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<![CDATA[Consumer decision-making in the specialty coffee segment: investigating the interplay of brand image and perceived value among college students ]]>
<![CDATA[Fabiola, Divya Prisila Niken]]>;
<![CDATA[Maulani, Terra Saptina]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i3.583
<![CDATA[Currently, market competition conditions are increasingly tight. This encourages Luwak White Koffie to continue to strengthen its brand image to achieve the highest position in the hearts of consumers with the strategies carried out. However, the strategy implemented by Luwak White Koffie still does not guarantee that Luwak White Koffie will become consumers' main choice when buying instant coffee. This research aims to determine the influence of brand image and perceived value on purchase decisions of Luwak White Koffie consumers. The methods used are descriptive methods and verification methods. In determining the sample technique using non-Probability Sampling techniques with a purposive sampling approach. In collecting primary data, researchers used consumer responses distributed through questionnaires regarding the Brand Image and Perceived value variables on Purchase Decisions for Luwak White Koffie consumers. The data analysis used in this research is Normality Test analysis, Multicollinearity Test at the 5% or 0.05 level, and the software application used to analyze primary data is IBM SPSS Statistics 27.0.1. The results of this research show that the F test or ANOVA test obtained a calculated f value of 128.820, then the ftable value with degrees of freedom in the numerator 2 and denominator 97 at ? (0.05) was 3.09. Next, the T test shows that tcount is 2.127 > ttable 1.984, which means Ho is rejected and Ha is accepted. It can be said that Brand Image is positive and significant in purchasing decisions. tcount 8.433 > ttable 1.984 which means Ho is rejected and Ha is accepted. It can be said that Perceived Value is positive and significant towards Purchase Decision. Thus, Brand Image and Perceived Value can influence the Purchase Decision for Luwak White Koffie products.]]>
<![CDATA[The influence of halal tourism destination performance, memorable experience and perceived value on revisit intention of Sharia Eco-Parks Tankayo Malalo ]]>
<![CDATA[Fauzan, Muhamad]]>;
<![CDATA[Engriani, Yunita]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i4.464
<![CDATA[This research aims analize the influence of Halal Tourism Destination Performance, Memorable Experience and Perceived Value on Revisit Intention of Sharia Eco-Parks Tankayo Malalo. Population of this study were tourists who had visited the Sharia Eco-Parks Tankayo Malalo tourist attraction in Tanah Datar Regency, West Sumatra. The number of samples used in this research was 190 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using IBM SPSS Statistics 25 software. The results of this research show that (1) Halal Tourism Destination Performance has a positive and significant effect on Revisit Intention. This means that the better the Halal Tourism Destination Performance, the greater a person's intention to visit again. (2) Memorable Experience has a positive and significant effect on Revisit Intention. This means that the better the Memorable Experience, the greater a person's intention to visit again. (3) Perceived Value has a positive and significant effect on Revisit Intention. This means that the better the Perceived Value, the greater a person's intention to visit again.]]>
<![CDATA[The Influence of brand image, brand trust, and brand experience on brand loyalty ]]>
<![CDATA[Nesi, Marsita]]>;
<![CDATA[Yasri, Yasri]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i4.550
<![CDATA[This study aims to evaluate the impact of brand image, brand trust, and brand experience on brand loyalty among consumers in Padang City. The research employs a quantitative approach. The study population includes residents of Padang City aged 18 to 35 years who have used Avoskin products. A sample of 200 respondents was selected through a survey distributed via Google Forms. The data analysis technique used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS), utilizing Smart PLS software. The findings indicate that: (1) brand image has a positive and significant effect on brand loyalty in Padang City; (2) brand trust exerts a positive and significant influence on brand loyalty in Padang City; (3) brand experience also has a positive and significant impact on Avoskin's brand loyalty in Padang City.]]>
<![CDATA[The influence of influencer marketing, and hedonic motivation on purchasing decisions on the Tiktok application in Padang City with fear of missing out (FoMo) as a mediating variable. ]]>
<![CDATA[Effita Suri, Nadia]]>;
<![CDATA[Septrizola, Whyosi]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i4.552
<![CDATA[This study aims to analyze the effect of influencer marketing and hedonic motivation on consumer purchasing decisions on the TikTok application in Padang City with Fearof Missing Out (FoMo) as the Mediating Variable. The number of samples in this study were 210 respondents. The research data was collected through distributing questionnaires online and the analysis technique used in this study was the Structural Equation Modeling (SEM) analysis technique with PLS 4.0 software. The results of this study indicate (1) Influencer marketing has a significant effect on fear of missing out (FoMo) (2) Fear of missing out (FoMo) has a significant positive effect on consumer purchasing decisions (3) Influencer Marketing has a significant positive effect on consumer purchasing decisions (4) Hedonic motivation has a significant effect on consumer purchasing decisions (5) Influencer marketing has a negative and significant effect on purchasing decisions with fear of missing out (FoMo) as mediation.]]>
<![CDATA[The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation ]]>
<![CDATA[Defni, Siti Salma]]>;
<![CDATA[Sari, Astri Yuza]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i4.554
<![CDATA[The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.]]>
<![CDATA[The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera ]]>
<![CDATA[Aisyah, Nabila]]>;
<![CDATA[Evanita, Susi]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i4.559
