Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH ]]>
<![CDATA[Sarjani]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18599518
<![CDATA[In the digital marketing landscape, a pervasive focus on top-funnel metrics like clicks and impressions often neglects downstream conversion and retention, leading to inefficient spend and unsustainable growth. This study addresses the critical need for an integrated, full-funnel management strategy that aligns marketing activities with long-term customer value. The objective is to demonstrate how a holistic funnel approach, from awareness to advocacy, enhances customer acquisition cost (CAC) efficiency and lifetime value (LTV). Employing a mixed-methodology approach, the research analyzed performance data from a multi-brand portfolio over 18 months and conducted in-depth interviews with marketing executives. The results indicate that organizations implementing integrated funnel management achieved a 24% improvement in CAC and a 35% increase in customer retention rates. The discussion highlights the importance of data integration, cross-channel orchestration, and aligning KPIs across funnel stages. It is concluded that sustainable growth is contingent on shifting from isolated campaign tactics to a cohesive, customer-centric funnel strategy, ensuring marketing efforts contribute directly to enduring business health.]]>
<![CDATA[AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE ]]>
<![CDATA[Puji Rahayu]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18641101
<![CDATA[In an era defined by rapid technological change and shifting consumer behavior, traditional, rigid marketing planning cycles are increasingly inadequate. This study investigates the application of Agile methodologies, originating in software development, to marketing management to enhance team responsiveness and strategic adaptability. The objective is to identify the core principles, implementation frameworks, and organizational conditions necessary for successful Agile marketing adoption. Employing a qualitative multi-case study methodology, the research conducted semi-structured interviews with 42 marketing practitioners and leaders across eight organizations of varying sizes and industries. The results delineate a spectrum of Agile adoption, from basic tactical practices like daily stand-ups to fully embedded cultural transformations. Key findings highlight that successful implementation hinges on psychological safety, decentralized decision-making, and a shift from campaign-based to continuous value delivery. The discussion explores the tension between Agile flexibility and brand consistency, and the evolution of leadership roles from commanders to facilitators. It is concluded that Agile marketing is less a prescriptive toolkit and more a mindset essential for navigating volatility, enabling teams to learn rapidly, pivot efficiently, and sustain relevance in a dynamic marketplace. Keywords: Agile marketing, adaptive strategy, cross-functional teams, iterative planning, marketing agility.]]>
<![CDATA[THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS ]]>
<![CDATA[Yuliansisti]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18540786
<![CDATA[The digital marketing era ushered in an unprecedented volume of data, yet many organizations remain mired in measuring superficial engagement metrics that fail to correlate with business value. This study examines the critical shift from vanity metrics to a value-centric measurement framework that accurately captures marketing's contribution to financial outcomes. The objective is to identify the key components, implementation challenges, and organizational impacts of a true Return on Investment (ROI) management system. Employing a mixed-methods approach, the research analyzed financial and marketing data from 12 companies alongside in-depth interviews with 30 CFOs, CMOs, and marketing analysts. The results reveal that companies implementing value-based metrics achieved a 28% improvement in marketing efficiency and stronger alignment between marketing and finance. The discussion centers on the evolution from last-click attribution to unified measurement models, the cultural shift required to deprioritize vanity metrics, and the role of predictive analytics. It is concluded that a revolution in marketing measurement is essential, moving beyond clicks and likes to manage metrics that directly influence customer lifetime value and profit, thereby securing marketing's strategic role.]]>
<![CDATA[CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE ]]>
<![CDATA[Erlina Desi Purwanti]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18639967
