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Rifki Hanif
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Jalan Soekarno Hatta - Rembuksari No. 1A Malang - 65141, Jawa Timur, Indonesia Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang Phone: +62 (341) 478877 | Fax : +62 (341) 472305 | email: jpro@asia.ac.id
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Jurnal Manajemen dan Profesional
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27755967     DOI : https://doi.org/10.32815/jpro.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Profesional atau dikenal dengan nama JPRO, diterbitkan oleh Program Studi Manajemen-Institut Teknologi dan Bisnis Asia Malang. JPRO terbit Dua Kali setahun yaitu Mei dan November. Ruang lingkup pembahasan adalah Manajemen dan Bisnis. Jurnal ini menerbitkan artikel asli, review, dan penelitian empiris yang menarik. Jurnal ini mengedepankan pendekatan saintifik sebagai hasil dari pemikiran teoritis dan penelitian empiris. Redaksi menerima artikel atau hasil penelitian ilmiah, termasuk ide-ide pengembangan di bidang Ilmu Ekonomi dan Bisnis. Untuk itu, JPro mengundang para intelektual, ahli dan praktisi untuk mengungkapkan gagasan atau hasil penelitiannya secara kritis, kreatif, inovatif, bebas dan bertanggung jawab.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 133 Documents
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PENELITIAN DAMPAK SOSIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI KONSUMEN Ramadhan, Rifky; Aristianingrum, Yulia
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2164

Abstract

In research on social media, it was concluded that social media is a platform that is widely used by various individuals, with Instagram being one of the frequently used social media. When analyzing purchasing interest, it was found that many people looked for information about various products via Instagram, which then generated purchasing interest and influenced purchasing decisions. In the analysis of purchasing decisions, it was found that Instagram has features that support consumers to make transactions on their platform which will increase consumer purchasing decisions to be stronger. From the results of the descriptive analysis of social media, it shows that respondents agree that social media encourages respondents to shop online. via the Instagram application, from the results of the descriptive analysis of purchasing interest, respondents agree that there is purchasing interest in shopping online via the Instagram application. From the results of the descriptive analysis of purchasing decisions, respondents agree that purchasing decisions encourage respondents to shop online via the Instagram application and can easily make transactions through the feature. -features in the Instagram application, from the results of hypothesis testing, there is a positive relationship between social media and consumer buying interest, and from the results of hypothesis testing, there is a positive relationship between buying interest and purchasing decisions.
ANALISIS PRODUKTIVITAS KERJA KARYAWAN PADA KF KAYRA TENUN IKAT TROSO DI JEPARA Maulana, Muhammad Hisyam
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2200

Abstract

Abstract: Work productivity is the consequence of an individual's achievement in carrying out assigned tasks based on talent, experience, seriousness, and time to support the organization's success. The goal of this study is to examine employee job productivity. The author employed a quantitative descriptive research method to conduct this study. Quantitative technique, in which existing hypotheses are tested to determine their truth. Literature and questionnaires were employed to acquire data. According to the findings of this study, work discipline and work environment have a negative and minor effect on work productivity. Meanwhile, at KF, training, motivation, and compensation all have a favorable and considerable impact on job productivity. Kayra Tenun's Jepara Ikat Troso Keywords: work productivity, employees
PENGARUH SUSTAINABILITY REPORT TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI Prasetyo, Irawan Budi
Jurnal Manajemen dan Profesional Vol. 5 No. 1 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i1.2219

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh sustainability report terhadap nilai perusahaan dengan profitabilitas sebagai variabel moderasi. Sustainability report sebagai variabel independen nilai perusahaan sebagai variabel dependen dan profitabilitas sebagai variabel moderasi. Populasi dalam penelitian ini adalah perusahaan pertambangan sektor energi 2019-2021. Sampel yang diambil dengan teknik non probability sampling-puposive sampling, sehingga jumlah sampel dalam penelitian ini adalah 13 sampel. Hasil penelitian ini menunjukan bahwa variabel sustainability report berpengaruh terhadap nilai perusahaan, variabel profitabilitas berpengaruh terhadap nilai perusahaan dan variabel profitabilitas tidak mampu memoderasi pengaruh sistanaibility report terhadap nilai perusahaan. Kata Kunci: Sustainability report, nilai perusahaan, profitabilitas.
INOVASI CUSTOMER FOCUSED MELALUI COMMAND CENTER UNTUK PENINGKATAN EFEKTIVITAS PENANGANAN LAPORAN PELANGGAN DI PT PLN (PERSERO) UP3 BANGKA Warassih, Anggit Praharasty; Supriyoso, Patria
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2221

