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Wahyu Eko Pujianto
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INDONESIA
GREENOMIKA
Published by Universitas NU Sidoarjo
ISSN : 26570114     EISSN : 26570122     DOI : https://doi.org/10.55732/unu.gnk
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Greenomika contains a collection of a selected articles from the results of research and study of literature which is relevant to accounting, management, and entrepreneurship. Greenomika Journal is published 2 (two) times a year, in June and December.The Greenomika topic include Accounting in Public Sector, Auditing, Tax, Educational accounting, Financial Accounting, Financial Management, Marketing Management, Operations Management, Strategic Management, Human Resource Management, and Entrepreneurship.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 158 Documents
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Employee Performance: The Role of Workload and Job Insecurity (An Empirical Study at PT STL Indonesia.) Mewaini, Tantri; Santati, Parama; Cahyadi, Afriyadi
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.3

Abstract

Workload and job insecurity are important factors that need to be managed effectively, as both can impact employee performance. This study aims to determine and analyze the influence of workload and job insecurity on the performance of employees in the Production Department at PT STL Indonesia (STL). This study used a quantitative descriptive method. The sampling technique used incidental sampling, with 72 respondents from the Production Department at PT STL Indonesia (STL). Data were obtained through questionnaires using a Likert scale of 1-5. Analysis was conducted using multiple linear regression to determine the relationship between variables. The results of this study indicate that workload and job insecurity have a significant partial effect on the performance of employees in the Production Department at PT STL Indonesia (STL). The implication of these findings is that companies need to periodically evaluate work systems and task allocation to ensure workloads remain within optimal limits. Furthermore, to foster a sense of security at work, companies can maintain and improve open communication and information. Training programs can also be implemented to help employees better adapt to change.
The Effect Of Motivation, Discipline And Work Stress On Employee Performance At PT. Sumber Abadi Bersama (Sab) Fatoni, Hamdan Arif
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.4

Abstract

This study aims to determine whether motivation, work discipline, and job stress influence employee performance at PT Sumber Abadi Bersama. The research employed a survey method, and data were collected through questionnaires distributed to 74 respondents who are employees of PT Sumber Abadi Bersama. This study uses a quantitative approach, with the sampling technique based on saturated sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that motivation has a significant effect on employee performance. Work discipline also has a significant effect on employee performance, and job stress likewise shows a significant effect on employee performance. Furthermore, motivation, work discipline, and job stress simultaneously have a significant influence on employee performance at PT Sumber Abadi Bersama. 
An Empirical Analysis of Workload and Work Dicipline as Predictors of Employee Performance Nia Meitisari; Nabilatul Syathirah; Muhammad Ichsan Hadjri; Tiara Anggita Qurilmi
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.5

Abstract

This study aims to analyze the effect of workload and work discipline on employee performance at Mega Fashion Palembang. The population in this research consists of all employees of Mega Fashion Palembang, totaling 94 individuals. This study employs a non-probability sampling method with a saturated sampling technique. Data were collected through questionnaires, and the data analysis was conducted using multiple regression. The results indicate that workload (X1) has a negative and statistically significant effect on employee performance (Y). Meanwhile, work discipline (X2) has a positive and statistically significant effect on employee performance (Y). Furthermore, workload (X1) and work discipline (X2) simultaneously have a significant influence on the performance of employees at Mega Fashion Palembang.
Analysis of Human Resource Management Strategies In Improving Organizational Performance In The Digital Era Hikmah, Natasya Ainul; Jeziano Rizkita Boyas; Ikhwan Abdilah
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.6

Abstract

This study aims to analyze human resource management strategies in improving organizational performance in the digital era. The use of technology, such as HRIS (Human Resource Information System) and digital training platforms, has been shown to positively impact operational efficiency and employee skill development. HRIS enables companies to monitor employee performance more efficiently, while e-learning provides flexibility in skill development. The findings indicate that the implementation of technology in HR management accelerates recruitment, selection, and training processes, contributing to the overall improvement of organizational performance. Digitalization in HR management also offers companies the opportunity to create a continuous learning culture and become more adaptive to changes.
The Effect of Packaging Redesign on Brand Image of Smart Mineral Sonhaji Arif; Rizky Aditya Nugroho; Syahri Mu'min
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.7

