Operations Management and Information System Studies
The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of operations management and information system studies. This journal encompasses operational management and information systems, business decisions, processes, and activities within the actual business setting.
Articles
66 Documents
<![CDATA[Social media usage, social media browsing, and sustainable purchasing attitude of consumers ]]>
<![CDATA[Wahyu Ilham Pratama]]>;
<![CDATA[Perengki Susanto]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i1.98
<![CDATA[This study aims to analyze the effect of social media usage and social media browsing on sustainable purchasing attitudes among L'oreal consumers in Padang City with perceived environmental effectiveness as a moderating variable. This research was conducted using quantitative methods. The population in this study were all L'Oreal consumers in the city of Padang and the research sample was 272 respondents. This study uses a structural equation model (SEM) test with smart PLS 3.0 software. The results of this study include: (1) social media usage has a significant effect on sustainable purchasing attitudes and has a positive impact on sustainable purchasing behavior in the city of Padang. (2) social media browsing has a significant effect on sustainable purchasing attitudes. (3) perceived environmental effectiveness does not strengthen the relationship between social media usage and sustainable purchasing attitude. (4) perceived environmental effectiveness strengthens the relationship between social media browsing and sustainable purchasing attitudes.]]>
<![CDATA[The effect of sales promotion, shopping lifestyle, hedonic shopping motivation, and customer engagement on impulse buying on online marketplace consumers ]]>
<![CDATA[Harsilla Tiana Devino]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i1.99
<![CDATA[The purpose of this study was to determine the effect of Sales Promotion, Shopping Lifestyle, Hedonic Shopping Motivation, and Customer Engagement on Impulse Buying for Shopee consumers. The population in this study is all people who have made purchases at Shopee. The sampling technique used was the purposive sampling technique. The sample in this study amounted to 250 respondents. Data collection was carried out by distributing questionnaires. Research data were analyzed using SEM analysis with SmartPLS version 3.7 software. The results of this study indicate that Sales Promotion and Hedonic Shopping Motivation have a positive and insignificant effect on Impulse Buying, while Shopping Lifestyle and Customer Engagement have a positive and significant effect on Impulse Buying.]]>
<![CDATA[The influence of celebrity endorser and product quality on brand image with positive word of mouth as an intervening variable ]]>
<![CDATA[Ivan Afandi]]>;
<![CDATA[Susi Evanita]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i1.100
<![CDATA[The purpose of this study was to analyze the influence of celebrity endorsers and product quality on brand image with positive word of mouth as an intervening variable for users of the online shopping application Shopee in Padang City. The population in this study were all users of the online shopping application Shopee in Padang City. The sampling technique used is non-probability sampling with purposive sampling. The number of samples used is 100 samples. This research was analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The findings of this study are; (1) celebrity endorser has a positive and significant direct effect on brand image, (2) product quality does not have a direct effect on brand image, (3) positive word of mouth has a positive and significant direct effect on brand image, (4) celebrity endorser has a positive and significant direct effect on positive word of mouth, (5) product quality has a negative and significant direct effect on positive word of mouth, (6) celebrity endorser has a positive and significant indirect effect on brand image, (7) product quality has a negative and significant indirect effect on brand image.]]>
<![CDATA[Consumer brand engagement and the continuance intention of online shopping users ]]>
<![CDATA[Nazif Hardi]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i1.101
<![CDATA[This study aims to analyze "The Effect of Consumer Brand Engagement on the Continuance Intention of Shopee Application Users". The population for this study only consisted of Shopee Application users, and the sample for this study was Shopee users in West Sumatra who used the Shopee Application at least once for online shopping. In this study, the number of samples is 200 respondents. Data collection was carried out through an online survey (google form) and managed using SmartPLS 4.0 software. The results of this study show that (1) cognitive processing has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (2) affection has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (3) activation has a positive and significant effect on the continuance intention of Shopee application users in West Sumatra. (4) cognitive processing has a positive and significant effect on the activation of Shopee application users in West Sumatra. (5) affection has a positive and significant effect on the activation of Shopee application users in West Sumatra. (6) cognitive processing has a positive and significant effect on continuance intention through activation as an intervening variable. (7) affection has a positive and significant effect on continuance intention through activation as an intervening variable.]]>
<![CDATA[Utilitarianism, trust, and online purchase intentions on Shopee application user ]]>
<![CDATA[Diki]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.106
<![CDATA[This study has the aim of analyzing the influence of utilitarianism and trust on online purchase intentions on the Shopee application in meditation by attitudes towards online purchasing. This research has a population of online shopping consumers in Padang City who have never used Shopee to shop. This study used samples taken using the Purposive Sampling technique with a sample of 150 online shopping consumers in 2023. This research was analyzed using SmartPLS 4.0. With the following research results: (1) utilitarianism has a significant and positive effect on attitudes toward online purchases. (2) Trust has a significant and positive effect on attitudes towards online purchases. (3) Attitudes towards online purchases have a significant and positive effect on online purchase intentions. (4) Utilitarian has a significant and positive effect on online purchase intentions through attitudes towards online purchases. (5) Trust has a significant and positive effect on online purchase intentions through attitudes towards online purchases.]]>
