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International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2)
Published by Sekolah tinggi ilmu ekonomi pemuda
ISSN : 27232948     EISSN : 27232204     DOI : 10.48024
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
E-Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of Economics, Accounting, Management, Education, and Entrepreneurship studies. The objective of the Journal is to provide a leading forum for the enhancement of communication between researchers and policymakers on the recent development of Economics, Accounting, Management, Education, and Entrepreneurship. The scope of IJGAME2 (International Journal of Global Accounting, Management, Education, and Entrepreneurship)
Arjuna Subject : Umum - Umum
Articles 126 Documents
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THE INFLUENCE OF EMPLOYEE DEVELOPMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT LOBARA DUTA ANUGRAH SURABAYA Purnama Nigat, Gregorius; Wahjunianto, Hamy
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.204

Abstract

PT Lobara Duta Anugrah Surabaya plays a key role in implementing industrial revolution and transfor-mation strategies. As a pioneer in human resource services in Surabaya, the company provides recruit-ment, training, and HR consulting.This study aims to analyze and describe the influence of employee de-velopment and work motivation on employee performance at PT Lobara Duta Anugrah Surabaya. Specif-ically, it seeks to determine: (1) the simultaneous effect of employee development and motivation on per-formance, (2) the partial (individual) effect of each variable, and (3) which variable has the most domi-nant influence.The research uses multiple linear regression analysis to examine how employee develop-ment and work motivation affect employee performance, both simultaneously and partially. Data were processed using SPSS version 31.00, and hypothesis testing was conducted through statistical tests and classical assumption tests. The results show that both employee development and work motivation signifi-cantly affect employee performance, both jointly and individually. Among the two variables, employee development has the most dominant influence, with a partial contribution of 40.6% to performance im-provement
STRATEGIC COMMUNICATION AND MARKETING OF TEDO COFFEE SHOP IN ATTRACTING CUSTOMERS Rachman Julian, Maulady; Kurniawan, Gogi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.205

Abstract

This study analyzes the communication and marketing strategies implemented by Tedo Coffee Shop in attracting customer interest amidst the intense coffee shop competition in Sampang. The purpose is to describe and analyze how Tedo Coffee Shop designs and applies its communication and marketing strat-egies, and how both synergistically contribute to building customer interest.Using a qualitative descrip-tive approach, data were collected through in-depth interviews with the owner, manager, and several baristas, direct observation of communication and marketing activities at the café and on digital plat-forms, as well as analysis of relevant internal documentation. The unit of analysis is Tedo Coffee Shop as a business entity.The findings reveal that Tedo Coffee Shop utilizes an active social media strategy, par-ticularly on Instagram, to build brand awareness and create an appealing image among young custom-ers. Communication is also strengthened through direct, personal interactions between baristas and cus-tomers. Meanwhile, the marketing strategy focuses on offering unique coffee and non-coffee products, competitive pricing, and creating a cozy, Instagrammable café atmosphere to encourage positive custom-er experiences. The combination of strong visual communication and attractive marketing offerings has proven effective in attracting new customers and retaining existing ones. In conclusion, effective digital communication and marketing strategies centered on customer value and experience are key to Tedo Cof-fee Shop’s success in a dynamic market. The study recommends continued innovation in digital content and product offerings to maintain competitiveness
INSIDE THE CREDIT ENGINE: THE MODERATING ROLE OF CAPITAL ADEQUACY RATIO ON THE EFFECTS OF INTERNAL AND MACROECONOMIC FACTORS ON BANK CREDIT DISTRIBUTION DECISIONS Danancy; Sunarta, I Nyoman
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.233

