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International Journal of Social Service and Research
Published by Ridwan Institute
ISSN : 2807839X     EISSN : 28078691     DOI : 10.46799
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
International Journal of Social Service and Research is a double-blind, peer-reviewed academic journal with open access to social and scientific fields. The journal is published monthly by Ridwan Institute. International Journal of Social Service and Research provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal, which can be examined empirically. The journal publishes research articles covering all aspects of Social Sciences, Contemporary Political Science, Educational Sciences, Religious Sciences, Economics, Engineering Sciences, Health Sciences and Design Arts Sciences.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,004 Documents
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How Marketing Communication Affect Consumer Purchase Intention in Social Media Context (Case Study: MSMEs Business in Indonesia) Heni Iswati; Muhammad Iqbal Al 'Mudatsir; Nora Andira Brabo; Rinny Meidiyustiani
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.225

Abstract

The rapid development of the internet has driven changes in marketing communication strategies, from communication through traditional mass media to using communication on the internet that utilizes social media. Marketing communication through social media can help micro, small and medium-sized businesses introduce their brands and products to consumers at a lower cost than through traditional media. The study aims to find out the influence of social media communication forms on brand equity, brand attitudes and consumer purchase intentions built from Consumer Decision Model. This study focus on selected UMKM (Micro, small and medium enterprises-MSMEs) brands in area of food and beverages which business are relatively new to the market and have lower than 5000 followers in social media Instagram. Total number of 102 respondents are selected for online survey by convenience sampling method and a structural equation model (PLS-SEM) with Smart PLS software use as an analysis tool for limited data. The results of this study showed that firm created communication had a positive and significant effect on brand equity but had no significant effect on brand attitudes. User generated communication has a positive and significant effect on brand equity and brand attitudes. Brand attitudes have a positive and significant effect on brand equity. Brand attitudes have a positive and significant influence on consumer purchase intention. Brand equity has a positive and significant effect on purchase intention. Implications and limitations are discussed further.
The Analysis Influence Economy Growth, Labor Education Level and Interest Rate on Investment in Maluku Province Teddy Christianto Leasiwal; Bin Raudha A. Honoeboen
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.227

Abstract

Investment in Maluku from year to year grows slowly, compared to its potential. To overcome the obstacles that hinder investment, the policies established by the regional government include accelerating the development and preparation of infrastructure supporting investment activities, creating a more conducive investment and business climate in the regions, developing human resources, both government and business actors in the regions. There are three variables, namely Economic Growth, Education and Interest Rates . The method of analysis used is multiple linear regression analysis. On result regression seen that the growth variable economy have connection positive , this is indicated by score coefficient as big as 5.363299 and has a significant influence significant to investment with a probability value of 0.0005. There is a positive relationship between the education level of the workforce and the level of investment with a coefficient value of 0.160310 . and very significant with a probability value of 0.0001. The interest rate has a negative effect on investment, with a coefficient value of -1.333418 meaning that an increase in the interest rate by 1% will also reduce investment by -1.333418 although the coefficient value is not significant.
The Influence of Primary Stakeholder, Secondary Stakeholder, and Regulatory Stakeholder on Carbon Emission Disclosure Fina Dwi Nuriyani; R. Rosiyana Dewi
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.228

Abstract

This research aims to analyze about direct and indirect influence between internal primary stakeholders, external primary stakeholders, secondary stakeholders and regulatory stakeholders on carbon emissions disclosure. The population of this research are non-financial companies listed on the Indonesia Stock Exchange (IDX) in 2019-2021 period. The sample in this research was 196 samples with purposive sampling method. The type of data in this study is secondary data, and panel data regression analysis with the eviews 10. The results of this research showed that investor-oriented industry, industry close to consumers, media exposure, and government pressure have a positive effect on carbon emission disclosure. Meanwhile employee-oriented industries and creditor pressure have a negative effect on carbon emission disclosure. Environmentally sensitive industries and the audit by KAP Big 4 had no influence on carbon emissions disclosure.
The Effect of Influencers and Social Media Influencers on Purchase Intention of Pixy Products Through Source Characteristics Dheanda Maurizta Chairunnisa; Widiartanto Widiartanto; Ari Pradhanawati
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.230

