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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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THE RELATIONSHIP OF CREDIT CHARACTERITICS AND COAL PRICE WITH REPAYMENT CAPACITY: CASE STUDY OF A HEAVY EQUIPMENT LEASING COMPANY Subekti, Hanifa Endru; Faturohman, Taufik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Deputy of OJK also said that in 2015, heavy equipment leasing company has the highest level of non-performing financing (NPF) compared to other leasing with 4.34%. This research has an aim to find the determinants of NPF in a heavy-equipment leasing company. The method used is multi-linear regression and logistic regression. This research used two methods because the dependent variable could be interpreted using two ways, continuous variables and binary. The independent variables used are amount of financing, amount of security deposit, effective rate, tenor, percentage of financing, age of contract and coal price. For the dependent variable used is the NPF status itself drawn from the lessee’s maximum overdue days. The result for multi-linear regression shows amount of financing, tenor, percentage of financing and coal price have positive relationship with NPF. Also, age of contract has negative relationship with NPF. Logistic regression result shows that percentage of financing and tenor have positive relationship with NPF and age of contract has negative relationship with NPF. The result of this research aim to help the company in risk-profiling their lessee, also help the future research to broaden the research subject for this type of research. Keywords: determinants, heavy-equipment, leasing, NPF, repayment capacity
Strategic Management for Restaurant Business (Case Study: Kedai PAPA LIEM Restaurant) Ihsan, Muhammad; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. This research devoted to evaluate the business strategy that currently being used by Kedai Papa Liem, a small restaurant that serve for all day dining occasion from breakfast until dinner. The restaurant purposely located near Setra Duta Real Estate main gate to scoop up all residents that lived inside Setra Duta Real Estate that said to be Kedai Papa Liem’s main target market. Kedai Papa Liem first opening was in late-November 2013. They received a good response from the market. But since mid-January 2014 Kedai Papa Liem faces some difficulty to growth. The market started to saturated along with many new restaurant that opened around Pasteur road. Moreover those new restaurants are popular in Jakarta, so it attract many people included Setra Duta Resident which is Kedai Papa Liem’s main customer to try them. This condition would disturb their plan to hold a Grand Opening in early February 2014, to celebrate Chinese New Year.The main problem they encountered was from internal factor, which is bad human resources management and business process. The other factor was because of the competition of Restaurant Industry in Bandung that keep tightens. On other hand she has a chance to broaden the market reach of her restaurant. Seeing the growth opportunities that available to grow her business, she start to think whether her restaurant able to be developed and how to do it.To start the research, first thing to do was analyzed internal and external factor that influenced Kedai Papa Liem’s performance. The result would be used as the basis for EFAS and IFAS calculation to determine what directional strategy that suitable for corporate level. After that Business Strategy determined through Porter Competitive analysis with cost production and market size as the consideration. Last, TOWS matrix analysis would be conducted to determine functional strategies that used for each division in Kedai Papa Liem.The results were showing that Kedai Papa Liem could develop their business by using Growth Strategy because both result of IFAS and EFAS calculations showing positive number. On other hand, Business Strategy that suitable for Kedai Papa Liem was Integrated Competitive Strategy. This strategy would be used to win the competition among other restaurant so their sales performance will be To support their development plan in expansion, they should have more market share in Bandung’s Restaurant Industry by provide more variant in product, with more affordable price than their competitors.Keyword: Strategic Management, Restaurant.
The Implementation and Evaluation of Balance Scorecard in Garuda Chinese Food Pangestu, Aria Bayu
Journal of Business and Management Vol 1, No 1 (2012)
Publisher : Journal of Business and Management

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Abstract

Garuda Chinese Food has a problem in implementing their strategy. Most of their marketing strategy did not work properly as planned. This condition makes Garuda Chinese Food cannot grow well. After a meeting about this situation, the board of director of Garuda Chinese food agrees that they will try to using a performance measurement system to create new strategies for their restaurant. After a big discussion about this system, the board agrees to make a test using this system and record the data about the effectiveness of this new system. Balanced Scorecard method is the strategic approach and performance management system that can translate the company vision and mission into implementation strategies. The objective of this research is to evaluate the effectiveness of the Balance Scorecard system and prove how this system can generate a new and better strategy then before. The Balance Scorecard is a tool to evaluate the performance of a company. With this evaluation, company can create new strategy that more effective and suitable for their situation. The new strategies that generated by evaluating via Balance Scorecard can increase the company performance. Thus, the performance evaluation of Balance Scorecard is recommended. Keywords: balance scorecard, garuda chinese food, performance management system, effectiveness
Social Media Content Strategy of SBM ITB Oka, Dezky; Permadi Iskandar, Budi
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract

