Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[UNDERSTANDING THE PSYCHOLOGICAL AND SOCIAL DYNAMICS OF CONSUMER APPEARANCE DECISION: FOUNDATIONS FOR A BRANDING FRAMEWORK FOR REKAH ]]>
<![CDATA[Azahra, Tania]]>;
<![CDATA[Ilma Aulia Zaim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18486505
<![CDATA[The research is guided by three questions: how consumers describe the psychological and social pressures they experience when making appearance decisions in visible settings; how these pressures shape the emotions and self-presentation concerns associated with the possibility of repeating outfits; and how consumers interpret the potential role of a sustainable-fashion brand in supporting these decisions. The underlying assumption is that appearance behaviour must be understood through lived experience rather than through attitudes alone. A qualitative and exploratory methodology was used. Fifteen in-depth interviews, one focus-group discussion, and field-note observations were conducted with young women in urban Jakarta who regularly navigate visible social environments. Using open and axial coding, themes were identified and triangulated across data sources. Five theoretical lenses guided interpretation: Impression Management Theory, Subjective Norms and Perceived Behavioural Control within the Theory of Planned Behavior, Self-Efficacy Theory, Appearance-Related Anxiety, and Brand Trust Theory. Findings reveal five recurring patterns. First, participants feel observed and implicitly evaluated when repeating outfits, reflecting strong subjective norms. Second, emotional discomfort such as embarrassment or nervousness often accompanies decisions to rewear clothing in visible contexts. Third, many participants report low styling confidence, making it difficult to create varied looks from existing wardrobes. Fourth, social-media environments amplify comparison pressures and increase sensitivity to being seen in familiar outfits. Fifth, participants perceive limited brand reassurance or styling guidance, noting that most fashion brands emphasise novelty rather than garment longevity. These patterns highlight that sustainable wardrobe behaviour is shaped not only by environmental attitudes but also by social interpretation, emotional vulnerability, styling uncertainty, and weak brand cues. To address this, the study develops a conceptual branding prototype for REKAH titled “Confident Repetition,” which consists of three strategic pillars: social reassurance and cultural reframing, simple and supportive styling guidance, and transparent sustainability values and trust signals. This prototype offers an initial direction for REKAH to support users in feeling more comfortable, confident, and intentional in their appearance decisions.]]>
<![CDATA[HOW TO BUILD AND MAINTAIN EMOTIONAL CONNECTION WITH COSTUMER TO INCREASE BRAND AWARENESS A STUDY CASE OF COOKIEGOM ]]>
<![CDATA[Putri, Nindya Kalisha]]>;
<![CDATA[Ilma Aulia Zaim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18599626
<![CDATA[The Indonesian soft cookie market is highly competitive, making emotional connection a key driver of customer loyalty. This study examines how customers form emotional connections with cookie brands and how Cookiegom, a small business, can strengthen these connections to enhance brand awareness and repeat purchase. A qualitative approach was applied through in-depth interviews with ten consumers who had purchased both Cookiegom and Doughlab, supported by digital observation of social media and customer reviews. Thematic analysis reveals that Cookiegom is perceived as a “comfort brand,” offering warmth, comfort, and freshness, while Doughlab is viewed as a premium, highly visible brand. These emotional differences influence attachment, repeat purchases, and word-of-mouth behavior. The study proposes the Emotional Comfort Connection Loop Model to explain how emotional bonds develop through repeated experiential cycles. Strengthening emotional storytelling, improving digital consistency, and integrating comfort-oriented touchpoints are recommended strategies for Cookiegom.]]>
<![CDATA[DEVELOPING A FREIGHT FORWARDING MARKETING STRATEGY TO ATTRACT NEW CUSTOMERS FOR PT SAFE LOGISTICS INTERNATIONAL ]]>
<![CDATA[Amalia, Rizka]]>;
<![CDATA[Harimukti Wandebori]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18458629
<![CDATA[This study investigates the root causes of PT SLI’s slow customer acquisition and formulates a practical marketing strategy aligned with the firm’s operational capacity and the evolving external environment. The research rests on three key assumptions: market shifts and customer expectations shape acquisition challenges, the company possesses internal capabilities suitable for a differentiation strategy, and structured marketing combined with digital enhancements can strengthen competitiveness. Based on these premises, the study aims to analyze the dynamics of the B2B freight forwarding market, evaluate internal and external factors affecting PT SLI’s marketing performance, and propose an applicable plan to expand its customer base. A qualitative case study method was applied, using open-ended questionnaires distributed to representatives of three manufacturing firms to obtain insights into customer expectations, forwarder selection considerations, and common service issues. Additional information was collected through informal interviews with PT SLI’s Director, supplemented by secondary data from academic literature, industry reports, logistics indices, and company documents to support triangulation. The analysis employed multiple frameworks, including STP, PESTEL, Porter’s Five Forces, competitor analysis, RBV, Value Chain, SWOT, and TOWS. Findings indicate several