Garuda - Garba Rujukan Digital

Pengaruh Strategi Promosi, Ulasan Elektronik, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Riyono; Nuri Wulandari; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025 : Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.571

This research seeks to explore the impact of marketing tactics, Electronic Word of Mouth (E-WoM), and product excellence on consumer buying intentions at PT Fentura Windows Asia Semarang. A quantitative methodology was implemented, involving over 96 participants chosen through purposeful and incidental sampling methods. Data was gathered using a closed-ended survey featuring a 5-point Likert scale and analyzed via multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicate that marketing tactics exert a positive yet insignificant effect on buying intentions, suggesting the necessity for more creative and effective promotional methods. Conversely, E-WoM and product excellence demonstrate positive and significant impacts on consumer buying intentions, underscoring the crucial role of online reviews and product perceptions in shaping purchasing choices. Collectively, these three elements account for 32.1% of buying intentions, leaving a substantial 67.9% influenced by additional factors not covered in this study. In light of these results, the research advocates for companies to refine digital marketing strategies, improve product quality, and strategically manage E-WoM through customer reviews on digital platforms. The practical implications emphasize the importance of a cohesive strategy integrating marketing tactics, E-WoM, and product excellence to enhance competitiveness and cultivate lasting customer loyalty.

Peran Intelektual Capital dalam Memediasi Pengaruh Inovasi terhadap Kinerja Industri Kecil Menengah (IKM) Kabupaten Wonosobo Muhamad Asif Maulana Akbar; Bahtiar Efendi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the effect of innovation on intellectual capital, examine the effect of innovation on performance, examine the effect of intellectual capital on performance, and test the effect of innovation on the performance of IKM in Wonosobo Regency which is mediated by intellectual capital. This study uses a quantitative method with two kinds of data used, namely (1) primary data, as main data and (2) secondary data, as supporting data. For this study, the population used as the population was the owners of SMIs in Wonosobo Regency at the end of 2022. The population in this study was 225 SMIs in Wonosobo Regency. The criteria stipulated in the sample selection are IKMs that fulfill a complete business license which includes SIUP, TDP, NPWP. From the existing data as many as 168 samples that have met the criteria to be a sample. The respondents in this study were IKM owners. Based on the results of the analysis and discussion in this study, it was concluded that innovation has an effect on intellectual capital, innovation has an effect on performance, intellectual capital has an effect on the performance of IKM Wonosobo Regency, and intellectual capital mediates the influence of innovation on the performance of IKM Wonosobo Regency.

ANALYSIS OF GENERATION Z CONSUMER BEHAVIOR IN THE DIGITAL ERA Dyah Ika Kirana Jalantina; Maria Magdalena Minarsih
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.503

The rapid development of technology today has changed consumer behavior in shopping for products or services. The large number of computer applications that replace human services, such as many market places, online motorcycle taxis, online loans and even opening savings accounts online, makes consumers rely on these applications to support their daily needs, including supporting their work. Consumer knowledge of a product or service increases along with the many types of information received. This research is a qualitative descriptive study, with data collection directly from Gen Z consumers (aged 12 years to 27 years). This research aims to determine changes in consumer behavior amid the rise of online shopping applications and systems. The research results show that Gen Z consumer behavior has changed to digital consumer behavior so that online sales are more attractive to consumers.

Pengaruh Variasi Produk, Harga, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Koperasi Serba Usaha Ngebrak Store Ma’ruf Amri1; Bahtiar Efendi; Muhamad Asif Maulana Akbar
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.504

This study aims to determine the effect of product variety, price, service quality, and trust on customer loyalty at the Ngebrak Store Multipurpose Cooperative (KSU) in the Pondok Pesantren Tahfidzul Qur’an Baitul Abidin Darussalam, Kalibeber, Mojotengah District, Wonosobo Regency. This research employs a quantitative approach, using multiple linear regression analysis for data analysis. The sampling method applied is non-probability sampling with purposive sampling technique. The sample size was determined using the Hair formula, which resulted in 126 respondents who are customers of the Ngebrak Store Multipurpose Cooperative. The findings of this study are as follows: (1) Product variety has no positive effect on customer loyalty, with a t-value (0.141) < t-table (1.980), a significance level of (0.888), and a regression coefficient of 0.007. (2) Price has a positive effect on customer loyalty, with a t-value (2.680) > t-table (1.980), a significance level of (0.008), and a regression coefficient of 0.202. (3) Service quality has a positive effect on customer loyalty, with a t-value (1.594) > t-table (1.980), a significance level of (0.001), and a regression coefficient of 0.276. (4) Trust has no positive effect on customer loyalty, with a t-value (3.278) > t-table (1.980), a significance level of (0.114), and a regression coefficient of 0.161.

