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Jurnal Manajemen DIVERSIFIKASI
Published by Universitas Muhammadiyah Metro
ISSN : 27745295     EISSN : 27745309     DOI : https://dx.doi.org/10.24127
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen DIVERSIFIKASI (e-issn: 2774-5309, p-issn: 2774-5295) adalah jurnal yang dikelola oleh Program Studi S1 Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Metro. Jurnal ini diterbitkan dalam jangka waktu triwulanan dalam satu tahun yaitu Maret, Juni, September dan Desember. Jurnal Manajemen DIVERSIFIKASI memiliki fokus dan skop keilmuan pada bidang ilmu manajemen yang terdiri dari Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan dan Manajemen Operasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 422 Documents
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Pengaruh Electronic Word Of Mouth, Brand Image Terhadap Minat Beli Produk Iphone Dengan Brand Trust Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Manajemen Angkatan Tahun 2019 Universitas Muhammadiyah Metro) Sri Agustinah; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4418

Abstract

Based on a report by the International Data Corporation (IDC), which published the company's latest report regarding the smartphone market in Indonesia for the fourth quarter of 2021, there are 5 smartphone brands with the highest market share in Indonesia in 2021 and iPhone is not included in the top 5. The aim is to find out whether the eWOM and Brand Image variables can have a direct effect on Brand Trust, to find out whether eWOM and Brand Image can have a direct effect on Buying Intention, to find out whether Brand Trust can have a direct effect on Buying Intention. This research uses a type of quantitative research method. The sampling technique uses the Accidental Sampling technique. Subjects who were interviewed as respondents were management students of the 2019 batch of Muhammadiyah Metro University who were found randomly. The data collection technique uses a questionnaire and literature study. and data analysis using validity test, reliability test, normality test, homogeneity test, linearity test and regression significance, and path analysis. The results of this study partially show that eWOM and Brand Image have a positive effect on Brand Trust. that eWOM and Brand Image have a positive effect on Purchase Intention, Brand Trust has a positive and significant effect on Purchase intention.
Pengaruh Kualitas Pelayanan, Kualitas Produk Terhadap Minat Beli Ulang Pengguna E-Commerce Shopee Dengan Kepuasan Pelanggan Sebagai Variable Intervening Pada Masyarakat Kota Bandar Lampung Cahyani, Intan Regita; Yateno; Ratmono
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4431

Abstract

This study aims to find out whether service quality and product quality affect repurchaseintention with customer satisfaction as the intervening variable. This type of researchconducted in research is to use quantitative research. The population in this study wereSprighill residents, Bandar Lampung City, totaling 140 people who actively use Shopee.Determining the number of samples using the Sovlin formula with an error margin of 5%, asample of 50 was obtained. The data collection technique used was interviews andquestionnaires. data analysis used included validity test, reliability test, normality test,linearity test, homogeneity test. Data analysis in this study used Regression Analysis ofMediating Variables with the Causal Step Method with the help of the SPSS version 25.0application. Service quality, product quality has a positive and significant impact oncustomer satisfaction with Shopee users in the Bandar Lampung City Community. ProductQuality, Service Quality have a positive and significant impact on the repurchase intention ofShopee users in the Bandar Lampung City Community. Customer satisfaction has a positiveand significant influence on the repurchase intention of Shopee users in the Bandar LampungCity Community
Analisis Kelayakan Investasi Pada Saham Perusahaan Manufaktur Sub Sektor Food And Bavarages Di Bursa Efek Indonesia (BEI) Pada Tahub 2019-2022 Muharomi, Wungu; Septiana, Nani; Karnila Ali; Faiz Dwi Nugroho
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4434

