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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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The influence of work environment and digitalization of accounting on career interest in public accountants: financial rewards as a moderating variable Safier Ramdani; Asep Sutarman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The aim of this study is to determine the impact of career interest in the Public Accounting Office (PAC) on the working environment variable and the digitalization of accounting in moderation by the financial reward variable in accounting students in generation Z. The method used is descriptive-quantitative, with a population sample of as many as 309 LLDIKTI Region III accounting student. The work environment has significant negative influences and financial appreciation has significant positive influences on career interests, but the positive influence of digital accounting is not significant. This is because the digitization of accounting, especially artificial intelligence, is still controlled by humans so it does not cause too much concern about losing his career.
Analysis Of Marketing Strategy Of Eiger Adventure Brand From Indonesia Worldwide Sindi Apridayanti; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to determine the marketing strategy implemented by Eiger Adventure in introducing local Indonesian brands to the world. The informants in this research were 3 employees, Eiger and its competitors. The analysis method uses IFAS analysis, EFAS analysis, and SWOT analysis. Based on the description and discussion that has been presented, several main points can be drawn from the SWOT analysis as well as strategies that can be implemented by Eiger Adventure based on the alternative strength-opportunity (SO) strategy, namely (1) Determining affordable prices for Eiger Products and helping with travel consumers so that consumers will become more loyal. (2) Improving the product quality of Eiger Products that are suitable for all ages in order to attract consumers. (3) Improving quality and quality so that market demand increases and carrying out more innovative advertising that can attract consumer interest in purchasing Eiger Products.
Influence Cash Turnover, Receivables Turnover, Inventory Turnover, and Capital Structure on Profitability in Plantation Companies Listed on the Indonesian Stock Exchange Gurning, Dedy
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Plantation companies in their business activities have many factors that can influence profitability. This research was conducted on Plantation Companies listed on the Indonesia Stock Exchange for the 2018-2021 period by accessing the website www.idx.co.id. The design of this research is explanatory (Explanatory Research) because this research intends to explain the influence between variables through hypothesis testing (hypothesis testing) which has been formulated, namely the influence of Cash Turnover (X1), Receivables Turnover (X2), Inventory Turnover (X3) and Structure Capital or Debt Equity Ratio (X4) to Profitability or Return on Assets (Y). The panel data approach to estimate the empirical model shows the results that the Common Effect Model is the best compared to the Fixed Effect Model and Random Effect Model. (a)The influence of the independent variable on the dependent variable partially is (1) Cash Turnover has no significant effect on the Profitability of plantation companies listed on the Indonesia Stock Exchange in 2018-2021 which is proxied by Return on Assets (ROA); (2) Receivables turnover has no significant effect on the profitability of plantation companies listed on the Indonesia Stock Exchange in 2017-2021, which is proxied by Return on Assets (ROA). (3) Inventory Turnover has a significant effect on the Profitability of plantation companies listed on the Indonesia Stock Exchange in 2018-2021 which is proxied by Return on Assets (ROA); (4) Debt Equity Ratio (DER) has a significant effect on the profitability of plantation companies listed on the Indonesia Stock Exchange in 2018-2021, which is proxied by Return on Assets (ROA). (b) The influence of the independent variable on the dependent variable simultaneously shows that Cash Turnover, Receivables Turnover, Inventory Turnover, and Debt Equity Ratio (DER) have no significant effect on the profitability of plantation companies listed on the Indonesia Stock Exchange in 2018-2021 which is proxied by Return on Assets (ROA). (c) Cash Turnover, Receivables Turnover, Inventory Turnover, and Debt Equity Ratio (DER) have met the Classic Assumption Test (Normality Test, Heteroscedasticity Test, Multicollinearity Test, and Autocorrelation Test).
