Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[THE IMPACT OF ONLINE REVIEWS AND RATINGS ON GENERATION Z'S TRUST IN SHOPEE IN PANCUR, BATU, DELI, SERDANG, NORTH SUMATRA ]]>
<![CDATA[Rivaldi Sihombing]]>;
<![CDATA[Syahfrida Hafni Sahir]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4577
<![CDATA[This study aims to determine the effect of Online Customer Review and Online Customer Rating on Customer Trust in Generation Z users of the Shopee application in Pancur Batu District, Deli Serdang. This study focuses on understanding how reviews and ratings given by Shopee users online can shape the level of consumer trust in the platform. The study uses a quantitative approach with a causal associative type to measure the cause-and-effect relationship between independent and dependent variables. The population in this study was Generation Z who actively use Shopee in Pancur Batu District with a total of 1,405 people. The sample was taken using a purposive sampling technique and calculated using the Slovin formula, so that 94 respondents met the criteria. The data collection technique was carried out by distributing questionnaires designed using a Likert scale. Validity and reliability tests showed that all instrument items used were valid and reliable. Data analysis was carried out using multiple linear regression with the help of SPSS version 25, as well as through classical assumption testing to ensure model suitability. The results of the study showed that Online Customer Reviews had a positive and significant effect on Customer Trust. Online Customer Rating was also proven to have a positive and significant effect on Customer Trust. Simultaneously, both variables together have a positive and significant influence on consumer trust in the Shopee platform. This result confirms that online reviews and ratings are important factors in building customer trust, especially among Generation Z.]]>
<![CDATA[ANALYSIS OF REGIONAL GROWTH CENTERS THROUGH THE INTEGRATION OF SCALOGRAM, MARSHALL CENTRALITY INDEX, AND GRAVITY ANALYSIS (A CASE STUDY OF SOUTH BURU REGENCY) ]]>
<![CDATA[Astuty N. DB]]>;
<![CDATA[Teddy Ch.Leasiwal]]>;
<![CDATA[Hendri D. Hahury]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.19236742
<![CDATA[This study aims to identify and verify growth centers in South Buru Regency through the integration of three analytical methods: scalogram, Marshall Centrality Index, and gravity analysis. Using secondary data from 2023, this study examines the completeness of facilities, the weight of supporting infrastructure, and the spatial interactions occur between districts. The results indicate that Namrole District stands out as the primary growth center with the most complete facilities (30), the highest infrastructure weight (888.90), and the strongest interaction with Leksula District (510,712.95). This study also higlights Kepala Madan District and Leksula District as secondary growth centers. The multi-method integration provides a more solid and comprehensive basis for identifying growth centers, especially in island regions such as South Buru Regency. The results suggest several policy implications, including strengthening infrastructure in Namrole District, improving economic corridors, and developing local potential-based economic clusters.]]>
<![CDATA[PHENOMENOLOGICAL STUDY: TIKTOK LIVE SHOPPING HOSTS IN PERSUASIVE COMMUNICATION ]]>
<![CDATA[Nasywa Astrid Indriani]]>;
<![CDATA[Azwar]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4582
<![CDATA[This study aims to understand the meaning, motives, and experiences of TikTok live shopping hosts in applying persuasive communication through Alfred Schutz's phenomenological approach. The results show that hosts have meaning in facilitating trust, building credibility, and transforming symbols of persuasive communication. Host motives are divided into “because of” motives rooted in background, and “in order to” motives oriented toward future goals. The hosts' experiences include understanding the flow of activities, using verbal and non-verbal symbols, and effective time management in live shopping. The integration of social and technological aspects proves that live shopping builds a comprehensive digital shopping experience and that the hosts' persuasive communication is the main foundation that transforms the audience's doubts into trust. Thus, this study provides theoretical contributions to the study of digital communication and practical contributions to the development of e-commerce through live shopping.]]>
<![CDATA[ARRANGEMENT OF NATIONAL SONGS FOR ELEMENTARY SCHOOL STUDENTS' DRUMBAND MUSICAL PERFORMANCES ]]>
<![CDATA[Arizal Dwi Kurniawan]]>;
<![CDATA[Destrinelli]]>;
<![CDATA[Muhammad Sofwan]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4583
