various agricultural technologies, as reflected in farmers’ active engagement in technology usage practices and interactions through social media.
Institutional and Technological Optimization to Support the Sustainability of Young Farmers' Businesses Suardi Bakri; Annisa Risdianika Putri; Kisman Awaluddin Arsyad; Muhammad Azhar; Helda Ibrahim
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/4mgwcz83

Abstract

In an effort to strengthen the independence and sustainability of young farmers' businesses, the Indonesian government has implemented various programs, one of which is the Youth Entrepreneurship and Employment Support Services (YESS) program through several simultaneous interventions, including fostering agricultural businesses run by young farmers. Business sustainability after program intervention is sometimes an issue. Therefore, this study aims to assess the level of sustainability using benchmarks for approaches to increasing revenue, production, and product diversification as well as  formulate strategies for the sustainability of young farmers' businesses after program intervention. The research was conducted in Bulukumba Regency, South Sulawesi Province, with a sample of 30 young farmers who were beneficiaries of the program, supported by secondary data from program implementers at the provincial, Project Implementation Unit, and regency levels, as well as the District Implementation Team. Data was collected through interviews, field observations, and documentation. Data analysis was conducted using SWOT analysis. The results of the study show that program interventions, especially capital assistance programs, contribute positively to capital strengthening, business capacity building, and business diversification. On the other hand, there are weaknesses in business management, innovation, and market access. The SWOT analysis results place young farmers' businesses in the aggressive-adaptive strategy quadrant with the main strategy recommendations being optimization of institutional support, utilization of digital technology in marketing, improvement of managerial and technical capacity through training, and business diversification to deal with external risks. This shows that the YESS Program intervention supports the sustainability of young farmers' businesses.
Strategies for Improving Production and Productivity of Smallholder Tea Plantations in West Java Province Kralawi Sita; Erdiansyah Rezamela; Faris Nur Fauzi; Sotya T Anggita; Fadil Bagaskara; Iftita Fitri; Gina Nur'aini
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/tgs4wr42

Abstract

The Indonesian tea industry continues to plays a strategic role in economic, social, and environmental development but recently faces of complex problems and challenges spanning the entire upstream-downstream value chain as well as dynamic both domestic and global markets. In upstream level, smallholder tea plantations, covering about 50% of the national tea area and supplying much of the processing industry, especially green tea, are increasingly at risk from declining productivity. This study focuses on West Java Province, the main center of smallholder tea plantation in Indonesia, as it accounts for approximately 89% of total smallholder tea area and contributes about 85% for national tea smallholder production. The aim of this study is to formulate the strategies for improving the production and productivity of smallholder tea plantation by using a mixed-method approach with a sequential explanatory design. Data were collected from 155 farmers and analyzed through SEM (SPSS–AMOS 26) supported by SWOT analysis. Findings show productivity is directly influenced by farmer independence, personal characteristics, and farm conditions, and indirectly by agribusiness competence and extension services, with an explanatory power of 81.4%. The recommended strategy is the implementation of horizontal and conservative integration through a closed-loop tea farming system that connect upstream-downstream activity as well as market. Strengthening farmer independence, enhancing human resources character and institutional, improving the conducive and sustainable farm management are key factors in enhancing competitiveness of smallholder tea in Indonesia.
Inclusive Business Development of the Coffee Value Chain in Poso Regency Wildani Pingkan Suripurna Hamzens; Muh. Fahruddin Nurdin; Made Krisna Laksmayani; Karlina Muhsin Tondi; Husnul Khatima
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/4v00db04

Abstract

Poso Regency is a coffee-producing region experiencing a significant increase in production volume; however, it continues to face various development challenges. Consequently, the value-added generated at the farmer level, as the primary production actors, remains sub-optimal. An inclusive business approach serves as a viable solution to enhance farmers' welfare while strengthening the coffee value chain. The inclusive business concept emphasizes multi-stakeholder engagement to create a sustainable and equitable business model. This study analyzes the structure of the coffee value chain and formulates strategies to enhance its inclusivity in Poso Regency. Employing a descriptive qualitative approach, this research applies Kaplinsky and Morris’s value chain analysis, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The findings indicate that the coffee value chain involves various interdependent actors, ranging from farmers, collectors, processors, and distributors, to end consumers. The dynamics of the value chain are driven by internal factors—such as farmers' capacity, local institutions, and post-harvest technology—as well as external factors, including climate change, government policies, and global price fluctuations. Furthermore, the QSPM analysis reveals that the priority strategies for developing an inclusive coffee business in Poso Regency include: attaining international certification by leveraging farmers' experience and premium coffee quality; implementing Integrated Pest Management (IPM); expanding domestic trade contracts; enforcing standard operating procedures for cultivation and post-harvest processing; and organizing coffee field schools (sekolah lapang) to enhance farmers' comprehension of international quality standards.
South Papua Food Brigade Institution Development Strategy: The Path to Modernize Agriculture Towards Food Self-Sufficiency Ananti Yekti; Nurhayati; Linda Tri Wira Astuti; Adi Prayoga; Kartika Ekasari Z
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/ndgab118

