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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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SIX SIGMA IMPLEMENTATION FOR CHILI SAUCE A IN PT K Puspadewi, Deandra; Lestari, Yuliani Dwi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. PT K as a chili sauce company that has been running long enough in it has problems in its quality control. PT K wants to reduce the number of defect products to the maximum limit in the set. This research aims to identify existing problems and provide solutions that can reduce the defect products in PT K, using a six sigma methodology DMAIC as a tool for continuous improvement to achieve the company specification limit. This research is done through several stages such as, problem identification, data collection, literature review, observation, data analysis, conclusions, and recommendations for the company. The analysis results are used to provide solutions for companies to reduce the number of defect products and implement the given solution. This research scope is minimize into reducing the defect product of Chili Sauce A in PT K. The solution given was include of improving the raw material, employees training program, buy new machine and modernization the machine.Keyword :Chili Sauce A, PT K, Quality Control, Reduce Defect, Six Sigma
Financial Literacy Index and Inclusion of Indonesian Flight Attendant Abieza, Talitha Rhea; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 5, No 3 (2016)
Publisher : Journal of Business and Management

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Abstract. Financial literacy studies are currently being concerned in global financial institutions since it provides contribution to the economic development of a country. However, the study using sample in one particular group that has the similar background is yet limited. This study examines the level of financial literacy and financial inclusion of Indonesian flight attendant, a sample not investigated yet in any literature. Flight attendant is an occupation with the fairly promising salary without any degree requirements that may suggest the needs of financial knowledge to utilize the various financial and investment services to make proper financial decisions. This study aims to: (1) measure Indonesian flight attendant financial literacy level and inclusion using the sample of PT XYZ, (2) examine the determinant of the financial literacy level and inclusion of Indonesian flight attendant, and (3) examine the relationship between the level of financial literacy of Indonesian flight attendant and the demography factors with their financial inclusion. Further, this study also provides suggestions to PT XYZ on how to improve their flight attendant financial literacy and inclusion based on the results of this study. In financial literacy measurement, simple weight factor is employed to determine basic and advance financial literacy weight. Further, regression is employed as the analytical tool to examine: (1) the determinant of demographic factors toward the financial literacy level; and (2) the determinant of demographic factors and financial literacy level toward the financial inclusion. Logistic regression is employed to see the determinant for the possession of investment service and financial adviser. The findings indicate that Indonesian flight attendant have low level of advance and overall financial literacy level. In financial inclusion, the level of financial and investment service possession of Indonesian flight attendant were quite low (except for bank card and credit card). In terms of investment possession and financial adviser possession, the result shows the low percentages that were consistent with the study conducted by The World Bank (2011). Logistic regression shows that both basic and advance financial literacy were significantly associated with the level of investment possession and financial adviser possession. The final OLS regression finds that basic financial literacy has the most significant determinant to the level of financial service inclusion (significant at 1% level). Meanwhile in the investment service inclusion, the highest determinant is the advance financial literacy level (at 1%). Based on the findings, this study suggests PT XYZ to improve their flight attendants’ financial literacy by conducting financial education, since the willingness of financial education of PT XYZ is quite high. For further research, this study could be re-conducted by adding Principal Component Analysis (PCA) to get the more representative result, changing the research object to other professions or other segments, and adding behavioral finance issues to extend the literature.Keywords: Financial Literacy; Financial Inclusion; Financial Education; Indonesian Flight Attendant; Flight Attendant Financial Literacy
Identification the Use of Goodcash Mobile Application as a Money Managing Tool of Goodism Inc.’s Customers Cincin, Meiliane Stephanie; Iskandar, Budi Permadi
Journal of Business and Management Vol 4, No 9 (2015)
Publisher : Journal of Business and Management

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Abstract. The consumption pattern of overspending might become one of the most common problems in the world including Indonesia. This could be happened because a person's consumption patterns are formed during youth age as youth are still looking for their own self-identity. Therefore they become less interested in saving money and their attitudes towards saving are more negative than earlier and later in life. Goodism Inc as an innovative start up company not only saw an opportunity from this problem by selling a product (since most brands are attracted to this kind of potential buyer), but they also try to bring solution to their target market with their product. The product they sell is wallet with a concept as a money manager, to complete their innovative idea, they created a mobile application called Goodcash to be a financial tracker. But they don’t have any proof that their mobile application runs as they want it to be, and the company don’t really know whether the cost they spent for Goodcash is worth every pennies or not. For that reason, the author as one of the co-founder of Goodism Inc wants to identify the use of Goodcash as a money manager tool of Goodism Inc’s customers. And at the end of the research the author found that this mobile application is not quite succesfull as the company wanted before.This unsuccessful reason is because the mobile application still needs some improvements that made the customers didn’t want to use this application. But strangely, some respondents is quite satisfy and didn’t think that the mobile application is bad but they just don’t have the awareness of doing financial management and admit that they were too lazy to do that. The habit of getting use to do financial management is also required to make this project successful. That is considered as Goodism Inc’s task to create that habit in the mind of their customers. In the end of the research, the company should work harder to increase their brand value through Goodcash.
