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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,401 Documents
 102   103   104   105   106 
ANALYSIS OF THE INTERNAL CONTROL SYSTEM OF CASH RECEIVINGS AND DISTRIBUTIONS IN NON-PROFIT ORGANIZATIONS Yulian Sahri; Anggrelia Afrida; Randi Hidayat
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study discusses the Internal Control System in an educational non-profit organization, namely the Al-Manar Islamic Education Foundation (YPIA) Muhammadiyah Kepayang Lempuing Ogan Komering Ilir South Sumatra. The thing that is highlighted is the Internal Control System for Accounts Receivable for Education Development Contributions (SPP). This study took data from YPIA and analyzed it in a descriptive qualitative manner. The results of this study indicate that the implementation of the Internal Control System at YPIA has not been fully implemented in accordance with the applicable SOP (Standard Operating Procedures), this can be seen from the presence of arrears from student tuition fees.
THE INFLUENCE OF PRODUCT INVOLVEMENT AND PROMOTION MESSAGE ON MILLENNIALS MORTGAGE PURCHASE INTENTION IN INDONESIA Andrea Theresia Manullang; Nurdin Sobari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Investment is an activity by investing money or capital (valuable assets) for a certain period with the aim of obtaining profits or increasing the investment value in the future. In this era, all age generations have started to be concerned about making investments given the fluctuating economic conditions. Most novice investors choose investments with low risk, one example is property investment. Property investment is an investment in physical form which is considered to have low risk and is very profitable because the value continues to increase every year. One of the initial property investments is a house. Today's house is not only a residence, but also an investment asset for some people. However, currently the millennial is considered to still have difficulty buying their first home. Millennials are considered to still not see the importance of investing, especially in the property sector. With the Housing Loan (KPR) program, millennials can easily own housing as their initial investment in the property sector. For this reason, several factors are taken into consideration in selecting a mortgage, including trust in the mortgage lending bank, attractive promotional messages and program features offered.
THE IMPACT OF CLIMATE DISASTERS ON POVERTY VULNERABILITY OF RURAL HOUSEHOLDS IN EAST JAVA PROVINCE 2016 Dian Priastiwi
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The study aims to analyze the effect of climate disasters on the vulnerability rural households to poverty in East Java. Vulnerability is defined as probability of a household becoming poor on the future by using the per capita expenditure function of the household. This approach will produce a household vulnerability to poverty score that is used to analyze the effect of climate disasters on vulnerability to poverty. The results, it is known that East Java province has a very low average score of poor vulnerability (vulnerability to poverty score of VEP < 0,5). Sidoarjo regency and Surabaya city are the regions with the lowest poor vulnerability rate in East Java province, while the highest poor vulnerability rate is in Bangkalan Regency. The variable of flood disaster has an impact on the vulnerability of poor households, while landslide and tornado events have not been proven to affect the vulnerability of poor households in East Java province.
THE EFFECT OF E-SERVICE QUALITY AND E-TRUST ON CUSTOMER SATISFACTION THROUGH SHOPEE FOOD FEATURES AT MSMEs IN BANDUNG Adhany Cantika Putri; Marheni Eka Saputri
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Shopee has the Shopee Food feature, this makes it interesting because Shopee is the first e-commerce to have online food delivery. So that Shopee does not need to compete with other e-commerce, but competes with Go Food and Grab Food. This is also supported by the results of the pre-survey which shows there are problems with the service from Shopee Food which can affect customer satisfaction. This study aims to determine how much influence E-Service Quality and E-Trust have on Customer Satisfaction through the Shopee Food feature for MSMEs in Bandung. This study uses a quantitative method with the sampling technique used is non-probability sampling with purposive sampling. Data collection was through a questionnaire with a total sample of 97 respondents who are individuals or groups who use e-commerce Shopee Food to buy MSME products in the Bandung area. The data is then processed using the SPSS 25 for Windows application. The results of this study indicate that the variables e-service quality (X1) and e-trust (X2) have a positive and significant influence on customer satisfaction variables through the shopee food feature for MSMEs in Bandung (Y).
CONSUMER BUYING BEHAVIOR IN GROCERY SHOPPING POST-COVID-19: THE ROLE OF SOCIAL MEDIA MARKETING, COUPON PRONENESS, PRICE DISCOUNT, AND PRODUCT BUNDLING Andrianto Prasetya Nugroho; Etty Zuliawati; Tri Mulyani Kartini; Sang Dewi Roro Basuki
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The aim of this study is to evaluate factors affecting consumer buying behavior in grocery shopping post-covid-19 era. Empirical studies were conducted to determine the role of social media marketing, coupon proneness, price discount, and product bundling in grocery shopping. The sample was determined with 125 respondents from Indonesia with the criteria of consumers who have shopped at grocery stores in 2023 and followed their social media. The findings show that: (1) social media marketing has a positive impact on consumer buying behavior; (2) coupon proneness has no effect on consumer buying behavior; (3) price discount has a positive impact on consumer buying behavior; (4) product bundling has a positive impact on consumer buying behavior in grocery shopping. Social media marketing, price discount and product bundling are effective ways to influence consumer buying behavior during the covid-19 pandemic and after, while respondents were neutral when asked how important it was to them about coupon offers. Social media marketing, coupon proneness, price discount, and product bundling are able to explain consumer buying behavior by 61,1%.
