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INDONESIA
Journal of Economics and Business Letters
Published by PRIVIETLAB
ISSN : 27988651     EISSN : 27984885     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Economics and Business related disciplines. JBEL is published six a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Economics, Business, Finance, Management, Accounting, E-Business, and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 149 Documents
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Authenticity, trust, affect, and loyalty in Indonesia’s specialty coffee market: Evidence from Upala coffee & eatery Syamofi, Sutas
Journal of Economics and Business Letters Vol. 4 No. 4 (2024): August 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i4.236

Abstract

This study investigates how brand authenticity and brand trust shape downstream brand affect and brand loyalty in a single-brand context—Upala Coffee & Eatery in East Jakarta. Using a descriptive–associative, quantitative, cross-sectional survey with purposive sampling (n ≈ 100), we measured three authenticity facets—quality commitment, heritage, and sincerity—and two trust facets—brand reliability and brand intention—alongside brand affect and brand loyalty. Measurement diagnostics (PLS-SEM, SmartPLS 4) indicate satisfactory reliability and convergent/discriminant validity (CR > 0.80; AVE > 0.50). Structurally, authenticity explains meaningful variance in trust; sincerity and quality commitment significantly raise both trust dimensions, while heritage is not a significant driver. On the outcome side, brand intention (benevolence) strongly increases brand affect and modestly increases loyalty, whereas brand reliability behaves like a hygiene factor and does not significantly lift affect or loyalty. Brand affect exerts the strongest immediate influence on loyalty. Overall, the findings show that “lived” authenticity—consistently enacted values and quality follow-through—builds benevolent trust, which, in turn, generates positive affect and repeat-patronage intentions. For emerging coffee brands, prioritizing sincerity-in-action, transparent service recovery, and tangible quality cues is likely to yield greater loyalty than relying on heritage narratives alone.
The influence of online shopping attributes on fashion consumers’ satisfaction and loyalty: Evidence from Indonesian e-commerce Syafrial, Ferdy
Journal of Economics and Business Letters Vol. 4 No. 5 (2024): October 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i5.238

Abstract

This study examines how online shopping attributes shape satisfaction and loyalty among Indonesian fashion e-commerce users. Using a quantitative, descriptive–associative, cross-sectional design, we surveyed 170 consumers who had made at least one online purchase. The model specifies Information Quality, Privacy, Security, Delivery/Fulfillment, and Product Variety as antecedents; Customer Satisfaction as a mediator; Price as a moderator; and Customer Loyalty as the outcome. Measurement diagnostics indicate acceptable reliability and validity (CR > 0.87; AVE > 0.50; HTMT < 0.90). Structurally, the attributes explain substantial variance in Satisfaction (R² ≈ 0.703), while Satisfaction and Price account for moderate variance in Loyalty (R² ≈ 0.462 without moderation; ≈ 0.485 with the interaction). Delivery/Fulfillment (β ≈ 0.468, p < .001) and Product Variety (β ≈ 0.403, p < .001) significantly increase Satisfaction; Information Quality, Privacy, and Security do not. Satisfaction positively predicts Loyalty (β ≈ 0.314, p = .009). Price exerts a strong direct effect on Loyalty (β ≈ 0.456, p < .001) but does not significantly moderate the Satisfaction→Loyalty path (β ≈ 0.021, p = .263). The findings imply that logistics reliability and perceived assortment breadth are decisive levers for satisfaction in fashion e-commerce, while competitive, transparent pricing builds loyalty in parallel. Privacy and security appear to function as threshold “qualifiers”—necessary but not differentiating drivers of satisfaction in this mature platform context. Managerial priorities should emphasize SLA-backed delivery, assortment architecture, and durable value programs rather than expecting discounts to amplify the satisfaction–loyalty linkage.
Investigating the effect of job placement and promotion on work motivation and performance Kurnadi, Kurnadi; Maharani, Anita; Hendrian, Hendrian
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.252