Abstract. In a world where social media becomes the main form of communication for people, international business school was presented with the opportunity to earn prospective student’s trust by showcasing their expertise through social media content. As one of them, SBM ITB is also trying to post a content on social media, mainly on Instagram, but currently SBM ITB has no strategy as a guideline in doing the content activities on social media which resulted in low level of performance of its social media. The purpose of this research is to establish a social media content marketing strategy for SBM ITB which can be simply implemented as a guideline for doing an activities on social media, especially Instagram, in order to improve the performance of social media content of SBM ITB in three parts, such as: discoverability, engagement and representation. For that, a situational analysis was conducted first to make sure the strategy being measurable. Findings show that the main channel in distributing a content is going to be Instagram as it is the platform where most of SBM ITB’s target audience gathered. The story which going to be delivered on social media categorized into four categories, which are: entertain, educate, inspire, convince. The implementation part of strategy is going to be led by Marketing Communication Manager of SBM ITB while the success of strategy is going to be measured through Instagram analytic tools. The social media content marketing strategy of SBM ITB being made using a framework from Content Marketing Institute which resulted in a defined guideline for SBM ITB in creating a content and doing activities on social media.Keywords: Content Marketing Strategy, Instagram, SBM ITB, Social Media.
Analysis of Motor Sharing (Online Transportation) Customer in Bandung. Case Study: Go-Jek in Bandung Waruwu, Jenis Jaya; Adhiutama, Akbar
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract— Globalization era makes the technology advancement more rapidly, this matter  can be seen from the number of internet users in the world will increasing each year  that reach until 200 to 300 million users per year. Internet usage is very diverse depending on the needs of user, for example is for an online business. Recently the online business was trended in Indonesia such as for online transportation. The online transportation business in Indonesia was booming like as the GO-JEK, the Bojek, the Wheel Line, the Blu-Jek, the Transjek, the PRO-JEK, the TEKNOJEK, the Bangjek, etc. The GO-JEK is a pioneer of online transportation in Indonesia, this matter can be seen by established of company is the first in Indonesia, the feature and the operational area also is wider than the other company. Certainly, the presence the online transportation or motor sharing in the midst society will influenced of lifestyle the peoples who live in urban areas to avoid the traffic. So, there much perception of user towards experienced in used the service. This research aims to analyze the online transportation especially in Bandung based on the user/customer perception towards the service online transportation like as GO-JEK. The researcher will analyze to make sure whether the issue from some news about GO-JEK is appropriate towards the result of this research or not. The researcher will analyze it with the three the theoretical basis: the first is Diffusion of Innovation to identify the adopter categories of user. The second is TAM & TPB combination to find out the factors acceptance the Go-JEK, and the last is SERVQUAL to identify the actual service quality of GO-JEK in Bandung based on user perception. Then, the researcher used the Correlation Coefficient Analysis method to correlate the above theories. Besides that, the researcher used SPSS (statistic packages for social science) to process the research questionnaire result. The result of research shows that the categories of GO-JEK user in Bandung consist as 8,3% as the innovators, 21,7% is the early adopters, 28,1% is the early majority, 26,9 is the late majority, and the last is 15% as the laggards. Overall TAM towards TPB, Diffusion of Innovation (DOI) towards TAM & TPB combination, DOI towards SERVQUAL variables, TAM & TPB towards SERVQUAL variable, and SERVQUAL variables have significant correlation in use the GO-JEK service in Bandung. Generally, the GO-JEK service quality in Bandung shows the high of level percentage based on user perspective. It means the result of the research it does not same with the research background which published by some media about the service of GO-JEK because media it cannot representative the service quality a company. Keyword: GO-JEK, online transportation, Diffusion of Innovation, TAM & TPB combination, Service Quality, Correlation Coefficient Analysis.
The Influence of Organizational values Toward Vision Achievement: case Study at SBM ITB Tanzil, Belinda; Bangun, Yuni Ros
Journal of Business and Management Vol 3, No 3 (2014)
Publisher : Journal of Business and Management

