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Muhammad Habibullah Aminy
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BTN Bhayangkara Residence Blok T No. 46, Dusun Dasan Geres, Desa Ranjok, Kecamatan Gunungsari, Kab. Lombok Barat, Provinsi Nusa Tenggara Barat
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Nusantara Hasana Journal
Published by Yayasan Nusantara Hasana Berdikari
ISSN : -     EISSN : 27981428     DOI : 10.59003
Core Subject : Economy, Humanities, Health, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing
Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, Agriculture, Environmental Science, Animal Science, Animal Husbandary, Veterinary, Forestry, Oceanography, Geography, Earth Sciences, Fisheries Science, Nursing, Law / Criminology, Social Science, Economics, Management, Advertising, Accounting & Finance, Commerce, Art, Library Science, Entrepreneurship, Computer Application, Corporate Governance, Business, Psychology, Sustainable Development, Religious Studies, and other related areas.
Arjuna Subject : Umum - Umum
Articles 1,513 Documents
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PENGARUH KAJIAN EKONOMI KREATIF BERBASIS BUDAYA LOKAL SEBAGAI UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DESA BENOA Anak Agung Istri Setiari JMH; I Made Sujana; Ni Luh Wulani Parwati; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2090

Abstract

This study aims to analyze the influence of local culture-based creative economy on increasing community income in Benoa Village, Badung Regency, Bali. Benoa Village possesses various local cultural potentials that can be developed as creative economic resources, including performing arts, traditional crafts, local culinary products, and cultural activities related to tourism. This research employed a descriptive quantitative approach using a survey method. Data were collected through observation, interviews, documentation, and questionnaires distributed to creative economy actors in Benoa Village. Data analysis was conducted using simple regression analysis to determine the relationship between local culture-based creative economy and community income improvement. The findings indicate that the local culture-based creative economy has a positive and significant effect on community income. The development of community creativity supported by cultural preservation can create employment opportunities, increase product value, expand market access, and strengthen local identity. Therefore, collaboration among village governments, communities, and business actors is necessary to strengthen a sustainable creative economy ecosystem.
PENGUATAN KAPASITAS KELOMPOK USAHA MIKRO MELALUI DIGITAL MARKETING DI DESA UNGASAN KECAMATAN KUTA SELATAN Anak Agung Istri Setiari JMH; Putu Ratna Windusara Putri,; I Made Sujana; Yoviniani Yevri Yanseni
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2091

Abstract

This community service program aims to increase the capacity of micro-enterprise groups in Ungasan Village, South Kuta District, through the use of digital marketing as a business development strategy. The main problems faced by micro-enterprises include limited knowledge of digital marketing, poor social media management skills, and the suboptimal use of digital platforms to expand markets. Digital marketing can expand market reach and increase the competitiveness of MSMEs. The community service program was implemented through counseling, training, and mentoring on the practical use of business social media, marketplaces, and the creation of digital promotional content. The results of the activity showed an increase in participants' understanding of digital marketing strategies and an increase in their ability to utilize digital technology to support micro-enterprises.
PERAN PEREMPUAN DALAM PENGEMBANGAN USAHA MIKRO DAN PENINGKATAN PENDAPATAN KELUARGA DI DESA KUTUH KABUPATEN BADUNG Putu Ratna Windusara Putri; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2092

Abstract

Women play a strategic role in strengthening household economies through their participation in micro-enterprises. This study aims to analyze the role of women in micro business development and their contribution to increasing family income in Kutuh Village, Badung Regency. The research employed a qualitative descriptive approach through observation, interviews, and documentation involving women entrepreneurs engaged in culinary businesses, handicrafts, trade, and tourism-supporting activities. The findings indicate that women significantly contribute to household income, business sustainability, and local economic development. Women entrepreneurs not only function as income earners but also as household financial managers and economic decision-makers. Factors supporting business development include access to local markets, tourism growth, family support, and entrepreneurial motivation. However, limited capital, marketing networks, and digital business skills remain major challenges. The study concludes that empowering women through entrepreneurship training, digital literacy enhancement, and financial access support can improve micro-enterprise performance and family welfare in Kutuh Village.
ANALISIS PENGARUH KUNJUNGAN WISATAWAN TERHADAP PERMINTAAN PRODUK LOKAL MASYARAKAT DESA ADAT BUALU Fahmi Tanjung; I Made Sujana; Putu Ratna Windusara Putri; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2093