Abstract

In the electricity industry, the products produced will always coexist with the services provided. Various service patterns, strategies and innovations will continue to be developed. PT PLN (Persero) is a company that provides electricity with a lifetime guarantee. When a customer's electricity supply stops, the customer will try to find a communication channel to inform them of the electricity disruption they are experiencing in the hope that it can be restored as soon as possible. However, handling customer reports is considered ineffective because it involves a lot of staging and is still manual. The Bangka Command Center was formed to carry out the task of serving disturbance reports throughout the PT PLN (Persero) UP3 Bangka work area spread across five Customer Service Units (ULP). Bangka Command Center is a form of Customer Focused innovation created to increase the effectiveness of handling customer reports and is expected to meet customer expectations for excellent service from year to year
INOVASI BERBASIS DIGITAL ONLINE UNTUK EFEKTIFITAS SISTEM MANAJEMEN TERINTEGRASI Arif, Maftuhin Praharasty; djatmiko, budi
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2222

Abstract

Stakeholders hope that their requirements and expectations will be understood and fulfilled. One of the requirements from stakeholders is related to standardization and certification of the company's products and operational processes. PLN, with its very complex business processes, is also affected by the consequences of demands for various standardizations and certifications, so efforts must be made to fulfill various permits, standardizations and certifications. In the end, managing and monitoring this matter requires large resources, not only costs but also employee time which should be allocated to more essential things in the service aspect. However, in its development, even though the stages of standardization and certification to integration have been implemented, in reality the series of management systems are still not able to eliminate the stigma of normative activities whose form is unclear, the existence and benefits of which are not well known to the staff in the unit. Therefore, the authors are trying to bring about a change in management patterns from conventional methods towards implementing online digital-based innovation in managing the integrated management system at PLN. After digital-based innovation for SMT management was implemented, it was proven to bring major and fundamental changes, including that SMT management became clear in its form and accessibility. The level of concern for collaborative development in order to fulfill requirement demands is increasing. Apart from that, the confidence of the team and management in facing audit activities shows increased readiness which is the impact of increased understanding and preparedness for well-documented evidence.
PENGEMBANGAN MANAJEMEN BERBASIS DATA (SMART-PKBM) UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK PADA PKBM DI KOTA SALATIGA Lestariningtyas, Lestariningtyas; Kusumaningsih, Widya; Ginting, Rosalina B.R.
Jurnal Manajemen dan Profesional Vol. 5 No. 1 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i1.2244

Abstract

In line with the rapid development of information technology, PKBM is faced with an urgent need to optimize information management in order to increase efficiency, accountability and quality of educational services provided. One form of non-formal education is equal education packages A, B and C at the Teaching and Learning Activity Center (PKBM). Based on observations and interviews conducted with PKBM in Salatiga, it can be seen that all of the twelve PKBMs still use conventional methods in the process of storing, processing and conveying information that occurs at PKBM regarding the storage of student data archives. This research is a type of Research and Development (R&D) research using a development model, namely the ADDIE development model. Development of Data-Based Management to Improve the Quality of Public Services at PKBM in Salatiga City is effective in improving the Quality of Public Services. The average value of improving the quality of public services at PKBM in Salatiga City is 85%, which shows the effectiveness of this system in improving services at PKBM. Keywords: Public service, PKBM, R&D, ADDIE.
MANAJEMEN PENINGKATAN VALUE ADDED BUAH OKRA MENJADI PRODUK KHAS OLAHAN TEH DAN KOPI DI KBUPATEN JEMBER Rahmandani, Muhammad Syafa'atur; Pangesti Mulyono, Resha Dwi Ayu; Fiba, Ivo Rajava; Rivieri, Yeremia; Hardikasari, Yunita; Kamiliah, Thiflatul
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2261

Abstract

The Okra plant is a herbal plant that contains various benefits and is one of the plants produced in large quantities in the Jember Regency area. One of the benefits of okra fruit is to prevent diabetes. However, even though it has various benefits, this fruit is often underestimated and is not even known by various groups in Jember or other areas. Therefore, this research is intended to improve the management of okra fruit so that it can provide high added value as a superior herbal product in Jember Regency. This research uses descriptive qualitative methods. The data used are primary and secondary data, as well as data collection techniques carried out by observation, interviews and literature reviews. The research results show that good management of okra fruit can make the fruit a processed herbal tea and coffee product which has a high selling price and is useful for health.
PERAN PERCEIVED VALUE, TECHNOLOGICAL READINESS, DAN COST-BENEFIT ANALYSIS PADA ADOPSI FITUR PREMIUM ARTIFICIAL INTELLIGENCE OLEH KALANGAN PELAKU BISNIS SURABAYA Kurniawan, Hironimus Hari; Wardana, Ditya
Jurnal Manajemen dan Profesional Vol. 5 No. 1 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i1.2275

