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Bambang Hengky Rainanto
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Jurnal Ilmiah Pariwisata Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 27457524     EISSN : 27457524     DOI : https://doi.org/10.37641/jipkes
Core Subject :
Jurnal Ilmiah Pariwisata Kesatuan adalah media ilmiah yang independen bagi para Dosen dan Peneliti di bidang ilmu Pariwisata dan Hospitality. Dikelola oleh Program Studi Pariwisata dan LPPM IBI Kesatuan. Terbit dua kali dalam setahun, pada bulan Juni dan Desember. Mempublikasikan hasil-hasil penelitian terapan bidang Pariwisata dan Hospitality dalam arti luas.
Arjuna Subject : -
Articles 92 Documents
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Pengaruh Kualitas Layanan, Persepsi Harga, Dan Pemasaran Media Sosial Terhadap Keputusan Berkunjung: Studi Empiris Pada Pengunjung Di Cigwa Wisata Bogor Adinda Putri Zaelani; Nani Cahyani; Sulistiono Sulistiono; Donny Hendry Fahsani
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 2 (2026): JIPKES Edisi Juli 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i2.5718

Abstract

The rapid development of the tourism industry requires tourism destination managers to provide good service quality, set appropriate prices, and utilize social media as a marketing tool to improve tourists’ visiting decisions.This study aims to analyze the influence of service quality, price perception, and Pemasaran Media Sosial on visiting decisions among visitors of CIGWA Wisata Bogor. This study used a quantitative method with a survey approach through online questionnaires distributed to 180 visitors of CIGWA Wisata Bogor. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study indicate that service quality has a positive and significant effect on visiting decisions with a p-value of 0,000. Price perception also has a positive and significant effect on visiting decisions with a p-value of 0,000. Likewise, Social Media Marketing has a positive and significant effect on visiting decisions with a p-value of 0,000. Service quality, price perception, and social media marketing simultaneously have a positive and significant impact on visiting decisions. Based on the results, all hypotheses in this study are accepted. Therefore, service quality, appropriate pricing, and the optimization of Social Media Marketing can improve tourists’ visiting decisions. Keywoard: Service Quality, Price Perception, Social Media Marketing, and Visiting Decisions.
Pengaruh Promosi Digital Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Wisata Kuliner Bakso Kribo Di Kota Bogor Jonathan Marcellinus Setiawan; Mashadi Mashadi; Rini Syarif; Zul Azhar
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 2 (2026): JIPKES Edisi Juli 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i2.5720

Abstract

This study aims to empirically examine the effect of Digital Promotion and Service Quality on consumer Purchase Decisions at the Bakso Kribo outlet in Bogor City. This research uses a quantitative approach with data collection methods through the distribution of Likert-scale questionnaires. Sampling was conducted using a purposive sampling technique with a total of 150 respondents who are consumers of Bakso Kribo. Data were analyzed using the SPSS program through research instrument testing (validity and reliability), classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results showed that partially, Digital Promotion has a positive and significant effect on Purchase Decisions (t-count 8.778 > t-table 1.976; Sig. 0.000). Service Quality also partially has a positive and significant effect on Purchase Decisions (t-count 11.289 > t-table 1.976; Sig. 0.000). Simultaneously, Digital Promotion and Service Quality have a positive and significant effect on Purchase Decisions (F-count 99.034 > F-table 3.057; Sig. 0.000) with an influence contribution of 57.4% based on the coefficient of determination test (). The conclusion of this study proves that management needs to continuously optimize attractive digital promotional strategies and maintain service reliability to sustainably increase purchase decisions. Keywords: Digital Promotion, Service Quality, Purchase Decision, Consumer Behavior, Marketing Management.

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