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Contact Name
Paska Marto Hasugian
Contact Email
editorjournal@seaninstitute.or.id
Phone
+6281264451404
Journal Mail Official
editorjournal@seaninstitute.or.id
Editorial Address
Komplek New Pratama ASri Blok C, No.2, Deliserdang, Sumatera Utara, Indonesia
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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Articles 2,386 Documents
THE IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION TO IMPROVE CONSUMER BUYING INTEREST CASE IN MICRO, SMALL, AND MEDIUM ENTERPRISES Suranto, Suranto; Faradillah Aisha Maharani; Mila Faila Sufa; Etika Muslimah; Afiqoh Akmalia Fahmi; Farid Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
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Abstract

This study explores the impact of Search Engine Optimization (SEO) implementation, spanning TikTok, Facebook, Instagram, and website utilization, on consumer buying interest within the context of Haji Edi's hotplate chicken noodle micro, small, and medium enterprises (MSMEs) in Surakarta, Indonesia. Rooted in contemporary marketing strategies, it underscores the significance of segmentation, targeting, and positioning (STP) to nurture customer loyalty and fuel business growth. The findings reveal that SEO, with a specific emphasis on Instagram, exerts a substantial influence on consumer buying interest, resulting in heightened sales. Notably, product quality, particularly the delectable taste of chicken noodles and meatballs, emerges as a pivotal driver of consumer buying interest, further amplifying the efficacy of the marketing strategy. This research adds a valuable perspective to the literature by showcasing the untapped potential of SEO, especially on social media platforms, in propelling consumer buying interest traditional MSMEs in the Indonesian market.
The influence of working capital on the profitability of food and beverage sector companies listed on the Indonesian stock exchange Donita Nawangayu Ningsih; Handri, Handri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

The processing industry sector, represented by the food and beverage subsector, is the driving sector of the Indonesian economy. Competition in Indonesia's food and beverage sector shows consistent performance, involving both small and large companies that dominate market activity and maintain a high sustainability index. This research aims to analyze how much-working capital influences profitability with a high sustainability index in 2022. The working capital variable is the difference between the company's current assets and liabilities. In contrast, the profitability variable is calculated through the ratio of net profit to sales the company obtains. From the population of 18 food and beverage companies with a high sustainability index on the Indonesia Stock Exchange, a sample of 3 consistently performing companies was obtained for the study period. The sample selection technique employed was purposive sampling. Following data testing and selecting the preferred model, the data received will be subjected to panel data regression. The results of this research analysis provide empirical evidence that the working capital policies implemented by companies can significantly influence the profitability (ROA, ROE, EAT, and GOP) of companies in the food and beverage sector. The research substantially contributes to food and beverage industry companies by optimizing liquidity and managing working capital to improve profitability. These results can also serve as guidance for upcoming researchers investigating the factors that influence the financial performance of companies in the food and beverage sector to enhance overall profitability.
Path analysis of factors that influence students in choosing a study program to get to their dream job Syafril, Syafril; Selvanus, Selvanus; As-Syahri, Hidayatullah; Susanto, Hari; Wahyudi, Wahyudi; Syaifullah, Syaifullah
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to analyze the factors that influence students in choosing a study program or major to lead to their dream job. This research is quantitative descriptive research using a survey method. Primary research data was obtained using Google Form with Likert scale questionnaire questions. Data analysis uses path diagrams with linear regression and Sobel test with the SPSS 21 application. The research results show that interest factors, financial factors, career factors and family factors do not have a significant effect on the study program. The results of this research show that interest factors, financial factors, career factors, family factors and study programs also do not have a significant effect on dream work. Apart from that, the results of this research show that interest factors, financial factors, career factors and family factors simultaneously have a significant influence on study programs and dream jobs. The results of this study indicate that the factors that influence students do not significantly mediate the relationship between study programs and dream jobs.
ANALYSIS OF FACTORS AFFECTING THE QUALITY OF BPK RI AUDIT REPRESENTATIVE OF THE RIAU ISLANDS Nisfu Ramadhani; Dian Efriyenti
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
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Abstract

