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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 321 Documents
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The Role of Digital Banking in Strengthening Service Quality and Competitiveness in Islamic Banking: A Case Study in Lubuklinggau Subkarima, Raju; Sari, Novita Sari; Ratu, Liliany Purnama
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.443

Abstract

AbstractThe rapid advancement of digital technology has significantly transformed service delivery in the banking sector, including Islamic banking institutions. This study examines the role of digital technology in enhancing service quality at Bank Sumsel Babel Syariah, Lubuklinggau Branch, focusing on both customer and institutional perspectives. Using a qualitative case study design, data were collected through in-depth interviews, direct observations, and document analysis with bank staff and active digital service users. The findings reveal that digital banking adoption—particularly mobile banking, internet banking, and Automated Teller Machines (ATMs)—has improved service accessibility, transaction security, and transparency, while also increasing operational efficiency, stimulating service innovation, and strengthening competitiveness. However, challenges such as low digital literacy, data security concerns, limited internet access, high maintenance costs, and uneven staff digital skills remain. This study contributes to the literature by integrating dual perspectives, emphasizing the interplay between human capital and technological adoption in semi-urban Islamic banking contexts. The results underscore the need for targeted customer education, continuous staff training, and infrastructure improvements to maximize the benefits of digital transformation in Islamic banking.
Village Community Adaptation to Agricultural Downstreaming Umanailo, Muhamad Chairul Basrun; Tuharea, Varissca Utari; Halidu, Muhtyaningsih Harum Ode; Lussy, Marwan Hidayat; Muhidin, Aswar
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.521

Abstract

Agricultural downstream innovation in Buru Regency, Maluku, has significant potential to absorb local labor, reduce unemployment, and improve the welfare of rural communities. The region's abundant natural resources should be utilized to support national food security through efficient agricultural processing. This study employed a qualitative method with an explanatory case study approach to examine the causal relationships between variables. Thirty informants were selected purposively from seven villages. Data were collected through in-depth interviews and participant observation, then analyzed thematically using MAXQDA 24.4.1 software. The findings indicate that rural communities are actively adapting to agricultural downstreaming through social and economic strategies, while preserving cultural heritage. This process combines value-added creation, risk management, and social capital utilization. However, for socio-economic resilience to be sustainable, support is needed in the form of technology adoption, resource access, and inclusive social participation. Future policies should strengthen social capital, preserve local values, economic innovation, and community participation. Further research is recommended to explore the impact of value changes, technological barriers, social capital mapping, and a comparison of adaptation models.
The Effect of Implementing Customer Relationship Management, Pipeline, and Campaigns on Company Operations Nurhalim, Beni; Padmakusumah, Rizal Ramdan
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.518

Abstract

This study aims to analyze the effect of Customer Relationship Management (CRM), Pipeline, and Campaign implementation on Company Operations. The rapid development of technology and increasing business competition require companies to manage customer relationships, workflow processes, and campaign activities effectively in order to improve operational performance. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees directly involved in CRM, pipeline, and campaign activities. The sampling technique was determined using the Slovin formula based on the research population. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that Campaign and Pipeline have a positive and significant effect on Company Operations, while CRM does not have a significant direct effect on Company Operations. These findings suggest that operational effectiveness is more strongly influenced by the successful execution of campaigns and systematic workflow management than by CRM implementation, which has not yet been optimally integrated into operational processes. This study provides managerial implications, emphasizing the importance of strengthening data-driven campaign strategies, optimizing pipeline management, and enhancing CRM integration into operational processes to achieve sustainable operational performance improvement.
The Influence of Digital Marketing, Management Innovation, and Customer Relationship Management on Customer Loyalty with Customer Trust as a Mediating Variable Rozana, Kennis Afriq Febriana
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.495

Abstract

This study analyzes the influence of digital marketing, management innovation, and customer relationship management (CRM) on customer loyalty with customer trust as a mediating variable at Sumbertani Agricultural Store in Sempolan. A quantitative survey design was applied to 180 customers who had made at least two purchases and were aged 18 years or above. Data were collected using a Likert?scale questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS?SEM) using WARPPLS. The results show that digital marketing and management innovation do not have significant direct effects on customer loyalty, while CRM has a strong positive and significant effect. Digital marketing does not significantly influence customer trust, management innovation has a small but significant negative effect, and CRM has a strong positive effect on customer trust. Customer trust significantly affects loyalty and mediates the relationship between CRM and loyalty. The model explains 97.3% of the variance in customer trust and 100% in loyalty, emphasizing the central role of CRM and trust in building long?term loyalty in agricultural retail
Marketing Strategy Analysis to Increase the Sales Volume of Fresh Gourami Fish at Bintang Gurame Distributor in Pringsewu, Lampung Putra, Dimastiar Mulia; Defrizal, Defrizal
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.532

Abstract

This research is focused on the study of applied marketing strategies and identify supporting and inhibiting factors through the integration of the marketing mix (4P) and SWOT analysis. The research approach used is qualitative descriptive, with data collection techniques in the form of observation, interviews, and documentation. The use of SWOT analysis poured into the IFAS and EFAS matrix, based on the results of the analysis, showed that the Bintang Gurame Distributor obtained an IFAS score of 2.92 and an EFAS result of 3.04. These results indicate that the company is in a pretty strong position to take advantage of the opportunities available. Therefore, the implementation of a more aggressive marketing strategy through the SO strategy is the main strategy choice, with the aim of optimizing market opportunities and encouraging a sustainable increase in sales volume.
Socio-Economic Factors That Influence Poverty Levels In Medan City, North Sumatra Province Lubis, Irsad
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.509

