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International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Published by Sekolah tinggi ilmu ekonomi pemuda
ISSN : 27232948     EISSN : 27232204     DOI : 10.48024
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and Entrepreneurship studies. The objective of the Journal is to provide a leading forum for the enhancement of communication between researchers and policymakers on the recent development of Economics, Accounting, Management, Education, and Entrepreneurship. The scope of IJGAME2 (International Journal of Global Accounting, Management, Education, and Entrepreneurship)
Arjuna Subject : Umum - Umum
Articles 126 Documents
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EFFECT OF CO-BRANDING, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON GEN Z PURCHASE INTENTION IN DENPASAR Cananda, Diva Paramita; Ratih Nurmalasari, Ni Made
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.220

Abstract

This study aims to determine the effect of co-branding, brand image, and social media marketing on the purchase intention of Gen Z consumers toward the Le Minerale × Indonesian National Football Team collaboration product in Denpasar City. The collaboration between Le Minerale and the national team represents an innovative marketing strategy that appeals to young consumers who are highly engaged on social media and value strong brand identity. This research employs a quantitative method with multiple linear regression analysis. Data were collected through questionnaires distributed to 114 Gen Z respondents in Denpasar who were aware of or had purchased the collaboration product. The results indicate that co-branding has a positive and significant effect on purchase intention, with a t-value of 3.816 and a significance level of 0.000. Brand image also shows a positive and significant effect, with a t-value of 2.540 and a significance level of 0.000, while social media marketing demonstrates a positive and significant influence, with a t-value of 4.200 and a significance level of 0.000. Simultaneously, these three variables significantly affect purchase intention, as shown by an F-value of 41.691 and a significance level of 0.000. The Adjusted R² value of 0.519 indicates that 51.9% of the variation in purchase intention is explained by these variables. These findings suggest that a stronger co-branding strategy, a positive brand image, and effective social media marketing can enhance Gen Z’s purchase intention toward the Le Minerale × Indonesian National Team product in Denpasar City. Keywords: Co-Branding, Brand Image, Social Media Marketing, Purchase Intention
THE INFLUENCE OF FINANCIAL LITERACY AND THE AMOUNT OF POCKET MONEY ON CONSUMPTION BEHAVIOR THROUGH LIFESTYLE OF ECONOMIC EDUCATION STUDENTS OF UNIVERSITAS PGRI MPU SINDOK Palupi, Ragil Retno; Kurnia Dewa, Angga Gama; Herna Pambayun, Mochammad Bima; Fikri Muzakki, M. Alfian
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.222

Abstract

In the current Gen Z era, the majority of college students prefer to purchase products online rather than offline, as online purchases are more affordable than offline purchases. Given this phenomenon, researchers are interested in delving deeper into analyzing the influence of financial literacy and pocket money on consumer behavior, with lifestyle as a mediating variable, on economics education students at Universitas PGRI MPU Sindok. This study used a quantitative approach. This research was conducted in the Economics Education Study Program at Universitas PGRI MPU Sindok, with a population of 146 students in semesters 1, 3, 5, and 7. The sample size of this study was 20 students selected through proportional sampling using the Slovin formula with a 5% error rate. The data collection technique used a questionnaire. The data analysis technique used the SEM-PLS test with the help of the SmartPLS 4.0.9.2 software program. The results of the study were 1) Financial literacy has a positive and insignificant effect on consumption behavior, 2) Financial literacy has a positive and significant effect on lifestyle, 3) The amount of pocket money has a positive and insignificant effect on consumption behavior, 4) The amount of pocket money has a positive and significant effect on lifestyle, 5) Lifestyle has a positive and insignificant effect on consumption behavior, 6) Financial literacy has a positive and insignificant effect on consumption behavior through lifestyle, 7) The amount of pocket money has a positive and insignificant effect on consumption behavior through lifestyle. A limitation of this study is that there were only two independent variables used to measure students' entrepreneurial interest: financial literacy and pocket money. Therefore, future research is expected to add other independent variables not included in this study. The population used was only students majoring in Economics at Universitas PGRI MPU Sindok. Therefore, future research is expected to reach students beyond Universitas PGRI MPU Sindok.
THE EFFECT OF COMPENSATION MANAGEMENT TRANSPARENCY AND FINANCIAL SATISFACTION ON EMPLOYEE PERFORMANCE IN THE ERA OF INCREASING COST OF LIVING Valensia, Clarisa Putri; Nurmalasari, Ni Made Ratih
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.225