<![CDATA[In the digital economy, content has evolved from a marketing tactic to a core driver of customer acquisition, engagement, and revenue. However, scaling content operations effectively presents significant strategic and operational challenges. This study investigates how organizations can systematically manage content as a scalable growth engine. The objective is to develop an integrated framework for aligning content strategy with business objectives, optimizing production workflows, and mastering multi-channel distribution. Employing a qualitative multiple case study methodology, the research analyzed in-depth interviews with 38 content leaders and practitioners across seven high-growth companies. The results identify three critical pillars: a documented strategic "content architecture," industrialized yet agile production processes, and a data-informed, omnichannel distribution model. The discussion reveals that successful scaling requires a shift from project-based creation to a product management mindset, supported by cross-functional teams and robust technology infrastructure. It is concluded that treating content as a perpetual growth engine demands strategic orchestration across the entire lifecycle, transforming content from a cost center into a measurable, scalable asset that fuels sustainable business expansion.]]>
<![CDATA[MASTERING THE MIX: A MODERN GUIDE TO BUDGETING AND MANAGING MULTI-CHANNEL MARKETING ]]>
<![CDATA[Bhayu Bomantara]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18502810
<![CDATA[In an era of channel proliferation and complex customer journeys, determining the optimal allocation of marketing budgets across diverse platforms has become a central strategic challenge. This study examines the contemporary practices and analytical frameworks for budgeting and managing multi-channel marketing to maximize return on investment. The objective is to develop an integrated model for dynamic budget allocation, cross-channel performance measurement, and agile management in a fragmented media landscape. Employing a mixed-methods approach, the research analyzed financial data from 15 enterprises and conducted 45 interviews with marketing and finance executives. The results reveal that organizations utilizing a test-learn-allocate cycle, supported by unified measurement and agile processes, achieved 22% higher marketing efficiency than those relying on historical allocation. The discussion focuses on the shift from fixed annual budgets to flexible investment frameworks, the critical role of incrementality testing, and the organizational structures that enable effective multi-channel orchestration. It is concluded that mastering the modern marketing mix requires abandoning siloed channel management in favor of a holistic, data-driven, and continuously optimizing approach to resource allocation.]]>
<![CDATA[NEEDS ANALYSIS FOR THE EVALUATION OF TEACHER TRAINING PROGRAMS WITHIN THE MINISTRY OF RELIGIOUS AFFAIRS IN MALUKU AND NORTH MALUKU PROVINCES ]]>
<![CDATA[Waritsman, Arsyil]]>;
<![CDATA[Laurens, Theresia]]>;
<![CDATA[Wenno, Izaak Hendrik]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18821716
<![CDATA[This study aims to (1) Identify the evaluation needs of teacher training programs within the Ministry of Religious Affairs of Maluku and North Maluku Provinces; (2) Analyze the factors that influence evaluation needs in the context of the island provinces; and (3) Describe the evaluation practices that have been implemented and examine the extent to which these practices meet the identified evaluation needs. The method used in this study is qualitative. The subjects in this study were two teachers. The data collection techniques used were non-test methods, including interviews and document analysis. Data analysis was carried out through three stages, namely: (1) Data Reduction, (2) Data Display, and (3) Conclusion Drawing and data verification. The results of the study indicate that (1) Teachers within the Ministry of Religious Affairs require systematic, continuous and comprehensive evaluation of training programs; (2) The need for teacher training evaluation is significantly influenced by the context of the island region such as geographical factors, limited electricity and internet infrastructure, and sea transportation constraints that affect the implementation and evaluation models that can be applied and (3) Current teacher training evaluation practices are still oriented towards process evaluation and participant satisfaction. The research findings are expected to provide contextual recommendations for developing teacher-training evaluation models that are relevant to the characteristics of the Maluku and North Maluku regions, as well as further strengthening the evaluation system within the Ministry of Religion.]]>
<![CDATA[THE DATA-DRIVEN MARKETER: MANAGING CAMPAIGNS WITH ANALYTICS AND AI INSIGHTS ]]>
<![CDATA[Sri Andika]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18639265
