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Muhammad Habibullah Aminy
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BTN Bhayangkara Residence Blok T No. 46, Dusun Dasan Geres, Desa Ranjok, Kecamatan Gunungsari, Kab. Lombok Barat, Provinsi Nusa Tenggara Barat
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Nusantara Hasana Journal
Published by Yayasan Nusantara Hasana Berdikari
ISSN : -     EISSN : 27981428     DOI : 10.59003
Core Subject : Economy, Humanities, Health, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing
Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, Agriculture, Environmental Science, Animal Science, Animal Husbandary, Veterinary, Forestry, Oceanography, Geography, Earth Sciences, Fisheries Science, Nursing, Law / Criminology, Social Science, Economics, Management, Advertising, Accounting & Finance, Commerce, Art, Library Science, Entrepreneurship, Computer Application, Corporate Governance, Business, Psychology, Sustainable Development, Religious Studies, and other related areas.
Arjuna Subject : Umum - Umum
Articles 1,513 Documents
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PELATIHAN KEWIRAUSAHAAN BERBASIS PARIWISATA UNTUK MENDORONG KEMANDIRIAN EKONOMI MASYARAKAT DESA ADAT BUALU I Made Sujana; Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2101

Abstract

Tourism-based entrepreneurship development is one of the strategic approaches to improving economic independence within rural communities. Bualu Traditional Village, located in a strategic tourism area of Badung Regency, possesses significant economic potential that can be developed through local tourism-based entrepreneurial activities. However, community members still face challenges related to business management, product innovation, digital marketing utilization, and sustainable business planning. This community service program aimed to enhance the entrepreneurial capacity of the Bualu Traditional Village community through tourism-based entrepreneurship training. The methods included socialization, training sessions, mentoring activities, business plan preparation workshops, and program evaluation. A total of 40 participants consisting of MSME actors, youth groups, women’s groups, and productive community members took part in the program. The results indicated significant improvements in participants’ knowledge of entrepreneurship, business management, digital marketing, tourism product development, and business planning. The program successfully strengthened community capacity in utilizing tourism-related economic opportunities and contributed to sustainable economic independence.
MODEL PEMBERDAYAAN EKONOMI BERBASIS COMMUNITY-BASED TOURISM BAGI MASYARAKAT DESA DI SEKITAR KAWASAN NUSA DUA I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2102

Abstract

The rapid growth of tourism in Nusa Dua, Bali, has contributed significantly to regional economic development. However, the benefits of tourism are not always distributed evenly among communities living in surrounding villages. This study aims to formulate a Community-Based Tourism (CBT)-based economic empowerment model for village communities around the Nusa Dua tourism area. The research employed a qualitative descriptive approach through observations, interviews, focus group discussions, and document analysis involving village officials, tourism actors, local business groups, and community leaders. The findings reveal that community participation, institutional strengthening, local entrepreneurship development, digital marketing, and collaboration among stakeholders are key components of sustainable economic empowerment. The proposed model integrates community participation, local resource optimization, institutional support, and sustainable tourism governance. This model is expected to improve community welfare, increase local economic resilience, and strengthen the competitiveness of tourism villages surrounding Nusa Dua.
OPTIMALISASI PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI UMKM PADA KAWASAN PARIWISATA DESA KUTUH I Made Wisnu Wardana; Fahmi Tanjung; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2103

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth, particularly in tourism areas. The development of information and communication technology has shifted marketing patterns from conventional methods to digital marketing through social media platforms. However, many MSME actors in Kutuh Village still face limitations in utilizing social media as an effective promotional tool. Low digital literacy, inadequate understanding of digital marketing strategies, and limited skills in creating promotional content remain major challenges. This community service program aimed to improve the capabilities of MSME actors in optimizing social media utilization for business promotion. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. The participants consisted of 35 MSME actors operating within the tourism area of Kutuh Village. The results demonstrated significant improvements in participants’ understanding of digital marketing strategies, social media account management, content creation, and the utilization of social media features to expand market reach. The program successfully enhanced the digital capacities of MSME actors and strengthened their competitiveness within the tourism sector
PENGARUH INVESTASI PARIWISATA TERHADAP PERUBAHAN STRUKTUR MATA PENCAHARIAN MASYARAKAT DESA DI SEKITAR NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2104

Abstract

Tourism investment has become one of the main drivers of economic growth in the Nusa Dua area, Bali. The development of tourism facilities such as hotels, restaurants, shopping centers, and supporting infrastructure has created new economic opportunities for surrounding village communities. This study aims to analyze the effect of tourism investment on changes in the livelihood structure of village communities around Nusa Dua. A quantitative approach with a survey method was employed involving residents living in villages surrounding the Nusa Dua tourism area. Data were analyzed using descriptive and inferential techniques to identify occupational shifts before and after tourism investment expansion. The findings indicate that tourism investment significantly influences the transformation of livelihoods from primary sectors, particularly agriculture and fisheries, to tourism-related service sectors. This transformation has increased household income and employment opportunities; however, it has also generated challenges such as the reduction of productive land, economic dependency on tourism, and socio-cultural changes. Therefore, sustainable and community-based tourism development policies are required to ensure that economic benefits are distributed equitably while maintaining social and environmental sustainability.
PENDAMPINGAN STRATEGI PEMASARAN DIGITAL BAGI PELAKU USAHA KULINER LOKAL DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2105

