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Daengku: Journal of Humanities and Social Sciences Innovation
Published by PT. Mattawang Mediatama Solution
ISSN : -     EISSN : 27756165     DOI : https://doi.org/10.35877/454RI.daengkuv1i1
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
The Daengku seeks to publish high-quality research papers, review articles, and book reviews that make a contribution to knowledge through the application and development of theories, new data exploration, and/or scientific analysis of salient policy issues. The Scope of the Daengku includes the following areas: Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Arjuna Subject : Umum - Umum
Articles 460 Documents
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Integrated Marketing Communication Strategy of PLN UP3 Bandung in the Use of The PLN Mobile Application Yuhanida Ramadanty; Maylanny Christin
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1989

Abstract

The emergence of PLN Mobile is the answer to PLN UP3 Bandung's innovation to speed up service. In the period 2010-2020 PLN customers increased by 79 million customers and users of the PLN Mobile application from 2021-2022 increased significantly. This study aims to analyze the integrated marketing communication strategy of PLN UP3 Bandung in the use of the PLN Mobile application using the integrated marketing communication strategy concept of William G. Nickles. The research method used is descriptive qualitative with post-positivism paradigm and data triangulation method. The results showed that PLN UP3 Bandung implemented the five integrated marketing communication strategy indicators very well. On the direct marketing indicator, PLN UP3 Bandung is very aggressive and massively participates in activities that invite large crowds, conducts outreach to all groups, and does not carry out marketing activities that disturb customer privacy. On the sales promotion indicator, PLN UP3 Bandung chose a promotional strategy using a referral code and issuing discounts to take advantage of certain moments. On the public relations indicator, PLN UP3 Bandung collaborates with parties such as radio, proliga volleyball, the Bandung Regency Government and the West Java Provincial Government. On the personal selling indicator PLN UP3 Bandung prepares its members before going into the field. On the advertising indicator, all visual and audio-visual content published is clear, straightforward, informative and interesting. PLN UP3 Bandung also carried out good event marketing activities by attending the Proliga volleyball league event, the Anniversary of Bandung City, and the Anniversary of West Java Province
Designing a Marketing Strategy for Samarium 153 ethylenediaminetetramethylene phosphonic acid (Sm 153-EDTMP) for Palliative Treatment of Cancer that Spreads to The Bones Wida Rahayu; Wahono Sumaryono; Sri Widyastuti; Henky Lesmana
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1990

Abstract

This research is proposed to identify marketing strategic of Samarium ethylenediaminetetramethylene phosphonic acid (Sm 153-EDTMP) that is used for palliative treatment of bone metastasis towards utilization policy by the Nuclear Medicine Doctors. The data is obtained from the questionnaire that were spread out to Nuclear Medicine Doctors in a number of Hospital in Indonesia as respondents. The respondents were 35 of Nuclear Medicine Doctors. This number represents 80 % of Nuclear Medicine Doctors population in Indonesia. The research methodology is accomplished by descriptive explorative analysis. The results are: (1) dose, side effect of Sm 153-EDTMP that is more tolerating than morphine, (2) according to the local product promotion, Sm 153-EDTMP is able to be delivered more effectively to the user through detailing, symposium, internet (3) the price of the local product of Sm 153-EDTMP that is way more cheaper than morphine. By paying attention to marketing strategies through product advantages, promotional forms and prices SM 153-EDTMP shows that these products can be used by Nuclear Medicine specialists (SpKN) as a palliative treatment for cancer that spreads to the bones.
Effectiveness of project-based learning model on improving critical thinking skills and student creativity Sungkono Sungkono; Firdiawan Ekaputra
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2063

