cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rifki Hanif
Contact Email
rifki.hanif@asia.ac.id
Phone
+6281334666672
Journal Mail Official
jpro@asia.ac.id
Editorial Address
Jalan Soekarno Hatta - Rembuksari No. 1A Malang - 65141, Jawa Timur, Indonesia Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang Phone: +62 (341) 478877 | Fax : +62 (341) 472305 | email: jpro@asia.ac.id
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Manajemen dan Profesional
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27755967     DOI : https://doi.org/10.32815/jpro.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Profesional atau dikenal dengan nama JPRO, diterbitkan oleh Program Studi Manajemen-Institut Teknologi dan Bisnis Asia Malang. JPRO terbit Dua Kali setahun yaitu Mei dan November. Ruang lingkup pembahasan adalah Manajemen dan Bisnis. Jurnal ini menerbitkan artikel asli, review, dan penelitian empiris yang menarik. Jurnal ini mengedepankan pendekatan saintifik sebagai hasil dari pemikiran teoritis dan penelitian empiris. Redaksi menerima artikel atau hasil penelitian ilmiah, termasuk ide-ide pengembangan di bidang Ilmu Ekonomi dan Bisnis. Untuk itu, JPro mengundang para intelektual, ahli dan praktisi untuk mengungkapkan gagasan atau hasil penelitiannya secara kritis, kreatif, inovatif, bebas dan bertanggung jawab.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
 11   12   13   14   15 
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN ( Studi Kasus Pada Chatime Queen City Mall Semarang) Sianturi, Herlandio; Ismail, Harries Arizonia
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2729

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan pelanggan Chatime di Queen City Mall Semarang. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang telah melakukan pembelian produk Chatime. Hasil penelitian menunjukkan bahwa semua variabel independen yaitu citra merek, kualitas produk, kualitas pelayanan, dan harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Analisis regresi linier berganda menunjukkan bahwa variabel harga memiliki pengaruh paling besar terhadap kepuasan pelanggan, diikuti oleh kualitas pelayanan, kualitas produk, dan citra merek. Secara keseluruhan, variabel-variabel ini menjelaskan 65% dari variasi kepuasan pelanggan. Kualitas pelayanan terbukti sebagai salah satu faktor yang signifikan dalam meningkatkan kepuasan pelanggan. Berdasarkan hasil analisis, variabel kualitas pelayanan memiliki koefisien regresi sebesar 0,191 dengan nilai signifikansi 0,012, menunjukkan pengaruh positif terhadap kepuasan pelanggan. Aspek pelayanan yang paling berpengaruh adalah empati dari staf Chatime, di mana 52% responden setuju bahwa staf memahami dan menanggapi kebutuhan pribadi mereka. Ini menegaskan bahwa kualitas interaksi personal antara staf dan pelanggan dapat meningkatkan pengalaman positif dan kepuasan pelanggan secara keseluruhan
PENGARUH LIVE-STREAMER CREDIBILITY PADA PENJUALAN ONLINE PRODUK FESYEN DI SHOPEE LIVE TERHADAP PURCHASE INTENTION MELALUI CONSUMER TRUST SEBAGAI PEMEDIASI Dewantara, Rizki Yudhi; Kurnia , Nur Fera Indah
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2753

Abstract

Kemajuan teknologi yang signifikan telah mendorong perubahan dalam perilaku konsumen terhadap penerimaan produk dan layanan. Salah satu inovasi yang mencolok dalam dunia e-commerce adalah praktik belanja melalui siaran langsung (live streaming). Penelitian ini bertujuan untuk menganalisis pengaruh kredibilitas seorang live-streamer terhadap intensi pembelian mahasiswa terhadap produk fesyen yang dipasarkan melalui Shopee Live, serta meninjau peran consumer trust sebagai variabel mediasi dalam hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penjelasan (explanatory). Data diperoleh dari 145 mahasiswa strata satu Universitas Brawijaya yang memiliki pengalaman menyaksikan siaran Shopee Live. Analisis data dilakukan dengan pendekatan SEM-PLS menggunakan perangkat lunak SmartPLS versi 4.0. Temuan menunjukkan bahwa: (1) kredibilitas live-streamer memiliki pengaruh positif terhadap consumer trust; (2) consumer trust berkontribusi signifikan terhadap intensi pembelian; (3) kredibilitas live-streamer juga berdampak langsung pada intensi pembelian; dan (4) consumer trust terbukti memediasi hubungan antara kredibilitas live-streamer dan intensi pembelian
PENGARUH EVENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN RUMAH (STUDI KASUS: PERUMAHAN WONOWARU RESIDENCE MALANG) Kustanto, Heru
Jurnal Manajemen dan Profesional Vol. 6 No. 2 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i2.2813

