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Dewi Kurniawati
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KomunikA
Published by TALENTA PUBLISHER
ISSN : 0216003X     EISSN : 2807596X     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal KomunikA adalah jurnal ilmiah yang terbit dua kali dalam setahun, di bawah Program Studi Ilmu Komunikasi, Universitas Sumatera Utara. KomunikA pertama kali terbit pada Maret 2004 dan hingga 2019 telah terbit sebanyak 13 (tiga belas) edisi dalam bentuk cetak. Kini, KomunikA akan dapat diakses pada versi digital dalam bentuk E-Journal. Redaksi KomunikA berharap, penerbitan konsisten dalam format digital, akan memudahkan pembaca seluruh Indonesia untuk mengakses dan mengunduh secara online artikel-artikel yang muncul pada jurnal KomunikA. Redakasi juga berharap mempublikasikan artikel-artikel yang berkualitas dan mencapai akreditasi jurnal di tingkat nasional
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 113 Documents
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UTILIZATION OF INFORMATION TECHNOLOGY AS A MEDIUM FOR POLITICAL COMMUNICATION IN INDONESIA Jajang Nurzaman
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18028

Abstract

Society uses information technology to participate in politics in various ways. Problems that need to be considered in terms of cybersecurity, disinformation and hoaxes, unequal access and inadequate regulations. This study aims to identify and analyze the use of information technology as a political communication medium in Indonesia. This study uses a qualitative research approach with descriptive analysis techniques. Qualitative research methods are research approaches that are carried out descriptively, do not involve measurement, and aim to understand social phenomena in their natural context. This method focuses more on interpreting the meaning of the data obtained, as well as exploring a deep understanding of relationships and dynamics within a context. The results of the study found that information technology can be used as a political communication medium. This can be used by politicians, officials, political parties and the public in conveying their aspirations. However, on the other hand, this can give rise to the potential for cybercrime such as the spread of hoaxes, sara-based bullying and other cybercrimes.
Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media Ohorella, Noviawan Rasyid; Fauziah, Dewita; Dalimunthe, Maulana Andinata
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18042

Abstract

This research aims to find out the marketing communications of Kopi Setujuant in increasing brand awareness and to find out about the marketing promotions of Kopi Secepat on Instagram social media. The method used in this research is a descriptive qualitative approach with a constructivist paradigm. The theory used in this research is the Integrated Marketing Communication theory, this theory is used to see how the marketing promotion strategy is carried out at Kopi Secepat through Instagram social media to attract brand awareness. The data collection techniques used were direct observation, in-depth interviews, documentation and literature study. The results of this research show that coffee marketing communications can increase brand awareness through a design process such as determining the target audience, conducting in-depth research regarding the strategy you want to use, making comparisons with competitors who have the same market, and determining the goals of implementing the strategy with content output.
Optimizing Extension Communication in The Prevention of Sexual Harrasment in Higher Education Institutions (Systematic Literature Review) Ritonga, Aulia Rahma; Thamrin, Muhammad Husni; Nur'aini
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18104

Abstract

This study aims to optimize communication strategies for preventing sexual harassment in higher education institutions. Amid rising incidents of sexual harassment that threaten the safety and well-being of students, especially women aged 18-24, there is an urgent need for more effective interventions. Employing a descriptive qualitative approach, this research analyzes data from various scientific publications, official documents, and journals using content analysis techniques to identify main themes and categorize relevant information. The findings suggest that effective counseling communication strategies are crucial in preventing sexual harassment within higher education institutions. The study highlights the importance of education and awareness, development of interpersonal communication skills, provision of support resources, specialized training for facilitators, integration of a comprehensive sexual education curriculum, and the use of media and technology in counseling. These approaches aim to deepen understanding, enhance support for victims, and develop inclusive and effective prevention strategies. The discussion emphasizes the need for adapting communication strategies to match the cultural context and policies of each institution to enhance their effectiveness. Recommendations from this research include a holistic integration of approaches focusing on training, advocacy, and clear policies, as well as ongoing evaluation to assess and improve existing strategies, ensuring their effectiveness in preventing sexual harassment in university environments.
The Intertwined Between Online Gambling and Online Loans (Qualitative Study of College Students in Medan City) Nurbani; Wijaya, Haris; Ananda, Sabilla Tri
Komunika Vol. 20 No. 02 (2024): Mass Communication, Marketing Communication and Interpersonal Communication.
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v20i02.18289