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Abstract

A common response to globalization in most institutions is to become a world-class institution. SBM-ITB is one of the institutions that has a vision to be a world-class institution that inspires and develops new leaders with entrepreneurial spirit. One way to achive the vision is to conduct the values of an organization. This research aims to find out the influence of organizational values toward vision achievement in SBM-ITB. The models of organizational values and vision achievement are based on data from SBM-ITB’s website. The independent variable in this research is the organizational values, while the dependent variable is the vision achievement. The data retrieval is done by spreading the questionnaire and then processing it using the multiple linear regression analysis. The multiple linear regression analysis is used to find the relationship between the organizational values and the vision achievement. In data processing, the assumptions to fulfill the requirements of multiple linear regression is also tested. The findings of this research conclude that organizational values variable consisting of trust, excellence, harmony, integrity, and innovativeness simultaneously (together) and significantly influence on the vision achievement for academic, and non-academic employees. This is evidenced by the result of the F-test with significance probability below 0.05. The organizational value individually that has positive and significant influence toward the vision achievement are innovativeness and trust (for academic employees), harmony (for non-academic employees). This is evidenced by the result of the T-test with significance probability below 0.05.Keywords: organizational values, vision achievement, multiple linear regression
Analysis of Corporate Leadership Culture Internalization in Groupe Danone Indonesia Head Office Syirodj, Muhammad; Gustomo, Aurik
Journal of Business and Management Vol 3, No 7 (2014)
Publisher : Journal of Business and Management

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Abstract

In this globalization era, business competition will be very tight. By 2015, there will be the AEC (ASEAN Economic Community). ASEAN will become a single market and single production base where there is flow of goods, services, investment and skilled labor is free, as well as freer capital flows among ASEAN countries. Organization with strong culture is very helpful to enhance the performance of the employees that leads to the goal achievement and increases the overall performance of the organization. Danone is one of the world’s biggest and most successful food companies. Groupe Danone has leadership culture that must be implemented by all employees. This culture should go along through the behavior of employees. Employee performance affected by the corporate culture, that is why companies need to ensure that the corporate culture embraced by every employee. This research’s objective is to know Groupe Danone Indonesia corporate leadership culture condition and design also to analyze the existence condition of corporate leadership culture. Groupe Danone Indonesia has four dimension of corporate leadership culture; Committed, Open, Doer, and Empowered (CODE). From the research by questionnaire, empowered dimension is in very good category. Besides, committed, open, and doer are in acceptable category but still need to be improved.Keywords: Groupe Danone Indonesia, Organizational Culture, Corporate Culture, AEC.
WHAT DRIVES IN-APP PURCHASE INTENTION FOR LOOT BOX IN MOBILE GAMES? Khodiyat, Andre; Aprilianty, Fitri
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract. Mobile games, an often-overlooked, lucrative market, is currently experiencing an uptrend. Old models of monetization, in which the user pays for the game, are being scrapped. New models, freemium, which implement in-app purchases on a free game, are more opted. These models are proven to be quite successful, generating massive amount of revenue currently exceeding standard priced games. A newer, latter addition of the in-purchases model in mobile games, loot boxes are on the rise, while generating profit and controversy consecutively. Controversy, associations, and mixed dispositions of the matter are growing. Some gamers despised it, by stating it on forums or articles, while game developers actively defend the system as it has generated a reliable and legal source of income. Game developers will not discontinue the system as it is very lucrative, however growing negative disposition from netizen and gamers alike might make the matter problematic. Few studies have taken place on the matter; hence, the purpose of the study is to examine gamers’ perception loot box in-app purchases, asses the relationship between gamers perception of mobile games and loot box towards the purchase intention of loot boxes, and finally, investigate the motivation of gamers to purchase loot box as an in- app purchase. This research utilizes qualitative method, unstructured interview for its research. Then variable defined from qualitative and literature review are further measured with quantitative methods, survey questionnaires. Data analysis are conducted with Partial Least Sqaures, using SmartPLS due to exploratory nature of the research, and the multitudinous, some untested variables. This research found the major influence of perception on mobile game particularly monetary value as value for money and social value towards loyalty and purchase intention. Motivation also has an effect on purchase intention stemming from game design on social interaction. Results: After eliminating unreliable indicators, unreliable variables, and analyzing model fit, several variables show valid and significant correlations. Perceived value on mobile games does have a positive impact on purchase intention, namely value for money towards purchase intention, which indicated a major path coefficient of 0.31. While, emotional value (β=0.46), social value (β=0.20), and value for money (β=0.18) exhibited impact on loyalty. Qualitative research indicated five variables from loot box perception: loot box value for money, loot box performance/quality value, loot box emotional value, loot box alternatives, and suspicion on loot box as developer’s money making scheme. However from further quantitative method and analysis, the result indicated loot box emotional value effect towards purchase intention (β=0.20) and loot box performance/quality value towards loyalty (β=0.12). Motivation also exhibit effect on purchase intention, particularly social interaction role on purchase intention (β=0.48), which indicates a large degree of magnitude. Conclusion: Purchase intention can be influenced by perception either directly or through loyalty. Perception in perceived value of its self are the perceived value of something received (social value, emotional value, loot box performance/quality value) in return for something given (value for money). Enhancement on both ends of the perception will increase perceived value and affect either purchase intention, loyalty, or both. Hamari et al. (2017) provided a model for in-app purchase motivation, which stated that motivation stems from design decisions by developers that entice players to purchase mediated by this design implementation. In this study, in regard with the game Mobile Legends: Bang Bang, one design decision are exhibited, social interactions.Keywords: loot box, in-app purchase intention, Mobile Games, motivation, perception
The Effect Of Service Quality and The Mediating Role Of Costumer Satisfaction Towards Service Loyalty in Boxins Industry Study Case : Casa Boxe Pramura, Rayendra Abiyasa; Fachira, Ira
Journal of Business and Management Vol 5, No 4 (2016)
Publisher : Journal of Business and Management