Abstract

This study aims to analyze the effect of packaging redesign on the brand image of Smart Mineral, with a specific focus on enhancing premium perception. The redesign process utilized the Design Thinking approach consisting of Empathize, Define , Ideate, Prototype, and Test stages. User evaluation was conducted on 20 respondents using a 1–5 Likert scale across five assessment aspects: premium perception, information clarity, visual cleanliness, design professionalism, and overall attractiveness. The results indicate that the redesign significantly improved all assessed aspects. Average premium perception increased from 3.10 to 4.45, while design professionalism increased most notably from 3.05 to 4.55. These findings confirm that visual packaging elements such as gradient blue color, minimalist water-drop icons, clean layout, and modern sans-serif typography strongly influence the formation of a premium brand image. This study also offers strategic recommendations for SMEs to utilize packaging design as a differentiation tool in competitive markets.  
Purchasing Decision: Shopping Momentum, Shopping Experience, and Price Discounts as Mediators on the Shopee Platform in the Gerbangkertosusila Region Fredi Aldi Pratama; M. Mustaqim
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.8

Abstract

The intense competition in the Indonesian e-commerce industry demands that platforms capture the driving factors of consumer purchasing decisions. This study aims to analyze the direct influence of Shopping Momentum and Shopping Experience on Purchase Decisions, as well as examine the role of Price Discounts as a mediating variable in this relationship. Using an explanatory quantitative approach, the research sample is Shopee users in the Gerbangkertosusila area selected through purposive sampling. This study has 170 active Shopee platform users in the Gerbangkertosusila area selected through a purposive sampling technique. Primary data were collected through a self-administered questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0. This implies that price discounts function as a crucial trigger mechanism, effectively converting the positive impact of psychological conditions (shopping momentum) and cognitive evaluations (shopping experience) of users into actual purchasing actions.
The Influence of Short Video Content on Brand Awareness and Customer Loyalty with Customer Engagement as a Moderating Variable (A Study on Ocha in Banyuwangi) Nilawati, wardha
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.9

Abstract

This research aims to analyze the influence of short-form video content on brand awareness and customer loyalty with customer engagement as a moderating variable in the Ocha beverage business in Banyuwangi. The advancement of digital technology and the proliferation of social media platforms such as TikTok and Instagram have transformed the way brands interact with consumers. Short-form video content is considered effective in building brand awareness through visual appeal and emotional messages that are brief yet powerful. However, the success of this strategy is significantly influenced by the level of customer engagement, which serves as a reinforcement of the relationship between brand awareness and customer loyalty. This research is expected to provide theoretical contributions to the development of digital marketing literature as well as practical contributions for MSMEs (Micro, Small, and Medium Enterprises) in designing communication strategies based on short-form videos.
The Role of Knowledge Heterogeneity on Business Performance: The Mediating Effects of Women's Technology Use and Innovation in East Java SMEs Lucy Larassaty, Ayu
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.10

Abstract

This study aims to analyze the role of knowledge heterogeneity on the business performance of women-owned SMEs in East Java, with mediation by technology use and innovation. This study uses a quantitative approach with an explanatory research design and data collection through a survey of 398 women-owned SMEs in 31 sub-districts in East Java. The analysis was conducted using SmartPLS to test the structural model and mediation effects. The results of the analysis indicate that knowledge heterogeneity has a positive effect on technology use and innovation, and both significantly mediate the effect of knowledge heterogeneity on business performance. These findings emphasize the importance of knowledge-based strategies in encouraging technology adoption and innovation to strengthen SME performance.

Page 16 of 16 | Total Record : 158

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