Abstract

This study aims to analyze the effect of Non-Performing Loans (NPL) and inflation rate on credit distribution decisions, with Capital Adequacy Ratio (CAR) serving as a moderating variable. The study focuses on the banking sector listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. Credit distribution represents a core function of the banking industry, which is heavily influenced by internal financial conditions and external macroeconomic factors. Fluctuations in profitability, asset quality, capital strength, and inflationary pressure play a crucial role in determining the banking sector’s capacity to extend credit to businesses and households. This research adopts a quantitative approach using secondary data obtained from the annual financial statements of conventional banks listed on the IDX between 2022 and 2024. The sample consists of 37 banks selected through a purposive sampling method. Data were analyzed using panel data regression to examine both the partial and simultaneous effects of each independent variable on credit distribution decisions. The study is theoretically grounded in Herbert A. Simon’s (1960) Decision-Making Theory and the Financial Intermediation Theory developed by Gurley and Shaw (1956). These frameworks explain how banks make lending decisions by balancing internal performance indicators, risk management, and macroeconomic conditions. The findings are expected to contribute theoretically to the development of these two theories and provide practical insights for bank management in formulating effective, data-driven credit policies. Furthermore, the study has implications for regulators in maintaining financial system stability through credit policies that account for both internal bank performance and broader macroeconomic dynamics.
A STUDY OF MICRO COFFEE SHOPS: UNPACKING THE DIMENSION OF PERCEIVED VALUE IN BUILDING BRAND LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATOR Sastrawan, Ni made devi angelina; Prasiwi Bestari, Ni Made
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.236

Abstract

This study aims to examine the dimensions of perceived value; emotional value, social value, functional value (value for money), and functional value (quality) in influencing brand loyalty with customer satisfaction as a mediating variable among micro coffee shop customers in Bali. The research focuses on three micro coffee shops in three cities with most coffee shop population in Bali; Courtside Bre (Denpasar), Pesona by The Bay (Badung), and Selesai Coffee & Memory (Gianyar). The sample consists of 108 respondent’s selected using purposive sampling, targeting individuals who have visited these coffee shops at least twice. The data were analyzed using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) method with SmartPLSsoftware.The results reveal that emotional value and social value have a significant and positive impact on customer satisfaction, which in turn strongly influences brand loyalty. Moreover, customer satisfaction effectively mediates the relationship between emotional and social values and brand loyalty. Conversely, functional value both value for money and quality does not have a significant effect on customer satisfaction or brand loyalty, either directly or through mediation. These findings suggest that micro coffee shop customers in Bali are primarily driven by emotional and social experiences rather than rational or price-based considerations. Therefore, enhancing emotional engagement, creating a comfortable atmosphere, and fostering social interaction are key strategies for building customer satisfaction and brand loyalty in the micro coffee shop industry.
UNLOCKING GEN Z LOYALTY: HOW CAREER DEVELOPMENT AND ORGANIZATIONAL CULTURE SHAPE EMPLOYEE RETENTION Talib Bon, Abdul; Rohmah, Lailatul; Toong Hai, Sam
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.182

Abstract

ABSTRACT This study aims to analyze the influence of career development and organizational culture on the retention of Generation Z employees. This study was conducted using a quantitative method using a sample of 76 Gen Z employees who have worked for at least 1 year. The results of the study indicate that career development and organizational culture significantly affect the retention of Gen Z employees, both partially and simultaneously. Structured career development and an inclusive organizational culture have been shown to increase employee retention. This study provides an important contribution to human resource management in facing the challenges of retaining young employees in the digital era. Keywords: Career Development, Employee Retention, Generation Z, Organizational Culture
THE INFLUENCE OF LUEADERSHIP STYLE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMACE AT CV WIRA AMERTA Sugiyanto; Nuryadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.209

Abstract

This study aims to analyze the influence of leadership style and organizational culture on employee performance. This study used a sample of 16 respondents who had worked for approximately three years. Data were collected through questionnaires, observation, and documentation. Data analysis techniques used SPSS, including validity tests, reliability tests, normality tests, multicollinearity tests, multiple linear regression analysis, and hypothesis testing. The results showed that leadership style and organizational culture influence employee performance.
MARKETING STRATEGY OF MSMES BASED ON SWOT ANALYSIS: A CASE STUDY ON THE BASIC NEEDS BUSINESS “SAHABAT SAYUR” IN NGIMBANG VILLAGE, LAMONGAN Khoiruddin, Akhmad; Arifin, Syamsul; Utomo, Priyo; Siswohadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.210