Abstract

The study sought to determine how job placement and promotion influenced employee performance, with work motivation serving as an intervening variable. The study is a descriptive, explanatory quantitative study. The population and sample size total 117 people. Data was acquired by questionnaire distribution and analysed using path analysis and the Sobel test. The study's findings indicate that job placement has a positive impact on employee motivation. Promotion has a favourable impact on employee motivation. The direct effect of work placement on employee performance was greater than the indirect effect of work placement through work motivation, showing that the direct effect is more powerful than the indirect effect. Because the direct effect of promotions on employee performance is greater than the indirect effect of promotions through work motivation, the direct effect takes precedence over the indirect effect. Work motivation, according to the study, entirely buffers the impact of job location and promotion on employee performance.
Effect of promotion and service quality regarding purchasing decisions at the Pradana Honda Dealer Sawangan Branch Budiman, Surya; Sulaeman, Asep; Shahara, Valeria
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.263

Abstract

This research aims to determine the influence of promotions and service quality on purchasing decisions at the Sawangan Branch Honda Pradana Dealer. The method used is quantitative. This data collection technique uses the solving formula, and the sample obtained in this study was 77 respondents from consumers of the Honda Pradana Dealer, Sawangan Branch. The research results show that promotions partially influence purchasing decision variables. Service quality partially influences purchasing decision variables. Promotion and service quality simultaneously influence purchasing decisions. The results of this research suggest that the Honda Pradana Dealer, Sawangan Branch, should provide attractive discounts to customers so that customers will feel satisfied. Apart from that, the Honda Pradana Dealer, Sawangan Branch, provides excellent training to its employees to give more attention to customers. Next, the Honda Pradana Branch Dealer. Sawangan provides discounts to promote its products further and notifies customers of new products on social media so they are interested in buying them.
The impact of ease of use and promotion through purchase intention on the purchase decision Shopeepay e-wallet in Jakarta Maftuchach, Viniyati; Safitri, Kiki Eka
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.264

Abstract

The problem in this study is the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable and aims to determine the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable that is carried out on shopeepay e-wallet users in Jakarta. This research design is causal by using primary data. The population in this study is shopeepay users in the Jakarta area. The sampling technique in this study used a purposive sampling technique, namely the sampling method with certain criteria while the sample used was 87. For data processing using Smart PLS statistical software. The results showed that the ease of use had a significant effect on purchasing decisions, the promotion variable had a significant effect on purchasing decisions, the convenience variable had no significant effect on purchase intention, the promotion variable had a significant effect on purchase intention, and the purchase decision variable had a significant effect on purchase intention. Meanwhile, the ease of use variable does not have a significant effect on purchase intention through purchasing decisions. And for the promotion variable has a significant effect on purchase intention through purchasing decisions. Therefore, it is expected that the company can pay more attention to the factors that influence purchasing decisions in order to increase the company's revenue and be able to survive in today's tight competition.
Stress management on the sustainability of traditional food MSME in East Priangan Andriati, Yumi Sri; Marlina, Lina
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.266

Abstract

MSME actors greatly encourage the country's economy and need government attention so that this sector's business is long-lived. However, the reality is that in running a business, MSME actors have yet to be accompanied by solid resource capabilities, which makes them vulnerable to bankruptcy. Expectations of increasing business in terms of turnover, determining strategies and cooperation are challenged by financial pressures, market competition, and operational challenges that can cause stress. It is necessary to help overcome this immediately so that the sustainability of the SME business is not disrupted. This research analyzes SME business sustainability through stress management, focusing on handling problems, emotions, and unproductive actions. The quantitative research method with exploratory survey involved traditional food SMEs in East Priangan. Data were collected through questionnaires and observations. The results showed that SMEs focused on handling problems in managing stress. It is proven that problem-focused handling contributes significantly to business sustainability. Meanwhile, emotion-focused handling and focusing on unproductive handling do not contribute to business sustainability.
Determinants of employee performance viewed from the aspect of management strategy: Motivation and work discipline Mukrodi, Mukrodi; Sarwani, Sarwani
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.267

