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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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PRODUCT DIVERSIFICATION: MARKETING MANAGEMENT STRATEGY FOR BUSINESS GROWTH Ismail Razak
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

In an era of globalization and increasingly fierce competition, companies are required to continue to innovate and adapt their product portfolio to changing market needs. Product diversification has been recognized as one of the main approaches to achieving sustainable business growth. This research aims to investigate the role of product diversification strategies in increasing business growth through implementing effective marketing management. This research uses a qualitative approach with descriptive methods. The research results show that product diversification is effective as a marketing management strategy for business growth. By diversifying the product portfolio, companies can be more responsive to changing market needs, increase competitiveness, and manage risk by mitigating negative impacts on business performance. Innovation and creativity in product development are the keys to creating added value and overcoming competition. In addition, effective marketing of product diversity can increase consumer awareness, expand market share, and build a strong brand image. The research results confirm that product diversification is not only an adaptation measure, but also a proactive strategy that supports sustainable growth and sustainability of the company's business.
The Effect Of Capital Structure On Stock Returns In Banking Companies Listed On The Indonesia Stock Exchange Roro Anindita Widyastuti
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Investing in banking stocks in the Indonesian capital market requires understanding not only the conditions and mechanisms of the capital market, benchmark interest rates, and banking performance, but also considering the capital structure in investment analysis that can affect stock returns. This study aims to analyze the impact of capital structure on the stock returns of banking companies in Indonesia on the Indonesia Stock Exchange (IDX) from 2013 to 2022. The results of statistical regression show a negative influence of capital structure on stock returns, as well as a positive influence of ROA and liquidity on stock returns. However, market-to-book ratio, size, and earnings per share do not affect stock returns. This research provides additional insights to investors and prospective investors in banking stocks on the IDX as considerations in investment decisions.
The influence of knowledge of tax regulations and service quality by tax officers controlling taxpayers' willingness to pay restaurant taxes with sanctions as a moderating variable (case study in Semarang city) Fitria Rizkika Cahyarani; Achmad Badjuri
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The research aims to analyze various regulations regarding taxes, service quality, and sanctions that influence the willingness of individuals or business entitis to pay taxes. In this study, researcher uses primary data by using a questionnaire where consists of 110 respondents for the research. The sampling technique used by the researcher is purposive sampling technique. The analysis method uses simple regression analysis test and moderated regression analysis test. The result of the research states that tax knowledge regulation has a positive significant effect on the willingness to pay taxes, while service quality does not have influence on willingness to pay taxes. In the research, it shows that sanctions are able to moderate the correlation between tax knowledge regulation and service quality.
OPTIMIZING SERVICE EFFICIENCY AND QUALITY THROUGH PRACTICAL SERVICE OPERATIONAL MANAGEMENT Imam Wibowo
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to identify and implement operational management practices that can improve efficiency and service quality in the service sector. Increased competition in the service industry requires organizations to focus more on operational management to meet customer expectations and increase competitive advantage. This research uses a qualitative approach with descriptive methods. The research results show that implementing service operational management practices that involve in-depth identification of customer needs, investment in employee training, and use of information technology can have a positive impact on operational efficiency and service quality. Training employees and empowering them to contribute to operational process improvements demonstrates increased individual skills and responsiveness to customer needs. The use of integrated information systems and technology for inventory management and customer relations provides significant efficiencies in daily operations and strengthens interactions with customers. Overall, the results of this research confirm that a holistic approach to operational management can have a substantial positive impact on customer satisfaction and business sustainability.
Analysis of factors affecting the value of property and real estate companies on the Indonesian stock exchange Etty Harya Ningsi; Irna Triannur Lubis; Lambok Manurung
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to examine the effect of liquidity and leverage on company value. This research uses a sample of property and real estate companies listed on the Indonesia Stock Exchange in 2020-2022. The research method uses descriptive statistical analysis with a quantitative approach. The data used in this research is secondary data and sampling was carried out using a purposive sampling technique. The number of manufacturing companies in the four years that were the sample for this research was 30 companies. Overall, the sample for this research was 90 financial reports and annual reports. Data analysis techniques use the classic assumption test, multiple linear regression, coefficient of determination, and hypothesis testing (F test and t test). Testing was carried out using the Statistical Product and Service Solution (SPSS) software program. The results of this research show that liquidity affects company value. Leverage has no effect on company value. Simultaneously liquidity and leverage influence company value.