Abstract

The purpose of this study was to test (1) the effectiveness of the application of the project-based learning model on improving critical thinking skills (2) the effectiveness of the application of the project-based learning model on improving student creativity skills. The subjects used in this study were students who took the class B media script writing course at the Yogyakarta State University Educational Technology Study Program in the 2023/2024 academic year. This research is a quasi-experimental type of research with a one group pretest-posttest scheme design. Data on students' critical thinking skills and creativity were obtained using a questionnaire before and after the application of the project-based learning model in lecture activities. Data on critical thinking skills and student creativity were then tested using paired samples t test. The results of the paired samples t test found critical thinking ability and creativity each showed a value of 0.00. In this study, it can be concluded that (1) the application of the project-based learning model is effective in improving students' critical thinking skills (2) the application of the project-based learning model is effective in improving students' creativity.
Improving Student Mathematics Learning Outcomes in Algebraic Factorization Material Using the Method Team Accelerated Instruction Dwi Julianti; Achmad Ruslan Afendi
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2065

Abstract

Improving student learning outcomes in algebraic factorization material is the aim of this research, through classroom action research using cooperative learning methods.Team Accelerated Instruction. This research was carried out at SMP Muhammadiyah 5 Samarinda with the research subjects being thirty-eight class VIII students. The instruments used are assignments, end-of-cycle tests and observations. Data analysis techniques use descriptive statistics in the form of averages and percentages. The person acting as the learning implementer is the researcher, while the observer is the class VIII mathematics teacher at SMP Muhammadiyah 5 and a female student. The results of data analysis show an increase in the average final score for each cycle. The basic value for cycle I was obtained from the initial ability test results of 43.88 before cooperative learning typeTeam Accelerated Instruction started. In cycle I the basic value increased from the basic average value of 43.88 to 50.05. In cycle II, the average value of learning outcomes increased to 58.88 and in cycle III the average value of learning outcomes increased to 73. So the cycle was stopped because the average value of students' mathematics learning outcomes had reached the minimum completeness criteria of 70. Conclusion This research shows that there is an increase in students' mathematics learning outcomes through cooperative learning Team Accelerated Instruction on algebraic term factorization material in class VIII SMP Muhammadiyah 5 Samarinda.
The Effect of Remuneration, Work Environment and Employee Competence on Employee Performance at Pattimura University Ambon Muhammad Bugis; Zainuddin Latucosina
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2074

Abstract

In improving employee performance at Pattimura University, efforts that can be taken include providing adequate remuneration, creating a harmonious work environment and then employee competence is maintained. With this effort, it is hoped that the performance of employees at Pattimura University can be improved. This study aims to analyze the effect of remuneration, work environment and employee competence on employee performance at Pattimura University. The data analysis method used is Partial Least Squares (PLS) to analyze the effect of remuneration, work environment and employee competence on employee performance. The sample of this study was permanent employees working at Pattimura University. The results showed that Remuneration did not have a positive effect on employee performance. The work environment has a positive effect on employee performance. And employee competence has a positive effect on employee performance.
Analysis of the Effect of Financial Inclusion on the Success of MSME Business Rujak Traders in Natsepa Beach, Central Maluku Regency, Moderated by Fintech Steven Siaila; Agnes Soukotta; Anna F. de Fretes
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2093

Abstract

This paper aims to test whether financial inclusion affects the success of the business of rojak merchant MSMEs in Natsepa Beach, Central Maluku Regency? Does Fintech affect the success of the business of rojak merchant MSMEs in Natsepa Beach? Does financial inclusion affect the success of the business of rojak merchant MSMEs in Natsepa Beach, Central Maluku Regency with Financial Technology as moderation? The samples taken were all rojak traders located at the location of Natsepa beach; The analysis technique used is path analysis (Path Analysis) The results showed that Financial Inclusion had a positive and significant effect on the success of the rojak trader business in Natsepa Beach, Central Maluku Regency. Financial Technology (FINTECH) does not have a significant effect on the success of the rojak trader business on Natsepa beach, Central Maluku Regency. Financial Inclusion does not have a significant effect on the business success of rojak traders on Natsepa beach, Central Maluku Regency, mediated by FINTECH.
Analysis of Factors Affecting Savings in Indonesia from 1990 to 2020 Dientje Rumerung; Jani Effendy; Sherly F. Ferdinandus
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2094