Peran Mediasi Person-Organizational Fit pada Pengaruh Responsible Leadership dan Knowledge Sharing Andro Dewantara Neogroho; Nurhayati; Salma Dian Latifah
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.505

This research seeks to examine the mediating role of Person-Organizational Fit (POF) in the relationship between Responsible Leadership (RL) and Knowledge Sharing (KS). Conducted as a quantitative study, it involved 70 members of the Management Student Association at Universitas Muhammadiyah Semarang and employed the Structural Equation Modeling - Partial Least Square (SEM-PLS) method. The results reveal that RL significantly and positively influences both POF and KS. Furthermore, POF acts as a mediator in the relationship between RL and KS, strengthening the effect of RL on knowledge-sharing behaviors. This study highlights the crucial role of responsible leadership and alignment of values between individuals and organizations in promoting collaboration and knowledge sharing, which are essential for achieving organizational competitive advantage.

PEMAHAMAN FUNGSI PAJAK DAN TINGKAT PENGHASILAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR (STUDI KASUS PADA WAJIB PAJAK KENDARAAN BERMOTOR DI KABUPATEN PATI) Putri Veronika; kasidi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.506

The research aims to determine and analyze influences tax understanding of motor vehicle taxpayer comlpliance and effect of income level on compliance motor vehicle taxpayers. The population in this research is all motor vehicle taxpayers in Pati Regency which is registered with SAMSAT Pati. The research was carried out randomly sampling using purposive sampling technique, a sample was obtained as many as 100 data. The analysis technique used is multiple linear regression.The research results can be summarized as follows :Understanding the tax function is nothas a positive and significant effect on vehicle tax compliance motorized, and Income level has a positive and significant effect onmotor vehicle tax compliance.

Pengaruh Strategi Promosi, Ulasan Elektronik, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen Riyono; Nuri Wulandari; Hesti Ristanto
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.507

This research seeks to explore the impact of marketing tactics, Electronic Word of Mouth (E-WoM), and product excellence on consumer buying intentions at PT Fentura Windows Asia Semarang. A quantitative methodology was implemented, involving over 96 participants chosen through purposeful and incidental sampling methods. Data was gathered using a closed-ended survey featuring a 5-point Likert scale and analyzed via multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicate that marketing tactics exert a positive yet insignificant effect on buying intentions, suggesting the necessity for more creative and effective promotional methods. Conversely, E-WoM and product excellence demonstrate positive and significant impacts on consumer buying intentions, underscoring the crucial role of online reviews and product perceptions in shaping purchasing choices. Collectively, these three elements account for 32.1% of buying intentions, leaving a substantial 67.9% influenced by additional factors not covered in this study. In light of these results, the research advocates for companies to refine digital marketing strategies, improve product quality, and strategically manage E-WoM through customer reviews on digital platforms. The practical implications emphasize the importance of a cohesive strategy integrating marketing tactics, E-WoM, and product excellence to enhance competitiveness and cultivate lasting customer loyalty.

Santri Social Responsibility : Peran Moderasi Frugal Living Sebagai Pertanggungjawaban Santri Di Yogyakarta Dalam Bidang Lingkungan Listiyowati
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.473

Lingkungan merupakan anugrah Allah SWT yang harus dijaga keberadaanya oleh setiap individu. Setiap kerusakan lingkungan akan menimbulkan gejolak sosial yang tidak dapat dikendalikan. Data menunjukkan bahwa 40% kerusakan lingkungan diakibatkan oleh sampah. Penelitian ini dilakukan di Yogyakarta karena sepanjang tahun 2023, Yogyakarta menjadi wilayah darurat sampah. Lembaga yang mampu memberikan kontribusi adalah pondok pesantren. Dengan didasari ilmu agama dan pendidikan yang kuat, para santri bisa mewujudkan tanggung jawab sosial di lingkungannya, yang dikenal dengan sebutan santri social responsibility. Fokus penelitian ini dilakukan di PP An Nur Yogyakarta dengan jumlah santri mencapai 2665. Penentuan jumlah sampel menggunakan tabel Crancjie and Morgan dengan teknik purposive sampling sehingga didapatkan sampel 338 santri. Alat statistik yang digunakan untuk menganalisis data adalah SEM-PLS 4.0 dengan melakukan uji pilot test untuk 40 responden pertama, kemudian dilanjutkan dengan uji outer dan inner model. Faktor-faktor yang mampu mempengaruhi santri social responsibility adalah fiqh al-bi’ah dan pendidikan lingkungan. Dan hasil penelitian menunjukkan bahwa kedua variabel ini memiliki pengaruh positif signifikan terhadap santri social responsibility. Frugal living diperkenalkan dalam penelitian ini untuk memoderasi pengaruh fiqh al-bi’ah dan pendidikan lingkungan terhadap santri social responsibility. Dan hasil memperlihatkan bahwa frugal living tidak signifikan memoderasi terwujudnya santri social responsibility.