In Indonesia, questions about audit quality often arise in connection with cases where the name of the auditor is not clearly stated. In line with the findings of the BPK audit on the loss of liquidity assistance banks, Otto Hasibuan and Sjamsul Nurasalim in Indonesia. He continued to say that the BPK was not independent in this case. Lantara conducted an investigation according to the KPK's request that they admit the incident in question. The purpose of this study is to understand how the level of expertise, reliability, and integrity of auditors relate to quality inspection at the BPK Representative office of the Riau Islands. The majority of respondents in this survey were around 40 auditors who worked at the BPK Representative Office for the Riau Islands. The technique used in Sample Sampling is Statistical Sampling using a small sample size, around 40 respondents. The primary data used, and the methods of analysis include descriptive statistics, classical hypotheses, and multiple-linear regulatory analysis used to support the previous hypothesis. The current study confirms the notion that the variable integrity has a statistically significant effect on the quality of audits at the BPK Representative Office of the Riau Islands. However, statistically there is no significant correlation between auditor work experience and accountability status at the BPK Kepri Representative Office. However, when combined, the many variables of auditor skills, integrity and honesty make a significant difference in audit quality at the BPK Representative Office of the Riau Islands. The results of the analysis show that simple variables can influence complex dependent variables by 44.6%, and independent variables can also reveal other independent variables by 55.4% outside the scope of this study.
The influence of UMKM budget realization on poverty levels and unemployment rates in East Java province Ines Almaida; Indrawati Yuhertiana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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The main objective of this study is to investigate how the utilization of the budget allocated for micro, small, and medium enterprises (UMKM) affects the levels of unemployment and poverty in East Java Province. This research employs a quantitative methodology with an explanatory research design. Data collection involves the use of secondary data sourced from the official website of the Department of Cooperatives and SMEs. This secondary data covers a three-year period (2020-2022) and focuses on the UMKM budget utilization across different regions within East Java Province. The analysis of this data utilizes a simple linear regression approach. In the regression analysis testing, two models were examined, namely Model 1 (UMKM Budget realization - Unemployment Rate) and Model 2 (UMKM Budget realization - Poverty Rate). The research results indicate that both the unemployment rate and poverty rate, either partially or simultaneously, do not have a significant impact on UMKM budget realization. Because the significance values ​​obtained for both models are higher than the predetermined significance level (α= 0.05). Therefore, it is recommended that the government conduct a thorough evaluation of UMKM budget policies, strategies, and implementation to understand the factors contributing to the increase in unemployment and poverty rates in East Java Province.
The Influence of Marketing Mix on Aice Ice Cream Purchase Decision in Balikpapan: Marketing mix Erlimisnawati, Erlimisnawati; Prihandoyo, C.; Hermawansyah, Adi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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This research is aims to determine the impact of the marketing mix on the purchasing decisions of Aice ice cream in Balikpapan. The study was conducted at PT. Shunli Aneka Food and Aice outlets in Balikpapan with 385 respondents. This research utilized a quantitative method. Data collection was carried out by distributing questionnaires directly. The data analysis technique in this study was multiple linear regression analysis, including testing the instrument, classical assumption tests, and hypothesis testing partially (t-test). The results of the multiple linear regression analysis indicate that the product, price, promotion, and location have a positive and significant influence on purchasing decisions, both partially and simultaneously.
The role of human resource management in improving the welfare of farmers in ngada district Wuli, Rofinus Neto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Abstract

Ngada Regency is one of East Nusa Tenggara Province's regencies with great agricultural potential. However, the welfare of farmers in this district is still relatively low. One of the factors causing this is the low quality of farmers' human resources (HR), so a planned role of human resources is needed to realize farmers' welfare. Thus, this research analyzes Human Resource Management's role in improving farmers' welfare in Ngada Regency. This research used qualitative research methods. Data collection techniques in this study were carried out by literature study, observation, and interviews. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that implementing good HR management can improve the quality of farmers' human resources, increasing farmers' productivity and welfare. Here are some steps that can be taken to improve the quality of farmers' human resources, namely, farmer extension programs, farmer coaching programs, introduction and training programs for applying new technology, and social assistance programs for farmers. Agriculture can become the economy's driving force through implementing these programs and realizing optimal food security. Thus, welfare improvement and poverty reduction can be realized in Ngada Regency, East Nusa Tenggara Province.
Comparing mobile banking and internet banking in indonesia based on technology acceptance mobile & security factor Situmorang, James Rianto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The emergence of the Internet is an opportunity for banks in Indonesia to provide internet banking and mobile banking services. Internet banking and mobile banking users increased when the Covid-19 pandemic hit Indonesia because people were encouraged to do their activities from home. Based on data from Bank BCA, Bank BNI, and Bank Mandiri, the number of mobile banking users is more than internet banking users. Some factors customers consider to become internet banking and mobile banking users are the Technology Acceptance Model (TAM) and Security Factor (SF). This study aimed to determine how much influence TAM & SF have on customers' mobile and internet banking decisions. The research method is quantitative with statistical tests using SPSS 25 software. The total sample size is 220 people, of which 110 people are for mobile banking research and 110 people are for internet banking research. The results of the study show that TAM & SF have a positive effect on customers' decisions to use mobile banking as well as internet banking. The number of mobile banking users is greater than internet banking users as evidenced by R21 > R22.
The effect of awarding and work environment on employee job satisfaction of PT Angkasa Pura II Halim Perdana Kusuma Airport Syahairony, M.; Zulham, T.; Patiro, Pintor Siolemba
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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The purpose of this research is to determine and explain the influence of giving awards on employee job satisfaction and to examine the influence of the work environment on employee job satisfaction at PT Angkasa Pura II Halim Perdana Kusuma Airport. The sample in this research was employees of PT Angkasa Pura II Halim Perdana Kusuma Airport in 2022, totaling 42 people. The data collection method used in this research is a questionnaire. This type of research uses quantitative methods, using descriptive and inferential data analysis techniques with determinant coefficient analysis. The data in this study were analyzed using multiple regression analysis. The findings in this research are that giving awards and the work environment have a significant and positive effect on the job satisfaction of PT Angkasa Pura employees, both partially and simultaneously.
The influence of leverage, capital structure, and good corporate governance on the value of mining companies Eleonora, Valentina; Stephana Dyah Ayu R
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
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Firm value is used as a measure of the success of the company's management in seeing future operating prospects. This is the key to building trust for investors who will invest. When investors feel that their welfare has been fulfilled, this will automatically reflect an increase in company value. Several factors can affect firm value, namely leverage, capital structure, and GCG. So this study aims to determine the significance of the influence of leverage, capital structure, and GCG on firm value. The population of this study are all mining sector manufacturing companies listed on the Indonesia Stock Exchange in 2018-2022. The sampling technique used the purposive sampling method. Research data is taken from secondary data in the form of annual reports and company financial reports. In testing the hypothesis using multiple regression analysis techniques using the SPSS application. The results of the study state that leverage has no significant effect on firm value, this means that the company in financing its assets does not depend on external funds. Capital structure has a significant effect on the company. With the addition of debt that has the aim of expanding the business, it will increase the share price of the company. This is also the cause of the increase in firm value. GCG has a significant effect on firm value, proving that good supervision can increase company value.