Abstract

Penelitian ini menguji pengaruh event marketing dan brand image terhadap keputusan pembelian rumah di Perumahan Wonowaru Residence Malang. Dengan pendekatan kuantitatif dan analisis PLS-SEM pada data 105 konsumen, hasil menunjukkan kedua faktor berpengaruh signifikan. Brand image (β = 0,521, p < 0,01) memiliki pengaruh lebih kuat daripada event marketing (β = 0,327, p < 0,05), secara bersama menjelaskan 68,2% variasi keputusan pembelian. Temuan menyarankan developer mengintegrasikan kedua strategi, menggunakan event untuk memperkuat brand image guna mendorong penjualan di pasar properti yang kompetitif.
CAPITAL BUDGETING STRATEGIES FOR SUSTAINABLE FOOD AND BEVERAGES SME’S (CASE STUDY: NASI PEDA PELANGI) Fahriandi, Dwika; Nainggolan, Yunieta Anny
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2618

Abstract

Nasi Peda Pelangi, a sustainability-focused F&B business, plans to expand to Tegalalang, Bali. This study evaluates the investment feasibility using capital budgeting metrics, showing positive results: NPV of IDR 686,496,320, IRR of 17.09%, PI of 1.36, and a four-year payback period. A quantitative approach analyzes financial data (2020– 2023), supported by PESTEL and SWOT analyses. Key risks include market competition, economic fluctuations, and operational uncertainties, with raw material and operating costs identified as critical factors. Effective cost management and adaptive strategies are essential for long-term profitability. The study confirms the expansion is financially viable and aligns with sustainability principles, offering insights for other F&B businesses aiming for sustainable growth.
PENGARUH FINANCIAL TECHNOLOGY DAN INKLUSI KEUANGAN TERHADAP KINERJA KEUANGAN YANG DIMEDIASI OLEH LITERASI KEUANGAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) DI KOTA SEMARANG Aisya, Rezky; Meiriyanti, Rita; Widiastuti, C. Tri
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2650

Abstract

This study aims to explore the connection between financial literacy, financial inclusion, and financial technology and financial performance. It also looks at whether financial literacy mediates the link between financial technology, financial inclusion, and financial performance, as well as if financial literacy impacts financial technology and financial inclusion. The research population consists of MSMEs in Semarang City, and 95 MSMEs in the Food and Beverage (FnB) sector in West Semarang were selected as a sample because of the researcher's proximity. A quantitative descriptive research approach was used in this investigation. The findings demonstrate that financial technology and financial inclusion have a major and positive influence on the financial performance of MSMEs in Semarang City. However, financial literacy is not much impacted by financial technology or financial inclusion. Instead, financial literacy impacts financial performance, and financial technology and financial inclusion have a positive and significant impact on financial performance through financial literacy.
PENGARUH BUDAYA KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PADA PEGAWAI KANTOR GUBERNUR PROVINSI KALIMANTAN TIMUR Puteri, Annisa; Anitra, Vera; Hadiyanti, Sofia Ulfa Eka
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2711

Abstract

This study aims to analyze the effect of work culture and work motivation on employee performance at the Leadership Administration Bureau of the East Kalimantan Provincial Governor’s Office. The entire population of 69 employees was included as the research sample using a total sampling technique. This research employed a quantitative approach with a survey method, utilizing questionnaires as the primary data collection instrument. Data analysis was conducted using multiple linear regression. The results indicate that work culture and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. Work culture was found to have a more dominant influence compared to work motivation. These findings highlight the importance of creating a conducive work environment and providing appropriate motivation to enhance employee productivity and performance effectiveness within government bureaucracy.
PENGARUH TIKTOK LIVE STREAMING DAN KUALITAS PRODUK TERHADAP MINAT BELI ONLINE MASYARAKAT DI KABUPATEN JEMBER Rizki, Iin Fatehatul; Siswanto, Adil
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2724