Abstract

Food Brigade Institute was formed at the end of 2024 to support achieving national food self-sufficiency through the implementation of modern, efficient, sustainable, and technology-driven agricultural practices. This study aims to 1) identify and analyze internal and external factors that affect the institutional development of the Food Brigade in South Papua Province, and 2) formulate an alternative strategy for the institutional development of the Food Brigade in South Papua Province. The research was conducted from April to November 2025 in South Papua Province. A quantitative SWOT analysis was used in this study, starting with compiling the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices to determine the strategic position and formulate the development strategy. Primary data were collected through field observations, in-depth interviews, and focus group discussions, involving 17 key respondents. The results showed that the total score of IFE was -0.26 and the total score of EFE was 0.20, placing it in quadrant III, which is identical to the turnaround strategy. The formulation of the Food Brigade development strategy are 1) increasing the managerial capacity and digital literacy of all BP members through training 2) optimizing cooperation for cost efficiency, access to facilities, and risk mitigation 3) anticipating price fluctuations and climate change through planting system innovation, efficiency in the use of alsintan, and market information management 4) building a digital administration and governance system so that the Brigade Food institution is increasingly independent and bankable. This research can serve as a strategic basis for developing the Food Brigade's capacity to support agricultural modernization towards national food self-sufficiency.
The Role of Permodalan Nasional Madani Cooperative for MSMES Food Processing Competitiveness Deli Serdang Regency Faiz Ahmad Sibuea; Sri Ariani Safitri; Apip Gunaldi Dalimunthe; Mhd. Buhari Sibuea
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/e34w0y83

Abstract

The PNM MEKAAR cooperative is an institution that empowers MSMEs in Deli Serdang Regency. The existence of this institution contributes to increasing the income of food processing MSMEs in Deli Serdang Regency. The purpose of this study is to analyze the role of the PNM MEKAAR Cooperative, analyze the competitiveness food processing MSMEs and analzse the influence of the role of the PNM MEKAAR cooperative on the competitiveness of food processing MSMEs. This research is qualitative using ordinal data. The research sample consists of 54 actors who are members of the PNM MEKAAR cooperative. The data analysis method used in this study is likert scale and SEM PLS. The results of the study indicate that the role of PNM MEKAAR cooperative have had been good criteria measurement. The most important role of the PNM MEKAAR cooperative is access to financing, which significantly increases production capacity and expands the variety of food products available on the market. In addition, PNM MEKAAR acts as a marketing facilitator, business management facilitator, and human resources facilitator. In addition, the competitiveness food processing MSMEs have had been very good criteria measurement. Market share and sales turnover have the lowest measurement scores, but are still in the good category for measurement. This indicates the need for significant improvement in market share and sales turnover to develop competitiveness for processed food MSMEs. Moreover, based on the SEM PLS,, there is an influence of the role of the PNM MEKAAR cooperative on the competitiveness of food processing MSMEs.
Reframing ICT Adoption in Agricultural Extension: Introducing the AWN Theory as a Socio-Rational Model for Digital Transformation Andi Warnaen; Nurlaili Nurlaili; Yoyon Haryanto; Ugik Romadi
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 22 No. 1 (2026): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/2mj28g67

Abstract

The rapid digitalization of agriculture has transformed how knowledge, innovation, and extension services operate across developing economies. This study aims to systematically examine how Information and Communication Technologies (ICTs) enhance agricultural extension, focusing on their role in fostering inclusion, innovation, and productivity. Using the Systematic Literature Review (SLR) method guided by PRISMA standards, 46 peer-reviewed articles indexed in Scopus (2015–2025) were analyzed through bibliometric mapping and thematic synthesis. The findings reveal that ICT adoption in agricultural extension functions as a socio-rational process, driven by the interaction of three dimensions: rational decision-making (micro level), relational diffusion and trust (meso level), and institutional governance (macro level). Notably, the review develops the AWN Theory (Actor–Work–Network Theory of Rational Integration) and its operational model, the AWN-TORI Framework, to integrate behavioral, relational, and structural paradigms. These frameworks explain how the alignment among cognitive, social, and institutional mechanisms leads to sustained ICT adoption and farmer empowerment. However, the results also indicate persistent challenges related to infrastructure, digital literacy, and gender disparities, especially in resource-limited regions. The study concludes that effective digital transformation in agriculture requires inclusive, adaptive, and context-specific ICT models. Future research should empirically test the AWN Theory through longitudinal and mixed-method approaches while exploring how emerging technologies such as AI, IoT, and blockchain interact within agricultural innovation systems.

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