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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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THE INFLUENCE OF BRAND IMAGE, PRICE PERCEPTIONS AND PROMOTIONS ON CONSUMERS' PURCHASE INTEREST IN BEAUTY PRODUCTS IN THE SOCIOLLA APPLICATION Deva Safrina; Suadi Sapta Putra; kumba.digdo@civitas.unas.ac.id
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The research aims to analyze the influence of brand image, price perception, and promotion on consumer buying interest in beauty products on the Sociolla application. The research source uses primary data, namely questionnaires, this research data was given to 87 respondents. This research uses a purposive sampling method. The data analysis technique used is multiple linear regression and hypothesis testing using t-statistics processed in SPSS 23. The results show that brand image has an effect but not significant on buying interest, price perception has an effect but not significant on buying interest, and promotion has a positive effect and significant to buying interest.
THE INFLUENCE OF PRICE, NEEDS AND LOCATION ON DECISIONS TO PURCHASE BEEF AT THE KRANGGAN JATISAMPURNA MARKET – BEKASI CITY Dion Dharmajaya; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price, needs and location on beef purchasing decisions at Kranggan Jatisampurna Market - Bekasi City. This research was carried out because there were price issues in the market which created problems in the field resulting in instability of sales in the market, then there were changes in the level of people's needs for beef consumption which made purchasing decisions have to be faced by consumers and also the location at Kranggan Jatisampurna Market - Bekasi City also becomes part of consumer purchasing decisions. The population used in this research is all consumers who are shopping or purchasing beef at the Kranggan Jatisampurna Market - Bekasi City. The sampling technique uses probability sampling with a simple random sampling method, namely taking samples freely without looking at the consumer's status. To determine the sample size, use the formula from Hair et. al, where the results were 108 respondents. The test results in the research show that price has no significant effect on the decision to purchase beef, then need has a positive and significant effect on the decision to purchase beef and also location has a positive and significant effect on the decision to purchase beef.
THE INFLUENCE OF PRODUCT INNOVATION, SOCIAL MEDIA AND BRAND IMAGE ON CUSTOMER PRODUCT PURCHASE DECISIONS ERIGO FASHION Fadillah Fikriansyah; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to find out how much influence Product Innovation, Social Media and Brand Image have on Erigo Fashion Brand buyers' decisions and the most dominant factors in Erigo fashion brand purchasing decisions. Reliability and Validity Tests were carried out with 100 respondents and the results showed that the question items were proven to be valid and reliable for use in further analysis. The population in this research are buyers of the Erigo Fashion Brand. A questionnaire was used to collect data from 100 respondents. The data analysis used in this research is quantitative analysis using SPSS Version 22. The test results show that the coefficient of determination seen in the value of R square = 0.844 = 84.4% means that the independent variables are Product Innovation, Social Media and Brand Image together. the same contributed 84.4% and the remaining 16.6% was influenced by other variables that were not included in this research.
THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF DOA IBU COFFEE SHOP IN DEPOK CITY Muhammad Fikri Nurdiansyah; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of price, product quality and service quality on customer satisfaction at the Doa Ibu coffee shop in Depok City. The population in this study used a random sampling technique, where the population taken was 100 people with a significance level of 95% and a standard deviation of 25%. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses multiple linear regression analysis and uses the Statistical Product and Service Solution (SPSS) version 26.0 program. The results of the research show that price has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City. Product quality has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City. And service quality has a positive effect on customer satisfaction at Doa Ibu coffee shop in Depok City.
THE INFLUENCE OF PRICE PERCEPTIONS, DIGITAL PROMOTIONS, AND SERVICE QUALITY ON SALES LEVELS OF SOUTH WHEEL BUILDING MATERIALS AT TOKOPEDIA Nika Ponika Purnama Dewi; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The aim of this research is to analyze the influence of price perceptions, digital promotions, and service quality on sales levels of Roda Selatan building materials on Tokopedia. The population of this research is customers of Roda Selatan building materials on Tokopedia. Sampling was carried out by purposive sampling consisting of 100 respondents. The technique used is inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 25.0 program. The results of multiple linear regression analysis show that the Price Perception variable (X1) has an influence of 0.395 or 39.5%, the Digital Promotion variable (X2) has an influence of 0.287 or 28.7%, and the Service Quality variable (X3) has an influence of 0.315 or 31.5% on Sales Level. Thus, it can be concluded that the variables of price perception, digital promotion, and service quality influence sales levels together.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE COMPETITIVENESS OF ORIFLAME PRODUCTS IN JAKARTA Rika Indriani; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine the influence of brand image, product quality and price perception on the competitiveness of Oriflamme products in Jakarta. The sample in this study was 100 respondents who had used Oriflame products. This research uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) Version 23 program. The results of multiple linear regression analysis show that the brand image variable (X1) has an influence of 0.154 or 15.4%, The product quality variable (X2) has an influence of 0.142 or 14.2%, the price perception variable (X3) has an influence of 0.316 or 31.6% on competitiveness. Thus, it can be concluded that brand image variables, product quality variables and price perceptions influence product competitiveness together.
