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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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The influence of convenience, trust, and sharia financial literacy on students' decision-making using gopay digital wallet a case study of FAI UMSU students Permana, Dimas Dwi; Rahmayati, Rahmayati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to comprehend the impact of Ease of Use, Trust, and Islamic Financial Literacy on Decision-Making in Using the Go-Pay Digital Wallet, with a case study focusing on students at the Faculty of Islamic Studies (FAI) at UMSU. Adopting a quantitative approach, data for this research was gathered through the distribution of questionnaires and employing the Likert scale to measure participant responses. A total of 92 participants were selected using purposive sampling. Multiple regression analysis, processed using SPSS, served as the data analysis technique. The results of the partial test (t-test) indicate that Trust, Islamic financial knowledge, and Ease of Use significantly influence users' decisions to choose Go-Pay. The findings of this study suggest that consumers' perceptions of Ease of Use, Trust, and Islamic Financial Literacy play a crucial role in their decision-making process regarding the utilization of the Go-Pay service.
Indonesia’s economic growth projections 2023-2025: empirical data analysis Jasiyah, Rabiyatul; Raliby, Oesman; Hierdawati, Trie; Pamungkas, Binar Dwiyanto; Ningtyas, Septiana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Projections for Indonesia's economic growth from 2023 to 2025 will be examined, with particular attention given to global concerns such as globalization and climate change. The report employs empirical data analysis to identify significant trends and sectors, while also addressing obstacles such as global uncertainty, sluggish digital change, and subpar infrastructure. The suggested approaches encompass economic diversification, investment in infrastructure, expedited digital transformation, legal restructuring, education, adaptable fiscal policy, and cooperation. It is anticipated that the execution of these policies will enhance economic growth, improve the well-being of individuals, and strengthen global competitiveness. This will be achieved through greater average income per person, decreased poverty rates, boosted exports, and improved investment opportunities. Ultimately, this study underscores the importance of adopting a comprehensive strategy to attain Indonesia's economic growth objectives for the period of 2023-2025, with the collaboration of the government, private sector, and society.
Brand storytelling in the digital age: challenges and opportunities in online marketing Rachman, Rosyidah; Hamid, Mansyur Abdul; Wijaya, Bagus Kusuma; Wibowo, Sarwo Eddy; Intan, Dyah Noor
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Amidst the ever-changing landscape of the digital era, the utilization of brand storytelling has emerged as a crucial tactic in online marketing efforts. This article examines the significance of brand storytelling within the realm of digital marketing, emphasizing the obstacles and possibilities encountered by companies. This research aims to establish a conceptual model that unifies crucial features, with a specific focus on analyzing the successes and failures of brand storytelling. The qualitative research revealed that intense competition and evolving digital trends need the implementation of creative solutions. Conversely, quantitative data revealed challenges in customizing brand narratives and concerns over data privacy. In the digital era, effective brand storytelling management methods encompass several key elements: comprehensive audience analysis, tailoring narratives to individual preferences, utilizing multiple communication channels, fostering active consumer participation, and leveraging artificial intelligence technology. The results have pragmatic ramifications for enhancing online advertising tactics and fostering consumer confidence. By comprehending the advantages of brand storytelling, firms can surmount obstacles and attain a competitive edge in the constantly evolving digital era.
The influence of green marketing campaigns and brand ambassadors on the body shop's product purchase decisions Rediyono, Rediyono
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to determine the influence of green marketing campaigns and brand ambassadors on product purchasing decisions for The Body Shop users. This type of research is quantitative and carried out using a survey method. Data was obtained by distributing questionnaires to 100 respondents. The respondents in this research were students in the Jabodetabek area. This research uses multiple linear regression analysis methods using SPSS version 23. The research results show that the Green Marketing Campaign has a positive and significant influence on consumer purchasing decisions. Meanwhile, the use of Brand Ambassadors does not have a significant influence and is not the main factor in influencing purchasing decisions made by consumers.
The effect of live selling on purchase intention in students at telkom institute of technology Purwokerto Suryaningtiyas, Y. D.; Rosiana, Monica; Marsally, Silvia Van
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Internet used for most Indonesians has become a lifestyle. Many young generations often carry out buying and selling transaction via e-commerce at social media, which is turns changes people’s shopping lifestyles. This was reinforced during the COVID-19 pandemic, more people’s using E-Commers and creating direct sales features that could increase people’s desire to buy goods. This research aims to analyse the influence of Live Selling, namely live broadcasts that allow sellers and buyers to interact directly. Where seller make sales by displaying the products offered to buyers buy products during live selling, namely interactivity, visualization, Entertainment and Professionalization. This research used quantitative research with random sampling techniques and 116 respondents were successfully collected for measurement. Data processing gives the following result (1) interactivity variable has a positive effect on purchase intention (2) Visualization variable has a positive effect on purchase intention (3) entertainment variable has a positive effect on purchase intention, (4) professionalization variable has a positive impact on purchase interest. Live Selling that fulfils these four components can increase purchasing intentions among students in ITTP.
