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Jurnal Sosial Ekonomi Pertanian
Published by Universitas Hasanuddin
ISSN : 08538395     EISSN : 25985922     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.
Arjuna Subject : -
Articles 193 Documents
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Analisis Perwilayahan Komoditas Kopi Ari Septianingtyas Purwandhini; Endang Wahyu Pudjiastutik; Nuril Exwin Suhaeriyah
Jurnal Sosial Ekonomi Pertanian Vol 19 No 2 (2023): Juni, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i2.25124

Abstract

Abstract In 2020 Jember Regency is one of the regencies contributing the most coffee production in East Java with a total production of 236,899 tonnes. Out of a total of 31 sub-districts in the Jember Regency, 16 sub-districts do not produce coffee, while the remaining 15 sub-districts produce coffee with yields varying from 0.018 tons to 78.858 tons. Based on 2020 BPS data, the largest production was in the Silo District 78,858 tons. This study aims to determine: 1) the trend of coffee production in Jember Regency; 2) which areas in Jember Regency are coffee production bases; 3) is the distribution of coffee localized or specialized in coffee-producing areas in Jember Regency. The method used is descriptive and correlational with purposive sampling. The results of the study show that: 1) forecasting the development of coffee commodities in Jember Regency shows an increasing trend of coffee production in 2021-2024. The development of coffee commodity production in Jember Regency shows a positive value, meaning that coffee production tends to increase from year to year; 2) the sub-districts that are the basis for the coffee commodity in Jember Regency from a production point of view include the sub-districts of Arjasa, Bangsalsari, Jelbuk, Ledokombo, Panti, Patrang, Silo, Sukorambi, Sumberbaru, Sumberjambe, and Tanggul; (3) the distribution of coffee commodities in Jember Regency based on localization analysis shows that the coffee plantation business is not concentrated in one area, but spreads out in several areas of Jember Regency. Meanwhile, for the analysis of coffee commodity specialization in the Jember Regency, several sub-districts have specificities in an area. Keywords:       coffee; regional analysis; forecasting.
Pemanfaatan Strategi Promosi terhadap Minat Beli Followers Instagram @paktani.co pada Produk Sayur Pack Serrina Dwi Handini; Fadli Mulyadi; Vi’in Ayu Pertiwi
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.25576

Abstract

The presence of social media is considered to facilitate users in buying and selling products. However, not all marketers have a strategy for marketing their products on social media. This research was conducted to explore the influence of social media promotion strategies carried out by the @paktani.co instagram account because it is considered less extensive in marketing its products. Therefore, it is necessary to further investigate the effect of promotional strategies carried out by the @paktani.co instagram account to determine the purchase intention of the products offered. This research was conducted from October to December 2022, with 100 respondents determined through judgment sampling and analyzed using multiple linear regression analysis. The result of this study is that the level of interest in buying vegetable packs on the @paktani.co Instagram account is at a medium level and already at the stage of desire to buy the product. There is a positive and significant influence on the context and connection variables on the interest in buying vegetable packs partially. Meanwhile, all independent variables, namely context, communication, collaboration, and connection, have a positive and significant effect together with a contribution of 57.1% to the purchase intention of packaged vegetables on the @paktani.co Instagram account.
Kapasitas Anggota Kelompok Tani dan Regenerasi Petani Irnawati Irnawati; Siti Aisa Lamane; Muh Zainal S
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.26459

Abstract

This study aims to analyze the factors that affect the capacity of farmer group members and farmer regeneration. Data collection is carried out by survey method and using questionnaires. The population is the heads of families who are members of farmer groups and farm youth who continue their parents' farming which amounts to 934 people. The sample amounted to 90 respondents divided by a sample of 45 respondents for members of farmer groups and 45 respondents for young farmers. Data analysis using Smart Partial Least Square (Smart PLS) Software. The results showed that age and experience of farming had a direct but not significant positive effect on the capacity of farmer group members. The role of extension workers as consultants and mentors has a direct and significant positive effect on the capacity of farmer group members. Age and farming experience negatively affect farmer regeneration. Farmer regeneration is positively influenced directly but insignificantly by the role of extension workers as influential consultants and mentors. Meanwhile, the capacity of group members has a direct and significant positive effect on farmer regeneration. The results showed that the capacity of farmer group members was influenced by the role of agricultural extension workers. Meanwhile, farmer regeneration is influenced by the capacity of farmer groups and the role of extension workers, although it does not have much influence. Keywords:    Agricultural extension; the capacity of farmer's groups; characteristics of farmers; regeneration of farmers.
Kinerja Penyuluh Pertanian Dalam Pelaksanaan Administrasi Penyuluhan Pertanian Andi Suprianto; Siti Aisa Lamane; Adi Rianto Suprayitno
Jurnal Sosial Ekonomi Pertanian Vol 19 No 2 (2023): Juni, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i2.26551

