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Bambang Hengky Rainanto
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Jurnal Ilmiah Pariwisata Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 27457524     EISSN : 27457524     DOI : https://doi.org/10.37641/jipkes
Core Subject :
Jurnal Ilmiah Pariwisata Kesatuan adalah media ilmiah yang independen bagi para Dosen dan Peneliti di bidang ilmu Pariwisata dan Hospitality. Dikelola oleh Program Studi Pariwisata dan LPPM IBI Kesatuan. Terbit dua kali dalam setahun, pada bulan Juni dan Desember. Mempublikasikan hasil-hasil penelitian terapan bidang Pariwisata dan Hospitality dalam arti luas.
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Articles 92 Documents
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Analysis Of The Attractiveness Of Educational Tourism Of The Soil And Agriculture Museum In Bogor City Nur Ardila Febriana; Tarida Marlin Surya Manurung; Mumuh Mulyana; Diah Kusumayanti
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5558

Abstract

This study aims to analyze the educational tourism attractions of the Soil and Agriculture Museum in Bogor City. This museum is an educational tourist destination that combines elements of knowledge, history, and recreation in one place. The main focus of the research is to identify factors that attract visitors, evaluate their experiences during their visits, and examine the challenges faced by museums in developing their potential as educational tourism destinations. This study uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. Data analysis was carried out with the help of NVivo software to map themes and patterns from the information obtained. The results of the study show that the main attraction of the museum lies in its educational collections related to soil and agricultural science, interactive galleries, and strategic location. However, the low level of promotion and less innovative presentation of information are still the main obstacles in attracting visitors, especially from the younger generation. This study concludes that the Museum of Soil and Agriculture has great potential as a means of contextual learning and meaningful educational tourism experience if it is developed sustainably. Keywords: Tourist Attraction, Educational Tourism, Soil and Agriculture Museum, Visitor Experience.
The Effect Of Visitors' Expectations And Perceptions On Loyalty Through Visitor Satisfaction As A Mediator In Kuntum Farmfield Agro-Educational Tourism, Bogor, Indonesia Anis Mutta Aliyah; Cecilia Valentina Srihadi Suryanti; Iswandi Sukartaatmadja
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5560

Abstract

The Agro-Educational Tourism sector faces significant challenges in maintaining business sustainability amid fluctuating visitor numbers and intense competition among destinations. This study aims to analyze the influence of Visitors’ Expectations (X1) as a pre-visit cognitive expectation, and Visitors’ Perceptions (X2) as an evaluation of actual service attributes, on Loyalty (Z) represented through the intention to revisit and positive recommendations, with Visitor Satisfaction (Y) as the post-consumption affective response that mediates this relationship. The research method applied is descriptive-verificative quantitative. Considering the fluctuating population, the sample size was determined using the Cochran formula, resulting in 100 respondents selected through the purposive sampling technique. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM). The research results show that all hypotheses are significantly supported, where Visitor Perception is found to be the most dominant determinant in influencing satisfaction compared to Expectations. In conclusion, Visitor Satisfaction has been empirically proven to play a crucial role as a mediator that strengthens the integration between the perception of actual experiences and visitor expectations in creating long-term loyalty at Kuntum Farmfield Agro-Educational Tourism, Bogor, Indonesia
The Influence Of Emotional Experience, Place Identity, And Nostalgia On Revisit Intention To The Bogor Botanical Garden Zidan Zulfan Verdian; Tarida Marlin Surya Manurung; Morita Morita
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5562

Abstract

This research is motivated by the importance of managing tourist destinations that not only focus on the physical aspect, but also pay attention to the psychological and emotional factors of tourists in encouraging interest in returning visits. The Bogor Botanical Garden as a natural and historical tourist destination has great potential in building emotional attachment through emotional experiences, place identity, and nostalgia felt by visitors. This study aims to analyze the influence of emotional experience, place identity, and nostalgia on the interest of tourists returning to the Bogor Botanical Garden. The sample was determined using purposive sampling techniques with the criteria of tourists who have visited at least once in the last two years, aged 17–60 years, and have emotional experiences during the visit. The sample number of 100 respondents was calculated using the Slovin formula.Data collection was carried out through questionnaires and literature studies, then analyzed using Structural Equation Modeling based on Partial Least Squares with the help of SmartPLS. The results of the study show that emotional experience, place identity, and nostalgia have a positive and significant effect on the interest of tourists to return visits
The Influence Of Social Media Instagram @Wargablokm On Customer Engagement, Content Sharing, And Electronic Word Of Mouth Toward Visiting Decision To Blok M Maritza Rayi Afrian; Charles Parnauli Saragi; Adil Fadillah
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5563