Exploration in Start-Up Organization through Qualitative Content Analysis Djati, Adhi Waluyo; Febriansyah, Hary
Journal of Business and Management Vol 4, No 5 (2015)
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Abstract — A startup organization is a recently made organization that is in the development stage and still looking into the potential markets. Every startup has its own plan of action and different structures. The objects of the research are Goodism (est. 2013), Woodka (est. 2013) and Humblezing (est. 2010). This research is a qualitative study which uses one of the organizational development theories, which is appreciative inquiry (AI) which focuses on the organization’s learning and positive presumption from its member. Job design factor and performance management system components are the literature that will be guided this study. Moreover, the researcher position in this research is the conductor of the appreciative inquiry method. Data collection is using the qualitative approach, which are semi-structured interview. The data will be collected through doing the semi-structured interview with the Board of Directors’ in each company. The questions that will be answered by the Board of Directors’ are following the appreciative inquiry processes. The data analysis is using the qualitative content analysis with deductive approach. This research finds that in making the job design, Goodism should decide the objectives that will be attained in the working period, every member has to decide their own portion of work, the member is working based on their interest, also the implementation of working hour and rotation between divisions seen as appropriate to be implemented. In making performance management system, Woodka should consider that every member should be involved in planning the target and deadline and relating their own activities which interconnected with other activities, monthly review seen as the appropriate one because it can be customized with the production schedule, implementation of feedback can be face-to-face and the reward system that may be conducted is rewarding the good performance punishing the bad performance by the member. In making the performance management system, Humblezing should consider that the control system to the job that is ongoing is essential, the target and deadline can be derived from the company’s objective and the measurement of the performance and return for a job should be clear, monthly & weekly review can be done to detect the problem in a job faster and every member has got to know the other member’s work progress, and monetary (such as bonus salary) and non-monetary (such as member trip) compensation may be conducted.Keywords: organizational development, appreciative inquiry, job design, performance management system
Proposed Waste Management Concept for Equafole's Corporate Social Responsibility Program in Pangalengan Ferdiansyah, Muhammad Nikko; Rudito, Bambang
Journal of Business and Management Vol 1, No 5 (2012)
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The most essential part of a cycle is a monitoring and evaluation program. Monitoring helps us to assess the position of program implementation and evaluation to help us measure the performance of our work. Secondly it helps organizations to improve performance and speed of application programs.Equafole is a profitable company that is managed by students SBM-ITB II level as a form of learning how to do business. The company is engaged in the sale of products that focus go green activity. Until now, Equafole has implemented the program for a year and kept walking. Many companies that have development programs and requires an evaluation and monitoring to improve the company's performance.In this final project, the writer wants to give some recommendations for Equafole concepts. The recommended program is generated through consideration of habits and perceptions. This final will be a guideline for improved performance.Keywords: Monitoring, Evaluation, Equafole, Community Service, students social responsibility, go green activity