Abstract

This study aims to analyze the effect of compensation management transparency and financial satisfaction on employee performance in the era of rising living costs. The research was conducted at CV Cipta Putra Service, which employs 61 respondents selected using a saturated sampling method. The study adopts a quantitative approach with data collected through questionnaires and analyzed using SPSS version 27 through multiple linear regression analysis. The results indicate that compensation management transparency has a positive and significant effect on employee performance. This finding implies that the more transparent the company is in managing salary, bonuses, and allowances, the higher the employees’ motivation and performance levels. In contrast, financial satisfaction shows a significant but negative effect on employee performance, suggesting that focusing solely on financial rewards may reduce long-term motivation if not balanced with non-financial factors such as career development and recognition. Furthermore, both variables simultaneously have a significant influence on employee performance. These findings highlight the importance of transparent compensation policies and balanced financial and non-financial rewards in maintaining employee performance amid economic challenges. The study is expected to contribute to the development of human resource management, particularly in the field of compensation management and employee performance improvement during periods of economic instability. Keywords: Compensation Management Transparency, Financial Satisfaction, Employee Performance, Cost of Living, Human Resource Management
OPTIMIZING THE UNDERSTANDING OF INTEGERS WITH AN ECONOMIC APPROACH TO IMPROVE THE MATHEMATICS LEARNING OUTCOMES OF SEVENTH GRADE STUDENTS AT MTS PSM SUGIHWARAS Dewa, Angga Gama Kurnia; Palupi, Ragil Retno; Patmaningrum, Agustin
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.227

Abstract

ABSTRACTIntegers are a fundamental topic in mathematics that are often considered abstract by students,especially at the junior high school level, which makes it difficult to understand the material. In fact,the concept of integers has many connections to everyday life, such as economic activities involvingprofit and loss in business, debts, and repayments. This study aims to examine the effectiveness ofthe economic approach in teaching integers on improving the mathematics learning outcomes ofseventh-grade students at MTs PSM Sugihwaras. The research method used is Classroom ActionResearch with 2 cycles. The research subjects were seventh-grade students in class VII-A at MTsPSM Sugihwaras, totaling 22 students. Out of a total population of 45 students in the seventh grade,through the implementation of economic-based contextual learning, students were invited tounderstand integers through simulations of simple economic activities. The results of the studyshowed that this approach was able to improve learning outcomes.
FROM DATA TO DECISION: HOW AI AND FINTECH DRIVE DIGITAL TRANSFORMATION IN RURAL ENTREPRENEURSHIP Ratri Anggraheni, Dhiptya; Mawaddah, Udkhiati
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.228

Abstract

This study presents a systematic literature review (SLR) examining how Artificial Intelligence (AI) and Financial Technology (FinTech) drive digital transformation in rural entrepreneurship. Based on 20 peer-reviewed studies published between 2020 and 2025, the analysis integrates insights from developed and developing economies using the Resource-Based View (RBV), Diffusion of Innovation (DOI) Theory, Institutional Theory, and Sustainable Livelihoods Framework (SLF). Findings reveal that digital infrastructure serves as the foundation for rural participation in the digital economy, while FinTech promotes financial inclusion through mobile banking, blockchain, and data-driven credit systems. AI enhances decision-making via predictive analytics and automation, improving efficiency across production, logistics, and marketing. Governance quality and human capital development shape institutional readiness and ensure sustainability alignment. This review advances theoretical understanding and offers policy guidance for building inclusive digital ecosystems through adaptive governance, capacity-building, and ethical technology integration, fostering resilient and equitable rural transformation.
AN EMPIRICAL EXAMINATION OF THE IMPACTS OF FINANCIAL LITERACY, FINANCIAL ANXIETY, AND LOSS AVERSION ON INVESTMENT DECISION, WITH SELF- EFFICACY AS A MODERATING FACTOR Aprilia, Nabila Eka Nur; Putri Prawitasari, Putu
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.229

Abstract

This study examines how financial knowledge, worries about money, and the fear of losing money influence the way people choose to invest. It also looks at self-efficacy, which is the belief in one’s own abilities, and how it affects these relationships. The research involved 100 regular investors in Bali and used a quantitative approach where data was collected through surveys. The data was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that having good financial knowledge helps people make more informed and better investment choices. However, higher levels of money worries make people less confident and less likely to invest. The tendency to feel the pain of losing more than the joy of gaining, known as loss aversion, also has a negative effect on investment decisions. Self-efficacy influences how these factors affect investment choices. It strengthens the positive impact of financial knowledge and reduces the negative effects of money worries and loss aversion. These findings suggest that psychological and cognitive factors play an important role in helping retail investors make thoughtful decisions, especially for younger investors like those in Generation Z in Indonesia. Keywords: Financial Literacy, Financial Anxiety, Loss Aversion, Self-Efficacy, Investment Decision

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