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Agus Junaidi
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Jurnal Public Relations (J-PR)
Published by Universitas Bina Sarana Informatika
ISSN : -     EISSN : 27747670     DOI : https://doi.org/10.31294/jpr
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Public Relations (J-PR) pertama kali publikasi tahun 2020 dengan nomor ISSN (Elektonik): 2774-7670 yang diterbitkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI). Jurnal Public Relations (J-PR) adalah jurnal yang diterbitkan oleh Program Studi Hubungan Masyarakat Universitas Bina Sarana Informatika. Jurnal Public Relations (J-PR) : Jurnal Public Relations (J-PR) diterbitkan dua kali setahun pada bulan April dan Oktober dalam bentuk elektronik. Redaksi menerima naskah berupa artikel ilmiah dan penelitian pada bidang: Public Relations, Corporate Communication dan Digital Media.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 184 Documents
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Strategi Kampanye Politik Anies Baswedan dalam Membangun Citra Politik Pada Pemilihan Presiden Tahun 2024 Aryadillah, Aryadillah; Fitriansyah , Fifit
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1150

Abstract

The existence of this political space of course makes various political parties carry the champions of their respective parties. If you look at the existing competition, then of course various political parties use their weapons with various existing political strategies to win votes and gain public sympathy in building their political image. Ahead of the Indonesian Presidential General Election in 2024 is a democratic process to elect the President and Vice President of the Republic of Indonesia for the period 2024–2029. A modest democratic party carried out through the presidential election in 2024, is considered by a number of political observers to be an attractive competition. This can be seen from each party candidate carrying out a presidential candidate in various strategies carried out to attract public sympathy, one of which is presidential candidate Anies Baswedan. The purpose of this study is to examine the various political campaign strategies carried out by Anies Baswedan in the 2024 presidential election. The method used is a qualitative approach by examining data based on media sources and relevant references. The results of this study are based on the results of the Populi Center ranking Anies in first place as much as 29.0% based on open questions given to the public at random. Thus, if you look at the graph above, Anies Baswedan has the most public sympathy in building his political image in winning the 2024 presidential election. Keyword: Political Campaign Strategy, Political Image
Komunikasi Dalam Keluarga (Pola Asuh Orangtua Pekerja Pada Anak Remaja) Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1161

Abstract

Communication in the family is communication that exists between parents and children, so it can be said as interpersonal communication that has strong and clear ties. In addition, communication within the family is a filtering and neutralization of communication received by children from outside. Therefore, parenting in the family plays an important role for the success of forming good attitudes and emotions in children. This type of research takes a descriptive qualitative strategy or method with in-depth interpretation so that it can be seen the results of the analysis of the parenting patterns of both working parents towards their children whose daily lives are not taken care of by their parents, analyzes how children adopt words and behaviors that are different from what their parents have taught them. these words, attitudes and behaviors are brought home.
Strategi Komunikasi dalam Industri Pariwisata Pasca Pandemi Covid-19 Suryani, Ita; Sagiyanto, Asriyani; Leliana, Intan
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1177

Abstract

In Indonesia, the tourism sector is better known to the world because it has many tourist destinations spread across the country. Natural aesthetics and customs are an attraction for tourists to visit Indonesia. Since the announcement of the Covid-19 pandemic as a national disaster, forcing governments around the world to take policies and actions to temporarily stop activities by implementing Lockdown. The implementation of the lockdown has greatly impacted various sectors, both the economic, social and tourism sectors. Entering the new normal era, the Indonesian government provides the tourism sector with the flexibility to recover by operating again in accordance with the implementation of health protocols. The purpose of this study is to find out how the communication management strategy is carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia to restore the tourism sector after the pandemic. The method used in this research, namely the case study method, is a research method that uses different data sources that can be used to comprehensively explain various aspects of an individual, group, program, organization or event systematically. The conclusion shows that the post-pandemic communication management strategy is carried out with a centralized internal and external communication strategy by determining a spokesperson, improving the quality of human resources, creating a special channel for pandemic information on the internet site, providing the latest information regularly to the company's crisis team, submitting related policies/SOPs. handling pandemics, conducting virtual activities with related divisions. Keywords: Communications Strategi, Communication Tourism, Tourist Destination, Pandemic Covid-19
Penelitian Public Relation Eiger Adventure Seta, Rio Aria
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1362