The Influence of Free Shipping Tagline on Online Purchase Decision: A Case Study of Students in the Sharia Business Management Program at Muhammadiyah University of North Sumatra Najih, Muhammad; Edi, Sarwo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study delves into the impact of the "Free Shipping" tagline on online purchase decisions, concentrating on students enrolled in the Sharia Business Management program at Muhammadiyah University, North Sumatra. Employing quantitative research, data was collected through distributed questionnaires utilizing the Likert scale to gauge respondents' reactions. A sample size of 82 participants was chosen using purposive sampling. Simple regression analysis was applied, with data analyzed using SPSS version 26. The findings reveal a significant correlation between the presence of the "Free Shipping" tagline and online purchase decisions among the student population. These results contribute to understanding consumer behavior in e-commerce and offer insights for businesses aiming to optimize their online sales strategies. This study underscores the importance of incorporating promotional incentives, such as free shipping, in online marketing campaigns to attract and retain customers.
E-MAIL MARKETING STRATEGY IN INCREASING CUSTOMER RETENTION IN E-COMMERCE Popo Suryana
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The rapid growth of e-commerce has increased competition in the market, making it important for companies to maintain customer loyalty. E-mail marketing is considered an effective communication tool in retaining customers. This research aims to analyze and identify effective e-mail marketing strategies in increasing customer retention in the e-commerce industry. This research uses a qualitative approach with descriptive methods. The research results show that e-mail marketing strategies can effectively increase customer retention in the e-commerce industry. In-depth analysis of customer behavior and preferences through data collection proves that personalization of messages, exclusive offers, and useful content can inspire customer engagement. The use of e-mail automation in sending personalized messages has a positive impact on campaign efficiency and effectiveness. In addition, collecting customer feedback via e-mail proves the importance of company responsibility to customer needs and input, which in turn increases consumer trust and loyalty. Overall, the research results confirm that implementing a holistic and coordinated e-mail marketing strategy can make a significant contribution to customer retention and strengthen long-term relationships with consumers in the e-commerce sector.
Analysis of the use of information and communication technology in agribusiness management Tri Waluyo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The development of information technology has had a significant impact on various sectors, including agribusiness. In this context, this research will focus on how agribusiness actors adopt and utilize information technology to increase the efficiency, productivity and sustainability of their operations. This research aims to analyze the use of information technology in the context of agribusiness management. This research uses a qualitative approach with a literature study method. The research results show that the use of information technology, such as Management Information Systems (SIM) and mobile applications, has a positive impact on agribusiness management by increasing farmers' operational efficiency. The use of Internet of Things (IoT) and sensors in weather and crop monitoring helps in smarter decision making, while RFID and drone technology supports inventory tracking and farmland monitoring. E-commerce platforms facilitate direct transactions between farmers and consumers, opening wider market access. In the supply chain, technology minimizes waste, increases distribution efficiency, and ensures the safety of agricultural products. Overall, this research confirms that the integration of technology in agribusiness management makes a significant contribution to increasing the productivity and sustainability of the agricultural sector.
Product quality, price, and service quality on customer satisfaction analysis at Ananta Photo Medan Lambok Manurung; Etty Harya Ningsi
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to assess and analyze how product quality (X1), price (X2), and service quality (X3) impact customer satisfaction (Y) at Ananta Photo. The research involved 100 participants and employed questionnaire-based data collection. Statistical analysis was conducted using SPSS 23.0 for Windows, including classic assumption tests, multiple linear regression analysis, and hypothesis testing. The results yielded a regression equation: Y = 0.146 + 0.160X1 + 0.209X2 + 0.150X3. Findings revealed that product quality (X1) has a partially positive and significant influence on customer satisfaction (Y) at Ananta Photo, as indicated by a t-value (2.215) > t-table (1.66571) and sig (0.030) < 0.05. Similarly, price (X2) and service quality (X3) also showed partial positive and significant effects on customer satisfaction (Y). The simultaneous examination of these variables indicated a significant positive impact on customer satisfaction (Y) at Ananta Photo. The coefficient of determination reached 0.669, suggesting that 66.9% of the variability in customer satisfaction (Y) can be explained by the independent variables, while the remaining 34.1% is influenced by other factors not examined in the study.
The role of the local community in Pari city village in the development of Sri Mersing beach tourism in Serdang Bedagai district Slamet Widodo; Ahmad Aswan Waruwu; Agung Putranto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to analyze the participation of the community in Kota Pari village in the development of Sri Mersing Beach tourism before and after it was managed by the government. Support and participation of the local community are crucial in tourism development. The government is expected to play a role in encouraging increased community participation. However, in practice, government involvement in management can potentially have both positive and negative impacts on community participation. Through a qualitative descriptive method, this study examines the level of community participation in the development of Sri Mersing Beach tourism, currently managed by the government, using Arnstein's ladder of participation. The results show that the participation of the community in Kota Pari village in the development of Sri Mersing Beach tourism is at the level of tokenism or symbolic participation after Sri Mersing Beach was managed by the government. Therefore, the government's role, which is largely focused on physical development, needs to be accompanied by efforts to increase community participation to ensure its sustainability and continual improvement, thus achieving sustainable tourism.

Page 176 of 239 | Total Record : 2386

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