<![CDATA[The purpose of this study was to analyze The Influence of Brand Heritage on Brand Loyalty Mediated by Brand Image and Brand Trust on Viva Cosmetics Brand in West Sumatra. The population of the study were women domiciled in West Sumatra and had used Viva Cosmetics products for more than 2 years. The research sample was 250 respondents. Data were collected through online questionnaires and data analysis was carried out using Smart PLS software. The results of this study indicate that Brand Heritage and Brand Image have a significant positive effect on Brand Loyalty. Brand Trust does not have a significant effect on Brand Loyalty. Brand Heritage has a significant positive effect on Brand Image. Brand Heritage and Brand Image have a significant positive effect on Brand Trust. Brand Heritage has a significant positive effect on Brand Loyalty mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Trust. Brand Heritage has a significant positive effect on Brand Trust mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Image and Brand Trust. Brand Image has no significant effect on Brand Loyalty mediated by Brand Trust.]]>
<![CDATA[The influence of Tiktok influencer exposure on food product purchase intention: The mediating role of materialism and moderating effect of FOMO among Generation Z in Padang City ]]>
<![CDATA[Hummi Kalsum Bahri]]>;
<![CDATA[Dwita, Vidyarini]]>
<![CDATA[ Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v5i1.540
<![CDATA[The objective of this research is to examine the impact of Exposure to Influencers on TikTok on the intention to purchase food products, with materialism as a mediator and Fear of Missing Out (FOMO) as a moderator among Generation Z in Padang City. Data was collected through an online questionnaire distributed to 142 respondents. The research employed a quantitative method with data analysis using Smart PLS and a bootstrap technique. The results reveal that (1) exposure to influencers has a significant effect on materialism, (2) exposure to influencers also significantly impacts the intention to purchase, (3) materialism significantly affects the intention to purchase, (4) FOMO does not moderate the relationship between exposure to influencers and purchase intention, and (5) materialism acts as a mediator in the relationship between exposure to influencers and purchase intention. These findings provide insights into how TikTok influencers affect consumer behavior and highlight the role of materialism in this process, while showing that FOMO does not play a significant moderating role]]>
<![CDATA[The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable ]]>
<![CDATA[Rony Ariesta, Ghiva]]>;
<![CDATA[Septrizola, Whyosi]]>
<![CDATA[ Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v5i1.553
<![CDATA[This research aims to determine the influence of product reviews, price, which is mediated by trust on buying interest at the State University in Padang City. The population is Padang State University (UNP), Andalas University (UNAND), and Imam Bonjol State Islamic University (UIN IB) with a sample size of 290 respondents. Data was collected using a questionnaire and data was processed using SmartPLS 4. The results are (1) Product reviews have a positive and significant influence on purchasing interest. (2) Price has a positive and significant influence on buying interest. (3) Product reviews have a positive and significant influence on trust. (4) Price has a positive and significant influence on trust. (5) Trust does not have a positive and significant influence on buying interest. (6) Product reviews do not have a positive and significant influence on purchasing interest through trust. (7) Price does not have a positive and significant influence on buying interest through trust.]]>
<![CDATA[The effect of perceived usefulness and perceived security on QRIS continuance usage intention among Generation Z: Lifestyle as a moderating variable ]]>
<![CDATA[Rayhan Anugerah Hadikusuma]]>;
<![CDATA[Thamrin, Thamrin]]>
<![CDATA[ Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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<![CDATA[This study aims to determine the effect of Perceived Benefits and Perceived Security on the continuance Usage Intention of QRIS by Gen Z as a Cashless Society, with Lifestyle as a Moderating Variable. The methodology used is associative research, which seeks to identify the relationships between several independent variables and the dependent variable. The study population consists of Gen Z in Kota Padang, with a sample of 150 QRIS users selected through purposive sampling within a non-probability sampling method. Data were collected through a questionnaire using a Likert Scale and analyzed using SmartPLS software. The findings of this study indicate that (1) Perceived Benefits have a positive and significant effect on continuance Usage Intention, (2) Perceived Security has a positive but not significant effect on continuance Usage Intention, (3) Lifestyle does not moderate the effect of Perceived Benefits on continuance Usage Intention, and (4) Lifestyle weakens the relationship between Perceived Security and continuance Usage Intention.]]>
<![CDATA[The influence of social media marketing and brand image on buying interest in Gatsby Face Wash products at STIE Ekuitas Bandung ]]>
<![CDATA[Ramdan, Aryan Nur]]>;
<![CDATA[Maulani, Terra Saptina]]>
<![CDATA[ Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v5i1.587
<![CDATA[Gatsby face wash products at present have decreased compared to other products, Gatsby face wash products do marketing by utilizing social media marketing using Instagram but the strategy is not successful with many consumers who are not interested in posts from Gatsby face wash products because consumers think that Gatsby products are only found in hair oil, so that the strategy carried out by Gatsby face wash products also affects the brand image that is owned will decrease which causes consumer buying interest to decrease. This study uses descriptive and verification methods, the sample in this study was calculated by using the Taro Yamane formula. The results showed that partially and simultaneously social media marketing and brand image have a positive and significant influence on buying interest, so it can be said that social media marketing variables and brand image have a positive and significant effect together on buying interest.]]>
