cover
Contact Name
Muhammad Habibullah Aminy
Contact Email
nusantarahasana@gmail.com
Phone
+6285354430834
Journal Mail Official
nusantarahasana@gmail.com
Editorial Address
BTN Bhayangkara Residence Blok T No. 46, Dusun Dasan Geres, Desa Ranjok, Kecamatan Gunungsari, Kab. Lombok Barat, Provinsi Nusa Tenggara Barat
Location
Kab. lombok barat,
Nusa tenggara barat
INDONESIA
Nusantara Hasana Journal
ISSN : -     EISSN : 27981428     DOI : 10.59003
Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, Agriculture, Environmental Science, Animal Science, Animal Husbandary, Veterinary, Forestry, Oceanography, Geography, Earth Sciences, Fisheries Science, Nursing, Law / Criminology, Social Science, Economics, Management, Advertising, Accounting & Finance, Commerce, Art, Library Science, Entrepreneurship, Computer Application, Corporate Governance, Business, Psychology, Sustainable Development, Religious Studies, and other related areas.
Arjuna Subject : Umum - Umum
Articles 1,513 Documents
PENDAMPINGAN PENGEMBANGAN DESA WISATA BERBASIS EKONOMI KREATIF DAN PARTISIPASI MASYARAKAT DI DESA PECATU Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2111

Abstract

Tourism Village Development Has Become An Effective Strategy For Promoting Local Economic Growth And Improving Community Welfare. Pecatu Village, Located In Badung Regency, Bali, Possesses Significant Tourism Potential Supported By Natural Attractions, Cultural Heritage, And Community Creativity. However, The Optimization Of These Potentials Still Faces Several Challenges, Including Limited Tourism Management Capacity, Lack Of Creative Economic Product Diversification, And Insufficient Community Involvement In Tourism Village Development. This Community Service Program Aimed To Strengthen Community Capacity Through Assistance In Developing A Tourism Village Based On The Creative Economy And Community Participation. The Methods Employed Included Socialization, Training, Mentoring, Focus Group Discussions (Fgds), And Program Evaluation. Participants Consisted Of Local Msme Actors, Tourism Awareness Groups, Village Officials, And Community Members Totaling 35 Participants. The Results Indicated An Increase In Community Understanding Of Tourism Village Management, Creative Economy Development, Digital Marketing Strategies, And The Importance Of Community Participation In Sustainable Tourism Development. Furthermore, Participants Successfully Identified Tourism Potentials And Formulated A More Structured Tourism Village Development Plan. This Program Positively Contributed To Strengthening Community Capacity In Supporting The Sustainability Of Tourism Village Development In Pecatu Village.
PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2112

Abstract

The development of the tourism sector in Kutuh Village, South Kuta District, Badung Regency, has had a significant impact on the economic growth of the local community, especially Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. This study aims to analyze the influence of tourism activities on the development of MSMEs that utilize local culture, traditional crafts, Balinese culinary specialties, and creative economic products of the Kutuh Village community. Sustainable tourism destination management in Kutuh Village can improve the economic welfare of the community through direct involvement in tourism activities. The research method used is a qualitative descriptive approach with observation, interviews, and documentation techniques. The results show that the increase in the number of tourists in the Pandawa Beach area and other tourist destinations encourages increased income, market expansion, and product innovation of MSMEs based on local wisdom
PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PELAKU USAHA MIKRO DI DESA ADAT BUALU Ni Luh Wulani Parwati; Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2113

Abstract

Digital marketing has become an effective marketing strategy for increasing the competitiveness and revenue of micro-enterprises in the digital economy era. This study aims to analyze the influence of digital marketing on increasing the revenue of micro-enterprises in Bualu Traditional Village, Badung Regency, Bali. The use of social media and digital platforms can expand market reach and enhance interactions between businesses and consumers. Digital marketing significantly influences the increase in MSME revenue through improved promotion, market access, and marketing cost efficiency. The results show that the use of social media, marketplaces, and digital communication applications contributes positively to increasing sales volume and revenue of micro-enterprises in Bualu Traditional Village.
PELATIHAN MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PECATU KABUPATEN BADUNG Ni Luh Wulani Parwati; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2114

Abstract

Household financial management training is a form of community service aimed at improving community capacity in managing income, expenses, savings, and family financial planning. This activity was conducted in Pecatu Village, Badung Regency, targeting housewives and heads of families who play a crucial role in family financial management. Good financial literacy can improve household economic well-being through more effective financial decision-making. The methods used included counseling, training, family budgeting simulations, and assistance with simple financial record-keeping. The results of the activity showed an increase in participants' understanding of the importance of financial planning, spending control, and a culture of saving. This program is expected to encourage families to be more economically independent and have greater financial resilience.
STRATEGI DIVERSIFIKASI SUMBER PENDAPATAN MASYARAKAT DESA WISATA DI SEKITAR KAWASAN PARIWISATA NUSA DUA Fitria Asri Satria Dewi; Yoviniani Yevri Yanseni; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2115

