Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
2,142 Documents
<![CDATA[ANALYSIS OF ORGANIZATIONAL COMMUNICATION, TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE JOB SATISFACTION WITH INTRINSIC MOTIVATION AS AN INTERVENING VARIABLE AT PT SANMAS SURABAYA ]]>
<![CDATA[Loren Surmila Br Surbakti]]>;
<![CDATA[Muhadjir Anwar]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18553092
<![CDATA[Study This aim For analyze influence communication organization and style leadership transformational to satisfaction Work employee with motivation intrinsic as intervening variables at PT Sanmas Surabaya, a companies operating in the field production and distribution rice . The underlying phenomenon study This is importance effectiveness internal communication as well role inspirational leadership in increase satisfaction Work employees , in particular through improvement motivation sourced work from in self employees . Approach research used is quantitative with Partial Least Square – Structural Equation Modeling (PLS-SEM) technique for analyze connection intervariable . Data obtained through distribution questionnaire to 83 respondents who were employees of PT Sanmas Surabaya from various divisions. Each variables measured use indicators that have been tested validity and reliability based on study literature previous research results show that communication organization influential positive and significant to motivation intrinsic and satisfaction Work employees . Likewise , the style leadership transformational own influence positive and significant to motivation intrinsic and satisfaction work . In addition , motivation intrinsic proven play a role as intervening variables that strengthen connection between communication organization and style leadership transformational to satisfaction Work .]]>
<![CDATA[THE EFFECT OF THE JIGSAW TYPE COOPERATIVE LEARNING MODEL ON IMPROVING STUDENTS' AFFECTIVE LEARNING OUTCOMES HKBP PRIVATE VOCATIONAL SCHOOL PEMATANGSIANTAR ]]>
<![CDATA[Bangun Munthe]]>;
<![CDATA[Imelda Butarbutar]]>;
<![CDATA[Justinos Ray Nainggolan]]>;
<![CDATA[Josua Manurung]]>;
<![CDATA[Yuliana Simbolon]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18640447
<![CDATA[This study aims to determine whether there is (1) an increase in student learning outcomes using the jigsaw cooperative learning model. The study was conducted in two cycles with each cycle consisting of planning, action implementation, observation and reflection. The subjects of this study were 20 students of class XII of SMK Swadaya HKBP Pematangsiantar in the 2025/2026 academic year. The data sources used were informants, places or locations, events, documents or archives. Data collection techniques were carried out by observation, interviews, tests, questionnaires and documentation. Data validity used source triangulation techniques. Data analysis used qualitative descriptive analysis techniques. The results of the study showed that the religious learning outcomes of class XII students of SMK Swadaya HKBP Pematangsiantar experienced an increase after the implementation of the Jigsaw cooperative learning model. The method used in this study is an experiment, with a one group pretest-posttest design used to determine the effect of a treatment on the research subjects. The population of this study was class XII at SMK Swasta HKBP Pematangsiantar, with samples of class XII-TKJ and XII-KKY. The research data were obtained using a multiple-choice instrument of 20 questions and a pretest was conducted before learning and a posttest after learning. From the results of the study, an average pretest of 64.15 and a posttest of 92.5 was obtained. From the results of the hypothesis test, t_count > t_table at a significance level of 5% or 0.05, namely (4.49 > 1.70). Based on the results of the data analysis obtained, it can be concluded that learning with the jigsaw type cooperative learning model can improve student learning outcomes as seen from the increase in pretest and posttest scores.]]>
<![CDATA[TRACKING THE COMMITMENT OF LOCAL POLITICAL ELITES IN REVITALIZING PEAT AND MANGROVE ECOSYSTEMS IN RIAU'S COASTAL AREAS ]]>
<![CDATA[Tito Handoko]]>;
<![CDATA[Hasanuddin]]>;
<![CDATA[Erdianto]]>;
<![CDATA[Fadhiilatun Nisa]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18526121
<![CDATA[This study critically analyzes the commitment of local political elites on the Riau coast in the revitalization of peat and mangrove ecosystems. With the approach of political ecology and qualitative case study methods, it was found that the commitment displayed was symbolic and instrumental. This is evident from the inconsistency between formal policies and minimal budget allocations, as well as licensing practices that support the extractive industry. Key findings suggest that elite actions are determined more by calculations of economic-political interests tied to the electoral cycle than by authentic ecological sustainability visions.]]>
<![CDATA[POWER RELATIONS AND ACCESS TO NATURAL RESOURCES: A COMPARATIVE STUDY OF ECOLOGICAL CONFLICTS IN NATIONAL STRATEGIC PROJECTS IN INDONESIA (ANDESITE MINE IN WADAS VILLAGE AND ECO-CITY IN REMPANG ISLAND 2017-2024) ]]>
<![CDATA[Muhammad Asdin Asri]]>;
<![CDATA[Riaty Raffiudin]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18639570
