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JURNAL BARUNA HORIZON
Published by STIA DAN MANAJEMEN KEPELABUHAN BARUNAWATI SURABAYA
ISSN : 26218399     EISSN : 27213129     DOI : https://doi.org/10.52310/jbhorizon
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Baruna Horizon : Journal of business administration with a concentration in ports.Jurnal baruna horizon merupakan jurnal ilmiah yang berbasis administrasi bisnis dengan konsentrasi kepelabuhan. Jurnal ini diterbitkan oleh STIA dan Manajemen Kepelabhan Barunawati” Surabaya. Jurnal ini terbit berkala setiap bulan Juni dan Desember
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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Sentimen Karyawan terhadap Adopsi Teknologi Kecerdasan Buatan: Sebuah Pendekatan Analisis Sentimen Gugus Wijonarko; Audi Permana; Indro Kirono; Agil Riyandhi
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.335

Abstract

Abstract. The rapid development of Artificial Intelligence (AI) has generated both opportunities and concerns across various industries, including the port services sector. As AI becomes increasingly capable of replacing human work processes, questions emerge regarding its organizational benefits and associated risks. This study aims to identify employee sentiment toward AI within a state-owned port enterprise in Indonesia. The research population comprises all employees, with a sample of 37 respondents—15 structural and 22 non-structural employees—selected using a probability sampling technique. Data were analyzed using sentiment analysis to examine perceptual tendencies related to AI implementation in the workplace. The findings reveal that structural employees exhibit more diverse sentiment patterns, indicating a higher sensitivity to the strategic implications of AI. Conversely, non-structural employees predominantly express neutral sentiment, reflecting uncertainty or limited understanding of how AI may affect their work. Asbtrak. Perkembangan Artificial Intelligence (AI) telah menciptakan peluang sekaligus kekhawatiran di berbagai sektor industri, termasuk jasa kepelabuhanan. Meningkatnya kemampuan AI dalam menggantikan proses kerja manusia memunculkan pertanyaan mengenai manfaat dan risiko teknologi ini dalam konteks organisasi. Penelitian ini bertujuan mengidentifikasi sentimen karyawan terhadap AI pada salah satu BUMN Kepelabuhan di Indonesia. Populasi penelitian adalah seluruh karyawan, dengan sampel 37 responden yang terdiri dari 15 karyawan struktural dan 22 non-struktural menggunakan teknik probability sampling. Data dianalisis menggunakan sentiment analysis untuk mengetahui kecenderungan persepsi terhadap penggunaan AI di lingkungan kerja. Hasil penelitian menunjukkan bahwa karyawan struktural memiliki sentimen yang lebih beragam, mengindikasikan sensitivitas lebih tinggi terhadap dampak strategis AI. Sementara itu, karyawan non-struktural didominasi oleh sentimen netral, mencerminkan ketidakpastian atau keterbatasan pemahaman mengenai implikasi teknologi tersebut dalam pekerjaan mereka.
Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Di Kalangan Generasi Z Yusuf Gunawan; Zaharuddin .; Sitta Kusuma
Jurnal Baruna Horizon Vol 8 No 2 (2025): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v8i2.339

