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Paska Marto Hasugian
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editorjournal@seaninstitute.or.id
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+6281264451404
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editorjournal@seaninstitute.or.id
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,386 Documents
CORPORATE SOCIAL RESPONSIBILITY (CSR) STRATEGY AS A LEGAL INSTRUMENT TO IMPROVE COMPANY REPUTATION Gandhi Pharmacista
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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Abstract

Legal problems regarding inconsistencies in legislation regarding corporate social responsibility in Indonesia, which do not yet fully regulate the mechanism for implementing corporate social responsibility, and do not regulate clear sanctions. This research uses a qualitative method where the qualitative method aims to obtain a complete picture of a matter according to the views of the people being studied, while the aim of this research is to try to explain corporate CSR law based on plans and expected impacts and the results explain the reasons for corporate social responsibility regulations. the inconsistency of Indonesia being a free, sovereign country, including making regulations in the field of corporate social responsibility; environmental conditions are increasingly worrying, companies also become part of society; not all companies carry out their responsibilities. Second, Legal Certainty of the Mechanism for Implementing Corporate Social Responsibility. Third, sanctions should also be regulated, namely criminal sanctions so that corporate social responsibility will be adhered to as a legal obligation.
THE EFFECT OF RISK PERCEPTION ON ONLINE PURCHASING DECISIONS IN WEST BANDUNG REGENCY Sri Surjani Tjahjawati; Dewi Sri Sulastri
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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As internet technology advances, companies may market their products more easily and expand their marketing network. With internet connection, many new things have grown up, including the marketplace. Businesses market their items online with the internet. Risk is caused by unpleasant activities that tarnish consumer impression. Purchase risk perception is a customer response to purchase hazards.  Businesspeople must focus on service quality to reduce risk perception and boost purchasing decisions. This study examines how risk perception affects online product purchases for Shopee customers in West Bandung Regency. A 130-person sample of West Bandung Regency Shopee users was studied. This study used non-probability purposive sampling. Valid and reliable questionnaires were employed to collect data. This study employed simple linear regression. This study found a substantial negative correlation coefficient of -0.534 between risk perception and online shopping decisions. This suggests that consumers buy online more when their risk perception is lower. This study found that risk perception influences purchase decisions by 28.5%, with the regression equation Y = 60.117 - 0.424X.
ANALYSIS OF LEADING BUSINESS SECTORS IN 2023 AND PROJECTIONS OF GROWTH IN GROSS REGIONAL DOMESTIC PRODUCT OF THE REGIONAL GOVERNMENT OF EAST NUSA TENGGARA PROVINCE Muh Nurkhamid; Indra Asmadewa
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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The aim of this research is to determine the leading business sectors in the Province and each Regency/City in the East Nusa Tenggara Province region. Analysis of determining leading sectors uses Location Quotient (LQ) and Dynamic Location Quotient (DLQ), as well as ARIMA to make projections for the GDP of East Nusa Tenggara Province up to Semester IV 2025. Based on the LQ and DLQ analysis, the Government Administration, Defense and Social Security sectors Mandatory and the Agriculture, Forestry and Fisheries sectors are leading business sectors and have the potential to remain leading sectors in the future. There are 9 regencies/cities that have the Agriculture, Forestry and Fisheries sectors as leading business sectors and in the future have the potential to develop more quickly so that they remain the leading sectors, namely in the regencies of Kupang, Alor, Lembata, Sikka, Ende, Rote Ndao, Sabu Raijua , and Malacca. However, only 2 districts/cities have leading business sectors and have the potential to remain leading business sectors in the future in the Government Administration, Defense and Mandatory Social Security sectors, namely Belu and East Flores. In the future, the GDP level from the third quarter of 2023 to the fourth quarter of 2025 is projected to increase, but will always experience a decline in every first quarter.