Abstract

Abstract The agricultural extension needs competencies related to intellectual skills (cognitive), skills related to psychology (affective), and physical movement skills (psychomotor). Farm extension workers must be able to respond quickly and effectively to existing farmer problems in the Industrial Age 4.0 so human resource preparedness is needed through collaboration between government, business, academics, community intellectuals, and agricultural extension agencies so that it is easy and there is upstream and downstream synergy. Of course, agricultural guidance in Palopo City is still much needed, as in other regions, even if they face the problem of narrow farming views, there will still be administrative problems that affect the success of their tasks in the field and office. This research aims to analyze the factors that influence the performance of agricultural extension workers in the city of Palopo. This survey was conducted in January 2023 at all Agricultural Extension Centers (BPP) in Palopo City. All 42 information officers with civil servant status were the samples in this study. The primary data collection technique was conducted through a survey method using a structured questionnaire. Analysis of research data through descriptive analysis using the Smart Partial Least Square (PLS) application. The results of the study show that age and seniority have a positive, direct, and significant effect on agricultural extension worker performance, knowledge of extension allowances and extension administration has a positive, direct, and significant effect on agricultural extension worker performance, the availability of office facilities and facilities for field activities have a positive and direct influence, but not significant, on the performance of agricultural extension Keywords: Administration of agricultural extension and extension services.
Analisis Keefektifan Instagram (@jinawigreens) Sebagai Media Komunikasi Pemasaran Digital Jinawi Farm Hidroponik Karanganyar Tiara Octari Pravina; Emi Widiyanti; Putri Permatasari
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27512

Abstract

Jinawi Farm Hidroponik is one of the businesses that develops hydroponic agricultural products into healthy food preparations in the form of vegetable salads. Of course, a marketing communication activity is needed in developing its business, one of which is through Instagram social media (@jinawigreens). The effectiveness of the Instagram account @jinawigreens as a digital marketing communication medium, can be influenced by the characteristics of the messages conveyed in it. Therefore, it is necessary to measure the effectiveness of Instagram, as well as the effect of message characteristics on its effectiveness. The EPIC Model is used as a measuring tool for effectiveness in this study. The model measures effectiveness by using a communication approach through four critical dimensions, namely empathy, persuasion, impact, and communication. This study aims to 1) analyze the characteristics of social media messages on Instagram @jinawigreens. 2) Analyzing the effectiveness of Instagram @jinawigreens social media based on the EPIC Model. 3) Analyzing the influence of the characteristics of social media messages Instagram @jinawigreens on the effectiveness of Instagram as a digital marketing communication medium for Jinawi Farm Hydroponics based on the EPIC Model.
Efektivitas Komunikasi Pemasaran Produk Gapoktan Mitra Distantya Hanifa; Joko Winarno; Suminah Suminah
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27563

Abstract

This study aims to describe the effectiveness of product marketing communications and describe variables and analyze the effect of advertising, sales promotion, personal selling (personal selling), direct marketing(direct selling), and word of mouth both simultaneously and partially on the effectiveness of product marketing communications at Roko. Indonesian Farmer Center, Yogyakarta. This study uses a quantitative method with the selection of samples by non-probable sampling. Data were analyzed through descriptive analysis, verification, classical assumption test, and multiple linear regression. The results show the effectiveness of marketing communication for partner Gapoktan products at the Indonesian Farmer Store Yogyakarta Center including the components of knowledge and behavior change as a whole in the high category. The variables of sales promotion, individual selling, direct marketing, and word of mouth have a significant effect on the effectiveness of marketing communication for partner gapoktan products at Toko TaniIndonesia Center Yogyakarta. While the advertising variable has no effect. The value of the coefficient of determination (R2) is 0.874, meaning that 87.4% of the effectiveness of marketing communication for partner gapoktan products at TTIC Yogyakarta can be explained by the variables of advertising, sales promotion, personal selling, direct marketing, and word of mouth.
Faktor-Faktor Yang Berpengaruh Terhadap Motivasi Petani Dalam Pembuatan Pupuk Organik Cair Dari Limbah Tempe Ucca Anantariya; Ugik Romadi; Harwanto Harwanto
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.27952