Abstract

The development of the Nusa Dua tourism area in Badung Regency has had a significant economic impact on the surrounding tourist village communities. However, the community's dependence on the tourism sector creates economic vulnerability when there is a decline in tourist visits. This study aims to analyze strategies for diversifying income sources for the tourist village communities around the Nusa Dua Tourism Area. The method used is a qualitative descriptive approach through observation, interviews, and documentation studies. The results show that diversification is carried out through the development of local culture-based MSMEs, traditional culinary businesses, handicrafts, tourist transportation services, integrated agriculture, and the use of digital technology in product marketing. This strategy has been proven to increase the community's economic resilience and reduce dependence on a single business sector
ANALISIS DAMPAK PERKEMBANGAN PARIWISATA NUSA DUA TERHADAP PENDAPATAN RUMAH TANGGA MASYARAKAT DESA ADAT BUALU KABUPATEN BADUNG I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2116

Abstract

The development of tourism in the Nusa Dua area has significantly contributed to the economy of the local community, particularly the Bualu Traditional Village community. This study aims to analyze the impact of tourism development on household income in the Bualu Traditional Village community in Badung Regency. The research method used is a qualitative descriptive approach, utilizing primary data through interviews and observations, as well as secondary data from various publications and previous research. The results show that the development of the tourism industry has increased employment opportunities, encouraged the growth of micro-enterprises and tourism support services, and increased local household income. However, economic dependence on the tourism sector also creates vulnerabilities, especially during crises such as the COVID-19 pandemic. These findings demonstrate the need for community economic diversification to ensure the sustainability of household welfare in the long term.
PENINGKATAN LITERASI KEUANGAN DAN INKLUSI KEUANGAN BAGI MASYARAKAT DESA BENOA KECAMATAN KUTA SELATAN I Made Wisnu Wardana; Ni Luh Wulani Parwati; Fahmi Tanjung; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2117

Abstract

This Community Service program aims to improve financial literacy and financial inclusion among the people of Benoa Village, South Kuta District, Badung Regency. The community's lack of understanding of financial management, the use of banking products, and digital financial services is one of the obstacles to improving the community's economic well-being. Good financial literacy can help the community understand the risks and benefits of various financial products, enabling them to make wise economic decisions. The community service program is carried out through outreach, training, mentoring, and interactive discussions on household financial management, savings, investments, and the use of digital financial services. The results of the activity indicate an increase in participants' understanding of financial management and access to formal financial institutions, which is expected to encourage improved welfare for the Benoa Village community.
PEMBERDAYAAN UMKM BERBASIS KEARIFAN LOKAL DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DESA KUTUH KECAMATAN KUTA SELATAN KABUPATEN BADUNG Fahmi Tanjung; I Made Sujana; Yoviniani Yevri Yanseni; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2118

Abstract

This community service program aims to increase the income of the people of Kutuh Village, South Kuta District, Badung Regency, through empowering Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. The potential of Kutuh Village's culture, traditions, crafts, and local products are the main capital in developing community businesses. According to Hidayati (2019), empowering MSMEs that utilize local advantages can create added economic value while maintaining the community's cultural identity. Community service activities are carried out through training in business management, product development, digital marketing, and business mentoring. The results of the activities show an increase in the capacity of MSME actors in business management, marketing, and product innovation, thus contributing to increasing village community income.
PENGUATAN KAPASITAS MASYARAKAT ADAT DALAM PENGELOLAAN EKONOMI BERBASIS AWIG-AWIG DI DESA ADAT BUALU, KABUPATEN BADUNG, PROVINSI BALI Putu Ratna Windusara Putri; I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2119

Abstract

This community service activity aims to increase the capacity of indigenous communities in managing local economic potential through the utilization of customary laws (adat awig-awig) in Bualu Traditional Village, Badung Regency, Bali Province. The rapid development of the tourism sector requires indigenous communities to have the ability to manage economic opportunities sustainably without neglecting cultural values ​​​​passed down from generation to generation. The activity was carried out through socialization, training, focus group discussions, and mentoring for traditional village officials, MSMEs, youth groups, and community leaders. The results of the activity showed an increase in participants' understanding of the function of awig-awig in supporting community economic management, strengthening local economic institutions, and increasing community capacity in developing businesses based on local potential. This activity contributes to increasing community participation in sustainable village economic development.
REAKSI PASAR DAN EFISIENSI PASAR ATAS KEBIJAKAN TARIF IMPOR AMERIKA SERIKAT: EVENT STUDY PADA SAHAM LQ45 Exsanda Cahya Pradita; Mahatma Kufepaksi
Nusantara Hasana Journal Vol. 5 No. 12 (2026): Nusantara Hasana Journal, May 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i12.2128

Abstract

This study aims to analyze market reactions and test semi-strong market efficiency in response to the announcement of the US import tariff policy on stocks included in the LQ45 Index. This testing was conducted through abnormal return analysis and trading volume activity (TVA) during the event period. The research method used was a quantitative event study approach. The sample consisted of 37 companies that met the purposive sampling criteria from the LQ45 stock group. The observation period spanned eleven trading days: five days before the event (T-5), the day of the event (T0), and five days after the event (T+5). Data analysis was conducted using descriptive statistics, normality tests, and hypothesis testing using the One Sample Test and the Wilcoxon Signed Ranks Test, in accordance with the characteristics of the data distribution. The results indicate that the announcement of the US import tariff policy contained information that was responded to by the Indonesian capital market. This response was reflected in changes in abnormal returns and stock trading volume activity around the announcement date. The research findings indicate that investors reacted to the increasing global economic uncertainty triggered by US international trade policies. This condition suggests that the announced information can influence investment decisions and stock trading dynamics in the LQ45 stock group.

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