Abstract

Public relations (PR) has an important role both for institutions and for the external public. PR plays a role in providing accurate, precise information so that it can be accepted and understood by the public. When the information received by the public can be understood, of course, the assumption of ignorance of an institution can turn into an understanding of what the institution has done and is able to provide a positive image. The research method used is descriptive qualitative observation, namely analyzing the content of Instagram posts and Twitter Eiger and the contents of netizen comments. Research instruments are tools that are needed or used to collect data. This study was analyzed based on the theory of image recovery. The results of this study indicate that the Eiger party implements an image restoration strategy through social media in order to change public perceptions and attitudes, namely quickly and accurately responding to apologies through the content of "love letters to Eigerian" as well as video clarifications. directly from the CEO who honestly admits his mistakes without involving or blaming other internal parties on the company, then providing maximum and better service in order to get Eiger's positive reputation. The use of social media really has a role in changing public attitudes in relation to restoring the image of the Eiger, namely quickly and accurately responding to an apology through the content of "love letters to Eigerian" as well as direct clarification videos from the CEO who honestly admits his mistakes without involving or blaming internal parties. others in the company. Furthermore, providing maximum and better service is certainly another important key to getting Eiger's positive reputation. In addition to product quality, of course, customer loyalty and trust should be a priority for Eiger.
Citayam Fashion Week Bentuk Artikulasi Globalisasi Kultural Dan Komunikasi Identitas Fashion Anak Muda Cindrakasih, Roosita
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1479

Abstract

Belakangan ini, istilah Citayam Fashion Week kerap ramai diperbincangkan oleh masyarakat luas, khususnya di media sosial. Panggung ini dibuat oleh para remaja Citayam, Depok, dan Bojong Gede, Bogor yang sering berkumpul di Jalan Jenderal Sudirman, Dukuh Atas, dan Jakarta Pusat dengan memakai pakaian gaya jalanan yang cukup modis. Sebuah fenomena subkultur baru yang merepresentasikan kreativitas anak muda melawan kultur arus utama. Fenomena ini kemudian menarik segelintir pesohor untuk berkolaborasi memanfaatkan peluang, meskipun pada akhirnya menuai kontroversi di masyarakat. Penelitian ini menggunakan metode penelitian kualitatif dengan paradigma interpretative serta dengan melakukan studi Pustaka, observasi dan diakhiri dengan triangulasi data. Dari penelitian ini didapatkan kesimpulan bahwa Citayam Fashion Week sebagai bentuk artikulasi globalisasi kultural dan identitas fashion anak muda didukung dengan adanya determinasi teknologi. Kata kunci : Globalisasi, Citayam Fashion Week, Artikulasi Kultural, Identitas Fashion, Determinasi Teknologi
Konstruksi Sosial Media Pada Makna Realitas TikTok di Masyarakat Kussanti, Devy Putri
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1639

Abstract

More and more social media users, especially TikTok, create a new social construction about giving meaning to content creators. The TikTok application which has video, photo and music editing features can be used by users to create content that has its own purpose from the content creator or TikTok user. Reality is a social construction that is actually created by the individual/society. Through TikTok, individuals/communities can easily express themselves and give meaning to the content they are creating. This study uses a descriptive qualitative research method with a social constructivism point of view. So it was found that TikTok's social media construction became a reason to understand how an incident was reconstructed by TikTok to be conveyed to netizens.
Penggunaan Tiktok Dalam Kampanye Sadar Stunting 2022 Untuk Menurunkan Prevalensi Stunting Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1699