<![CDATA[This study analyzes ecological conflicts within the framework of the National Strategic Project (PSN) in Wadas Village (Central Java) and Rempang Island (Riau Islands) using the access theory developed by Jesse Ribot and Nancy Peluso (2003). This theory views access as the ability of actors to obtain benefits from natural resources through legal and non-legal mechanisms, such as power, capital, discourse, and social networks. This approach is used to understand the competition between the state, corporations, and local communities in controlling and utilizing natural resources in the context of national development. This study uses a qualitative research method with a comparative political studies approach. Data were obtained through a review of literature, policy documents, advocacy organization reports, and media coverage relevant to the conflict dynamics in both regions. The research findings show that the conflicts in Wadas and Rempang share structural similarities, both rooted in the development of National Strategic Projects that legitimize the expansion of access to natural resources by powerful state and private actors. Powerful actors utilize a combination of legal access, political authority, and development discourse to open up space for development and investment interests. Nevertheless, communities demonstrate collective resistance rooted in ecological, social, and cultural claims. The main differences lie in the nature of the resources and the mechanisms of exclusion. The Wadas conflict is prominent in its ecological-agrarian dimension due to andesite mining that threatens agricultural land and water sources, while the Rempang conflict is more focused on the economic-political and cultural dimensions resulting from the relocation of communities from coastal areas for industrialization projects. Thus, ecological conflicts in Indonesia are a manifestation of the politics of access, namely the struggle between actors for the ability to benefit from natural resources under the hegemony of national development.]]>
<![CDATA[ANALYSIS OF DIGITAL MARKETING COMMUNICATION MIX STRATEGIES FOR INDOMIE PRODUCTS: MULTICHANNEL INTEGRATION FOR OPTIMIZING BRAND ENGAGEMENT AND CONSUMER LOYALTY ]]>
<![CDATA[Romy Di Putra]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.19237720
<![CDATA[The development of digital technology encourages companies to adopt more integrated and multi-channel marketing communication strategies to maintain competitiveness amidst increasingly fierce market competition. This study aims to analyze the effectiveness of the digital marketing communication mix implemented by Indomie through the "Hype Abis" campaign in increasing consumer engagement, brand awareness, sales, and customer loyalty. This study uses a qualitative approach with a literature review method of various scientific sources relevant to digital marketing communications, B2C, B2B, and C2B strategies, and consumer behavior in the instant noodle industry. The results of the study indicate that Indomie's multi-channel digital marketing strategy, including social media integration, collaboration with influencers, creative content based on digital culture trends, and optimization of e-commerce platforms, has proven effective in creating a viral effect, increasing sales, and strengthening emotional connections with consumers. In addition, active consumer participation through user-generated content (C2B) contributes to increased customer loyalty. Evaluation of campaign performance through Key Performance Indicators (KPIs) is an important factor in ensuring the effectiveness of digital marketing communication strategies. This study recommends developing strategies through the use of innovative technology, data-driven approaches, strengthening digital loyalty programs, and expanding strategies to the B2B segment to support the sustainable growth of the Indomie brand.]]>
<![CDATA[ANALYSIS OF THE MOST SENSITIVE TOLL ROAD SERVICE PERFORMANCE BASED ON USER PERCEPTION AND INFLUENCED FACTORS ]]>
<![CDATA[Medi Yandriguna]]>;
<![CDATA[Muhammad Karami]]>;
<![CDATA[Rahayu Sulistyorini]]>;
<![CDATA[Masdar Helmi]]>;
<![CDATA[Niken DWSBU]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18501627
<![CDATA[This study aims to evaluate the service performance of the Terbanggi Besar–Pematang Panggang–Kayu Agung (TERPEKA) toll road section based on user perceptions and to identify the factors influencing toll road service performance. The analysis employs the Service Quality (SERVQUAL) method and Important Performance Analysis (IPA) to measure the gap between user expectations and perceived performance, complemented by factor analysis to determine the dominant influencing factors. The results indicate that the overall service quality of the TERPEKA toll road remains unsatisfactory, as all SERVQUAL dimensions show quality (Q) values below 1. IPA results reveal several priority attributes requiring immediate improvement, particularly road surface conditions, street lighting, modern toll facilities, road geometry comfort and safety, and rest area comfort and security. Furthermore, factor analysis identifies three main factors influencing service performance—service factors, quality factors, and performance factors—which together explain 77.33% of the total variance. The service factor is the most dominant, contributing 66.131% of the variance, followed by quality and performance factors. These findings highlight the need for targeted improvements in infrastructure quality and service management to enhance user satisfaction on the TERPEKA toll road.]]>
<![CDATA[CIVIL LIABILITY OF BUSINESS OPERATORS IN TRADITIONAL HEALTH SERVICES THAT CAUSE HARM TO CLIENTS ]]>
