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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 390 Documents
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Pengaruh Kebijakan Pemerintah Dan Harga Pada Keputusan Pembelian Jasa Penyelenggara Kursus Dengan Iklan Sosial Media Sebagai Variabel Mediasi Pada Lembaga Kursus Texas College Kota Metro Sri Retnaning Rahayu; Ratmono; Hafidz Bahtiar
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2660

Abstract

The research was based on the fact that the number of new students registering for TexasCollege courses experienced ups and downs from 2018 to 2021 due to the increase in pricesfor each course level over the last four years. If this continues continuously it will have animpact on student interest. The purpose of this research is to determine the influence ofgovernment policies and prices on purchasing decisions for course provider services withsocial media advertising as a mediating variable at the Texas College Metro Course Institute.This research is quantitative research. With this type of explanatory survey research, thesampling technique was purposive sampling, as many as 75 students from LKP Texas CollegeMetro. As a measuring tool, an 80-item questionnaire was used with Likert scalemeasurements and analyzed using Path Analysis. The research results show that governmentpolicy has a positive effect on service purchasing decisions. Price has a positive effect onservice purchasing decisions. Social media advertising has a positive effect on servicepurchasing decisions. Government policies have a positive influence on social mediaadvertising. Price has a positive effect on social advertising. Government policies have apositive influence on service purchasing decisions through social media advertising. Pricehas a positive influence on service purchasing decisions through social media advertising.
Pengaruh Kepercayaan, Kualitas Layanan, Lokasi Dan Pengaruhnya Terhadap Kepuasan Anggota BMT Assafiyah Kota Gajah Lampung Tengah Ratmono; Slamet Tedy Siswoyo; Muchlas Alfandi
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2670

Abstract

Increasing banking competition is marked by the emergence of many financial institutions.This competition can be seen from the variety of products or services offered, one of which isBMT Assyafiiyah. banking companies or BMT Assyafiiyah must implement a good strategy sothat members are interested in saving at financial institutions. to attract member satisfactionis done by implementing the right strategy, including Trust, Quality of Service, and Location.The data analysis method used is quantitative and qualitative analysis. and the population inthis study were members of BMT Assyafiiyah, totaling 1,027 members with a sample of 91members and tested using: validity test, reliability test, normality test, linearity test,homogeneity test, multiple linear regression analysis, T-test, F test, Test the coefficient ofdetermination R2 and statistical hypothesis. Based on the results of the study, shows that theindicators used in the framework variables including Trust, Service Quality, and Locationhave a positive and significant influence on satisfaction. This shows that if BMT Assyafi'iyahKota Gajah can provide good satisfaction, it will facilitate BMT Assyafi'iyah Kota Gajah inrecruiting members. Conclusions in this study are: There is a positive and significant effect ofTrust, Service Quality, and Location on Member Satisfaction at BMT Assyafi'iyah theNational Blessing of the Kota Gajah.
Reaksi Pasar Modal Sebelum Dan Sesudah Munculnya Financial Technology (Fintech) Peer To Peer (P2P) Lending Pada Bank Yang Terdaftar Di Bursa Efek Indonesia Febriyanto, Febriyanto; Ali, Karnila; Raniana, Vina
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2673

Abstract

The development of innovation in the financial sector, namely fintech, fintech is an abbreviation of financial technology or financial technology. The existence of financial technology has made one of the fastest growing business sectors in the technology sector. With the development of technology and the increase in start-up companies, the development of fintech in Indonesia. Finance in Indonesia has shifted due to a format that can produce solutions and make it easier for consumers, namely the combination of economy and technology (fintech). The purpose of this study is to determine whether there are differences in trading volume activity and abnormal returns on the cooperation between banks listed on the Indonesia Stock Exchange and peer to peer P2P lending financial technology. This study uses secondary data from third-party publications with a total sample of 4 companies. The data analysis technique used is the even study data analysis, normality test and paired t-test hypothesis testing. Based on the research results, there is no significant difference in the volume of stock trading activity (trading volume activity) before and after the collaboration between peer to peer lending financial technology and banks listed on the Indonesia Stock Exchange, there is no significant difference in abnormal returns before and after the existence of cooperation between financial technology peer to peer lending to banks listed on the Indonesia Stock Exchange.
Pengaruh Kompensasi Finansial Dan Lingkungan Kerja Terhadap Organizational Citizenship Behavior (OCB) Karyawan Bagian Produksi Pada PT Sinar Jaya Inti Mulya Kota Metro Suhada, Bambang; Japlani, Ardiansyah; Kurniadi, Panji
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2695