Abstract

In the current digital era, technological developments have transformed the way people conduct buying and selling transactions. One of the platforms widely used for business activities is the TikTok application, especially through its TikTok Live feature, which allows direct interaction between sellers and buyers. This study aims to determine the influence of TikTok Live and product quality on the online buying interest of the community in Semboro Subdistrict, Jember Regency. The research method used a quantitative approach with associative analysis, involving 96 respondents selected through an online questionnaire. The T-test results showed that TikTok Live (t-value = 4.220) and product quality (t-value = 6.902) have a positive and significant partial effect on online buying interest. Meanwhile, the F-test result (F-value = 117.614) indicated that both variables simultaneously have a positive and significant effect. Thus, TikTok Live and product quality are important factors in increasing online purchasing interest among the community.
PENGARUH BEBAN KERJA, STRES KERJA, KEPUASAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN (STUDI KASUS NOMS KOPI SEMARANG) Rosadi, Muhamad Alvin; Sijabat, Rauly; Darmaputra, M.Fajar
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2740

Abstract

Several elements can shape an employee’s level of job satisfaction, including excessive workload, workplace stress, and inadequate compensation. When employees experience dissatisfaction in their roles, it often leads to a higher rate of turnover. This research investigates how workload, job-related stress, satisfaction levels, and compensation collectively influence employee performance. A saturated sampling approach was employed, meaning that every member of the target population participated as a respondent, totaling 70 individuals. The findings reveal that both workload and job satisfaction exert a positive influence on employee performance. In contrast, stress at work and compensation levels were found to negatively affect how well employees perform.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ANAK PANAH KOPI TEMBALANG Nugroho, Dwiki Setyo; Hayuningtias, Kristina Anindita
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2754

Abstract

This study explores the extent to which price perception, product quality, and promotional efforts influence consumer purchasing decisions at Anak Panah Kopi Tembalang. A total of 100 visitors of the coffee shop were recruited based on specific criteria through purposive sampling. The collected data were analyzed using a multiple linear regression method to examine the influence of each independent variable. The results indicate that price perception and promotion significantly and positively affect consumer purchasing decisions, while product quality does not show a significant effect. Among the three factors, promotion was found to have the strongest influence. These results highlight the importance of implementing effective promotional strategies to encourage consumer purchases and enhance business sustainability in an increasingly competitive environment.
EFEKTIVITAS STRATEGI BRANDING DALAM PENGGUNAAN APLIKASI NEW PASAR.ID OLEH NASABAH BANK RAKYAT INDONESIA UNIT TANJUNG Afifah, Yulia; Siswanto, Adil
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2757

Abstract

This study examines the effectiveness of branding strategies in encouraging the use of the New Pasar.id application by BRI Unit Tanjung customers. The background is the low adoption rate of this application in Tanjung Jember Market despite promotions, raising questions about the success of the implemented branding strategy. The purpose of this study is to determine how customers use the application, analyze the branding strategy of BRI Unit Tanjung, and assess its effectiveness. The method used is a descriptive qualitative approach with observation techniques, semi-structured interviews, and documentation of internal BRI parties and customer users of the application. The results show that the branding strategy includes brand positioning, brand identity, brand personality, and brand communication. However, its effectiveness is still low due to obstacles to understanding, limited access to information, and a lack of continuous promotion. In conclusion, BRI's branding strategy is not optimal in increasing application usage. A more educational, massive, and consistent branding approach is needed. The originality of this study lies in its focus on the adoption of digital applications in traditional markets through an analysis of branding strategies in the local banking sector

Page 14 of 15 | Total Record : 148

 11   12   13   14   15 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2025): Jurnal JPRO Vol. 6 No. 2 (2025): Jurnal JPRO Vol. 6 No. 1 (2025): Jurnal JPro Vol. 5 No. 3 (2024): Jurnal JPro Vol. 5 No. 2 (2024): Jurnal JPro Vol. 5 No. 1 (2024): Jurnal JPro Vol. 4 No. 2 (2023): Jurnal JPro Vol. 4 No. 1 (2023): Jurnal JPro Vol 4 No 1 (2023): Jurnal JPro Vol 3 No 2 (2022): Jurnal JPro Vol 3 No 1 (2022): Jurnal JPro Vol 2 No 2 (2021): Jurnal JPro Vol 2 No 1 (2021): Jurnal JPro Vol 1 No 1 (2020): Jurnal JPro More Issue