Abstract

ABSTRACT Indonesia has a big challenge in enjoying the demographic bonus in 2020-2030 where the composition of the population consists of people of productive age reaching twice the non-productive age population due to the high prevalence of stunting. Because stunting is not only a problem of below average height but also slows the development of intelligence, mental retardation, low learning ability, and the risk of diabetes, hypertension and obesity. To reach a quality population of productive age, various efforts have been carried out by the Indonesian government, including through communication activities through the Generation Clean and Healthy (Genbest) in the #SadarStunting campaign. In April 2002 the campaign initiate to use Tiktok along with a target strategy that is more directed at young people as future parents. Tiktok, is the most rapid growth social media with in terms of users in Indonesia, was initially considered a fringe social media because it contains a lot of negative content. However, it has developed into young people favorite and has effectiveness to spread positive messages to young people, including the #SadarStunting 2022 campaign trough Generation Clean and Healthy (Genbest) in spreading the awareness of stunting. The purpose of this study is to describe how the public campaign #SadarStunting 2022 is being carried out by the Directorate General of Public Information and Communication of the Ministry of Communication and Informatics through Generation Clean and Healthy (Genbest) using the social media Tiktok in spreading health messages to the public so they have awareness of stunting. Keyword: social media, tiktok, campaign, stunting
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
Strategi Komunikasi Pemasaran Untuk Menciptakan Brand Awareness (Studi Kasus Pada Produk Sabun Organic Dr Bronner’s) Harbet, Parlin; Jolyanto, Jolyanto
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1885

Abstract

The impact of this pandemic has also changed the lifestyle of most people who previously used products containing chemicals, now have started to switch to products labeled natural (natural) or organic. The growth of users of organic products in Indonesia has increased from previous years with an increase reaching thirty percent, and is predicted to continue to increase in the years to come. The method used is a qualitative method with an analytical descriptive, verification and exploratory approach. The type of data collected is primary data obtained from unstructured interviews to information sources. The data analysis technique uses a qualitative descriptive model in the form of data collection, data reduction, data display, and conclusions. In building brand awareness of Dr Bronner's products using a message strategy which is divided into several important pillars in conveying messages in the process of marketing Dr Bronner's soap in Indonesia where the umbrella message (key message) is “Clean Beauty, Effective & Iconic” this is because it is still many people in Indonesia still choose personal care not based on the benefits of personal care (in this case, soap) and also the ingredients used in the soap they use. Dr. Bronner's in Indonesia has planned a communication strategy by highlighting the advantages or advantages of the product as the main key in marketing the product.
Revitalisasi Etika Komunikasi Media Sosial Dalam Membangun Budaya Indonesia Yang Luhur dan Beradab Yuniani, Hani; Indarsih, Mike; Diah Astuti, Fajar; Bakiyah, Horidatul
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1957

Abstract

Masyarakat Indonesia kini hidup di dua dunia, dunia nyata dan virtual. Sebagai mahkhluk social, manusia mau tak mau terikat pada falsafah hidup bangsa, budaya dan agama. Perjalanan manusia dalam melakukan proses bertukar pesan, danmemaknai berbagai peristiwa di lingkungan sosialnya tak bisa dilepaskan dari ketergantungan media, baik media massa yang telah melekat sejak lama, maupun media sosial (new media) yang menjadi perpanjangan tangan manusia saat ini. Manusia pada hakikatnya adalah makhluk paling adaptif terhadap perubahan dan perkembangan zaman khususnya dalam menggunakan teknologi dalam berkomunikasi. Ini dikarenakan perkembangan teknologi dirasakan dapat memenuhi kebutuhan dan kualitas hidup. Perkembangan dan percepatan cara-cara berkomunikasi 4.0 saat ini, memiliki dampak ikutanyakni makin luasnya kebebasan manusia mengungkapkan pikiran dan perasaan secara ekspresif sebagai pelaku komunikasi. Sehingga batasan-batasan yang sudah ajeg dipahami dan dilakukan selama puluhan tahun sebagai pedoman ber tata krama kini semakin kabur dan tergantikan dengan frasa baru, ikon dan emoticon sebagai simbol ekspresi wajah. Keberanian pelaku komunikasi juga disebabkan karena media sosial memungkinkan para peserta komunikasi bertukar pesan tanpa mengetahui identitas asli /menggunakan akun-akun anonim. Penelitian ini bertujuan untuk melihat , dan mencermati percakapan seperti apa yang banyak emngundang komentar dan berpotensi melakukan pelanggraan etika. Metode yang dilakukan menggunakan observasi partisipasi dan mengguakan data primer yakni trending topic di media sosial twitter. Hasil temuan yakni, konten yang kerap mengundang reaksi adalah percakapan mengenai agama, pilhan politik, dan pernyataan yang dianggap kebohongan. Perlu adanya penerapan etika komunikasi di media sosial untuk menjadi pedoman di tuang siber. Keyword : Etika, media sosial, literasi digital

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