Abstract

Tourism development in Bali has significantly contributed to the growth of local economic activities, particularly in traditional villages that maintain cultural authenticity. Bualu Traditional Village, located in South Kuta District, Badung Regency, has experienced a substantial increase in tourist arrivals, creating opportunities for the development of local products such as handicrafts, culinary products, traditional fabrics, and cultural souvenirs. This study aims to analyze the influence of tourist visits on the demand for local products in Bualu Traditional Village. This research employed a quantitative descriptive approach. Data were collected through observations, interviews, questionnaires, and documentation involving local business actors and community members engaged in tourism-related activities. The data were analyzed using descriptive analysis and simple linear regression techniques. The results indicate that tourist visits have a positive and significant influence on the demand for local products. Increasing tourist arrivals contribute directly to higher sales volumes, business income, and the diversification of local products. The sustainability of local product demand is also supported by cultural preservation, community participation, and the development of creative economy initiatives. Therefore, strengthening local product competitiveness through innovation, digital marketing, and stakeholder collaboration is necessary to maximize the economic benefits of tourism.
PELATIHAN PENYUSUNAN RENCANA BISNIS (BUSINESS PLAN) BAGI WIRAUSAHA MUDA DI DESA KUTUH, KECAMATAN KUTA SELATAN, KABUPATEN BADUNG Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 5 (2022): Nusantara Hasana Journal, October 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i5.2094

Abstract

This community service program aimed to improve the ability of young entrepreneurs to prepare systematic and applicable business plans in Kutuh Village, South Kuta District, Badung Regency. The main problems faced by young entrepreneurs include limited knowledge of business planning, market analysis, marketing strategies, financial management, and business proposal preparation. The program was implemented through socialization, training sessions, mentoring, group discussions, and practical business plan development activities. The participants consisted of 30 young entrepreneurs who either owned businesses or were in the process of starting new ventures. The results indicated significant improvements in participants’ understanding of business planning concepts, SWOT analysis, marketing strategies, and financial management. Furthermore, participants successfully developed simple business plan documents that could serve as practical guidelines for running and expanding their businesses. This program positively contributed to enhancing entrepreneurial capacity among young people in Kutuh Village and encouraged the establishment of more structured and sustainable business ventures.
ANALISIS KEBERLANJUTAN EKONOMI MASYARAKAT LOKAL DALAM MENGHADAPI DOMINASI INVESTASI PARIWISATA DI KAWASAN NUSA DUA KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2095

Abstract

The Rapid Growth Of Tourism Investment In The Nusa Dua Area Has Significantly Contributed To Regional Economic Development. However, The Dominance Of Large-Scale Tourism Investments Also Presents Challenges To The Economic Sustainability Of Local Communities. This Study Aims To Analyze The Sustainability Of Local Community Economies In Facing Tourism Investment Domination In Nusa Dua, Badung Regency. The Research Employed A Descriptive Qualitative Approach Supported By Quantitative Data Collected Through Surveys, Interviews, Observations, And Documentation. The Respondents Consisted Of 50 Local Community Members Engaged In Tourism-Related Economic Activities. The Findings Indicate That Tourism Investment Has Generated Positive Impacts Through Employment Opportunities, Increased Income, And Business Expansion. Nevertheless, Challenges Remain Regarding Unequal Access To Economic Opportunities, Increasing Competition, And The Limited Capacity Of Local Businesses To Compete With Larger Investors. Strengthening Local Entrepreneurship, Improving Human Resource Quality, And Implementing Inclusive Tourism Policies Are Essential Strategies To Maintain Economic Sustainability. The Study Concludes That Collaboration Among Government, Investors, And Local Communities Is Crucial For Achieving Sustainable And Equitable Tourism Development.
PENINGKATAN KOMPETENSI PELAKU USAHA SOUVENIR DALAM MENGHADAPI PERSAINGAN INDUSTRI PARIWISATA DI DESA BENOA Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 3 No. 2 (2023): Nusantara Hasana Journal, July 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i2.2096