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Abstract

Abstract Six months since its opening, Casa Boxe only has 155 customers with only 20% of them are taking membership program. In previous studies, customer satisfaction is a key factor in influencing the loyalty of a customer. The research was done with collecting questionnaire from 71 customers of Casa Boxe to analyze the current level Of service quality, Customer Satisfaction and Service Loyalty. The result indicate that, the current level of Casa Boxe’s service qualiy can be categorized as good and with the lowest score on Reliability sub-dimensions. While for the level of Casa Boxe’s customer satisfaction and service loyalty is high. Findings also show that empathy and tangible dimensions significantly influence customer satisfaction, leading to service loyalty.Keywords: Service Loyalty, Service Quality, Customer Satisfaction 
Analysis of Employee Engagement in PT kartina Trisatria Fazary, Mario Herman; Gustomo, Aurik
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract. PT. Kartina Trisatria is a nationwide company centered in Tanah Abang (the head office recently moved to Tanah Kusir, Jakarta) that has 83 direct employees and also has business partners (for production) with more than 1000 employees and also had implemented the employee engagement strategy, which is a concept that became very important human resource management strategy in companies worldwide, for their daily business activity. But even with the implementation of employee engagement, the employee turnover of PT Kartina Trisatria is still quiet high averaging 11.735% in 2009-2013 (PT. Kartina Trisatria, 2014). The purpose of this research is to find out which factor that affect the employee engagement in PT Kartina Trisatria and in the end will analyze about factors that need more improvements, in order to maintain the employee engagement within employees in the company. The employee engagement model this research will use is based on the American Society for Training and Development (ASTD) because it is suitable with the internal condition of the company to identify which driver variables of employee engagement needed to be improved. This research primary data was taken from questionnaire and interview with the employees in PT Kartina Trisatria. Then the questionnaire data was analyzed using the frequency test method with SPSS software. The interview was explained using narrative in the project. The analysis of the data showed this research that the driver variable that has the lowest score was the hygiene factor, which consists of resources and job salary given by the company. These researches gave suggestions about the improvement of the compensation system and also add some variables, which is position allowance, vehicle allowance, merit pay, and family allowance. Keywords: employee engagement, PT Kartina Trisatria, ASTD, compensation, Herzberg

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