Abstract

The purpose of research to determine the influence of financial compensation and workenvironment on organizational citizenship behavior (OCB) of production division employeesat PT Sinar Jaya Inti Mulya, Metro, Lampung. The type of research that used is descriptiveresearch with a quantitative approach with the object of research is financial compensation,work environment and organizational citizenship behavior (OCB). The population of thisresearch is all employees of the Production Department at PT Sinar Jaya Inti Mulya MetroLampung City with a total sample of 65 respondents The technique of collecting data usingquestionnaires and literature study. Analyzer uses multiple linear regression analysis. Theresults showed that partially or simultaneously there is a positive and significant effect offinancial compensation and work environment on the Organizational Citizenship Behavior(OCB) of Production Section Employees at PT Sinar Jaya Inti Mulya, Metro City, Lampung.
Pengaruh Kompensasi, Kesehatan Dan Keselamatan Kerja Terhadap Kinerja Karyawan Pada PT. Sinar Jaya Inti Mulya Kota Metro Dupri, Muhammad Demsi; Sugeng, Sugeng; Andriani, Vivin
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2716

Abstract

The workforce plays a very big role in carrying out company activities, the existence ofhuman resources in a company plays a very important role. This research aims to analyze theinfluence of Compensation, Occupational Health and Safety on Employee Performance. Thisresearch was conducted at PT. Sinar Jaya Inti Mulya Metro City, Lampung. This researchuses quantitative methods. The data used is primary data obtained using a questionnairemethod for a sample using the Slovin formula, obtained as many as 121 employees at PT.Sinar Jaya Inti Mulya Metro City. The analysis tool used is Multiple Linear Regression withthe help of the SPSS 20.0 program. The research results show that 1) Compensation has apositive and significant influence on employee performance. 2) Health has a positive andsignificant influence on employee performance. 3) Work safety has a positive and significantinfluence on purchasing decisions. 4) Compensation, health and work safety have a positiveand significant influence together on employee performance. The coefficient of determinationvalue is 0.67, which means that the dependent variable can be explained by the independentvariable by 67%. This means that the independent variables include compensation,occupational health and safety at 67% while the remaining 33% is influenced by othervariables not examined in this research.
Pengaruh Kepercayaan, Keamanan Transaksi, Harga, Kualitas Pelayanan, Dan Persepsi Akan Risiko Terhadap Keputusan Pembelian Pada Konsumen E-Commerce Shopee Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Metro Widodo, Deny Edy; Ratmono, Ratmono; Mustakim, Rahmat
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2731

Abstract

The development and progress of information technology is currently growing very rapidlyand is very influential in everyday life, especially life in Indonesia. All of this can be seenfrom the large and large number of internet users in Indonesia, there must be a reason, oneof which is the development of infrastructure and the second is easy to get gadgets at lowprices. This study aims to 1) To find out whether there is an influence of trust on purchasingdecisions on Shopee E-commerce consumers on students at the University of Muhamadiyah Metro. 2) To find out whether there is a security effect on purchasing decisions on Shopee Ecommerce consumers at the University of Muhamadiyah Metro students. 3) To find outwhether there is an effect of price on purchasing decisions on Shopee E-commerceconsumers at the University of Muhamadiyah Metro students. 4) To find out whether there isan effect of service quality on purchasing decisions for E-commerce consumers throughShopee for students at the University of Muhammadiyah Metro. 5) To find out whether thereis an effect of perception of risk on purchasing decisions on Shopee E-commerce consumersfor students at the University of Muhammadiyah Metro. 6) To find out whether there is aneffect of trust, security, price, service quality, and perception of risk on purchasing decisionson Shopee E-commerce consumers at Muhamadiyah Metro University students... In thisstudy, the population was FEB students, Muhammadiyah University Metro Teknik samplingusing accidental sampling with a total sample of 72 people. Data collection techniques usinga questionnaire with a Likert scale. The results show that 1) there is a positive and significantinfluence between trust on purchasing decisions. 2) there is a positive and significantinfluence between security on purchasing decisions. 3) there is a positive and significanteffect of price on purchasing decisions 4) there is a positive and significant influence on thequality of service on purchasing decisions 5) there is a positive and significant influence onthe perception of risk on purchasing
Analisis Diversifikasi Dan Ukuran Perusahaan Terhadap Return Pada PT. Lampung Distribusindo Raya Tbk Lampung Selatan Septiani, Ana; Lelawati, Nina; Angelina, Dyas
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2742

