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Contact Name
Paska Marto Hasugian
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editorjournal@seaninstitute.or.id
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+6281264451404
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editorjournal@seaninstitute.or.id
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Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,386 Documents
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Syaifullah, Muhammad Hasan; Pebrianti, Wenny; Afifah, Nur; Juniwati, Juniwati; Jaya, Arman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
Financial performance analysis before and after initial public offering in consumer cyclical and consumer non-cyclical sector companies on the indonesia stock exchange Tri Wiyono Kurnianto; Malini, Helma; Wendy, Wendy; Giriati, Giriati; Setiawan, Harry
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to ascertain whether the financial performance of companies in the Consumer cyclical and Consumer non-cyclical sectors on the Indonesian stock exchange differs before and after their initial public offerings (IPOs). It is  quantitative research. The population of this study is the Consumer Cyclical and Consumer Non-Cyclical sector companies that made initial public offerings (IPO) in 2019 – 2021. The sample in this study amounted to 54 companies using purposive sampling technique. The variables used are Current Ratio (CR), Return on Investment (ROI), Return on Equity (ROE), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO). Hypothesis testing uses paired sample t-test on normally distributed data and Wilcoxon signed ranks test on non-normally distributed data. The results obtained show that there are significant differences in CR, ROI, ROE, DAR, DER, and TATO between before and after the initial public offering (IPO).
Does financial literacy, educational level, age, and financial planning affect msmes’ financial behaviour in pontianak? Fifani Anggraini, Cinthia; Fahruna, Yulyanti; Wendy, Wendy; Mustaruddin, Mustaruddin; Permata Gusti, Girang
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

Micro, small and medium-sized enterprises are industries that play a major role in the Indonesian economy, are the largest absorbers of labour and have a significant contribution to the GDP. However, MSME's key role in GDP does not exclude the possibility of bankruptcy. This research analysed four factors influencing financial behaviour: financial literacy, age, educational level, financial planning, and the ability to manage finance as a moderation variable. Financial behaviour is an essential thing that can be done to advance an ongoing business and to organise, process, and plan the finances of an enterprise. This study will examine the impact of financial literacy, educational level, age, and financial planning on MSME's financial behaviour in Indonesia. Using SPSS, the study tested the relationship between independent and dependent variables with moderation variables to support the developed hypothesis. The data collection method uses a questionnaire with a total of 294 respondents. Financial literacy, education, and financial planning had a positive impact, while age had a negative impact.
Effect of product innovation on purchase decisions mediated by brand image at PT Pegadaian Fajar, Alfan; Purmono, Bintoro Bagus; Afifah, Nur; Barkah, Barkah; Marumpe, Dody Pratama
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

This study investigates the influence of product innovation on purchasing decisions at PT Pegadaian, with brand image as the mediating variable. The study utilized a causal associative research design, and data was collected through the distribution of questionnaires using the Google Forms application. This study's population comprises PT Pegadaian customers who have previously conducted transactions with the company. A total of 235 respondents were chosen for the study utilizing non-probability sampling, namely the purposive sampling method. The collected data were subsequently analyzed using SEM AMOS 24. This study's primary conclusions suggest that product innovation and brand image positively and significantly influence purchase decisions at PT Pegadaian. Product innovation exerts a positive and significant influence on the brand image of PT Pegadaian. Meanwhile, brand image successfully mediates the effect of product innovation on purchase decisions at PT Pegadaian.
Financial literacy on a person‘s attitude towards debt and the influence of friends on debt habits in Indonesia nurhaliza, Siti; Daud, Iizar; malini, Helma; Giriati, Giriati; Irfani, Muhammad
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

It is very important for each individual to have the insight and skills to be able to use the money they have effectively so as to provide optimal benefits. there is uncontrolled spending. The income earned by individuals can run out in a short time, so many individuals are looking for various alternative sources of income from various loan sources, both online and conventional banks. The research aims to analyze the influence of financial literacy on a person's attitude towards debt and the influence of friends on debt habits. The research method used is a literature review. This research shows that financial attitudes, peers, and financial literacy have a positive influence on financial management behavior, including debt.
The influence of E-WOM and brand image on purchase decision of the originote Adinda, Gadis Tri; Purmono, Bintoro Bagus; Afifah, Nur; Barkah, Barkah; Marumpe, Dody Pratama
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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This study explores the increasing popularity of social media, particularly the TikTok platform, in influencing changes in online shopping behavior. The primary focus is to examine the impact of Electronic Word of Mouth (E-WOM) and brand image on purchase decisions, with consumer trust as a mediating variable. The research design adopts a quantitative approach with a descriptive method. Data is collected through surveys, targeting all TikTok app users who have made purchases of The Originote skincare products, totaling 223 respondents. Non-probability sampling, specifically purposive sampling, is employed. Data is analyzed using Structural Equation Modeling (SEM) and the statistical tool AMOS. This method strengthens hypotheses, tests and evaluates relationships between the independent factors of E-WOM and brand image, the dependent variable of purchase decisions, and the mediating role of consumer trust. The aim of this research is to provide insights into the influence of E-WOM and brand image on purchase decisions, with consumer trust serving as the mediator. The findings are expected to contribute to a better understanding of online shopping in the era of social media, particularly on the TikTok platform.
Effect of IT affordance in live streaming on trust and purchase intention for jiniso at shopee Nurhapizah, Siti; Ramadania, Ramadania; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