A COMPARATIVE STUDY BETWEEN CONVENTIONAL AND ISLAMIC COMMERCIAL BANKS IN TERMS OF SHAREHOLDERS EFFICIENCY OVER THE PERIOD 2010-2016 Mukaromah, Latif Zuhriyah; Faturohman, Taufik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract: There a different explanation between the fact and the prediction regarding to the Islamic Banking growth. The fact shows they were good even faster than Conventional Banking but  predicted slow-moving by Karim Business Consulting (KBC) because of small capital and capacity related with shareholder. This research is conducted to provides new insight for decision maker based on the result of shareholders’ efficiency difference between two types of bank, and correlation between shareholders and growth of bank. Methods: This research using Data Envelopment Analysis (DEA) to measure the efficiency since it is the common method, Spearman’s Correlation to analyze the correlation, Mann-Whitney test is applied to obtain statistically significant different. The data is annual report that consist of Balance Sheet and Income Statement of Conventional Banks and Islamic Commercial Bank during 2010-2016 that listed in Otoritas Jasa Keuangan (OJK). Results:  The finding show there were a statistically significant different shareholders efficiency between two types of bank in 2010 and 2012. In 2010 Conventional Banks were more efficient and in 2012 shows the contrary. For both types of bank have a weak correlatin even very weak correlation for Conventional Banks. Conclusion: Islamic Commercial Banks shows a good progress as they starting to catch up the Conventonal Banks efficiency in 2012. But for both types of bank still need to increase the shareholders efficiency since the result shows a weak correlation. Keywords:  Data Analysis Envelopment (DEA);efficiency;growth;Islamic Commercial Banks, Conventional Banks.
Trend Ratio Analysis on Banking Companies Listed in LQ45 Period of 2009 - 2013 Aditya, Stefanus Reinhard; Noveria, Ana
Journal of Business and Management Vol 4, No 2 (2015)
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Abstract. Every company needs a strategy designed to achieve the vision and objectives of the company, which must be appropriated to the demands of the existing business environment. One of the strategy that must be considered by company is the effort to attract investors.This research focuses on the trend of each financial ratio analysis, calculation of financial ratios investors processed in accordance with existing formulations, i.e: capital adequacy ratio (CAR), cost to income (CIR), net income margin (NIM), non performing loan (NPL), loan to deposit ratio (LDR), and return on asset (ROA). Making conclusion taken from the result of the analysis, based on the analysis, conclusion be obtained from testing expert’s theory with researcher allegation along with facts on the field. Each of the financial ratios that have been calculated will determine the year base as basis of comparison and given the index number 100. Population of this research are all banking companies listed in Indonesia Stock Exchange. Purposive sampling used as the sampling technique, using random type of sample selection with certain consideration to be sample. As of the consideration, the company must be listed in Indonesia Stock Exchange period of 2009 – 2013, and listed five years respectively in LQ45 index. With the result are Bank Central Asia, Tbk, Bank Rakyat Indonesia (Persero), Tbk, Bank Danamon Indonesia, Tbk, and Bank Mandiri (Persero), Tbk.After forecasting using trend analysis (time series analysis) then the result are as follows, in 2014 and 2015 company with highest CAR prediction is Bank Rakyat Indonesia. While the highest CIR, NIM, and LDR prediction is Bank Central Asia, Tbk. For the highest ROA and NPL prediction is Bank Danamon Indonesia, Tbk.Keywords : Banking, Financial Ratio Analysis 
7 Psychological Characteristics that Influence Customer’s Buying Decision to Mitsubishi Pajero Sport Bandung Institute of Technology (SBM-ITB) Suhadi, Rachmat; Wandebori, Harimukti
Journal of Business and Management Vol 1, No 2 (2012)
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As one of the world's largest automotive company, Mitsubishi has high sales in developing countries such as Indonesia. In the beginning, Mitsubishi was an automotive company that focused on diesel vehicles and heavy equipments, such as trucks, buses and tractors. However, Mitsubishi sought to change its past image into a new image that can compete against its main competitors, such as Toyota and Honda, on the passenger vehicle sector. Recently, Mitsubishi unveiled its newest product, Mitsubishi Pajero Sport. Gradually, Mitsubishi changed their former brand image into a newer, yet still powerful image. On automotive media assessments, Mitsubishi Pajero Sport always gets high points on its performance yet until 2011, Mitsubishi sales always below Toyota’s, Mitsubishi’s main competitor. By using Regression Analysis, Factor Analysis and Cluster Analysis, the author wants to find out what psychological characteristics that can be used as guidelines by Mitsubishi in selling its products. The result of the regression analysis shows that the influence of psychological characteristics on purchase decisions is 18.15%.  