opportunities in Indonesia’s growing manufacturing sector, government efforts to streamline trade processes, and rising logistics demand. However, PT SLI faces strong competitive pressure, high supplier bargaining power in global shipping lines, and increasing digital demands. Internally, the company benefits from strong relationships with shipping lines, reliable documentation abilities, consistent operations, and customer loyalty. Its main weaknesses lie in the absence of formal marketing, limited digital presence, fragmented workflows, and reliance on senior employees’ tacit knowledge. TOWS analysis suggests differentiation as the most suitable strategy, supported by operational standardization, digital upgrades, marketing renewal, and improved knowledge management. The study contributes to understanding strategic development in traditional logistics firms and offers PT SLI a feasible roadmap for sustainable growth.]]>
<![CDATA[THE GREAT RETENTION: CULTIVATING A CULTURE WHERE PEOPLE STAY ]]>
<![CDATA[Fini Fisielia]]>;
<![CDATA[Ramon Zamora]]>;
<![CDATA[Lukmanul Hakim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4605
<![CDATA[In many organizations, employee recognition remains a generic, infrequent practice, failing to impact morale or retention meaningfully. This creates a culture where employees feel undervalued, leading to disengagement and turnover. This paper examines the framework of "Authentic Recognition & Appreciation," arguing that a strategic shift from transactional awards to a personalized, human-centric approach is critical for making employees feel genuinely seen and valued. The analysis contrasts the characteristics of generic recognition programs with those of an authentic strategy, evaluating them across key dimensions: frequency, specificity, personalization, perceived sincerity, and emotional impact. Findings demonstrate that authentic recognition—characterized by timely, specific praise tailored to individual preferences—significantly outperforms generic models. It directly fulfills the human need for validation, resulting in heightened morale, reinforced positive behaviors, and a stronger emotional connection to the organization. Authentic recognition is a low-cost, high-impact cultural imperative. By consistently communicating "You matter here," organizations can transform recognition from a perfunctory task into a powerful driver of employee engagement, loyalty, and sustainable performance.]]>
<![CDATA[MULTISENSORY APPROACH IN TRADITIONAL DANCE LEARNING FOR STUDENTS WITH SPECIAL NEEDS IN INCLUSIVE ELEMENTARY SCHOOL CLASSROOMS: A SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Yulia Anggraeni]]>;
<![CDATA[Ai Sutini]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v6i1.4607
<![CDATA[This study aims to systematically review the implementation of multisensory approaches in traditional dance learning for students with special needs in inclusive elementary school classrooms. The method used is a systematic literature review following the PRISMA 2020 guidelines. Literature searches were conducted in Google Scholar, ERIC, and accredited national journal portals with a publication range of 2018-2024. Of the 156 identified articles, 24 articles met the inclusion criteria for analysis. The review results indicate that multisensory approaches integrating visual, auditory, kinesthetic, and tactile modalities have proven effective in enhancing participation and learning achievement in traditional dance for students with special needs. The most commonly used strategies include visual aids, music with clear rhythms, modified movements, and the use of textured dance properties. The main challenges faced by teachers include limited training, minimal resources, and lack of specific curriculum guidelines. This study recommends the development of multisensory-based traditional dance learning modules and enhancement of teacher capacity in managing inclusive classrooms.]]>
<![CDATA[ROLAND BARTHES' SEMIOTIC ANALYSIS OF THE SYMBOLIC MEANING OF SUSTAINABILITY ON THE COVER OF PT PERTAMINA'S 2023 SUSTAINABILITY REPORT ]]>
<![CDATA[A.Anggi Reskiamalia]]>;
<![CDATA[Muh Silmi Kaffa Yusuf]]>;
<![CDATA[Darwis]]>;
<![CDATA[Alimuddin]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
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DOI: 10.5281/zenodo.18541241
<![CDATA[This study aims to analyze the symbolic meaning of sustainability contained in the cover of PT Pertamina's 2023 Sustainability Report using Roland Barthes' semiotic analysis. This approach is used to interpret the three layers of meaning: denotation, connotation, and myth that shape the company's sustainability image and ideology. This study uses a descriptive qualitative method with a focus on visual and narrative signs that represent sustainability messages. The analysis focuses on visual elements such as color, images, typography, and communication themes used on the report cover to build an image of social and environmental responsibility. In addition, this study also links the findings with legitimacy theory to explain how these visual representations function as a corporate communication strategy in gaining and maintaining social legitimacy. The results show that symbols such as blue and green, wind turbines, solar panels, and the theme "Ensuring Transition, Energizing the Nation" not only represent a commitment to clean energy but also shape the corporate sustainability myth, namely the belief that fossil fuel companies can be the main agents of energy transition. Thus, the cover of the sustainability report acts as a symbolic legitimation tool that strengthens Pertamina's image as an innovative, responsible, and sustainability-oriented national company.]]>