Abstract

Investors who invest in the capital market will find two problems, namely the rate of returnand the level of risk. The purpose of this study was to determine the eligibility level of sharesand the rate of return on shares and risk by using the CAPM method in determininginvestment decisions in shares of manufacturing companies in the Food and Beverages sub-sector which are listed on the Indonesia Stock Exchange (IDX) in 2019-2022. This study usesa descriptive quantitative approach to identify the feasibility of shares based on the level andreturn on investment. The sample in this study are food and beverage manufacturingcompanies listed on the IDX for 2019-2022. Data collection techniques using thedocumentation method and data analysis using the CAPM method. Based on the results of thefeasibility research on stock investment that has been carried out, in this study there werefour stocks that were declared eligible for the stock investment activities, namely ADES,CEKA, MYOR, and STTP. Meanwhile, six companies namely ALTO, ICBP, INDF, ROTI,SKBM, and ULTJ were declared unfit for investment activities. Individual stock returns (Ri)in companies from highest to lowest are ADES, STTP, MYOR, and CEKA. While thesystematic risk (β) from highest to lowest is ADES, CEKA, MYORand STTP
Analisis Kinerja Keuangan Dengan Menggunakan Metode MVA (Market Value Added) Pada PT. Bank Panin Dubai Syariah Istiqomah, Nur Ayu; Karnila Ali; Febriyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4439

Abstract

The development of today's This study aims to determine the financial performance of PT.Bank Panin Dubai Syariah using the Market Value Added (MVA) method. Based on theresults of Market Value Added (MVA) analysis at PT. Bank Panin Dubai Syariah for the last3 years, namely 2019-2021, has shown a pretty good increase, this proves that the companyis able to manage capital so that the profits generated increase. But in 2020 the companyexperienced a very significant decline. Then with the analysis of Market Value Added (MVA)at PT. Bank Panin Dubai Syariah in 2019-2020 has a good value which shows added valuefor the Company
Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja, Dan Motivasi Kerja Terhadap Kinerja Karyawan (Studi Pada Cahaya Konveksi Ganjar Agung Metro Barat) Akbar, M. Hafid Alfandani; Bambang Suhada; Sugeng
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4449

Abstract

There are problems with employee performance which result in decreased production and sales in convection light. There is a decrease in the amount of production because employees need leaders, work environment, and work motivation that are suitable for increasing production results in convection light. Employees need evaluation to improve their performance so they can meet the targets needed by the company. For this reason, a leadership style, work environment and work motivation are needed to improve employee performance in the convection light. Leadership style evaluates the ability and potential of each employee to expand the employee's responsibility and authority in the future. This study has the objectives, namely to find out whether transformational leadership style affects employee performance, to find out whether the work environment affects employee performance, to find out whether work motivation influences employee performance, to find out whether transformational leadership style, work environment and work motivation influence relationships. between work motivation and employee performance. The sample of this research were 40 employees of the Ganjar Angung Metro Barat convection light. Data collection used a questionnaire, and data analysis used a Validity Test, Reliability Test, Normality Test, Homogeneity Test, Linearity Test with the program (SPSS 25). There is a positive and significant influence of Transformational Leadership Style on Employee Performance at the Light Convection of Ganjar Agung Kota Metro. There is a positive and significant influence of the Work Environment on Employee Performance of Management Student Class of 2019 Muhammadiyah University Metro. There is a positive and significant effect of work motivation on employee performance in the light convection of Ganjar Agung City Metro.
Pengaruh Layanan Dan Informasi Online Terhadap Keputusan Penggunaan Jasa Aplikasi Grab Dengan Word Of Mouth Sebagai Variabel Intervening (Studi Kasus Mahasiswa Manajemen Universitas Muhammadiyah Metro) Ramadhani, Desy Fitria; Ratmono; Selamet Fuadi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4450