Abstract

This study aims to analyze the marketing strategy of the UMKM “Sahabat Sayur” in Ngimbang Village, Lamongan Regency, using a SWOT analysis approach. Data sources were obtained from three key informants directly involved in the business operations. Data collection techniques included in-depth interviews, direct observation, and documentation. The data analysis method used was descriptive qualitative analysis. The results showed that the main strengths of the UMKM include a strategic location, product variety and quality, and good relationships with customers. Weaknesses include limited capital, suboptimal digital promotion, and minimal financial record-keeping. Opportunities arise from increased public awareness of healthy food consumption, online shopping trends, and government support. Threats include competition from similar businesses, price fluctuations, and changes in government policy.
THE INFLUENCE OF BRAND REPUTATION, PRODUCT QUALITY, AND PRICE ON REPURCHASE INTENTION OF RESPIRO RIDINGWARE PRODUCTS IN SURABAYA Dinda alkarimah, Dinda; Megasari, Aisyah Darti; Zaman, Komarun; Nuryadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.211

Abstract

This study aims to analyze the extent to which Brand Reputation, Product Quality, and Price influence consumers' Repurchase Intention of Respiro Ridingware products in Surabaya. This research uses a quantitative approach. The sampling technique applied is probability sampling with a simple random sampling method, and the Slovin formula was used to determine the number of respondents, totaling 100 participants. The research findings indicate that Brand Reputation, Product Quality, and Price simultaneously have a significant influence on consumers' Repurchase Intention.Keywords: Brand Reputation, Product Quality, Price and Repurchase Intention.
IMPLICATIONS OF FIXED ASSET REVALUATION ON FINANCIAL STATEMENT PERFORMANCE AND COMPANY CAPITAL STRUCTURE: A CASE STUDY OF PT. LUMBUNG PEDIA KERAMIK Resmina, Herty Widyatini; Zaman, Komarun; PRATAMA, DEVANGGA; Nuryadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.214

Abstract

Historical valuation of fixed assets often does not reflect the current fair value, so revaluation is one of the accounting policies that can measure this gap. This study aims to analyze the effectiveness of fixed asset revaluation on the company's financial statement performance and capital structure, through a case study at PT. Lumbung Pedia Keramik. The variables used include Debt to Equity Ratio (DER), Fixed Assets to Net Worth, and Return on Investment (ROI). The analysis method is a normality test followed by a Paired Sample t-Test to compare the ratios before and after the revaluation. The results of the study stated that fixed asset revaluation did not provide a significant difference in the three ratios. The implication of this finding is that although revaluation increases the book value of assets, its direct effect on financial performance and capital structure is not automatically significant. This study suggests that companies carefully consider the costs and benefits of revaluation before its implementation
INCREASE SERVICE SALES TURNOVER THROUGH A DIGITAL MARKETING APPROACH: EFFECTIVE? Fauzia, Ulfa; Farida, Nur; Utomo, Priyo
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.216

Abstract

This study aims to analyze the influence of price and product innovation on purchasing decisions of gold jewelery at Toko Emas Gadjah, located in Bali . In an increasingly competitive market environment, price and product innovation are key determinants that significantly affect consumer preferences and behavior in selecting gold jewelry products. The research adopts a quantitative approach using a survey method by distributing questionnaires to 100 respondents who are active customers of Toko Emas Gadjah. The results of data analysis indicate that the price variable has a significant influence on purchasing decisions, as consumers tend to consider affordability and price competitiveness before making a purchase. Additionally, product innovation encompassing variety in design, uniqueness and novelty also contributes positively to consumer purchasing decisions. These findings offer managerial implications for store owners and managers, particularly in formulating competitive pricing strategies and encouraging the development of innovative products that align with market preferences, with the aim of enhancing product attractiveness and increasing sales volume. Keywords: Price, Product Innovation, Purchase Decision, Gold Jewellery, Gadjah Gold Shop

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