Abstract

The increasingly competitive tourism industry requires souvenir business owners to possess adequate competencies to maintain and enhance their business competitiveness. Benoa Village, as one of the tourism-supporting areas in Badung Regency, hosts numerous souvenir businesses that depend on tourist visits. However, many business owners still face challenges such as limited product innovation, low utilization of digital technology, and insufficient marketing and business management skills. This community service program aimed to improve the competencies of souvenir business owners through structured training and mentoring activities. The methods included socialization, entrepreneurship training, digital marketing training, business management strengthening, and product development assistance. The program involved 30 souvenir business owners in Benoa Village. The results demonstrated significant improvements in participants’ understanding of marketing strategies, product innovation, business management, and the utilization of digital media for product promotion. Furthermore, participants were able to develop more adaptive business strategies in response to tourism market changes. This program contributed positively to enhancing the capacity of souvenir businesses to compete effectively and sustainably within the tourism industry.
ANALISIS RANTAI NILAI EKONOMI PRODUK KERAJINAN LOKAL SEBAGAI PENUNJANG PARIWISATA DI KAWASAN NUSA DUA Putu Ratna Windusara Putri; I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2097

Abstract

The development of the tourism sector in the Nusa Dua area has created significant economic opportunities for local handicraft businesses. However, the economic contribution of handicraft products to the tourism industry still faces several challenges, particularly regarding the unequal distribution of added value along the production chain. This study aims to analyze the economic value chain of local handicraft products as a supporting component of tourism in the Nusa Dua area. The research employed a qualitative descriptive approach using value chain analysis covering raw material procurement, production, distribution, marketing, and tourist consumption stages. Data were collected through observation, in-depth interviews, and documentation studies involving handicraft producers, souvenir traders, and tourism destination managers. The findings reveal that the highest added value is generated during marketing and direct sales to tourists, while artisans as primary producers receive relatively low profit margins. Product quality, design innovation, market accessibility, and digital technology utilization are identified as key determinants of economic value enhancement. The study recommends strengthening collaboration among government agencies, tourism industry stakeholders, and local artisans to establish a more inclusive and sustainable value chain.
PELATIHAN PENGELOLAAN BADAN USAHA MILIK DESA (BUMDES) UNTUK MENDUKUNG PEREKONOMIAN BERKELANJUTAN DI DESA UNGASAN I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i6.2099

Abstract

Village-Owned Enterprises (BUMDes) serve as strategic instruments in promoting rural economic growth and improving community welfare through the productive management of local resources. However, many BUMDes continue to face challenges related to business management, organizational governance, financial administration, and sustainable business development. Ungasan Village, located in Badung Regency, possesses significant economic potential, yet the optimization of BUMDes functions still requires strengthening human resource capacities. This community service program aimed to enhance the competencies of BUMDes managers in organizational management, financial administration, business planning, and local potential-based business development strategies. The methods employed included socialization, training, mentoring, case studies, and program evaluation. A total of 35 participants consisting of BUMDes administrators, village officials, and community representatives attended the program. The results indicated significant improvements in participants’ understanding of BUMDes governance, financial reporting, business planning, and village business development strategies. Furthermore, participants successfully developed systematic business development plans oriented toward sustainable rural economic growth. The program contributed positively to strengthening institutional capacities and enhancing the role of BUMDes as a driver of sustainable village economic development.
DAMPAK ALIH FUNGSI LAHAN TERHADAP KETAHANAN EKONOMI RUMAH TANGGA PETANI DI DESA-DESA SEKITAR KAWASAN NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; Anak Agung Istri Setiari JMH
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2100

Abstract

The rapid development of the tourism sector in the Nusa Dua area, Badung Regency, Bali, has accelerated the conversion of agricultural land into residential, tourism accommodation, commercial, and service areas. This phenomenon has generated complex impacts on the socio-economic conditions of farmer households in villages surrounding Nusa Dua. This study aims to analyze the impact of land use conversion on the economic resilience of farmer households, identify the driving factors behind land conversion, and examine adaptation strategies employed by farmer households to sustain their livelihoods. The research applies a descriptive qualitative approach supported by quantitative data collected through in-depth interviews, field observations, and documentation. The findings indicate that land conversion has reduced productive agricultural land, decreased the contribution of agriculture to household income, and increased dependence on non-agricultural sectors, particularly tourism. Nevertheless, several farmer households have improved their economic resilience through livelihood diversification, small business investments, and employment opportunities in the tourism service sector. This study concludes that land conversion simultaneously produces both positive and negative effects on the economic resilience of farmer households. Therefore, sustainable land conversion control policies and local economic empowerment programs are required to ensure balanced regional development.

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