Abstract

The rapid development of information technology has transformed traditional marketing approaches into digital-based marketing systems. Local culinary entrepreneurs are required to utilize digital technologies to improve competitiveness and expand market reach. Jimbaran Village, as one of the leading tourism destinations in Badung Regency, is home to numerous local culinary businesses that contribute significantly to the tourism sector. However, many entrepreneurs still face challenges in implementing digital marketing strategies, including limited digital literacy, inadequate promotional content creation skills, and underutilization of social media platforms. This community service program aimed to enhance the competencies of local culinary entrepreneurs through digital marketing strategy assistance. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. A total of 40 local culinary entrepreneurs participated in the program. The results demonstrated significant improvements in participants’ understanding of digital marketing, business branding, social media management, and digital promotion strategies. Furthermore, participants successfully implemented digital marketing practices to increase business visibility and reach broader consumer segments. This program contributed positively to strengthening the competitiveness of local culinary businesses in the Jimbaran tourism area.
PEMBERDAYAAN KELOMPOK PEREMPUAN MELALUI PENGEMBANGAN USAHA RUMAHAN BERBASIS POTENSI LOKAL DI DESA PECATU Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2106

Abstract

Women’s Empowerment Is An Important Strategy For Improving Family Welfare And Strengthening Rural Economies. Pecatu Village Possesses Various Local Potentials That Can Be Utilized For The Development Of Home-Based Businesses, Including Processed Food Products, Handicrafts, And Creative Products Based On Local Culture. However, Many Women’s Groups Still Face Challenges Related To Entrepreneurial Skills, Financial Management, Marketing, And Product Development. This Community Service Program Aimed To Strengthen The Capacity Of Women’s Groups Through The Development Of Home-Based Businesses Based On Local Potential. The Methods Employed Included Socialization, Entrepreneurship Training, Product Processing Workshops, Business Mentoring, And Program Evaluation. The Participants Consisted Of 35 Women Involved In Community Groups And Home-Based Business Activities In Pecatu Village. The Results Indicated Significant Improvements In Participants’ Knowledge And Skills Regarding Business Management, Simple Financial Recording, Product Development, And Digital Marketing Utilization. Furthermore, Participants Successfully Developed Systematic Business Plans Aimed At Increasing Household Income. The Program Positively Contributed To Enhancing Women’s Economic Independence And Supporting Community-Based Economic Development Through Local Resources.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM KULINER DALAM MENDUKUNG INDUSTRI PARIWISATA NUSA DUA Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; I Made Sujana; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2107

Abstract

This study aims to analyze the factors influencing the success of culinary Micro, Small, and Medium Enterprises (MSMEs) in supporting the tourism industry in Nusa Dua, Bali. Culinary MSMEs play a strategic role in enhancing tourist destination attractiveness through food and beverage products that reflect local cultural identity. This research employed a quantitative approach using survey techniques involving culinary MSME owners in Nusa Dua. Data were analyzed through descriptive analysis and multiple linear regression. The findings indicate that product quality, menu innovation, service quality, digital marketing, and government support have positive and significant effects on the success of culinary MSMEs. Service quality emerged as the most dominant factor because tourists tend to evaluate their overall consumption experience when selecting culinary businesses. The results suggest that improving entrepreneurial competencies, utilizing digital technologies, and strengthening collaboration with the tourism sector are essential strategies for enhancing the competitiveness of culinary MSMEs in tourism destinations. This study is expected to provide valuable insights for local governments, business actors, and researchers in developing sustainable MSME sectors.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA BAGI PELAKU UMKM DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2108

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth, employment creation, and community welfare. However, many MSME actors still face challenges in financial management, particularly in preparing simple financial statements. Limited accounting knowledge often leads to poor financial recording practices, making it difficult for business owners to assess business performance and access financing opportunities. This community service program aimed to improve the financial literacy and accounting skills of MSME actors in Jimbaran Village through training and mentoring in preparing simple financial statements. The methods employed included socialization, training sessions, practical exercises, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results showed significant improvements in participants’ understanding of financial recording, preparation of income statements, cash flow records, and simple balance sheets. Participants were also able to implement financial recording practices in their daily business activities. This program contributed positively to strengthening MSME financial governance and enhancing business sustainability.
ANALISIS KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT DESA BENOA KABUPATEN BADUNG Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2109

Abstract

Tourism is a strategic sector that contributes significantly to the economic growth of Badung Regency, particularly in the Benoa Village area, which is developing as a marine tourism destination and supporting the Nusa Dua tourism area. This study aims to analyze the contribution of the tourism sector to improving the economic welfare of the Benoa Village community. The tourism sector has a positive influence on regional economic growth through increased community income, employment opportunities, and productive business activities. Tourism development can improve the economic conditions of local communities through job creation and the expansion of informal sector businesses. The results of the study indicate that the tourism sector contributes significantly to increasing household income, employment opportunities, and the economic welfare of the Benoa Village community.
PENGEMBANGAN PRODUK EKONOMI KREATIF BERBASIS BUDAYA LOKAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA TANJUNG BENOA Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2110

Abstract

The creative economy has become one of the strategic sectors contributing significantly to local economic development and community welfare. Tanjung Benoa Village possesses rich cultural assets and tourism potential that can be transformed into creative economy products with high economic value. However, many Micro, Small, and Medium Enterprises (MSMEs) in the area still face challenges in product innovation, branding, marketing, and integrating local cultural values into commercial products. This community service program aimed to strengthen the capacity of MSME actors through the development of creative economy products based on local culture. The methods employed included socialization, training, product development workshops, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results demonstrated significant improvements in participants’ understanding of product innovation, cultural branding, packaging design, and digital marketing strategies. Participants successfully developed products that reflected local cultural identity while increasing market attractiveness and competitiveness. The program contributed to enhancing the sustainability and competitiveness of MSMEs in the tourism area of Tanjung Benoa.

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