Abstract

This study investigates the influence of the Instagram account @wargablokm on customer engagement, content sharing, and electronic word of mouth (eWOM) toward visiting decisions to Blok M, South Jakarta. In the context of digital tourism marketing, social media platforms have become increasingly highly influential and strategically important tools for disseminating information and shaping destination perceptions. Instagram, as a visually oriented platform, enables destinations to communicate experiences, promote attractions, and encourage communication between account managers and audiences. The @wargablokm account serves as a promotional channel highlighting culinary spots, lifestyle venues, and cultural events in Blok M while fostering online interaction among followers. This research applies a quantitative approach using primary data collected through questionnaires distributed to respondents who have visited Blok M and interacted with related Instagram content. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess measurement and structural models. The findings demonstrate that customer engagement, content sharing, and eWOM significantly influence visiting decisions individually and simultaneously. Higher engagement levels, content dissemination, and positive online reviews contribute to strengthening destination image and increasing visitors’ intention to visit. The results emphasize the importance of managing social media platforms effectively in urban tourism promotion
Pengaruh Kualitas Pelayanan Dan Fasilitas Hotel Terhadap Online Guest Review Pada Swiss-Belhotel Bogor Nazwa Aulia Adhani; Sri Endah Yuwanitiningrum; Danti Astrini
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5564

Abstract

The hospitality industry in the digital era faces competition, guest experiences are not only felt during their stay but are also reflected in the reviews they share across various online platforms. Online guest reviews have become a crucial factor in building brand image and influencing prospective guests’ decisions when choosing a hotel. This study aims to analyze the influence of service quality and hotel facilities on online guest reviews at Swiss-Belhotel Bogor. This study applied a quantitative approach involving 100 respondents selected using the Slovin formula and purposive sampling. Data were gathered through questionnaires distributed to guests who had previously stayed at the hotel and were then analyzed using the SEM-PLS method. The results indicate that service quality has a positive and significant effect on online guest reviews, with a coefficient of 0.303 and a p-value of 0.010. Furthermore, hotel facilities have a positive and significant effect, with a coefficient of 0.441 and a p-value of 0.000, demonstrating a more dominant influence compared to service quality. Both variables contribute meaningfully to increasing guests’ intention to write online reviews. These findings improving service quality and effectively managing hotel facilities are essential strategies for maintaining reputation amid the increasingly competitive hospitality industry
The Influence Of Tourist Attractions, Performance Quality And Facilities Towards Visitor Satisfaction Witnessing The Uluwatu Kecak Dance, Badung Regency, Bali Nazwah Putri Ramadhani; Bambang Hengky Rainanto; Wadudi Wibowo
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5565

Abstract

Intensifying competition in Bali's cultural tourism sector requires destination management to rely not only on cultural uniqueness but also on high-quality performances and adequate facilities that meet visitor needs. The Uluwatu Kecak Dance is one of the leading cultural tourism attractions in Badung Regency, Bali, attracting both domestic and international tourists. The high volume of visitation obliges destination managers to pay close attention to factors influencing visitor satisfaction. Visitor satisfaction is formed through direct experiences while watching the performance and using available facilities. This study aims to analyze the influence of tourist attraction, performance quality, and facilities on visitor satisfaction at the Uluwatu Kecak Dance, Bali. A quantitative approach was applied involving 103 respondents who had watched the performance. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS software. The findings indicate that tourist attraction, performance quality, and facilities have positive and significant effects on visitor satisfaction, demonstrating their essential role in enhancing the overall tourism experience quality. These results provide practical implications for destination managers to improve staff service quality and optimize supporting facilities in order to maintain competitiveness and ensure the sustainable management of the Uluwatu Kecak Dance destination for future long-term sustainability efforts
Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Serta Loyalitas Pengunjung Pada Museum Kepresidenan Balai Kirti Ezano Fernando Triantaka; Bambang Hengky Rainanto; Bambang Pamungkas; Iswandi Sukartaatmadja
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5569

Abstract

Museums are one of the educational tourist destinations that play an important role in preserving the history and culture of a nation. The Balai Kirti Presidential Museum, as one of the historical museums in Indonesia, presents various information and collections related to the leadership journey of the presidents of the Republic of Indonesia. The success of the museum in attracting and retaining visitors does not only depend on the collections displayed, but is also influenced by the facilities available and the quality of service provided. Adequate facilities and quality services are expected to increase the level of visitor satisfaction, which will ultimately have an impact on their loyalty to the museum. This study aims to determine the effect of facilities and service quality on the level of visitor satisfaction and loyalty at the Balai Kirti Presidential Museum. The method used is a quantitative approach and sample determination using the lemeshow formula, obtaining one hundred (100) samples. The distribution of questionnaires was carried out online in the form of Google Form. Data were analyzed using SmartPLS SEM. The results of the study showed that facilities and service quality have a significant influence on visitor satisfaction and visitor loyalty. Visitor satisfaction also has a significant influence on visitor loyalty. Of the two variables, the results of the analysis showed that facilities have a greater influence on visitor loyalty than service quality. These findings provide insight for museum managers in improving the visitor experience by paying more attention to the facility aspect in order to increase their satisfaction and loyalty
Analisis Pengaruh Promosi Word Of Mouth Dan Media Sosial (Tiktok) Terhadap Keputusan Pembelian Jasa Partner Wedding Organizer Puspa Dewi Amarta; Sri Endah Yuwanitiningrum; Febry Lowyk Rihe Riwoe; Ade Mulyana
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5570