Abstract

Abstrak: Penelitian ini bertujuan untuk mengeksplorasi peran nilai yang dirasakan dan kesiapan teknologi dalam adopsi fitur premium Artificial Intelligence (AI) di kalangan pelaku bisnis di Surabaya, Indonesia. Populasi penelitian ini adalah pelaku bisnis yang aktif di Surabaya yang menggunakan atau berencana menggunakan fitur premium AI. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan total sampel sebanyak 217 pelaku bisnis. Data dikumpulkan melalui survei online yang didistribusikan menggunakan Meta Ads dan dianalisis menggunakan SPSS (Statistical Package for the Social Sciences). Temuan dari penelitian ini menunjukkan bahwa nilai yang dirasakan dan kesiapan teknologi secara signifikan mempengaruhi adopsi fitur premium AI, dengan model regresi menjelaskan 77% dari varians dalam adopsi AI (R² = 0.77). Nilai Cronbach's alpha untuk konsistensi internal item survei adalah 0.87 untuk nilai yang dirasakan dan 0.82 untuk kesiapan teknologi. Analisis kualitatif dari jawaban terbuka mengungkapkan bahwa pelaku bisnis melihat manfaat signifikan dari AI dalam meningkatkan efisiensi operasional dan analitik data, meskipun ada tantangan seperti kebutuhan pelatihan dan biaya tinggi. Kesimpulannya, penelitian ini menyoroti pentingnya meningkatkan nilai yang dirasakan dan kesiapan teknologi untuk mendorong adopsi fitur premium AI. Pengembang AI dan pembuat kebijakan harus fokus pada strategi untuk meningkatkan kegunaan, kemudahan penggunaan, dan dukungan infrastruktur untuk memfasilitasi adopsi yang lebih luas dan efektif di kalangan pelaku bisnis di pasar yang sedang berkembang.
PENGARUH KETERJANGKAUAN HARGA, KUALITAS PRODUK, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Pada Usaha Telur Bebek Calvin Farm Calin, Calvin Valerian
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2297

Abstract

The purpose of this research is to find out how price affordability, product quality, location and promotion influence the decision to purchase Calvin Farm duck eggs. Data processing was carried out using the SPSS 25 program and the sample in this study was obtained using the Slovin formula, which resulted in 100 respondents. Respondents in this research were consumers of Calvin Farm duck eggs. Based on the results of the analysis and discussion in the research that has been carried out, namely based on partial tests, it is stated that Price Affordability (X1), Product Quality (X2), Location (X3), and Promotion (X4) have a significant positive influence on Egg Purchase Decisions (Y). Calvin Farm ducks. Based on the simultaneous test, it is stated that price affordability, product quality, location and promotion together have a significant positive effect on the decision to purchase Calvin Farm duck eggs.
DUTA MERK, CITRA MERK DAN PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE MS GLOW Irawati, Rina
Jurnal Manajemen dan Profesional Vol. 5 No. 2 (2024): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v5i2.2300

Abstract

The need for women to maintain their appearance through beauty and health has driven the growth of beauty products today. The aim of the research is to test the influence of brand ambassadors, brand image, social media marketing on purchasing decisions for MS Glow in Malang. Sampling used the Malhotra technique with 75 respondents. The analysis method uses simple regression. All variable items are declared valid and reliable. The assumption test results show that it is free from multicollinearity, heteroscedasticity, normal and linear distribution. The results of testing the research hypothesis showed that there was a partial positive and significant influence between brand ambassadors on purchasing decisions for MS Glow skincare products (sig. 0.011 < α 0.05). There is a positive and partially significant influence between brand image on purchasing decisions for MS Glow products (sig. 0.003 < α 0.05). There is a positive and partially significant influence between Social Media Marketing on purchasing decisions for MS Glow products (sig. 0.003 < α 0.05). Social Media Marketing (X3) has a dominant influence on purchasing decisions with the highest beta value of 0.426. Research findings are supported by research by Ramadhani (2023), Punjungawidya (2022), Marliya (2023), Amin (2021), Brestilliani (2020), Sagir (2021), Liya (2021), Paramita (2021), Sagia (2018), Arianty (2021), Liya (2021), Paramitha (2021), and Putra (2022). Paramitha (2021), and Putra (2022).

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