Abstract

Technological developments make everything easy, one of which is accessing information on social media, namely Youtube. For some people, this is used by creating video content that presents various kinds of information, one of which is in the form of make-up products in the beauty sector, which are also called beauty influencers. Suhay Salim is a beauty influencer who uses his YouTube social media to review beauty products, one of which is PIXY products. The purpose of this study was to determine whether or not influencers and social media influencers had influence on purchase intention of PIXY products through a source characteristics study on influencer Suhay Salim. This researcher used the method of distributing questionnaires to 150 respondents who knew Suhay Salim using path analysis techniques and concluded that influencers and social media influencers had an influence on source characteristics with the results of the coefficient of determination from the calculation results of 2,370 and 3,021.
Implementation of Information Technology Utilization Policy in Tegal City Central Java Province Muhamad Jumadi; Wirman Syafri; Mansyur Achmad; Andi Pitono
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.232

Abstract

The problem is that planning for the development of information and communication technology has not run the pace of development for Tegal City in line with national development planning so that the role of ICT has not been optimal in its implementation and the knowledge, skills and innovative creativity of the Tegal City apparatus, Central Java Province, is still low in the utilization of information technology. The theory used in this study uses Muchlis Hamdi's public policy theory with dimensions: 1) productivity, 2) linearity, 3) efficiency, and the determinant factors that influence supporters and obstacles, 1) substance of the policy, 2) behavior of the executor's task, 3) network interaction, 4) target group participation, 5) resources, policy implementation of information technology utilization in Tegal City, Central Java Province. This study uses a qualitative approach with descriptive methods, namely data collection by interviews, documentation and observation with data analysis, namely data reduction (data reduction), data display (display data), and conclusion drawing/verification (drawing conclusions/verification) with triangulation techniques on the data obtained. Conclusion: the implementation of information technology utilization policies in Tegal City, Central Java Province, is good but not optimal due to problems in the use of SPBE development information technology in the Tegal City government, namely that it has not yet been implemented, not all Human Resources (HR) in OPD The City of Tegal understands the use of information technology, the knowledge, skills and innovative creativity of the Tegal City apparatus and the beneficiaries of community policies, not all layers of Tegal City society can utilize information technology and understand it. The researcher found a new model, namely the name Information Technology Utilization Model "JADIR", a policy for utilizing information technology in the City of Tegal, Central Java Province, can be a solution and optimize the performance of the Tegal City government apparatus in order to implement good governance and provide quality public services through the utilization adequate information technology in an efficient and effective manner.
The Role of Dividend Policy as An Intervening of Financial Performance on Company Value Mia Laksmiwati; Rinny Meidiyustiani; Retno Fuji Oktaviani; Sugeng Priyanto
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.234

Abstract

When investors want to invest in a stock on the stock exchange, the first thing to look at, apart from the company's fundamental performance, is the stock price. One of the ratios that is widely used in making investment decisions is the ratio of stock prices to the company's book value (Price To Book Value). The book value of the company is the value of the company's assets divided by the number of shares issued by the company. In other words, the book value of the shares is the fair value of the issuer's shares, which reflects the company's fundamental performance. This study aims to determine the effect of Firm Size, Financial Leverage, Economic Value Added, Market Value Added on Price to Book Value with Dividend Payout Ratio as an intervening variable. The research subjects are companies that are members of IDX 30 on the Indonesia Stock Exchange during the 2017-2021 period. The method of data analysis is multiple linear regression using R Studio software. The results showed that Firm Size had an effect on the Dividend Payout Ratio. While Financial Leverage, Economic Value Added, Market Value Added have no effect on the Dividend Payout Ratio. Financial Leverage and Market Value Added have an effect on Price to Book Value, but Firm Size and Economic Value Added have no effect on Price to Book Value. Dividend Payout Ratio is only able to mediate Firm Size on Price to Book Value.
Relationship between Serving Leadership and Personality towards Intention to Leave through Work Life Quality Saripudin; Musa Hubeis; Nancy Yusnita
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.237

Abstract

Quality of Work Life (QWL) is an organizational effort to control employee behavior and maintain work performance so that it improves continuously. The purpose of this study is to investigate the impact of organizational culture, servant leadership, and personality on turnover as mediated by work-life quality. This study used a quantitative approach with a sample size of 134 respondents. Employees of PT Nipindo Primatama Group in North Jakarta City completed questionnaires, which provided the research data. The SmartPLS program was used to analyze the research data using the Structural Equation Modeling (SEM PLS) analysis technique. The findings revealed that organizational culture, servant leadership, and personality all had a significant and positive impact on employees' quality of work life, with the better the organizational culture, servant leadership, and employee personality, the higher the employees' quality of work life. The findings revealed that servant leadership, personality, and work-life quality all had a negative impact on turnover, whereas organizational culture had no direct impact on turnover. Employee turnover can be reduced by servant leadership, personality, and a high quality of work life, whereas a good organizational culture cannot always reduce employee turnover.
Exemplary Leadership in Higher Education: Study at Universitas Islam Syekh-Yusuf Tangerang M. Rosul Asmawi; Seno Santoso; Muhamad Nur; Siti Maesaroh
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.238