Abstract

This study aims to examine the influence of Word of Mouth and social media promotion through TikTok on consumers' purchasing decisions for Partner Wedding Organizer services. A quantitative approach was applied, with 78 respondents selected using purposive sampling based on the Slovin formula. Data were collected via a closed-ended Likert-scale questionnaire and analyzed using SPSS version 25. Validity and reliability tests confirmed the quality of the measurement instruments. Multiple linear regression analysis showed that Word of Mouth had a positive and significant effect on purchasing decisions, with a t-value of 2.998 and a significance level of 0.004. Similarly, TikTok promotion had a positive and more dominant influence, with a t-value of 5.440 and a significance level of 0.000. The coefficient of determination (R²) was 0.600, indicating that both variables explained 60% of the variation in purchasing decisions. The F-test result was 56.198 with a significance level of 0.000, meaning the variables jointly have a significant influence. These findings suggest that TikTok promotions are more influential than Word of Mouth, highlighting the importance of optimizing social media strategies while still strengthening Word of Mouth to enhance competitiveness in the wedding service industry
Pengaruh Strategi Pemasaran Sales Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Di Aston Bogor Hotel Resort Mylaf Kheren Fernadi; Charles Parnauli Saragi; Aang Munawar; Yoyon Supriadi
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5571

Abstract

The hotel industry is a very competitive sector, because its development is very fast so this industry makes various efforts to attract the attention of consumers so that ultimately consumer loyalty can be maintained. Aston Bogor Hotel Resort, as a brand that has many loyal customers, of course relies heavily on good relationships with customers who have subscribed. This research aims to determine the influence of sales marketing strategies, service quality through the mediating variable customer satisfaction on consumer loyalty at Aston Bogor Hotel Resort. The method used was a quantitative approach and sample determination using the Slovin formula, one hundred (100) samples were obtained. Distribution of the questionnaire was carried out online in the form of a Google Form. Data were analyzed with SmartPLS SEM. The research results show that sales marketing strategy and service quality have a significant influence on customer satisfaction. By using the mediating variable (customer satisfaction), the results obtained were that marketing strategy and service quality showed significant results on consumer loyalty. From these two variables, the analysis results show that service quality has a greater influence on consumer loyalty. On the other hand, the results of direct analysis of sales marketing strategies have no effect on consumer loyalty. Overall, this research model is valid and reliable, with the implication that consistent sales marketing strategies and high quality service can increase customer satisfaction and loyalty
Pengaruh Persepsi Dan Citra Destinasi Terhadap Pola Aktivitas Di Taman Nasional Gunung Gede Pangrango Muhamad Fahmi; Cecilia Valentina Srihadi Suryanti; Sujana Sujana; Marwan Effendy
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5572

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi wisatawan dan citra destinasi terhadap pola aktivitas pengunjung di Taman Nasional Gunung Gede Pangrango. Data dikumpulkan melalui kuesioner yang disebarkan kepada 384 responden terpilih menggunakan teknik purposive sampling, dengan syarat minimal satu kali kunjungan dalam satu tahun terakhir. Hasil analisis menunjukkan mayoritas responden berasal dari wilayah Jabodetabek, mencerminkan kemudahan akses dan tingginya minat masyarakat urban terhadap destinasi ini. Secara deskriptif, ketiga variable persepsi wisatawan, citra destinasi, dan pola aktivitas mendapatkan penilaian positif, dengan rata-rata skor tinggi yang mencerminkan pandangan baik terhadap destinasi dan keterlibatan aktif dalam aktivitas wisata. Analisis regresi linier berganda menunjukkan bahwa persepsi wisatawan dan citra destinasi berpengaruh signifikan terhadap pola aktivitas, dengan nilai R² sebesar 0,526 yang mengindikasikan bahwa 52,6% variasi pola aktivitas dijelaskan oleh kedua variabel tersebut. Nilai F hitung sebesar 34,100 dan signifikansi 0,000 menandakan bahwa model regresi signifikan secara keseluruhan, sementara uji t memperlihatkan bahwa masing-masing variabel juga berpengaruh signifikan secara parsial. Kesimpulannya, persepsi dan citra destinasi berpengaruh positif dan signifikan terhadap pola aktivitas wisatawan, sehingga pengelolaan kedua aspek tersebut penting untuk mendorong keterlibatan wisatawan di taman nasional.

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