Optimization of Financial Performance: A High-Tech Project Financial Management Model for Successful Implementation Reni Nurlaela
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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In the context of the high-tech era, innovative projects have a key role in the progress of an organization. The successful implementation of high-tech projects depends not only on technical excellence, but also on efficient financial management. This article describes an optimal financial management model for such innovative projects, with the aim of achieving sustainable implementation success. High-tech projects, which often involve large financial investments, require efficient financial management to overcome potential obstacles. Complexity and rapid changes in technology and business add to the level of difficulty in managing the project's finances. High-tech project financial management models are considered a key strategy for managing project finances effectively. The discussion includes practical steps such as financial audits, preparation of initial budgets, preparation of periodic financial reports, and monitoring financial performance. Financial audits help identify financial leaks and imbalances across projects, while preliminary budgets help prioritize project tasks. The key to financial management in high-tech projects is optimizing financial performance and implementing strict monitoring strategies. Effective financial management makes project management easier to face complex challenges. This article provides in-depth insight into high-tech project financial management models, including case studies of successful implementation of Earned Value Management (EVM) models. The critical factors for successful implementation of a financial management model involve stakeholder support, effective communication, adaptation to change, project team involvement , effective risk management, technology and supporting systems, clear performance measurement, and human resource training. This article recommends a hybrid approach that combines elements of Waterfall and Agile , with an emphasis on communication, risk management, and effective performance measurement to overcome challenges in high-tech projects.
PRAGMATICS ELEMENT IN PRODUCT PROMOTION CONTENT THROUGH SHORT VIDEO PLATFORM TIK TOK, INSTAGRAM REELS, AND YOUTUBE SHORTS Jacobus Rico Kuntag; Survey Sijabat
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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This study aims to analyze pragmatic elements in product promotion content through short video platforms on social media. The research method used was content analysis, which consists of unitizing, sampling, recording/coding, reducing, inferring, and narration. A total of 30 product advertising videos were obtained from Indonesian business accounts. Ten short videos were selected from each of the three social media platforms: TikTok, Instagram Reels, and YouTube Shorts. The results of the study showed that pragmatic elements used in product marketing content on the four short video platforms vary, including the use of casual conversational language and direct audience interaction. However, there are differences in the use of pragmatic elements between the four platforms, as product marketing content on TikTok and Instagram Reels is dominated by humorous and surprising elements, whereas product marketing content on YouTube Shorts emphasizes creativity and attractive visual elements. The results of this research provide insight into how marketers select appropriate short video platforms to advertise their products, as well as create content that suits the audience's preferences.
THE INFLUENCE OF LEADERSHIP STYLE, WORK DISCIPLINE AND REWARDS ON ORGANIZATIONAL COMMITMENT Tri Mulyani Kartini; Etty Zuliawaty Zed; Sinta Sundari Heriyanti; Pupung Purnamasari
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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Human resources are important factors and assets as well as the main driving force for the smooth running of company activities, even the back and forth of the company is determined by its human resources. This study aims to examine the effect of leadership style, discipline, and reward on organizational commitment. The subject of this research is one of the companies engaged in manufacturing automotive wire in the Jababeka Cikarang area. This research is quantitative research and the sampling technique used is random sampling. Respondents who sampled this study were 80 employees. Technical data analysis using SPSS Statistic 25 software, the results showed partially that the leadership style variable had a positive and significant effect on organizational commitment. Discipline variables have no effect on organizational commitment. The reward variable has no effect on organizational commitment, therefore the influence of the existing leadership style and discipline and the provision of existing rewards will be able to support organizational commitment.
Determinants of mining sector stock price in the indonesian sharia stock index (issi): panel data analysis of 14 mining sector companies Nela Cahyaningtyas; Siti Aisyah
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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The mining sector has considerable influence on the national and global economy as well as financial markets, where changes in share prices in the mining sector can influence investment portfolios and government regulatory policies. The main objective of this research is to see the influence of exchange rates, interest rate, world coal prices, mining exports, and stock trading volume on mining sector stock prices in the Indonesian Sharia Stock Index (ISSI) in the period of January 2020 to January 2023. It was carried out using panel data analysis. Fixed Effect Model (FEM) is the selected model. The sample was drawn using a purposive sampling method, where 14 mining sector companies in the ISSI were obtained that met the criteria as companies operating in the coal sub-sector and the number of shares traded each month was not 0. Research findings indicate that the share price was influenced by two factors, world coal prices which have a positive and significant influence, and share trading volume which has a negative and significant influence on mining sector share prices. Meanwhile, the exchange rate, interest rates, and mining exports do not affect mining sector share prices. This research is useful in preparing analytical models and analytical frameworks to estimate changes in stock price in the mining sector, thus helping investors, analysts, and companies in making investment decisions.  