Abstract

This study aims to determine the effect of diversification and firm size on returns at PTLampung Distributionsindo Raya TBK South Lampung. This research is quantitative, wherequantitative research is research that uses data types that can be measured or calculateddirectly through the measurement of research variables using numbers. The analyticaltechnique used in this study is a path analysis technique. The results show that diversificationhas a positive and significant effect on stock returns, which means that if the company ismore diversified, the stock returns will increase. The size of the company has a positive andsignificant effect on stock returns, which indicates that the higher the size of the company, thehigher the stock returns
Pengaruh Reputasi Underwriter, Reputasi Auditor, Ukuran Perusahaan, Dan Umur Perusahaan Terhadap Tingkat Underpricing Saham Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2019-2021 Febriyanto, Febriyanto; Septiana, Nani; Turohman, Nurhidayat
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2748

Abstract

This study aims to test and analyze the influence of underwriter's reputation, auditory,company size, and the company's age against underpricing levels. This research wasconducted by purposive sampling method with a sample of 133 companies that carried outinitial public off catering (IPO) in a vulnerable period of 2019 - 2021. The data used issecondary data through the annual company report in 2019-2021. The data analysis used inthis study was the Liniear Multiplication analysis. The results of this study indicate that thecompany's reputation, and the company's age did not significantly affect the underpricinglevel. While the reputation of auditors, negative affects underpricing level. And company size,positively affect the underpricing level. underwriter's reputation, auditory reputation,company size, and corporate life together (simultaneous) affect and significant tounderpricing's level. The advice that can be given based on the results of this study are forfurther research are advised to use more consistent, clear measuring tools for underwriter'sreputation measurements and auditory reputation reputation reputations. Inconsistency cancause inconsistent results in the research conducted. In addition, further research can useother variables that can potentially affect the underpricing level of shares in the company.
Pengaruh Nilai Investasi, Tingkat Upah, Dan Nilai Produksi Terhadap Penyerapan Tenaga Kerja Studi Kasus Pada Konveksi Di Desa Kota Gajah Timur Kecamatan Kota Gajah Lampung Tengah Rahayu, Sri Retnaning; Suryadi, Suryadi; Alvian, Rio Sandi
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2750

Abstract

This research aims to determine the effect of investment value, wage level, and productionvalue on labor absorption in convection in the village of East Gajah City, Central LampungCity Gajah District. By distributing questionnaires in the form of questions regardinginvestment value, wage levels, and production value on energy absorption, then processingthem using SPSS 20 with a classic assumption testing approach using normality, linearity,and homogeneity methods. This research uses quantitative methods with multiple linearregression analysis, partial test, F test, determination to determine the effect of investmentvalue, wage level, and production value on labor absorption in convection in the village ofKota Gajah Timur, Kota Gajah district, Central Lampung. The partial research results showthat simultaneously the investment value, wage level and production value have a positiveand significant effect on labor absorption.
Pengaruh Ketegangan Kerja, Kepuasan Kerja Dan Stress Kerja Terhadap Kinerja Karyawan PT Asuransi Prudential Kota Gajah Fitriani; Sugeng; Ni Putu Indah Permata Sari
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 1 (2024): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i1.2755

Abstract

This study aims to determine the effect of work tension, job satisfaction and job stress onemployee performance at PT Asuransi Prudential Kota Gajah. The type of research used inthis study is to use quantitative methods of survey methods. The data analysis technique usedis multiple linear regression analysis. The results showed that work tension had a positiveeffect on the performance of PT Prudential Gajah City employees. Work stress had a positiveeffect on the performance of PT Prudential Gajah City employees. Job satisfaction has apositive effect on the performance of PT Prudential Gajah City employees. Work tension, jobstress and job satisfaction simultaneously affect the performance of PT Prudential Gajah Cityemployees

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