Abstract

Online loans are loans through online application or website with simple requirements. This could be a magnet for online gambler that have been singificanlty increased, especially in this research focus, among college students. This qualitative research aims to explain about the existence of online loans in generate temporary financial security for college students who plays online gambling in Medan City, as for online gambling, positively associated with online loans. Based on data that collected through interview and observation from several informants, it can be conluded that there are various online loans positions towards online gamblers. To begin with, online loans keeps online gamblers to play continuously since it provides sustainable financial resources. On the other hand, it also creates the anxiety among online gambler due to an inability to pay their online debts when the players defeated in online gambling and this situation leads to not only a financial stress among online gamblers, but also the addiction to play even more to gain a winning to pay their debts. This research also suggested that authorized party needs to emphasize a firm regulation about online gambling that can reduce the negative effect of both online gamblings and online loans that help to reduce the growth of negative association between online loans and online gamblings.
Women's Self-Concept after Becoming a Single Parent in Jambi City Mawaddah, Nursalis; Wirman, Welly
Komunika Vol. 21 No. 01 (2025): Mass Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i01.18102

Abstract

This article discusses the self-concept of women after becoming single parents through four aspects of self-concept according to Berzonsky: physical, social, moral, and psychological. The phenomenon of divorce or the death of a husband often impacts the family's psychology, particularly the wife left behind. This study aims to analyze the self-concept of women after becoming single parents in the city of Jambi, using a qualitative method with a phenomenological approach and a snowball method for selecting informants. The informants are women who became single parents due to divorce or the death of their husbands. Data was collected through in-depth interviews, observations, and documentation, with triangulation techniques to ensure the validity of the data. The study results show that the self-concept of women after becoming single parents tends to be positive. The informants remain confident in their appearance, although they feel the need to maintain their behavior to avoid being misunderstood by others. Their relationship with their children tends to become closer, despite some initial adaptation problems. Spiritually, the informants feel the need to be closer to God and believe that they are strong and capable of supporting their children. Psychologically, most informants feel stressed and sad after separating from their husbands.
Family Communication Patterns in Preventing Child Sexual Abuse in Binjai City, North Sumatra Province Riani, Lia; Mazdalifah; Kurniawati, Dewi
Komunika Vol. 21 No. 01 (2025): Mass Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i01.18703

Abstract

The purpose of this research is to analyze Family Communication Patterns in Preventing Child Sexual Abuse in Binjai City, North Sumatra Province. The theories used in this research are interpersonal communication, family communication, and child sexual abuse which are relevant to the research conducted by researchers. The research method used in this research is descriptive research method with a qualitative approach. . The informants of this study were six families with the criteria of parents / guardians who have daughters / sons who live in Damai Village, North Binjai District, Binjai City, have never been recorded as perpetrators of sexual violence or victims of sexual violence and live in the same house with their children. The results showed that in preventing sexual violence against children, families in Damai Village, North Binjai District, Binjai City carried out a balanced split pattern of communication. The forms of messages used in preventing child sexual abuse are informative and persuasive. Factors that make family communication effective in preventing child sexual abuse in Kelurahan Damai are the surrounding environment. The local government actively educates the community about the prevention of sexual violence against children and the high level of concern of the surrounding community for child protection, which can be seen from the existence of self-help movements such as the Anak Damai Mengaji movement, the Al-Ma'un Orphan Care Community, and the last one is forming a women's case assistance team. The main obstacle to family communication in preventing sexual violence against children is psychological noise. They tend to feel taboo talking about things related to sexuality between fathers and daughters or mothers and sons. Keywords: Communication Patterns, Family, Sexual Violence
Oversharing in the Digital Age According to Herbert Marcuse's Study Reyza, Fadilla
Komunika Vol. 21 No. 01 (2025): Mass Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i01.19054