<![CDATA[The effect of perceived ease of use, perceived usefulness, and perceived risk on reuse intention mobile banking service ]]>
<![CDATA[Aurelifa Annisa Friolinda]]>;
<![CDATA[Yunia Wardi]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.107
<![CDATA[This study aims to analyze the effect of Perceived ease of use, Perceived usefulness, and perceived risk on Reuse intention of mobile banking services with Trust as mediation for Bank Nagari customers in Padang City in the new normal phase. In this study, 160 respondents comprised the sample size. The distribution of online questionnaires was used for data capture, and the SmartPLS program was used for data processing. According to the findings of this study (1) Trust has a positive and significant effect on mobile banking reuse intentions. (2) Perceived convenience of use has a positive and insignificant effect on trust. (3) Perceived efficacy has a positive and significant effect on trust. (4) Perceived risk has a positive and significant effect on trust. (5) Perceived convenience of use has a positive and insignificant effect on the intention to utilize mobile banking services mediated by trust. (6) Perceived efficacy has a positive and significant effect on the intention to utilize mobile banking services, as mediated by trust. (7) Perceived risk has a significant positive effect on the reuse intention of mobile banking, which is mediated by trust. (8) The perceived usability of mobile banking has a positive and significant influence on the likelihood of future use. (9) The perceived utility of mobile banking has a positive and significant effect on its reuse intention (10) Perceived risk has a positive and insignificant effect on Reuse intention]]>
<![CDATA[The influence of performance expectancy, effort expectancy, and social influence on behavioral intention to use ShopeePay ]]>
<![CDATA[Ustiza Risman]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.110
<![CDATA[The purpose of this study is to analyze the dimensions of Performance Expectancy, Effort Expectancy and Social Influence on Behavioral Intention to Use mediated by Trust on the ShopeePay e-wallet in Padang City. The population used in this study are all consumers who have used ShopeePay in Padang City. There were 200 responders in the study's samples. Online questionnaires were used to collect data, and sophisticated PLS (Partial Least Square) software was used to process the data. The analysis of the data revealed the following: (1) Performance expectancy has a favorable and considerable impact on consumers' trust in ShopeePay. (2) The trust of ShopeePay consumers is positively and significantly impacted by effort expectation. (3) Social Influence has a favorable and considerable impact on consumers' trust in ShopeePay. (4) The behavioral intention to use ShopeePay is positively and significantly impacted by trust. (5) Performance expectancy, which is mediated by trust, has a favorable and significant impact on behavioral intention to use ShopeePay. (6) The behavioral intention to use ShopeePay is positively and significantly influenced by effort expectancy, which is mediated by trust. (7) The behavioral intention to use ShopeePay is significantly and favorably influenced by social influence, which is mediated by trust.]]>
<![CDATA[The influence of variety seeking, alternative attractiveness, subjective norm, and satisfaction on switching intention ]]>
<![CDATA[Qurrati A'yun]]>;
<![CDATA[Firman]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.114
<![CDATA[Competition in the smartphone industry is very tight, marked by the emergence of more and more new products with various brands. The development of the times and science have had an impact on the tendency of consumer behavior to change, especially in terms of consumption. So that a phenomenon appears in society in the form of consumer behavior that is easy to move around in consuming a product or service. This study aims to analyze the effect of variety seeking, alternative attractiveness, subjective norms, and satisfaction to switching intention on smartphones Iphone in Padang City. The sample used in this study was 170 respondents with the criteria of people who live in the city of Padang and are currently using an Iphone. Research data was collected using a questionnaire through the Google form. This study was analyzed using IBM SPSS Statistics 26. The results of this study indicate that variety seeking, alternative attractiveness, and subjective norms have a positive and significant effect on switching intention, satisfaction has a negative and significant effect on switching intention.]]>
<![CDATA[The influence of e-referral, attitude, and subjective norm on purchase intention ]]>
<![CDATA[Fajriyati Afdhal]]>;
<![CDATA[Husnil Khatimah]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.115
<![CDATA[This study aims to analyze the extent to which the influence of e-referral, attitude, and subjective norms on purchase intention among Tokopedia consumers in Padang City. The population that will be used as research material is all consumers who have never used products at Tokopedia. The number of samples in this study was 150 respondents. Data was collected through online questionnaires and data processing was carried out through SmartPLS version 4 software. The results of this study indicate that (1) E-Referral has a positive effect on Purchase Intention (2) Attitude has a negative effect on Purchase Intention (3) Subjective Norm has a positive effect on Purchase Intention for Tokopedia Consumers in Padang City.]]>
<![CDATA[The effect of subjective norm and electronic word of mouth on university choice ]]>
<![CDATA[Tirta Alkautsar Amril]]>;
<![CDATA[Abror]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i2.120
<![CDATA[The purpose of this study was to determine the effect of subjective norms and electronic word of mouth on university choice with brand equity as a mediating variable (case studies at Universitas Negeri Padang). This research is quantitative research with the positivistic method. The sampling technique in this study used the nonprobability sampling method, namely the purposive sampling technique. Data was collected using a questionnaire in the form of a Likert scale with five alternative answers. The data analysis technique used SEM-PLS with software SmartPLS version 3. The results of the study found that subjective norms had a direct and significant effect on university choice. E-wom has a direct and significant effect on university choice. Brand equity has a direct and significant effect on university choice. Subjective norms have a direct and significant effect on brand equity. E-wom has a direct and significant effect on brand equity. There is an influence of subjective norms on university choice mediated by brand equity. There is an influence of e-wom on university choice mediated by brand equity.]]>