On the other hand, the factor analysis that associated with various psychological theories, will show how seven psychological characteristics can influence the customer’s decision to buy Mitsubishi Pajero Sport. Those seven psychological characteristics are Psychological Value of Money, Relationship to Human and Environment, Brand Loyalty, Self Confidence and Expectancy, Personality of Customer, Leadership Confidence and Self Esteem and Risk.  Cluster analysis of existing variable split into 3 clusters, the researchers compared the results of factor analysis and cluster analysis and choosing factor analysis to determine that it is easier to describe the psychological characteristics of the customer. By knowing the seven psychological characteristics of the customers,  Mitsubishi will have more specific marketing strategy to sell its products and also more specific on determining the target market of its flagship product,  Mitsubishi Pajero Sport. Key words: Brand Image, 7 Psychological Characteristics , Reggression Analysis, Factor Analysis, Cluster Analysis, Specific Target Market, Specific Marketing Strategy
Integrated Marketing Communication To Increase Brand Equity In Clove Garden Hotel and Residence Diah Armita, Sendika; Wandebori, Harimukti
Journal of Business and Management Vol 8, No 2 (2019)
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In this present time, the rapid growth of hotel industry especially in Bandung makes a major competition between the business people. Clove Garden Hotel and Residence is one of the hotels in Bandung that located in Jalan Awiligar Raya II. A major difficulty of hotel industry because the growths of hotel in Bandung are a lot but the number of visitors that came to Bandung is decrease, it causes the unoccupied rooms in Clove Garden Hotel and Residence. Advancement to get information about Clove Garden Hotel and Residence are needed to increase the brand equity through the effectiveness of all media in integrated marketing communication that implemented by Clove Garden Hotel and Residence in an attempt to increase sales. The author concluded that the purpose of this research which are to identify current integrated marketing communication that implemented by Clove Garden Hotel and Residence, to identify current external and internal factor in Clove Garden Hotel and Residence and learn how integrated marketing communication contribute to brand equity. This research applied a qualitative and quantitative method. The qualitative method is the result of interview that has been done with Clove Garden Hotel and Residence’s staffs to analyze the external and internal current condition marketing strategy that applied there. Meanwhile, the quantitative method through offline and online questionnaire with the total of 100 respondents with the criteria whether people who knows about Clove Garden Hotel and Residence or customer that has been stayed in Clove Garden Hotel and Residence. After that, the relation between integrated marketing communication and brand equity will be analyzed using multiple linear regressions from SPSS software to analyze what variable in integrated marketing communication that gives significant effects to brand equity.The analysis result shows that Clove Garden Hotel and Residence has implemented all of integrated marketing communication and effect brand equity significantly. Meanwhile, the result shows that direct and database marketing is the most effective media that gives and effect towards brand equity, followed by public relation, online and social media, mobile marketing, advertising, personal selling, sales promotion and the least is event.
Service Loyalty the Effects of Service Quality and the Mediating Role of Customer Satisfaction "A Case Study: PT. Sabda Alam Hotel" Budiarta, Sandy Indimas; Fachira, Ira
Journal of Business and Management Vol 6, No 2 (2017)
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Abstract The following study has purpose to find the relationship between service quality dimensions towards Customer Satisfaction as mediating role and Customer Loyalty in PT Sabda Alam Hotel. This research came from a problem which was appeared from the company which show the number of customer decrease annually. Path analysis was conducted to investigate Customer Satisfaction as a mediational model that links service quality to Customer Loyalty.  Appropriate measures are identified from 177 Sabda Alam customer from 2010 – 2015 as the population. The result indicate that Customer Satisfaction does not play a mediating role in the effect of independent and dependent variable. However, the result shows that there is an impact on service quality to Customer Loyalty directly. A recommendation that the company should do is to improve their service quality in every aspects to increase the level of Customer Satisfaction and Customer Loyalty. Keywords:  Service quality, Customer Satisfaction, Customer Loyalty, Hospitality, SERVQUAL

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