Abstract

Poverty be one of size most important For know level welfare something House stairs. As something size aggregate, level poverty in a region is common used For measure level welfare in the region. With thus, poverty be one of matter main development economy. The size amount resident the potential create problem complex social, such as decline quality source Power humans, increasing level poverty, the emergence of inequality and jealousy social, disruption stability social politics, increasing number crime and its impacts others. If the condition the ongoing Keep going continuously, then in turn can hinder development the economy of Medan City so that make things difficult the realization of a dignified, prosperous and just Medan City. Variables in study This in the form of index development, growth economy, level wages, level unemployment become factor affecting level poverty. Processed data with Then use multiple linear regression. The data obtained processed from BPS with using SPSS software Version 23. Multiple linear regression results can seen that adjusted R Square figure of 0.612 which can called coefficient deep determination matter This meaning 61.2% of poverty in Medan City, can be obtained and explained by the HDI, GDP, wages and unemployment, while the remaining 38.8% is explained by other factors or variables outside the model that is not researched.
Public Private Partnership in The Development of Road Infrastructure in Lampung Province Utama, Realita; Yulianto, Yulianto; Hermawan, Dedy; Meutia, Intan Fitri
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.505

Abstract

This study aims to examine the implementation of the Public Private Partnership scheme in road infrastructure development in Lampung Province, specifically through the BERKIBAR (Together We Fix Damaged Roads) Program. The main focus is directed at analyzing the effectiveness of partnership governance involving the public and private sectors based on the principles of good governance, active stakeholder participation, ethical standards of implementation, and indicator-based performance measurement. This study uses a qualitative approach with a case study design. Data collection techniques include in-depth interviews, direct observation, and document analysis. The results show that the BERKIBAR program has made a positive contribution in accelerating road infrastructure development, but still faces various structural and administrative obstacles. Weaknesses are seen in delays in physical project progress, minimal community involvement, and discrepancies between reporting and field realization. In addition, the indicator-based evaluation system has not been implemented comprehensively and systematically. Practically, these findings demonstrate the importance of strengthening collaborative governance in Public Private Partnerships to improve the efficiency and accountability of infrastructure development. The academic contribution of this study lies in the development of a sustainable partnership model based on the principles of New Public Governance as a relevant approach in the context of regional development. 
The Role of Media Relations and Information Disclosure in the Positive Image of the South Tangerang Police Pradisya, Intany; Rahmawati, Yulia; Praptiningsih, Novi Andayani
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.492

Abstract

This study aims to discuss the role of media relations and information disclosure in building a positive image of the South Tangerang Police. In the digital age, police public relations are not only required to convey information, but also to manage public perception through communication strategies that are transparent, participatory, and adaptive to technology. Using a qualitative approach based on a literature review, this study analyzes the communication strategies of the South Tangerang Police Public Relations Department through the use of social media and partnerships with local media. The results show that the success of building a positive image of the police is determined by a combination of information transparency, the use of digital technology, the strengthening of media relations, and the strategic management of negative issues. However, challenges such as disinformation, trust deficits, and resource constraints remain obstacles that must be anticipated. Therefore, communication innovation, digital literacy, and continuous evaluation are important factors in strengthening the legitimacy and public trust in police institutions.
The Influence of Tiktok Live and Beauty Influencers on Maybelline Product Purchase Decisions Among College Students Andesta, Dian Hermalia; Septiani, Monica; Candra, Ade
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.460

Abstract

The purpose of this study is to determine the extent of the influence of TikTok Live and beauty influencers on the purchasing decisions of students in Bandar Lampung. The research method used is quantitative, with the sample size determined using purposive sampling as the sampling technique, resulting in 100 respondents. Data analysis techniques used validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, T tests (partial), F tests (simultaneous), and R2 tests with the help of SPSS version 31 software. The results of this study show that, partially, the TikTok Live variable (X1) has a significant effect on purchasing decisions (Y), as evidenced by a t-value of 5.149 and a significance value of 0.001 0.05. The beauty influencer variable (X2) has a significant effect on purchasing decisions (Y), as evidenced by a t-value of 5.987 and a significance value of 0.001 0.05. The results of the F test (simultaneous) show that the TikTok Live (X1) and beauty influencer (X2) variables together have a significant effect on purchasing decisions (Y) with a percentage of 78.5%, while the remaining 21.5% is explained by other factors. These results prove that the integration of TikTok Live and beauty influencers creates an effective digital marketing strategy that encourages consumers to purchase Maybelline products.
The Influence of Compensation on Employee Performance through Work Motivation Chaidier, Syaiful Bachri; Suratman, Maman
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.520

Abstract

This study aims to empirically examine the effect of compensation on employee performance through work motivation among employees of Delima Asih Sisma Medika Hospital. The proposed hypotheses are: (1) there is a significant positive effect of compensation on employee performance; (2) there is a significant positive effect of compensation on work motivation; (3) there is a significant positive effect of work motivation on employee performance; and (4) compensation affects employee performance through work motivation. The research population consists of employees of Delima Asih Sisma Medika Hospital, with a total sample of 136 respondents selected using simple random sampling. Data collection employed Likert-scale instruments, namely the employee performance scale, the compensation scale, and the work motivation scale. Data were analyzed using SPSS with hypothesis testing conducted through PROCESS.The research results show that: (1) The description of the level of compensation perception of employees at Delima Hospital is Low; (2) The description of the level of employee performance at Delima Hospital is Very Low; (3) The description of the level of work motivation of employees at Delima Hospital is Very Low; (4) There is a significant positive effect of compensation on employee performance; (5) There is a significant positive effect of compensation on work motivation; (6) There is a significant positive effect of work motivation on employee performance; and (7) There is a significant effect of compensation on employee performance through work motivation.

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