ANALYSIS OF DIRECT EXPENDITURE BUDGET REALIZATION REPORTS IN ORDER TO MEASURE EFFECTIVENESS AND EFFICIENCY AT BKAD MEDAN CITY Muhammad Kahfi Hakim; Annio Indah Lestari Nasution; Nurwani Nurwani
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Public sector organizations are required to pay attention to Value for Money to carry out their activities. The desired goal means that it includes accountability regarding the application of value for money, namely economy in the procurement and allocation of resources that are efficient in the use of resources in the sense that their use is minimized and the results are maximized and effective in the sense of achieving goals and targets. This research is an observation that will occur which shows information and mentions the nature that occurs in the object under study. This study aims to determine and analyze the effectiveness and efficiency of the direct expenditure budget of the Regional Finance and Asset Agency in 2015-2021. in this study it can be seen whether the application of the expenditure budget of the Regional Finance and Asset Agency of Medan city has been effective and efficient in it. The type of research used in this research is descriptive research using a qualitative approach. Data collection techniques are carried out using interviews and documentation. The theory used to determine and analyze the effectiveness and efficiency of the implementation of the rules is the analysis and calculation of the level of effectiveness and efficiency. based on the results of this study, the level or criteria for the effectiveness of the rules at the Regional Finance and Asset Agency in 2015-2021 are shared. in practice, the 2015-2021 rules have been holistically effective and very efficient.
DOES PRODUCT QUALITY, WORD OF MOUTH INFLUENCE CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION? Heidi Ruliarto
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Analysis of product quality and Word of Mouth that affects consumer loyalty directly or indirectly through consumer satisfaction is the purpose of this research in the culinary business. The instrument was developed using the Likert scale. Respondents as many as 100 consumers, validity and reliability tests using 30 respondents. This study uses quantitative path analysis methods to determine direct and indirect influences. Research results; Product Quality, Word of Mouth, and Consumer Satisfaction variables have an immediate effect on Consumer Loyalty. Indirect impact: both dependent variables can affect consumer loyalty indirectly through consumer satisfaction.
ANALYSIS OF PERFORMANCE AFFECTED BY LEADERSHIP, TRAINING, MOTIVATION AND COMPENSATION: THE CASE OF STARBUCKS COFFEE INDONESIA REGION 7 Nur Aini Azizah; Aris Budiono
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This article analyses Starbucks Coffee employee performance in Region VII as influenced by leadership, training, motivation, and compensation variables. The Likert scale is used in compiling measurement instruments. We used 30 respondents for validity and reliability tests and 100 respondents for multiple linear regression statistical analysis with the application of SPSS-26 statistics to prove the simultaneous and partial influence hypothesis. We used the Roscoe method. The result of this study is that the three independent variables simultaneously influence the dependent variable. On partial influences, namely: leadership variables affect employee performance, motivation affects employee performance, training does not affect employee performance and compensation does not.
THE EFFECT OF SALES PROMOTION AND MOBILE MARKETING ON PURCHASE OF BAKSO MARGANA BRANCH MAP NUMBER 91 POST COVID-19 Rachmad Aditya Suparto; Nuslih Jamiat
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The purpose of this study was to find out how much influence sales promotion and mobile marketing have on purchasing decisions at Bakso Margana Restaurant, Jalan Peta No. 91 branch. The method used in this research is a quantitative method with a descriptive research type. The population used in this study were consumers who had bought Bakso Margana Restaurant products, Jalan Peta No. 91, aged 34-45 years with a sample size of 100 respondents. Sampling was used in this study, namely, the purposive sampling method. Based on the results of the study using descriptive analysis with the help of SPSS for Windows software, it shows that the Sales Promotion and Mobile Marketing variables are included in the very good category with no significant effect simultaneously and there is a partial effect on the Product Purchasing Decision of the Bakso Margana Restaurant, Jalan Peta No. 91.
ANALYSIS OF BUSINESS DEVELOPMENT STRATEGIES IN THE DIGITAL ERA: STUDY OF START-UP COMPANIES Kartina Kartina; Abdul Razak Munir; Mursalim Nohong
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The development of digital technology has drastically changed the business landscape and provided new challenges and opportunities for companies, especially for start-up companies. This study aims to analyze business development strategies in the digital era with a focus on start-up companies. The research method used includes literature study and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In this study, it was identified that the strengths of start-up companies include flexibility, innovation, and the ability to adapt quickly to market changes. Opportunities that exist in the digital era include the growth of e-commerce, the adoption of new technologies, and extensive online connectivity. However, the company also faces internal weaknesses such as limited resources, lack of experience, and limited infrastructure. Threats faced include intense competition, regulatory changes, and data security risks. Based on the SWOT analysis, several alternative business development strategies in the digital era were identified. Strategies based on strengths and opportunities include adopting new technologies quickly, correcting product or service innovation weaknesses, expanding connectivity through online networks and social media, and expanding the reach of products or services to new market segments or different industries.In addition, strategies based on weaknesses and opportunities include leveraging technological capabilities, investing in human resource development, and collaborating with third parties. Furthermore, strategies based on weaknesses and threats include improving data security, strengthening risk management, and increasing operational efficiency. The advice given in this research includes improving digital expertise, using data for decision making, focusing on customer experience, building, strengthening online presence, building partnership strategies, following market trends and developments, as well as maintaining sustainability and long-term development. This research contributes to start-ups in understanding the challenges and opportunities for business development in the digital era and provides strategic guidance to deal with them. Companies can adopt strategies that are relevant to their business characteristics and needs, so as to increase competitiveness, achieve sustainable growth, and achieve success in the digital era

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