The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J : an empirical analysis Saputri, Kurnia Dwi; Fany Safriyanti; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine, using the Marhen. J brand as a case study, the effects of brand familiarity on perceived quality and brand credibility. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby participants were selected based on their familiarity with the Marhen J bag brand. In all, one hundred respondents took part in this study. Partial Least Square is used as data analysis in research and processed using the Smart PLS analysis tool version 3.3.9. The research results show that the first hypothesis shows the influence of Brand Familiarity on Brand Credibility. And the second hypothesis shows that there is an influence between Brand Familiarity on Perceived Quality. The managerial implication in this research is that a brand will be more closely remembered by consumers if the brand owner is also involved in marketing and is better known to the public. With limited sales places for the Marhen. J brand, it is also an obstacle for people to get to know and buy Marhen. J bag products and services. Therefore, the Marhen. J brand must be able to expand its market share so that its products can be reached by many groups.
Analysis Of The Effectiveness Of E-Commerce Utilization In Developing Marketing For SME Products (Case Study Of SMEs In The Tanjung Morawa District) Kurniawan, Syahreza Wahyu; Lubis, Muhammad Arifin
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

In the current era of globalization, technology plays a pivotal role in various aspects of life, particularly in business activities. E-commerce has emerged as a prominent platform, facilitating product selection, transactions, and interactions between buyers and sellers through internet-connected media. This research explores the effectiveness of e-commerce in developing product marketing for micro, small, and medium enterprises (UMKM), focusing on a case study in the Tanjung Morawa District. Employing qualitative descriptive research, this study aims to provide insights into the impact of e-commerce on UMKM marketing strategies. Data collection involves direct interviews with UMKM owners. The findings reveal that e-commerce offers significant advantages for UMKM, enabling them to overcome barriers such as distance and time in conducting business activities. Through e-commerce, UMKM can reach a broader consumer base and enhance their competitiveness in the market. However, challenges such as technological barriers and online visibility persist. Overall, the study underscores the importance of e-commerce as a strategic tool for UMKM development and offers recommendations for its effective implementation.
An analysis of the role health personnel, health facilities and family support in increasing pregnant women's interest in antenatal care visits at Kuta Alam health centre Winda Tri Mutia; Ermi Girsang; Sri Lestari Ramadhani Nasution
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Antenatal Care is one of the pillars supporting safe motherhood in efforts to reduce maternal and fetal morbidity and mortality. WHO estimates that 500,000 pregnant women die from pregnancy-related complications. There are factors that can influence Antenatal Care visits, including the role of health workers and family support. This study aims to analyze the role of health workers and family support in increasing pregnant women's interest in antenatal care visits at the Kuta Alam Community Health Center. This type of research is quantitative analysis using a cross sectional design. The population in this study is mothers who have given birth and had babies during the period September 2020-September 2023, totaling 250 respondents. The results obtained were significant (p=0.002) and there was a relationship between Health Facilities and Antenatal Care visits. The results obtained were significant (p=0.001) and the variables that had an influence in increasing pregnant women's interest in ANC visits at the Kuta Alam Community Health Center were the Health Facilities variable with p value 0.001, OR = 9.333 (95% CI = 3.085) meaning that respondents who stated health facilities had 9.333 times the odds compared to respondents who stated health workers were provided with a B coefficient value of 2.413.
Implementation of social media marketing in the florist business Wati, Pera; Zacky Aditiaga; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine how a florist uses social media for marketing purposes. Where this research identifies Kios Vana Florist as a case study. This study used descriptive qualitative method. The data collection method in this research uses interviews and documentation. Purposive sampling was used in the sampling technique where respondents worked at the Kios Vana Florist either as owners, marketers or content creators. The interview method includes methods used by someone for a specific purpose, trying to obtain information or opinions verbally directly from an informant. Documentation method is a data collection technique by collecting and analyzing documents, both written, image and electronic documents. The data analysis stages in this research include collecting data, transcribing data, identifying themes, analyzing themes, and presenting research results. The research results show that Kios Vana Florist has implemented social media marketing which can support its product marketing activities. The managerial implications in this research are that the Kios Vana Florist has not utilized Community Building optimally. This is very important because building a community can help social media marketers interact with their audience in a more personal and in-depth way.