<![CDATA[The proliferation of data and artificial intelligence promises unprecedented precision in marketing, yet many organizations struggle to translate these resources into improved campaign performance and decision-making. This study investigates the practices and competencies that define the effective data-driven marketer in the age of AI. The objective is to develop a framework for integrating analytics and AI insights into the core processes of campaign strategy, execution, and optimization. Employing a mixed-methods approach, the research combined a survey of 250 marketing professionals with in-depth interviews with 30 analytics leaders and marketing practitioners. The results identify a three-tiered maturity model, highlighting the critical transition from descriptive reporting to predictive and prescriptive analytics, enabled by AI. The discussion focuses on the necessary skill evolution, organizational structures that bridge data and marketing teams, and the ethical governance of AI-driven decisions. It is concluded that becoming truly data-driven requires a fundamental shift in mindset, where analytics and AI are not support functions but the central nervous system of marketing, enabling agile, evidence-based management of the entire campaign lifecycle.]]>
<![CDATA[THE EFFECT OF TEAMWORK AND WORK DISCIPLINE IN IMPROVING TEACHER PRODUCTIVITY ]]>
<![CDATA[Moh Fadigal]]>;
<![CDATA[Bakri Hasanuddin]]>;
<![CDATA[Harnida Wahyuni Adda]]>;
<![CDATA[Faruq Lamusa]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v6i2.4834
<![CDATA[This study aims to analyze the role of teamwork synergy and work discipline as an important foundation in increasing teacher productivity at SMP Negeri 18 Palu. The method used is quantitative with a population and sample of 30 people including the principal and teachers. The sampling technique is a saturated sampling approach. Data collection in this study was obtained through interviews and questionnaire distribution which were then processed using the SPSS ver. 25 application. The data analysis technique used is multiple linear regression analysis. The results obtained state that: (1) partially teamwork has a positive and significant effect on increasing teacher productivity; (2) partially work discipline has a positive and significant effect on increasing teacher productivity; and (3) simultaneously there is a significant influence between teamwork and work discipline on teacher productivity]]>
<![CDATA[THE RULE OF LAW AND ECONOMIC STABILITY AMID GLOBAL THREATS TO NATIONAL SECURITY ]]>
<![CDATA[Fatria, Dhara Syera]]>;
<![CDATA[Parluhutan Sagala]]>;
<![CDATA[Pujo Widodo]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18501590
<![CDATA[National economic stability constitutes a fundamental pillar of national development and security. Global challenges, including trade wars, financial crises, and pandemics, have amplified the vulnerability of national economies. As a state governed by law, Indonesia bears a constitutional obligation to safeguard public welfare pursuant to the 1945 Constitution. This article analyzes the function of the rule of law in preserving economic stability as an integral component of national security strategy. The study employs a normative juridical method, examining constitutional mandates and regulations related to emergencies and economic regulation, namely the 1945 Constitution, Law No. 23/1959 on State of Emergency, Law No. 9/2016 on Prevention and Handling of Financial System Crises as updated by Law No. 4/2023 on Financial Sector Development and Strengthening (P2SK Law), and Law No. 3/2002 on National Defense. The findings reveal that Indonesia lacks an explicit legal recognition of economic emergencies as a distinct category. Consequently, legal reform is deemed necessary to ensure legitimacy, institutional clarity, and regulatory certainty in managing financial crises within the framework of national security.]]>
<![CDATA[LEGAL PROTECTION FOR VICTIMS OF HUMAN TRAFFICKING THROUGH THE MICHAT APPLICATION IN BARRU REGENCY ]]>
<![CDATA[Andi Muh. Fadli A]]>;
<![CDATA[Muhammad Natsir]]>;
<![CDATA[Elvi Susanti Syam]]>;
<![CDATA[Sunardi Purwanda]]>;
<![CDATA[Muhammad Sabir]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.5281/zenodo.18600246
<![CDATA[This study aims to analyze the legal protection provided to victims of sexual violence in human trafficking crimes (Tindak Pidana Perdagangan Orang or TPPO) within the Indonesian legal framework. Sexual violence as a form of exploitation in human trafficking represents a severe violation of human rights that undermines the dignity and safety of its victims. Using a normative juridical approach, this research focuses on the examination of legal instruments, including Law No. 21 of 2007 concerning the Eradication of the Crime of Human Trafficking, Law No. 12 of 2022 on the Crime of Sexual Violence, and related provisions in the Criminal Code (KUHP). The study highlights that legal protection for victims of sexual exploitation under TPPO encompasses preventive, repressive, and rehabilitative measures. However, implementation remains constrained by weak law enforcement, lack of coordination among institutions, and inadequate victim recovery mechanisms. Findings indicate that strengthening victim-centered legal frameworks, ensuring comprehensive rehabilitation, and improving access to justice are crucial to achieving substantive protection for victims. This research contributes to a better understanding of how Indonesia’s criminal law should evolve to provide holistic protection and justice for victims of sexual violence in human trafficking cases, aligning with international human rights standards.]]>