Abstract

This study aims to find out exemplary leadership: studies at Universitas Islam Syekh-Yusuf Tangerang. This research is very strategic, important and interesting, considering that exemplary leadership is very interesting to study in depth. For this reason, this research intends to take a more in-depth picture of exemplary leadership. Referring to the research focus, it can be understood that this research uses qualitative research with descriptive qualitative analysis, thus the data is presented descriptively, factually and systematically. this research shows that the Rector's leadership can still be drawn from exemplary behavior. The Rector's leadership can still be drawn from exemplary aspects, including aspects of (a) the intimacy of the Rector's leadership conversation is a little less focused; (b) the interactivity of the Rector's leadership is indeed less intense; (c) seen from the aspect of the Chancellor's leadership, the participation of the Chancellor appears to have a sense of responsibility for the dynamics that occur; and (d) this intentionality is indeed important, although it must be admitted that the Rector's activities are very numerous, and therefore cannot be monitored in detail. The Rector should have full time at work so that the dynamics can be observed carefully and the progress can be known clearly.
Balance Scorecard Analysis Poverty Reduction Performance Through The Cash Social Assistance Program Study in Neglasari District, Tangerang City Edi Mulyadi; Ahmad Yani; Tommy Andrian Suatrat
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.239

Abstract

This study aims to identify and analyze the effectiveness of the Cash Social Assistance (BST) program during the Covid-19 Pandemic in Neglasari District, Tangerang City. The research uses a descriptive approach by describing the research object as reality through the translation of the numbers described with explanations in accordance with the calculated results on the indicators that affect the research object. The results of the study show that from a service perspective, from the respondent's point of view, 70.84 percent said they were satisfied with the accuracy of the target, this was because after all they were BST recipients. In the socialization process for disbursement schedules of funds and complaints when problems occur, officials feel dissatisfaction more often than BST recipients. From an internal performance perspective, based on BPS criteria, the variables that determine poverty are divided into 2, namely monetary variables based on the amount of expenditure, and non-monetary variables. From a development perspective, the majority of respondents, namely 98.33 percent, stated that they were happy with this BST, and 96.67 percent stated that the BST program was useful. As much as 80. 83 percent of respondents saw that this BST was able to reduce the burden of spending, but 82.50 percent stated that they had not experienced an increase in purchasing power after receiving the BST. From a financial perspective, the strength lies in how the government makes accountability reports and the principle of transparency to the public. With transparency and accountability in government financial management, it will gain the trust and support of the public.
Public Information Openness Strategy in Maintaining Quality and Accountability of 2024 Elections in Banten Province Hilman Hilman; Pri Utami
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.240

Abstract

The 2024 Simultaneous Election is a Democratic process that has been mutually agreed upon by the Government and the People's Representative Council. This process certainly does not only bring about constitutional consequences but also legal certainty which has implications for all stakeholders in the central, provincial and district/city governments in Indonesia. Accountability from election organizers, namely the General Election Commission (KPU) and the Election Supervisory Body (Bawaslu) in all stages is very important, because the stages and results determination process are expected not to cause conflict between election participants and their sympathizers. Then the quality of elections also needs to get serious attention, this quality is also related to the professionalism of election organizers, so to answer these two demands there needs to be information disclosure as stated in law number 14 of 2008 concerning public information transparency. Banten Province can run simultaneous elections in 2024 if the KPU and Bawaslu work in a professional and accountable manner from all stages. Election quality in Banten province can be achieved if the organizers know and implement the current regulations. Leadership Commitment, Collaboration with all stakeholders, and carrying out various innovations to convey Periodic information, immediately, and information at any time about the implementation of the 2024 Election must be carried out by the KPU and Bawaslu of Banten Province. Commitment, Collaboration and Innovation in the holding of elections in Banten province are novelties in this research. democratic, honest, fair, transparent and the results can be accounted for.

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