<![CDATA[Teguh Adi Partama]]>;
<![CDATA[Carolina]]>;
<![CDATA[Imam Ropii]]>;
<![CDATA[Marsudi Dedi Putra]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18612431
<![CDATA[Traditional health services are increasingly sought by the public as an alternative or complement to modern medical treatment. Although these practices are recognized within Indonesia’s national legal system, existing regulations remain incomplete, particularly concerning civil law liability when harm occurs to clients. This study analyzes the forms of liability borne by business actors, including liability arising from tort and default, as well as mechanisms for dispute resolution and compensation. Employing a normative juridical method, this research integrates statutory, conceptual, and case approaches. Data were collected through literature studies and analyzed qualitatively. The findings indicate that business actors may be held legally accountable under Article 1365 and Article 1239 of the Indonesian Civil Code. Liability may result in both material and immaterial compensation, provided in accordance with applicable positive law in Indonesia. Strengthening regulations on traditional health services is therefore essential to ensure legal certainty and protection for consumers while maintaining professional accountability.]]>
<![CDATA[THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS) ]]>
<![CDATA[Rohmatullah]]>;
<![CDATA[Asti Nur Aryanti]]>;
<![CDATA[Gurawan Dayona]]>;
<![CDATA[Nunung Ayu Sofiati]]>;
<![CDATA[Ridlwan Muttaqin]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18486382
<![CDATA[This study aims to analyze the effect of employee motivation and organizational culture on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable at PT Metal Smeltindo Selaras. The research employs a quantitative approach using a survey method, involving 160 employees as the sample. The sampling technique used is Proportionate Stratified Random Sampling. Data were collected through questionnaires and analyzed using descriptive statistics and path analysis. The results show that employee motivation has a positive and significant effect on job satisfaction and OCB, and organizational culture also has a positive and significant effect on job satisfaction and OCB. Job satisfaction is proven to have a positive and significant effect on OCB. Furthermore, job satisfaction partially mediates the influence of employee motivation and organizational culture on OCB. These findings indicate that increasing employee motivation and fostering a conducive organizational culture will enhance job satisfaction and OCB, which in turn can improve company performance and productivity.]]>
<![CDATA[EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING AND PROMOTIONAL TOOL FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CASE STUDY: PT GLOBAL ATCO SUKSESTAMA ]]>
<![CDATA[Atikah Putriyani]]>;
<![CDATA[Tri Mulyaningsih]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.20287307
<![CDATA[This study aims to analyze the effectiveness of using social media as a marketing and promotional tool for micro, small, and medium enterprises (MSMEs), with a case study of PT Global Atco Suksestama. The rapid development of digital technology requires MSMEs to adapt to changes in consumer behavior, which is increasingly reliant on social media for seeking information and conducting transactions. The research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation studies. The findings indicate that the use of social media platforms such as Instagram, Facebook, and TikTok significantly increases promotional reach and brand awareness. However, its effectiveness remains limited by constraints in human resources for content management and by digital marketing strategies that have not yet been optimized. This study concludes that social media is an effective promotional medium for MSMEs when supported by consistent content strategies, accurate audience analysis, and the utilization of digital advertising features.]]>
<![CDATA[FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH ]]>
<![CDATA[Sarjani]]>;
<![CDATA[Lukmanul Hakim]]>;
<![CDATA[Dahrul Aman Harahap]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.5281/zenodo.18599518
<![CDATA[In the digital marketing landscape, a pervasive focus on top-funnel metrics like clicks and impressions often neglects downstream conversion and retention, leading to inefficient spend and unsustainable growth. This study addresses the critical need for an integrated, full-funnel management strategy that aligns marketing activities with long-term customer value. The objective is to demonstrate how a holistic funnel approach, from awareness to advocacy, enhances customer acquisition cost (CAC) efficiency and lifetime value (LTV). Employing a mixed-methodology approach, the research analyzed performance data from a multi-brand portfolio over 18 months and conducted in-depth interviews with marketing executives. The results indicate that organizations implementing integrated funnel management achieved a 24% improvement in CAC and a 35% increase in customer retention rates. The discussion highlights the importance of data integration, cross-channel orchestration, and aligning KPIs across funnel stages. It is concluded that sustainable growth is contingent on shifting from isolated campaign tactics to a cohesive, customer-centric funnel strategy, ensuring marketing efforts contribute directly to enduring business health.]]>