Integrating sustainability in business process modeling Ida Hindarsah
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Sustainability is becoming increasingly important in the modern business context, where organizations are increasingly aware of the ecological and social impacts of their operations. This research will focus on developing an approach that allows business process modeling to not only take operational efficiency into account, but also include sustainability dimensions. This research uses a qualitative approach with descriptive methods. The research results show that integrating sustainability in business process modeling plays a key role in shaping a company's sustainability and success. Sustainable business models, which take into account economic, social and environmental aspects, not only increase financial value, but also create a positive impact on employees, consumers and the environment. An inclusive approach to company ownership can address the wage gap and create a fair work environment. Going green, while it may increase the price of a product, can improve a brand's reputation by engaging consumers in discussions about sustainability.
The impact of business process modeling on company efficiency Ida Hindarsah
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Business process modeling is a strategic approach that companies use to understand, document and manage their operational processes. This research aims to investigate and analyze the impact of implementing business process modeling on the company's level of efficiency. This research uses a qualitative approach with descriptive methods. The research results show that the application of business process modeling has a positive impact on company efficiency and adaptability. A deep understanding of each step in operations allows identification of inefficiencies, optimization of repetitive tasks, and more effective risk management. Additionally, process modeling helps create better team coordination, improve product and service quality, and support faster and more informed decision making. The research results confirm that investment in business process modeling makes a positive contribution to a company's competitiveness and overall performance in the face of continuously changing business dynamics.
The influence of recruitment, training and compensation on employee performance at PT. Tirtayasa lestari surabaya Abdul Kadir; Melania, Melania; Fredy Jayen; Rifqi Amrulloh
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

PT. Tirtayasa Lestari Surabaya is one of the companies engaged in bathroom equipment (sanitary) which is developing in Surabaya. PT.Tirtayasa Lestari focuses on creating a boutique experience where every object is always displayed with context in mind so that anyone who comes is inspired to design a space that is both fun and healthy. The purpose of this research is to prove and analyze the effect of recruitment, training and compensation on employee performance at PT. Tirtayasa Lestari Surabaya. The analytical tools used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, correlation test, coefficient of determination test, F test and t test. The sampling method is using the population for employees at PT. Tirtayasa Lestari from the general division with a total of 45 respondents. The results showed that recruitment had a significant effect on employee performance at PT. Tirtayasa Lestari Surabaya, training had a significant effect on employee performance at PT. Tirtayasa Lestari Surabaya, compensation had a significant effect on employee performance. at PT. Tirtayasa Lestari Surabaya. Based on the results of the analysis, it shows that recruitment, work motivation, training and compensation simultaneously affect employee performance that is equal to 69.7 and the remaining 30.3% is influenced by other variables outside the variables used in this study.
The role of good corporate governance (GCG) and disclosure of corporate social responsibility (CSR) on financial performance in banking in indonesia Yenni Vera Fibriyanti; Mohammad Syafik
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The financial performance of banks in Indonesia has fluctuated. One way to improve financial performance is through disclosure of corporate social responsibility (CSR). Corporate governance plays an important role in improving financial performance. This research aims to analyze the role of GCG and CSR disclosure on banking financial performance in Indonesia. This research takes secondary data on banking companies listed on the Indonesia Stock Exchange for the 2017-2022 period. In this research, researchers used a purposive sampling technique by setting certain criteria and obtained a sample of 41 banks or 240 research data. The data analysis technique used to solve problems in this survey is to use the Stata 12 program to carry out panel data regression analysis. The main finding in this research is that good corporate governance as proxied by independent commissioners and audit committees has no effect on financial performance, this may be due to a lack of optimal consideration in the appointment of independent commissioners and audit committees. Apart from that, it has been proven that CSR disclosure has a positive effect on financial performance. Social disclosure is considered capable of improving the company's image in the eyes of the public and attracting the attention of investors which will have an impact on the company's financial performance.
DEVELOPMENT OF STUDENT ENTREPRENEURIAL COMPETENCIES THROUGH INDEPENDENT ENTREPRENEURSHIP IN INDONESIA Suranto, Suranto; Munajat Tri Nugroho; Kussudyarsana, Kussudyarsana; Muhtadi, Muhtadi; Moh fahmi Johan Syah; Nurhidayat, Nurhidayat; Soepatini, Soepatini; Aan Sofyan; Fari Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Research on a goodness of fit model for developing students' entrepreneurial competencies through the independent entrepreneurship program. The resulting benefits of the independent entrepreneurship learning model are able to increase the mental competence of business independence. Data collection through observation, questionnaires, interviews, field practice, documentation and literature study. Research object of independent entrepreneurial students from implementing universities at Muhammadiyah University, Surakarta. Data analysis methods using validity, reliability, confirmatory analysis tests, t-student tests by looking at the differences before and after getting the independent entrepreneurship learning model. Development research uses one shot case study experiments, quantitative and qualitative approaches. Students receive guidance, mentoring, counseling, empowerment and training in entrepreneurial activities. Research design through one shot case study, through workshop stages, internships in MSMEs, product design and marketing. Novelty research, the independent entrepreneurship learning model through MBKM is implemented in Indonesia which involves MSMEs mentors, MSMEs interns, competent assistants in the business sector, field supervisors, students from various parts of Indonesia, state universities and private universities who take part in the WMK program. Based on the results, it is concluded that the development of a model for increasing entrepreneurial competence is declared a goodness of fit model, meaning that the model is very feasible in increasing the mental competence of business independence. The trend in the development of entrepreneurial mental competence has increased (increased) after receiving the independent entrepreneurial model treatment. Based on the t-test, there are differences in students' entrepreneurial mental competence before and after gaining independent entrepreneurial competence.

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