Live streaming shopping has developed into a unique business model with different features. This study will examine how the IT affordance (visibility, metavoicing, interactivity, guidance shopping, and trading affordance) of live streaming on the Shopee application can affect consumer trust and purchase intention. The data collection methodology employed in this study was the utilization of a questionnaire as the primary instrument for data gathering, with a sample being selected for participation size of 220 respondents. The employed sampling technique was purposive sampling, which involved the utilization of Structural Equation Modeling (SEM) and AMOS statistical tools. The findings of the study indicate that trust is influenced in a favorable and statistically significant manner by factors such as visibility, metavoicing, interactivity, advice shopping, and trading affordance. Purchase intention has a favorable and large impact on trust as well. Trust mediates between visibility, metavoicing, interactivity, guidance shopping, trading affordance, and purchase intention.
The mediating role of positive emotion in the influence of store atmosphere and price discount on impulse buying among hypermart customers in Indonesia Wardana, Rizky Hady; Barkah, Barkah; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research examines the impact of store atmosphere and price discounts on impulse buying among consumers of Hypermart Department Store in Indonesia, with positive emotion as the mediating variable. The study used a quantitative research approach and used a purposive sampling to choose 260 participants. The data was collected through an online survey that underwent extensive testing to verify its legitimacy and dependability. Data analysis was conducted utilizing Structural Equation Modeling (SEM) methodology facilitated by the AMOS 24 program. The findings of this study demonstrate a positive and significant correlation between the store atmosphere and price discounts concerning impulse buying among consumers of Hypermart Department Store in Indonesia. In addition, this study has shown that positive emotion is a mediating factor in the association between store atmosphere, price discounts, and impulse buying. These findings can provide valuable insight for Hypermart Department Store management in designing more effective marketing strategies. This research implies that it can help companies increase their sales and profits through better management of store atmosphere and pricing strategies.
The effect of green accounting and environmental performance on company profitability with corporate social responsibility (CSR) as a mediating variable Muhamnad Ravi Kurniawan; Fenny Marietza
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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The purpose of this study is to determine the effect of green accounting and environmental performance on profitability, using corporate social responsibility as a mediating variable. This study fills the empirical void left by previous studies that use legitimacy theory and signal theory to re-examine the effect of green accounting and environmental performance on profitability. This research is innovative because it sees corporate social responsibility as a mediator between green accounting and environmental performance on profitability. This study uses secondary data and quantitative methodology.Manufacturing companies listed on the Indonesia Stock Exchange (IDX) that actively participate in PROPER for the period 2018-2022 became the research population. A total of 200 observations from 40 companies that became the sample of this study met the criteria. The study's findings show that while green accounting has no bearing on profitability,  environmental performance has no bearing on profitability, CSR has no bearing on profitability, neither can it mediate the impact of green accounting on profitability nor that of environmental performance on profitability.
Effectiveness of final income tax imposition on MSME performance Djuminah, Djuminah; Andreas Catur Restu Kurniadi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

The research is intended to determine the effectiveness of various tax regulations that have been issued as incentives for Micro, Small and Micro Enterprises (MSME) taxpayers, measured from the increase in corporate value and tax payments. The research uses the Mann-Whitney U Test of IBM SPSS Statistics version 27, a non-parametric test that is used to compare two sample means that come from the same population, and used to test whether two sample means are equal or not. Differential tests are conducted on Taxpayers using a certain gross turnover and Taxpayers do not use gross turnover in the period 2015 – 2022 on taxpayers registered at the Regional Office of DJP Central Java II The results of the study show that in the short-term range policy implementation (2015-2017) have no significant difference between taxpayers who use a certain gross turnover and taxpayers who do not use gross turnover. Meanwhile, different results were shown in the long-term analysis (2015 – 2022), where the conclusions showed that there were significant differences, where non-MSME taxpayers experienced a higher increase in performance compared to MSME taxpayers. With these results, it can be concluded that providing PPh incentives for MSMEs through the implementation of PP no. 46 of 2013, PP no. 23 of 2018 and PP no. 55 of 2022 turns out to be ineffective in improving the performance of MSMEs. The research has limitations in access to the observed data, the data samples are only limited to taxpayers registered in the Regional Office of DJP Central Java II and the 2015 - 2022 tax year. Another limitation of the research is that it does not take into other external factors, namely the Covid-19 pandemic in the period 2020 – 2021. Researchers hope that the research results can be one of the considerations in evaluating the effectiveness of implementing various PPh incentives for MSME taxpayers. Meanwhile, for taxpayers, the results of the research can be used as material for consideration in planning related to company tax planning.