Abstract

This research aims to analyze the influence of motivation and discipline on employee performance at PT PLN. Quantitative research methods were used, with 85 respondents selected through sampling. Data was collected through questionnaires and analyzed using instrument tests, classical assumptions, multiple regression, coefficient of determination, and partial and simultaneous hypothesis testing with SPSS 26. The results show that motivation and discipline have a significant effect on the performance of PT.PLN employees. Simultaneously, both positively and significantly impact employee performance, with a coefficient of determination reaching 60.9%, while other factors influence 39.1%. The research concludes that motivation significantly increases employee productivity and performance at PT. PLN. Management can design motivation programs, such as financial incentives, career development, training, or work environment improvement. Discipline also has a positive effect, so it is necessary to develop policies that support and increase employee discipline levels through training and an effective reward and sanction system. Furthermore, the findings show that the combination of discipline and motivation positively impacts employee work results. Therefore, management needs to consider these two aspects to improve overall performance. Development programs that support discipline and motivation can be an effective strategy for achieving company performance goals.
The influence of working capital and company size on financial performance in SOE Banking Company Astutik, Endang Puji; Rohman, Abdul
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.268

Abstract

This research aims to determine the effect of working capital and company size on the financial performance of state-owned banking companies listed on the IDX. The population of this research is state-owned banking companies registered on the IDX from 2010 - 2019. In this research, 40 samples from 4 companies were taken using the purposive sampling method and observed for ten years. This research uses the e-views ten application. The study results show that working capital with a specification of 0.5830 > 0.05 does not affect financial performance. Company size with a specification of 0.0243 <0.05 affects financial performance. Working capital and company size with a specification value of 0.000000 <0.05 simultaneously affect financial performance
The influence of discipline and work abilities on employee performance in the assembling section of PT. Hilex Indonesia Sabina, Fitri
Journal of Economics and Business Letters Vol. 4 No. 1 (2024): February 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i1.269

Abstract

This research is quantitative research that uses methods based on the philosophy of positivism, with the aim of testing predetermined hypotheses. The measurement instrument in this research is an ordinal scale questionnaire with a Likert scale. The research population was 180 employees of the assembly section of PT Hi-lex Indonesia. The sampling technique used is Simple Random Sampling, using the Slovin formula to determine the number of samples. The calculation results show that the required sample size is 65 respondents. This research analysed the influence of discipline and workability on employee performance. The research results show that discipline and workability partially positively and significantly affect employee performance at PT. Hilex Indonesia. Workability received the highest score, indicating that ability is the dominant variable influencing employee performance. The analysis results also show that discipline and workability simultaneously positively and significantly affect employee performance by 78%. In comparison, the remaining 22% can be explained by other variables outside the research. From the results of the questionnaire description, the lowest variable of discipline is competence. Therefore, it is recommended that management train employees to improve their competence. Employee abilities also need to continue to be improved, and management is advised to provide additional motivation so that employee morale remains optimal.
Relationship of financial literacy to stock market participation Lakoni, Idham; Nurazi, Ridwan; Aziza, Nurna; Novitasari, Novitasari
Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v3i6.270

Abstract

The research objective aimed to understand and analyze stock market participation among the millennial population in Indonesia. Specifically, this study tested stock market participation against the financial literacy variable. It employed a causality research type with a quantitative analysis approach using path analysis method. The sampling technique was purposive sampling, targeting the millennial and Generation Z populations. The model used was Structural Equation Modeling (SEM) Partial Least Square (PLS) through the Smart PLS software. The research variables included Financial Literacy (LF) with indicators (basic financial knowledge, saving and borrowing, protection, investment) and Stock Market Participation (SMP) with indicators (intention to invest in the stock market, motivational, income, reference to social interaction). The results showed that Financial Literacy significantly affects stock market participation. The final recommendation of this study related to investments in the capital market, especially stocks, is that relevant institutions, particularly the Indonesia Stock Exchange and organizations within it, together with the Financial Services Authority, should continue to provide well-organized education to improve investment understanding among millennials and Generation Z, considering the significant potential of these two generations as technology advances rapidly.

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