Abstract

The objectives to be achieved in this study are: the impact of per capita income on the amount of savings in Indonesia; the influence of the Flower Tribes Rate (BI Rate) on the savings amount in Indonesia. And how per capita income, interest rates and inflation influence the amount of savings in Indonesia simultaneously. The data collected in this study is the time series data period from 1991 to 2020 as secondary data published by Bank Indonesia, Central Agency of Staitsitika. The analysis method used in this investigation is the Double Linear Regression Analysis Method which uses the IBM SPSS 25 program. The results obtained are that per capita income and inflation have a partial significant impact on public savings in Indonesia, while interest rates have no significant effect on public Savings. Inflation has contributed a huge drop in savings. If there is an increase in inflation, then it will have a huge impact on the ability of the people to save. Thus it may be suggested that efforts to control inflation should continue to preserve the purchasing power of the population and the ability of the people to save
Technological Progress and Cultural Change in Sharia Insurance: Impact and Challenges Shofya Humaira Siti Salma; Tajul Arifin; Abdal Abdal
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2101

Abstract

The aim of the research is to find out how the impact and challenges of technological advances and cultural changes in Islamic insurance. This is because this paradigm shift not only affects the operations of insurance companies, but also permeates cultural elements in the industry. The researcher used a qualitative methodology. The data collection technique is sourced from books, related journals and the internet. The analysis method used was descriptive analysis. The results of his research state that technological advances, such as the use of artificial intelligence, big data, have shaped a new landscape in risk management and insurance services. Meanwhile, cultural changes in society also affect consumer preferences and norms surrounding Islamic insurance. In terms of impact, the increase in operational efficiency, personalization of services, and product innovations that arise thanks to the latest technology or in general the impact is becoming efficient, personalized, scalable and agile. However, challenges such as lack of capital, lack of professional human resources, cyber security risks, evolving regulations, and adaptation to cultural changes
Analysis of The Role of Banking, Local Government, and Private Investment on Tourism Development in Pamekasan Regency Dewi Ayu Lestari; Aprilina Susandini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2110

Abstract

The aim of this research is to examine and analyze the relationship between the role of banking, local government, and private investment in the development of the tourism. Quantitative method and primary data with multiple linear regression analysis. The research location is tourism destination in Pamekasan Regency, East Java. This research also used simple random sampling as data collection method and obtained 15 tourism samples with 60 respondents. Data analysis was carried out using the SPSS version 25 application. The results of this research show that banking has a positive and significant effect on tourism development in Pamekasan Regency, local government has no effect on tourism development in Pamekasan Regency, private investment has no effect on tourism development in Pamekasan Regency, and also banking, local government, and private investment simultaneously have a positive and significant influence on tourism development in Pamekasan Regency. This research suggests that banks, local governments and private investment are supposed to create a harmonious and equal synergy to realize tourism development in Pamekasan Regency.
Governance Strategies in Underwater Inspection State-Owned Enterprises: A Study on the Implementation of Public-Private Partnerships (PPP) Ardhian Budi Sulistiyo; Rachma Fitriati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2111

Abstract

This article aims to analyze the need to conduct underwater inspection at a State-Owned Enterprise (SOE) using the application of the Public Private Partnership (PPP) concept. However, until now, the SOE still uses the services of a third party to fulfill this need. The use of third-party services impacts the high allocation of the SOE's operational budget for underwater inspection costs. This study uses qualitative research methods with data collection techniques through in-depth interviews, literature studies, and field observations from January to August 2023. This study's results show that applying the four dimensions of PPP - identify key stakeholders, identify stakeholder needs, address stakeholder needs, and evaluate performance - is appropriate for the governance of underwater inspection implementation. The recommendation for the next governance strategy is to implement acquisition as a follow-up to the PPP concept.

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