THE INFLUENCE OF SERVICE QUALITY, PRODUCT VARIATION, AND LOCATION ON CUSTOMER SATISFACTION AT BAPADE'S COFFEE KEMANGGISAN, WEST JAKARTA Andhika Yoga Pratama; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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This research aims to determine the influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan, West Jakarta. The sample studied in this study amounted to 121 respondents, the data collection method used a questionnaire method with a Likert scale and the data analysis technique used Multiple Linear Analysis using the SPSS version 23 program. The results of the study had a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test, it shows that there is an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and a sig value of 0.000 < 0.50. The Product Variation variable (X2) does not have a significant influence on Customer Satisfaction (Y) based on T count 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3), it shows that there is an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this research conclude that the variables Service Quality and Location have a significant influence on Customer Satisfaction. Another conclusion from this research is that product variety does not have a significant effect on customer satisfaction
THE INFLUENCE OF CUSTOMER EXPERIENCE, USER EXPERIENCE, AND SWITCHING BARRIER ON PURCHASE INTEREST IN THE SHOPEEFOOD APPLICATION IN SOUTH JAKARTA An Nida Rofiqoh Amsari; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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This research aims to determine the influence of the relationship between customer experience, user experience and switching barrier variables on purchasing interest in shoppefood applications in South Jakarta. This research is a quantitative descriptive analysis research. The data source for this research uses primary data in the form of a questionnaire. This research data was given to 100 respondents aged 15-55 years and who have used the ShopeeFood application at least once who live in South Jakarta. In taking samples for this research, a purposive sampling technique was used. The data analysis technique used is multiple linear regression and hypothesis testing using t-statistics processed in SPSS 25 to test the regression coefficient. Of the 100 research subjects, most of the research subjects were dominated by women (79%) and most of their jobs were students (79%). There is a significant relationship between the customer experience variable and purchase intention with the calculated t value (8.924) being greater than the t table (1.984). There is no relationship between the user experience variable and purchasing interest with a calculated t value (-0.524) which is smaller than the t table (1.984) and the switching barrier variable with purchasing interest with a calculated t value (0.792) which is smaller than the t table (1.984). Based on partial research results, it can be concluded that customer experience has a positive and significant effect on purchasing interest. However, there is no relationship between user experience and switching barriers on purchasing interest.
THE INFLUENCE OF BRAND AWARENESS, BRAND TRUST AND SALES PROMOTION ON DECISIONS TO PURCHASE LE MINERALE PACKAGED DRINKING WATER (AMDK) IN DKI JAKARTA Arina Izataki; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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This research aims to determine the influence of brand awareness, brand trust and sales promotion on purchasing decisions for Le Minerale bottled drinking water (AMDK) in DKI Jakarta. The sample and research consisted of 100 respondents who made purchasing decisions in DKI Jakarta. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 23.0 program. From the results of the t test, this research shows that Brand Awareness (X1) has a positive and significant influence on purchasing decisions. This can be seen from the results of the t test where (tcount is 6.694 > 1.660 t table) and its significance is (0.000 < 0.05). Brand Trust (X2) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t test where (tcount 2.931 > 1.660 ttable) and its significance (0.004 < 0.05). Sales Promotion (X3) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t test where (tcount 2.115 > 1.660 ttable) and its significance (0.037 < 0.05). In this way, it can be concluded that Brand Awareness, Brand Trust and Sales Promotion have a positive and significant influence on purchasing decisions.