<![CDATA[The purpose of this study was to produce an arrangement by describing the development of the product, knowing the level of validity, the level of practicality, and presenting national songs for elementary school students' drumband music games. The development research used a 4D (four-D) model, the test subjects in this study were students who were members of a drumband group totaling 19 students. The results of the study are firstly the process of developing national songs for drumband music games through four stages: define, design, development, and disseminate. The development product was made into a prototype of musical notation scores using the Sibelius Ultimate application. The level of validity of the learning product is as follows, the feasibility of the material aspect with an average of 5 is included in the very valid category, the learning aspect with an average of 4.6 is included in the very valid category. While the level of practicality is as follows, the results of teacher responses with an average of 4.7 are included in the very practical category. Drumband music games with national songs are very important to develop because of their uniqueness, meaningfulness, and usefulness for students' development needs.]]>
<![CDATA[FROM ADMINISTRATIVE TO STRATEGIC: THE EVOLUTION OF THE HR FUNCTION ]]>
<![CDATA[Firdaus]]>;
<![CDATA[Dhenny Asmarazisa]]>;
<![CDATA[Catur Fatchu Ukhriyawati]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4585
<![CDATA[This paper synthesizes existing literature to trace and analyze the evolution of the Human Resources function from its administrative origins to its contemporary role as a strategic partner. It delineates the historical stages of this transformation, highlighting the paradigm shift from viewing employees as a cost to be controlled to recognizing them as human capital to be invested in. The paper identifies technology, changing business models, and academic thought as the primary enablers of this change. It also examines the persistent barriers—such as perceptual legacies and critical skill gaps—that hinder this evolution. The conclusion underscores that for HR to be an indispensable driver of competitive advantage, it must fully embrace its strategic potential, requiring a continuous redefinition of its competencies and value proposition.]]>
<![CDATA[PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI ]]>
<![CDATA[Denis Ramadia]]>;
<![CDATA[Abu Bakar Ashidiqy]]>;
<![CDATA[Bagja Rahma Putra]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4586
<![CDATA[This study aims to analyze the product innovation strategies and marketing transformation implemented by the UMKM VSPORT Sukabumi in enhancing its business competitiveness amidst increasingly intense market competition. VSPORT is a micro-enterprise engaged in the manufacturing of sports balls and has introduced various innovations such as product design development, improvement of raw material quality, and enhanced packaging. Additionally, VSPORT has transformed its marketing approach from conventional methods to digital marketing by using marketplace platforms such as Shopee, Tokopedia, and TikTok Shop. This research adopts a qualitative approach using a case study method, with data collected through observation, in-depth interviews, and documentation. The findings reveal that the combination of product innovation and digital marketing contributes positively to increased sales volume, market expansion, brand image enhancement, and operational efficiency. These results indicate that the right innovation strategy, when synergized with digital marketing transformation, can sustainably improve MSME competitiveness while empowering local communities through job creation and grassroots economic development.]]>
<![CDATA[BUILDING A FUTURE-READY WORKFORCE: HR'S ROLE IN STRATEGIC TALENT PLANNING ]]>
<![CDATA[Asniati]]>;
<![CDATA[Dhenny Asmarazisa]]>;
<![CDATA[Catur Fatchu Ukhriyawati]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4597
<![CDATA[In an era defined by technological disruption, shifting demographics, and economic volatility, building a future-ready workforce is a paramount strategic challenge. This article argues that the Human Resources function must fundamentally evolve from an administrative supporter to a strategic partner to lead this imperative. Through a qualitative multi-case study methodology, the research explores how leading organizations leverage data-driven talent planning, a skills-based approach, and a culture of continuous learning to foster organizational agility. The findings present a framework for strategic talent planning, identifying key enablers such as a strong CEO-CHRO partnership, integrated technology, and a growth mindset culture, while also acknowledging barriers like organizational silos and legacy systems. The study concludes that HR's ability to interpret human capital data and align talent strategy with long-term business goals is not merely beneficial but essential for securing sustainable competitive advantage and ensuring organizational resilience in the face of constant change.]]>