<![CDATA[BEYOND THE PING-PONG TABLE: BUILDING AUTHENTIC EMPLOYEE ENGAGEMENT ]]>
<![CDATA[Bangun Budi Raharjanti]]>;
<![CDATA[Ramon Zamora]]>;
<![CDATA[Lukmanul Hakim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18640166
<![CDATA[Based on an analysis of qualitative employee interview data, this study investigates the primary drivers of authentic workplace engagement beyond material compensation. The objective was to identify the non-transactional factors that foster sustained commitment and discretionary effort. The results revealed four interconnected themes: the primacy of meaningful work over perks; the critical role of managerial support in building psychological safety; the necessity of clear career trajectories for growth; and the profound impact of personalized, authentic recognition. The discussion indicates that perks and pay are merely foundational, while true engagement is cultivated through purpose, safety, growth, and feeling valued as a whole person. The conclusion underscores that engagement is a reciprocal relationship, where employees invest fully in organizations that demonstrably invest in their employees’ professional and personal value.]]>
<![CDATA[EFFECTS OF DIGITAL CAREER EXPLORATION AND CAREER SELF-EFFICACY ON SENIOR HIGH SCHOOL STUDENTS’ CAREER MATURITY ]]>
<![CDATA[Wibowo, Queendra Cheryl]]>;
<![CDATA[Denok Setiawati]]>;
<![CDATA[Budi Purwoko]]>;
<![CDATA[Evi Winingsih]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18513826
<![CDATA[This research seeks to analyze the effect of digital career exploration and career self-efficacy on the career maturity of senior high school students. The study adopted a quantitative method with an explanatory research design and involved 80 eleventh-grade students from SMA Negeri 13 Surabaya, who were selected using a simple random sampling technique. Data collection was conducted through an online questionnaire, which had previously undergone validity and reliability testing. Multiple linear regression analysis was used to test the partial and simultaneous effects among variables. The findings reveal that digital career exploration significantly and positively influences career maturity. This indicates that students who utilize digital platforms to access career-related information tend to have a clearer understanding of career options and demonstrate greater readiness in making career decisions. In addition, career self-efficacy was also found to have a positive and stronger effect on career maturity. This result emphasizes that individuals’ belief in their capacity to plan career paths, make appropriate choices, and manage career-related obstacles plays a vital role in the development of career maturity. Simultaneously, both variables explain 76% of the variance in career maturity. These findings further underline the need to enhance digital career exploration and career self-efficacy through the implementation of effective career guidance programs in schools.]]>
<![CDATA[THE CULTURE CODE: HOW HR SHAPES AND SUSTAINS ORGANIZATIONAL VALUES ]]>
<![CDATA[Ria Muazizah]]>;
<![CDATA[Tibrani]]>;
<![CDATA[Lukmanul Hakim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18639295
<![CDATA[This paper investigates the strategic role of integrated Human Resources (HR) systems in translating organizational values into measurable business performance and employee experience outcomes. Employing a comparative analysis of transactional versus value-centric HR frameworks across key functions—onboarding, performance management, and overall employee experience, this study aims to quantify the impact of coherent cultural reinforcement. The results demonstrate that organizations employing ritualized, immersive onboarding achieve a 50% greater increase in productivity and foster cultural connection 18 months faster. Furthermore, performance systems that explicitly reward value-based behaviors significantly bridge the "say-do" gap, while a value-aligned HR strategy collectively boosts Employee Net Promoter Score (eNPS), reduces regrettable attrition, and lowers recruitment costs. The discussion posits that these aligned practices transform culture from an abstract concept into a reliable operating system, driving psychological safety, innovation, and productivity. The conclusion asserts that embedding a consistent culture code into every people process is not merely an HR initiative but a foundational business strategy for building a resilient and high-performing organization.]]>
<![CDATA[EMPOWERMENT OF THE MELAPI VILLAGE COMMUNITY THROUGH TRAINING ON BIO-VETSIN MAKING FROM SENGKUBAK LEAVES (PYCNARRHENA CAULIFLORA) ]]>
<![CDATA[Nurdiansyah]]>;
<![CDATA[Diah Mustika Lukitasari]]>;
<![CDATA[Hamidun]]>;
<![CDATA[Hetty Sri Mulyati]]>;
<![CDATA[Muhammad Syafi'ie]]>;
<![CDATA[Dody Radiasah]]>;
<![CDATA[Syarif Muhammad Ilham]]>;
<![CDATA[Ridho Dwi Syahrial]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4614
<![CDATA[The Community Service Program (PKM) focuses on empowering the people of Melapi Village through training in making bio-vetsin from Sengkubak leaves (Pycnarrhena cauliflora), which is a natural alternative to MSG. The goal is to optimize local potential by improving knowledge and hygiene processing skills as well as mastery of appropriate technology. The method used is Participatory Rural Appraisal (PRA) with an interactive lecture approach, demonstration, and hands-on practice (learning by doing). The results showed an increase in participants' knowledge by 45% (pre-test and post-test scores) and 85% of participants were skilled in operating processing equipment. This program has succeeded in producing ready-to-sell bio-vetsin products, opening up sustainable economic opportunities, and preserving the local wisdom of Melapi Village.]]>