Abstract

Abstract The purpose of this study is to determine the factors that influence the motivation of farmers in making tempeh waste liquid organic fertilizer. This research was conducted in Beji Village, Junrejo District, Batu City, East Java in March-May 2023. Sampling was carried out using the purposive sampling method where from 11 farmer groups 3 farmer groups were selected to be included in the specified criteria with a total of 70 people. Data collection was conducted by interviews and using questionnaires that had been tested for validity and reliability. The data analysis used was multiple linear regression with SPSS 25. The results showed that the factors that influence the motivation of farmers in making liquid organic fertilizer from tempeh waste are age, length of farming, education, profit, and complexity. Land area, cosmopolitanism, and facilities and infrastructure have no real effect on farmers' motivation.
Pemanfaatan Grup Whatsapp Oleh Petani Hidroponik Soloraya (Kohisora) Sebagai Media Informasi Pertanian Umi Hanifah; Suminah Suminah; Putri Permatasari
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.28234

Abstract

The use of WhatsApp group feature is used by hydroponic farmers as a medium of information and discussion and encourages farmers to follow the development of agricultural information actively. The existence of WhatsApp groups has an impact on farmers in the form of behavior changes that are reviewed by cognitive, affective, and psychomotor components. This study aims to determine the behavior of hydroponic farmers in using WhatsApp groups, analyze supporting factors for changes in hydroponic farmer behavior consisting of digital literacy and intensity of media use and analyze the influence of digital literacy and intensity of media use on hydroponic farmer behavior. This study used a descriptive quantitative approach and sampling techniques using simple random sampling. The sample used was 67 members of the Soloraya Hydroponic Community WhatsApp group, and the analysis method used multiple linear regression. The results showed that the behavior of hydroponic community members which includes cognitive, affective, and psychomotor components was in the high category of 55%. Supporting factors in the form of digital literacy are in the high category, while the intensity of social media use is in the low category. Digital literacy and the intensity of social media use together have a positive and significant influence on the behavior of members of the Hydroponics Community. Partially, digital literacy has an effect on the behavior of community members, while the intensity of social media use does not have a significant effect on the behavior of community members.
Strategi Pengembangan Agroindustri Santan Kelapa Meilizar Meilizar; Rika Ampuh Hadiguna; Santosa Santosa; Nofialdi Nofialdi
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.29074

Abstract

Coconut is a superior product and is widely cultivated in the Padang Pariaman Region. The progress of the coconut agroindustry is predicted to have the ability to increase farmer motivation and coconut cultivation efficiency, thus stimulating the expansion of rural industries. The research aims to formulate a coconut milk agroindustry development strategy that is designed with a systems approach through the integration of coconut farming sub-systems and coconut processing sub-systems to maximize coconut farming profits and ensure the fulfillment of coconut milk agroindustry production capacity to support local food product industries. This research seeks to carry out a series of stages involving coconut farmers and coconut milk agroindustry players in Padang Pariaman, completing questionnaires by experts, SWOT analysis to identify and calculate the IFE and EFE weights of coconut milk agroindustry, and identification of strategies for developing coconut milk agroindustry through the application of AHP. Based on the research results, it was found that the coconut milk agroindustry development strategy through horizontal integration by establishing a coconut milk agroindustry that is integrated with farmers as suppliers of coconut granules to meet the demand for a supply of quality coconut milk for the local food product industry can be realized.
Analisis Faktor Produksi Kopi Robusta Andi Aisyah Azzahrah; Kustopo Budiraharjo; Migie Handayani
Jurnal Sosial Ekonomi Pertanian Vol 19 No 3 (2023): Oktober, 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v19i3.29904

Abstract

The study aimed to analyze the production factors that influence the production of Robusta coffee and the elasticity of production factors on Robusta coffee production. The research was conducted in Jambu District, Semarang Regency. The survey method was used to select two potential villages, with one farmer group selected for each village as a sample. The data analysis method used was the Cobb-Douglas production function. The results showed that most Robusta coffee farmers were male with an age range of 40-49 years, elementary school education, had been farming for 10-19 years, had 4-6 family members, the average of land area was 0,87 ha, the average of labor was 150,33 HKP/year, the average of manure used was 4.533,33 kg/ha/year, the average of NPK fertilizer used was 391,11 kg/ha/year, and the average number of trees was 1.155,56 sticks with the average of Robusta coffee production was 1.302,71 kg/ha/year. The result of the study showed that simultaneously land area (X1), labor (X2), manure (X3), NPK fertilizer (X4), and number of trees (X5) had a very significant effect on Robusta coffee production and partial manure (X3) and number of trees (X5) had an effect on Robusta coffee production. The elasticity value was 1.142% which was the sum of the elasticity of land area 0,229%, labor 0,016%, manure 0,231%, NPK fertilizer 0,004%, and number of trees 0,662%, which means that Robusta coffee production in Jambu District, Semarang Regency was at the increasing return to scale level.

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