THE INFLUENCE OF BRAND IMAGE, PRODUCT INNOVATION AND BRAND TRUST ON THE COMPETITIVENESS OF WARDAH COSMETIC PRODUCTS ON STUDENTS OF THE NATIONAL UNIVERSITY OF JAKARTA Yonandia Febriyani; Suadi Sapta Putra; Kumba Digdowiseiso
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to analyze and determine the influence of Brand Image, Product Innovation and Brand Trust on the Competitiveness of Wardah Cosmetic Products among Students at the National University of Jakarta. The data source used in this research uses primary data in the form of a questionnaire. This research data was given to 100 sample respondents, namely Jakarta National University students who had purchased and used Wardah cosmetic products at least once. In this research, sampling was used using the purposive sampling method. Data were processed using SPSS with data analysis techniques used, namely descriptive analysis and multiple linear regression, to test research instruments using validity and reliability tests, classical assumption tests using normality, multicollinearity, heteroscedasticity and autocorrelation tests. Hypothesis testing uses the f test, t test and coefficient of determination. Based on the research results, Brand Image has a positive and insignificant effect on Competitiveness, Product Innovation has a positive and insignificant effect on Competitiveness, and Brand Trust has a positive and significant effect on Competitiveness.
Environmental, social and governance, and earnings management Panjaitan, David Willyam; Eddy Suranta
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to examine the relationship between Environmental, Social Governance, and earning management  to determine the difference in earning management  among companies that have ESG scores and prove ESG differences between companies that have ESG scores. Many people think that earnings management is an act of fraud. This literature study explains and describes the problem from an outside perspective of earnings management. This article compares CSR scores in the years studied to see whether companies are focused on building CSR. The theory used in this study is legitimacy theory, where companies that have ESG scores are considered as companies that have a good reputation; the study population is all companies that have ESG scores, and the sample used by companies is all manufacturing companies (20 publicly traded companies reporting ESG) that have ESG scores. All hypotheses tested using SPSS 24. Pengujian hipotesis pertama di uji dengan uji korelasi, pengujian hipotesis kedua dengan menggunakan uji kruskal wallis. Hasil penelitan selanjutnya membuktikan bahwa ada hubungan antara ESG score dengan manajemen laba. Selain itu membuktikan bahwa ada perbedan anatar ESG score yang ada di perusahan. Companies that have a high score minimize risk by implementing earnings management.
The effect of work-family conflict and work overload on turnover intention with job stress as mediation in state-owned enterprises employees Budhi Alfiyyah Alyaa; Daud, Ilzar; Hendri, M. Irfani; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The main focus of this study is to find the impact of work-family conflict and work overload on turnover intention in SOEs employees, with job stress as a mediator. Data were collected from respondents working in various SOEs at PT PLN, PT TASPEN, PT Telkom Indonesia, PT Pertamina, and PT Pelabuhan Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM) analysis techniques and AMOS software. The results of this study are positive and significant. The variables of work-family conflict, work overload, and jobs tress have a positive influence on turnover intention. The variables of work-family conflict and work overload positively and significantly influence job stress. Results of the mediation analysis reveal that job stress plays a mediating role in the correlation between work-family conflict and work overload, and has an impact on turnover inetntion. This research is expected to help improve employee retention and welfare in the SOEs environment
Firm value and its antecedents: testing the interaction effect of dividend policy Phengdrawan, Jonassen; Kalis, Maria Christiana Iman; Wendy, Wendy; Fitriana, Ana; Irdhayanti, Efa
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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The firm value represents investors' expectations of management's success in managing the firm, thereby enhancing the prosperity of investors. Firm value is crucial as it can shape perspectives and influence investor decision-making when investing in a firm. This research questions the effect of capital structure, profitability, and firm size on firm value in firms listed on the HIDIV20 index. This research also tests the dividend policy variable as a moderator. The research population includes firms listed on the HIDIV20 index of Bursa Efek Indonesia during 2018-2022. The sampling process is conducted through purposive sampling. Data analysis uses Moderate Regression Analysis (MRA) with panel data. The outcomes of the research reveal that capital structure and profitability have a positive impact on firm value, whereas firm size has a negative impact on firm value. Furthermore, dividend policy can moderate and strengthen the aftermath of profitability on firm value. This interaction effect is not observed in the outcome of capital structure and firm size on firm value.

Page 160 of 239 | Total Record : 2386

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