Tantangan Dan Peluang Koperasi Dalam Pembangunan Ekonomi Berkelanjutan Jeane Alisya; Eza Syahbana; Ali Asdon Tanjung; Khairani Alawiyah Matondang
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.520

Penelitian ini bertujuan untuk menganalisis peran strategis koperasi dalam pembangunan ekonomi berkelanjutan, sekaligus mengidentifikasi tantangan dan peluang yang dihadapi koperasi di era digital. Dengan menggunakan pendekatan kualitatif melalui studi pustaka, penelitian ini menelaah berbagai literatur dan data sekunder terkait perkembangan koperasi di Indonesia. Hasil penelitian menunjukkan bahwa koperasi memiliki potensi besar sebagai motor penggerak ekonomi kerakyatan yang inklusif dan berkeadilan, melalui prinsip keadilan, demokrasi ekonomi, dan persatuan. Koperasi berkontribusi dalam mengatasi kesenjangan sosial, meningkatkan inklusi keuangan, serta mendukung pengelolaan sumber daya secara berkelanjutan. Namun demikian, koperasi masih menghadapi berbagai kendala seperti lemahnya manajemen kelembagaan, keterbatasan akses terhadap teknologi dan pembiayaan, serta rendahnya literasi digital. Di sisi lain, kemajuan teknologi digital dan kesadaran akan pentingnya ekonomi hijau membuka peluang besar bagi koperasi untuk bertransformasi menjadi entitas bisnis yang adaptif, inovatif, dan kompetitif.

Penerapan Bauran Pemasaran Dalam Meningkatkan Penjualan Batik Khas Bekasi di Dekranasda Kota Bekasi: Penerapan Bauran Pemasaran Dalam Meningkatkan Penjualan Batik Khas Bekasi di Dekranasda Kota Bekasi Melia; Kristiana Widiawati
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.525

Abstract. This study aims to examine the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) to increase the sales of Batik Bekasi at Dekranasda (National Crafts Council) of Bekasi City. The research employs a descriptive qualitative method, with data collected through observation, interviews, and literature studies. The findings indicate that Dekranasda has effectively applied the marketing mix through the development of high-quality batik products, pricing aligned with quality, direct distribution, and both offline and online promotion. However, online promotions through WhatsApp and Instagram remain suboptimal. To enhance digital marketing, it is recommended to utilize trending platforms such as TikTok and Shopee and to create advertisements or promotional content that can strengthen the image of local products and support the sales growth of Batik Bekasi. Keywords : Marketing mix, Batik Bekasi, Marketing strategy.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Galuh Aditya

Contact Email
galuhaditya@itbsemarang.ac. id

Phone
+6285702222889

Journal Mail Official
jbe@itbsemarang.ac.id

Editorial Address
https://itbsemarang.ac.id/sijies/index.php/jbe33/about/editorialTeam

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Galuh Aditya

Contact Email galuhaditya@itbsemarang.ac. id

Phone +6285702222889

Journal Mail Official jbe@itbsemarang.ac.id

Editorial Address https://itbsemarang.ac.id/sijies/index.php/jbe33/about/editorialTeam

Location Kota semarang, Jawa tengah INDONESIA

Abstract

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Abstract

Abstract

Abstract

Contact Name
Galuh Aditya

Contact Email
galuhaditya@itbsemarang.ac. id

Phone
+6285702222889

Journal Mail Official
jbe@itbsemarang.ac.id

Editorial Address
https://itbsemarang.ac.id/sijies/index.php/jbe33/about/editorialTeam

Location
Kota semarang,

Jawa tengah

INDONESIA