Abstract

Abstrak. Perkembangan teknologi digital telah mengubah perilaku konsumen, khususnya Generasi Z (kelahiran 1997–2012), dalam mengambil keputusan pembelian. Generasi ini dikenal responsif terhadap promosi digital dan memiliki pertimbangan kuat terhadap brand image. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan brand image terhadap keputusan pembelian di kalangan Generasi Z. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner berskala Likert yang disebarkan kepada responden Generasi Z yang pernah melihat promosi dan melakukan pembelian produk. Teknik analisis data meliputi analisis deskriptif dan analisis inferensial untuk menguji pengaruh promosi dan brand image terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, dibuktikan dengan nilai signifikansi uji t < 0,05. Hal ini menunjukkan bahwa strategi promosi yang intensif dan persuasif dapat meningkatkan kecenderungan konsumen dalam mengambil keputusan pembelian. Selain itu, brand image juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai signifikansi < 0,05, yang mengindikasikan bahwa persepsi merek yang positif mampu meningkatkan kepercayaan konsumen. Secara simultan, promosi dan brand image berpengaruh signifikan terhadap keputusan pembelian, sebagaimana ditunjukkan oleh hasil uji F dengan nilai signifikansi < 0,05. Implikasi penelitian ini menekankan pentingnya integrasi strategi promosi digital dengan pembangunan brand image yang konsisten untuk meningkatkan keputusan pembelian Generasi Z.
Transformasi Pengetahuan Menjadi Kapabilitas: Kerangka Konseptual Implementasi Open Innovation Digital Platform pada Bisnis Kopi Tahap Awal Naufal Dzaky Ramadhan; Tri Sagirani
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.393

Abstract

Abstract. Digital transformation has increased organizations’ dependence on external knowledge as a source of innovation. However, emerging businesses often face resource constraints that limit their ability to transform external knowledge into new organizational capabilities. This study aims to develop a conceptual framework for implementing Open Innovation Digital Platforms (OIDPs) to support the transformation from knowledge ecosystems to capabilities ecosystems in emerging coffee businesses through a dynamic capabilities perspective. The research adopts a conceptual paper approach with illustrative case analysis and literature synthesis related to OIDPs, dynamic capabilities, open innovation, and knowledge ecosystems. The findings suggest that OIDPs function as enabling mechanisms that facilitate knowledge sharing, knowledge integration, and co-creation processes to transform external knowledge into organizational capabilities. This transformation is strengthened by dynamic capabilities, including scanning, sensing, seizing, integrative, and transformative capabilities. The study proposes a conceptual framework and an implementation roadmap to support the development of innovation, digital, analytical, collaboration, and transformative capabilities. Although developed within the context of emerging coffee businesses, the proposed framework may be adapted to other emerging businesses culinary facing similar challenges in innovation and digital transformation. This study contributes to the OIDP literature by linking knowledge ecosystems, dynamic capabilities, and capabilities ecosystems within the context of emerging businesses.
Pengaruh Kualitas Produk Dan Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Syaifuddin Fahmi; Dita Aulia Az Zahra; Lianita Widyaratna Kristanti
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.397

Abstract

Abstract: The retail industry in Indonesia is experiencing increasingly competitive growth, encouraging companies to improve customer loyalty through product quality and Customer Relationship Management (CRM). This study aims to analyze the effect of product quality and CRM on customer loyalty through customer satisfaction at Matahari Department Store Malang Town Square. This study employed a quantitative approach involving 100 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using path analysis and Sobel test with SPSS software. The results indicate that product quality has a positive and significant effect on customer loyalty and customer satisfaction. CRM has a positive and significant effect on customer satisfaction but does not significantly affect customer loyalty directly. Customer satisfaction significantly influences customer loyalty and successfully mediates the relationship between product quality and CRM toward customer loyalty. These findings indicate that customer satisfaction plays an important role in strengthening customer loyalty in the retail sector. Abstrak: Persaingan industri ritel yang semakin ketat mendorong perusahaan untuk meningkatkan loyalitas pelanggan melalui kualitas produk dan Customer Relationship Management (CRM). Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan CRM terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Matahari Department Store Malang Town Square. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis jalur (path analysis) dan uji Sobel dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan. CRM berpengaruh positif dan signifikan terhadap kepuasan pelanggan, namun tidak berpengaruh signifikan terhadap loyalitas pelanggan secara langsung. Kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan serta mampu memediasi pengaruh kualitas produk dan CRM terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa kepuasan pelanggan memiliki peran penting dalam membentuk loyalitas pelanggan pada sektor ritel modern.
Analisis Peran Label Halal dan Harga dalam Meningkatkan Minat Beli Konsumen Mie Gacoan Yusli Hudin; Syaifuddin Fahmi; Sri Dwiningsih
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.414