Study on the characteristics of micro, small and medium enterprises (case study of Bu Tun grocery store): Inggris Iis Azmiyati; Yuni Prihadi Utomo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

One type of business popular with the community, especially the lower middle class, is the grocery store. The grocery store itself is a store that is a provider of basic daily necessities. Bu Tun grocery store is a small industry that has been in existence since 2000 and has been a provider of various types of basic needs for the community. This store is located in Kebonan Village, Karanggede District. The purpose of this research is the identification and analysis of business, economic and social aspects. The data analysis method used is descriptive qualitative analysis. From the results of data analysis, the author found that with regard to the results of analysis on the entrepreneurial aspect c, there are 3 main characters, namely the characters of persistence, perseverance and religiosity. Then from the analysis of the results on the economic aspect, which includes firstly capital for the basic food business, Bu Tun uses personal capital in setting up this business, bookkeeping, in terms of bookkeeping this shop has not yet used opening, selecting suppliers, in terms of selecting suppliers it was found that this shop has 3 criteria in selecting The first main supplier is price, delivery and quality. From the results of the analysis on social aspects, it was found that the current market conditions are increasingly calm due to the development of the modern market. and the absence of the government's role in promoting the Karanggede market.
The influence of transparency on Muzakki's interest in giving Zakat to Baznas Deli Serdang Hairuna, Fadila; Syahrul Amsari
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to investigate the impact of transparency on the interest of muzakki to donate zakat to the National Zakat Amil Body (Baznas) Deli Serdang. The addressed issue reflects the need to comprehend the extent to which transparency in zakat management can influence the community's interest (muzakki) in contributing zakat. The study was conducted in the complex of Deli Serdang Regional Government, Jalan Karya Agung No.4, Tj. Garbus Satu, Lubuk Pakam District, Deli Serdang Regency, North Sumatra. Utilizing a quantitative method, the research involved 51 respondents who responded to a distributed questionnaire. Data analysis employed a simple linear regression test using statistical software (SPSS). Preliminary results indicate the rejection of the null hypothesis, indicating the influence of transparency on the interest of muzakki to donate zakat to Baznas Deli Serdang. Despite statistical significance, the relationship between the variables was found to be low, suggesting that other factors may play a role in influencing muzakki's interest. This conclusion provides initial insights into the importance of transparency in enhancing community participation in zakat activities. Further research is expected to explore additional variables that may more deeply impact muzakki's interest.
The influence of product quality, price perception and brand image on consumer satisfaction of Yamaha NMAX Motorcycles in Denpasar Bali Putu Ayu Lalita Srivisakha; Trianasari, Trianasari; Ni Made Suci
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to ascertain how two or more factors interact. The research location is the Yamaha Agung Motor Dealer. The subjects in this research were all customers who used Yamaha NMAX motorbikes in the Denpasar Bali area. The impact of brand image, pricing perception, and product quality on customer satisfaction is the focus of this study. Purposive sampling was used to select 190 participants to become the research sample. Google Forms was used to complete the questionnaire as part of the data collection strategy. This research uses multiple linear analysis methods to determine how big the influence of several independent and dependent variables is. The research results show: (1) The Yamaha NMAX motorcycle customers in Denpasar's consumer satisfaction is largely influenced by product quality, as indicated by the product quality variable's significance value of 0.000, which is less than the predetermined significance threshold of 0.05. (2) the variable pricing on consumer satisfaction finds that pricing has a somewhat significant impact on customer satisfaction, with a significance value of 0.001, which is less than the designated significance threshold of 0.05 using Yamaha NMAX motorbikes in Denpasar. (3) variable Brand image on consumer satisfaction obtained a significance value of 0.040, below the predetermined 0.05 level of significance, indicating that brand image has a somewhat meaningful impact on consumer satisfaction of Yamaha NMAX motorbike users in Denpasar.

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