<![CDATA[THE HUMAN CAPITAL BLUEPRINT: ALIGNING HR STRATEGY WITH BUSINESS GOALS ]]>
<![CDATA[Larasati Iman Syalsabillah]]>;
<![CDATA[Dhenny Asmarazisa]]>;
<![CDATA[Catur Fatchu Ukhriyawati]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4598
<![CDATA[In an era of digital disruption, organizations face the critical challenge of aligning human capital with strategic business goals. This article introduces the Human Capital Blueprint as a transformative framework for bridging this gap, moving HR from administrative support to strategic value creation. Through the case study of StyleCraft, a traditional retailer undergoing digital transformation, we demonstrate how the blueprint enables organizations to translate business objectives into actionable talent strategies. The framework incorporates skills gap analysis, a balanced build-and-buy approach to talent acquisition, immersive learning programs, and metrics that directly link human capital investments to business outcomes. Findings reveal that successful transformation requires treating human capability development as a core business strategy rather than an HR initiative. The article provides leaders with a proven model for building an agile, future-ready workforce capable of driving sustainable competitive advantage in volatile markets.]]>
<![CDATA[DATA-DRIVEN HR: USING ANALYTICS TO SHAPE YOUR PEOPLE STRATEGY ]]>
<![CDATA[Syafrul Bahri]]>;
<![CDATA[Ramon Zamora]]>;
<![CDATA[Lukmanul Hakim]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4599
<![CDATA[This document outlines a comprehensive framework for leveraging people analytics to transform the HR function into a strategic asset. It argues that success is contingent upon two foundational pillars: robust data governance and the systematic upskilling of HR Business Partners (HRBPs). Effective data governance establishes a single source of truth through data standardization and integration while ensuring ethical compliance and data privacy, thereby creating a reliable and trusted data foundation. Concurrently, HRBPs must be equipped with data fluency, moving beyond basic literacy to interpret analytics, generate insights, and translate them into actionable business strategy. This dual approach ensures that data is not only accurate and secure but is also effectively communicated and applied. The synthesis of a disciplined data environment and a data-fluent HR workforce bridges the gap between analytical potential and tangible business outcomes, enabling evidence-based decision-making and fostering a proactive, strategic organizational culture.]]>
<![CDATA[STRATEGIC DIVERSIFICATION ANALYSIS: BUSINESS STRATEGY DEVELOPMENT FOR MBG PROGRAM KITCHEN MANUFACTURING ]]>
<![CDATA[Ayu, Krisan]]>;
<![CDATA[Harimukti Wandebori]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18613039
<![CDATA[This research examines how CV XYZ can formulate appropriate business strategy to achieve growth objectives while preserving competitive advantages in the highly competitive, price-sensitive MBG market. The research employs qualitative case study methodology combining primary data through questionnaire surveys measuring competitive forces, semi-structured interviews with internal stakeholders, and document analysis, supplemented by secondary data from government documents and industry reports. Analysis applies strategic frameworks including General Environment Analysis, Industrial Analysis, competitor analysis, Resource-Based View, and Value Chain Analysis. SWOT synthesis integrates findings identifying critical strategic issues, while TOWS Matrix generates strategic alternatives evaluated through weighted criteria matrix. Analysis reveals CV XYZ possesses distinctive resources including medical-grade manufacturing expertise, comprehensive certifications (ISO 13485, CPAKB, Halal, SLHS, HACCP), proprietary software, zero-incident track record, and modular construction capability. External environment demonstrates substantial opportunity through large-scale government program requiring approximately 30,000 kitchens nationally, though tempered by intense price competition. The food safety crisis creates temporary quality premium expanding addressable market from 10-15% to 20-25% of quality-aware buyers. Three strategic alternatives emerge: Premium Niche Defense, Mass Market Penetration, and Integrated Market Leadership. Evaluation reveals Integrated Market Leadership scores 4.05, significantly ahead of alternatives (3.20 and 3.00), reflecting superior performance on growth achievement and financial returns while maintaining competitive advantage. The recommended Differentiation Strategy implements three product tiers: Premium, Standard, and Essential, Implementation follows phased quarterly approach through 2026.]]>