Abstract

ABSTRACT: This study aims to determine the effect of halal labeling and price on consumer purchasing interest in Mie Gacoan in Pasuruan City. This research uses a quantitative approach with data collection techniques through distributing questionnaires to 100 respondents who have purchased Mie Gacoan products in Pasuruan City. Data analysis techniques use SPSS version 22, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results of the study indicate that halal labeling does not have a significant effect on consumer purchasing interest. This shows that consumers do not consider halal labeling as a primary factor in making purchasing decisions. Meanwhile, price has a significant effect on consumer purchasing interest. Affordable prices that match consumers' purchasing power are important factors in increasing purchasing interest. Simultaneously, halal labeling and price have an effect towards consumer purchase intention. Based on the results of the research, companies are expected to continue maintaining a competitive pricing strategy as well as ensuring the quality and clarity of halal labels to increase consumer trust. ABSTRAK: Penelitian ini bertujuan untuk mengetahui pengaruh label halal dan harga terhadap minat beli konsumen pada Mie Gacoan di Kota Pasuruan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan pembelian produk Mie Gacoan di Kota Pasuruan. Teknik analisis data menggunakan bantuan SPSS versi 22 meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa label halal tidak berpengaruh signifikan terhadap minat beli konsumen. Hal ini menunjukkan bahwa konsumen tidak menjadikan label halal sebagai faktor utama dalam melakukan keputusan pembelian. Sementara itu, harga berpengaruh signifikan terhadap minat beli konsumen. Harga yang terjangkau dan sesuai dengan daya beli konsumen menjadi faktor penting dalam meningkatkan minat beli. Secara simultan, label halal dan harga berpengaruh terhadap minat beli konsumen. Berdasarkan hasil penelitian tersebut, perusahaan diharapkan tetap mempertahankan strategi harga yang kompetitif serta menjaga kualitas dan kejelasan label halal untuk meningkatkan kepercayaan konsumen.
PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN UD. NUSA DOOR Rosa Safarina; Wisudani Rahmaningtyas; Galuh Pertiwi; Maya Khoirunnisa
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.426

Abstract

Abstract This study aims to analyze the effect of work discipline, work environment, and leadership on employee performance at UD. Nusa Door. The research method used is quantitative with a causal associative approach. Data were analyzed using multiple linear regression with the assistance of SPSS. The results show that work discipline has a positive and significant effect on employee performance. The work environment has a negative and significant effect on employee performance, while leadership has no significant effect on employee performance. Simultaneously, work discipline, work environment, and leadership have a significant effect on employee performance with a coefficient of determination of 63,2%. Therefore, work discipline is the most dominant factor in improving employee performance, while the work environment and leadership need to be evaluated to better support optimal performance improvement. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja, lingkungan kerja, dan kepemimpinan terhadap kinerja karyawan pada UD. Nusa Door. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Lingkungan kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan, sedangkan kepemimpinan tidak berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, disiplin kerja, lingkungan kerja, dan kepemimpinan berpengaruh signifikan terhadap kinerja karyawan dengan nilai koefisien determinasi sebesar 63,2%. Dengan demikian, disiplin kerja menjadi faktor dominan dalam meningkatkan kinerja karyawan, sementara lingkungan kerja dan kepemimpinan perlu dievaluasi agar dapat mendukung peningkatan kinerja secara optimal.
Peran Integrasi AI Dalam Meningkatkan Penjualan Di era Digital 5.0 Baramadya .; Muhammad Wisnu Girindratama; Deyka Aguilika
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.428