Abstract

This research focuses on discussing oversharing behavior from the perspective of a critical study of Herbert Marcuse's thinking, namely one-dimensional human theory. The research method used was a literature study, by collecting data related to Herbert Marcuse's thoughts and oversharing behavior. The research results showed that oversharing behavior is by the characteristics of a one-dimensional society mentioned by Herbert Marcuse, namely that; First, society is under the power of technological principles with the many choices of social media which have become a forum for oversharing. Second, modern society has become irrational as a whole, due to the unity between productivity and destructiveness, oversharing behavior subconsciously requires spending time checking what has been posted on social media.
The Role of Opinion Leaders in Bullying Prevention: Evaluating the Roots Program in SMA Negeri 19 Medan Through the Lens of Two-Step Flow Communication Theory Dalimunthe, Maulana Andinata; Ritonga, Aulia Rahma; Ananda, Sofiari
Komunika Vol. 21 No. 01 (2025): Mass Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i01.19782

Abstract

This study aims to assess the effectiveness of the Roots Program in preventing bullying through the lens of the Two-Step Flow Communication Theory, emphasizing the role of student opinion leaders in influencing peer behavior and fostering a safer school environment. A qualitative research approach with an analytical descriptive method was used. Data were collected through in-depth interviews with three key informants: the school principal, a teacher facilitator, and a student anti-bullying agent. The findings indicate that the Roots Program has contributed to a noticeable reduction in bullying incidents by leveraging peer influence. Student opinion leaders played a crucial role in shaping anti-bullying norms through peer discussions, advocacy, and social modeling. The research highlights that students are more receptive to anti-bullying messages delivered by peers rather than institutional authorities, aligning with the Two-Step Flow Communication Theory. However, challenges such as ensuring active student participation and overcoming reluctance to report bullying remain significant obstacles. The study also found that institutional support, including teacher facilitation and collaboration with external organizations, enhances the effectiveness of peer-led interventions.
Mimicry of Patriarchal Culture in the Form of Verbal Violence Towards Women in Instagram Ananda, Sabilla Tri; Nurbani
Komunika Vol. 21 No. 01 (2025): Mass Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i01.20339

Abstract

This study aims to analyze how mimicry of patriarchal culture occurs through verbal violence against women on Instagram. Using Roland Barthes' semiotic method by analyzing the comments column in the form of verbal violence in the Instagram account @anneofficial1990, the research found that based on observations on the comment texts, the normalization of violence against women is the impact that occurs as a result of the entertainment media's spotlight on the account owner's decision to remove her hijab. The conclusion of this research is that mimicry occurs in the form of imitation of patriarchal culture and is manifested in verbal violence committed by women against other women. Women who are dominated by male masculinity in the real world try to make themselves as subjects through the arena on Instagram social media by oppressing other women through the comment section on Instagram. The myth found in this study is the myth of patriarchal culture, one of which is the assessment of women from the way they dress.
Shaping Children’s Self-Concept Through Storytelling: An Analysis of Interpersonal Communication Interactions at Bunga Tanjong Kindergarten, Tanjung Morawa Subdistrict, Deli Serdang Regency Novliady, Ferry; Emilia Ramadhani; Safrin; Adlina, Hafiza
Komunika Vol. 21 No. 02 (2025): Mass Communication, Public Communication and Interpersonal Communication
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v21i02.19028

Abstract

This article aims to explain how storytelling can shape the self-concept of early childhood through interpersonal interactions between teachers and students as well as between parents and children. This study is part of a community service activity conducted at TK Bunga Tanjong, Tanjung Morawa District, Deli Serdang Regency. The analysis uses the Interpersonal Communication Theory (Devito, 2019) to explore the communication dynamics that occur during storytelling activities. The results show that storytelling serves as an effective medium to enhance children's self-confidence, foster two-way communication, and build emotional bonds between teachers and students, and between parents and children. This activity not only improves children's language skills but also gradually strengthens their self-image, self-esteem, and ideal-self.

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