Abstract

Abstract. Sales management is undergoing a digital transformation driven by AI tools like Seamless AI and Einstein (Sales AI), which are reshaping B2B customer journeys. Grounded in dynamic capabilities theory, this study examines how B2B firms integrate AI into sales processes. We propose that marketing agility—defined by proactivity, responsiveness, and speed—mediates the relationship between AI adoption and sales team performance in uncertain markets. Furthermore, the research investigates how marketing influence and internal organizational climate moderate these dynamics. Data were gathered from B2B sales managers at firms with over 100 employees and at least $1 million in annual revenue. The findings highlight that strategic AI adoption must align with marketing agility to effectively boost firm performance. This study contributes to emerging literature on the facilitators of agility within the B2B sector.
PENGARUH IMPLEMENTASI INTERNET OF THINGS, KOMPETENSI REEFERMAN, DAN KECEPATAN RESPON TERHADAP EFISIENSI OPERASIONAL REEFER CONTAINER DI PT. TERMINAL PETIKEMAS SURABAYA saubil andriyansyah; Gugus Wijonarko; Indriana Kristiawati; Dian Arisanti
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.444

Abstract

Abstrak. Efisiensi operasional reefer container menjadi salah satu faktor penting dalam menjaga kualitas muatan berpendingin selama proses operasional di terminal peti kemas. Penelitian ini bertujuan menganalisis pengaruh Implementasi Internet of Things (IoT), Kompetensi Reeferman, dan Kecepatan Respon terhadap Efisiensi Operasional Reefer Container. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampling jenuh terhadap 51 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa Implementasi Internet of Things (IoT), Kompetensi Reeferman, dan Kecepatan Respon secara parsial maupun simultan berpengaruh signifikan terhadap Efisiensi Operasional Reefer Container. Nilai koefisien determinasi (Adjusted R²) sebesar 0,780 menunjukkan bahwa ketiga variabel mampu menjelaskan 78,0% variasi Efisiensi Operasional Reefer Container. Abstract. Operational efficiency of reefer containers is a crucial factor in maintaining the quality of refrigerated cargo during terminal operations. This study aims to analyze the effect of the implementation of the Internet of Things (IoT), Reeferman Competency, and Response Speed on Reefer Container Operational Efficiency at PT. Terminal Petikemas Surabaya. This study employed a quantitative approach using a saturated sampling technique involving 51 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that the implementation of the Internet of Things (IoT), Reeferman Competency, and Response Speed have a significant partial and simultaneous effect on Reefer Container Operational Efficiency. Furthermore, the coefficient of determination (Adjusted R²) of 0.780 indicates that these three independent variables explain 78.0% of the variation in Reefer Container Operational Efficiency.
From Scrolling ke Bussiness: Peran Literasi Digital dan Media Sosial dalam Membangun Entreprenuerial Intention pada Remaja di Surabaya dengan Entrepreneurial Self-Efficacy sebagai Moderator Mudayat .; Nur Widyawati; Meyti Hanna Ester Kalangi; Juli Prastyorini; Soedarmanto .; Moh Fail
Jurnal Baruna Horizon Vol 9 No 1 (2026): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v9i1.445

Abstract

Abstract. The rapid growth of digital technology has created new entrepreneurial opportunities for young people; however, many Indonesian youth remain more inclined to become job seekers than job creators. This study examines the effects of digital literacy and social media on entrepreneurial intention among youth in Surabaya, with entrepreneurial self-efficacy serving as a moderating variable. A quantitative explanatory survey was conducted involving 160 respondents selected through purposive sampling. Data were analyzed using SmartPLS 4. The results indicate that digital literacy, social media, and entrepreneurial self-efficacy each have a positive and significant direct effect on entrepreneurial intention, with social media demonstrating the strongest influence. However, entrepreneurial self-efficacy does not significantly moderate the relationships between digital literacy and entrepreneurial intention or between social media and entrepreneurial intention. These findings suggest that strengthening digital competencies and promoting the productive use of social media are more effective strategies for fostering entrepreneurial intention among Indonesian youth.

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