Abstract

This research used descriptive quantitative approach which the aims to determine thesignificance of online services and information on the decision to use Grab applicationservices with Word Of Mouth as the intervening variable with a case study ofMuhammadiyah Metro University management students batch 19. The sample in thisresearch used 103 management students. The results of the analysis show that service qualityhas a significant effect on the decision to use grab application services with, onlineinformation has a significant effect on the decision to use grab application services and theword of mouth variable is an intervening variable that has a significant effect andstrengthens the relationship between online services and information and the decision to useservices
Pengaruh Pelatihan, Kepuasan Kerja Dan Teamwork Terhadap Kinerja Karyawan Dengan Kepemimpinan Sebagai Variabel Moderasi (Pada PT. Indo Metro Surya Ando;a Kota Metro) Sari, Dian Novita; Sugeng; Suwarto; Fauzan Ramadhan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4504

Abstract

Human resources who work in an organization or company have the ability to improve thequality of their performance, so that every employee who works in an organization mustreally be able to carry out factors that can help employees get the title with good qualityperformance. To achieve satisfactory employee performance, professional skills are neededto achieve it through several stages, in the world of organizations paying attention toemployee performance is something that is very important to do in achieving anorganizational goal or in increasing competitiveness and maintaining sustainability. researchsamples are employees of PT. Indo Metro Surya Andala Metro City. The research design is aquantitative research method used in this study is a survey and questionnaire. The populationand sample of this research are employees of PT. Indo Metro Surya Andala Metro City with apopulation of 70 and a sample of 56 employees. Data collection techniques using aquestionnaire. The analytical tool used is Regression Analysis. The results of the study showthat training, satisfaction and teamwork on employee performance with leadership as amoderating variable have a positive and significant effect on employees
Pengaruh Produk, Harga, Distribusi Terhadap Volume Penjualan Produk Nabati Pada PT. Pinus Merah Abadi Davin, M; Sri Retnaning Rahayu; Jati Imantoro
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4613

Abstract

Based on field findings, the issue identified is the fluctuation, which tends to decrease, in thesales volume of PT Pinus Merah Abadi. The objective of this study is to determine the impactof product, price, and distribution on the sales volume of Nabati products at PT Pinus MerahAbadi. This study is a quantitative research, using an explanatory research type, with timeseries data from July 2022 to May 2023, and analyzed using multiple linear regression. Theresults show that price has a positive effect on the sales volume at PT Pinus Merah Abadi.Product has a positive effect on the sales volume at PT Pinus Merah Abadi. Distribution hasa positive effect on the sales volume at PT Pinus Merah Abadi. Price, product, anddistribution together have a positive effect on the sales volume at PT Pinus Merah Abadi,with the most significant variable being price.
Peran Ekspatriat Dalam Transfer Pengetahuan Pada Perusahaan Multinasional: A Systematic Literature Review Yumni Subhati Nursabrina, Zata; Madziatul Churiyah; Arief Npviarakhman Zagladi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.5787

Abstract

The purpose of this SLR research is to determine the role of expatriates in knowledge transfer in multinational companies. The research method used is systematic literature observation using the Preferred Reporting Item Method for Systematic Review and Meta-analysis (PRISMA), data sources obtained from Google Science direct and Emerald from 2019-2024, obtained 241 journals. The journals were re-selected, the results: 45 journals out of 241 journals that can be accessed. Then based on the title, 10 journals were obtained. The results showed that knowledge transfer (KT) from expatriates tends to have a role in strengthening the core competencies that already exist in the company. Knowledge from expatriates plays a role in filling the knowledge gaps of individuals/teams as a companion to expatriates. Supported by the expertise and knowledge already possessed, local personnel can increase their capabilities and capacities, so that the accumulation can form individual/team competencies. keywords : expatriates, knowledge transfer, mnc
Expatriate Adjusment And Job Performance Multinational Company: A Systematic Literatur Review Parawansah, Rosa Indah; Madziatul Churiyah; Arief Noviarakhman Zagladi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.5807

Abstract

By using PRISMA principles, this literature review succeeded in identifying relevant researchoriginating from Scopus indexed articles. This analysis groups themes and shows theinterrelationships of emerging themes using Watase Uake software. The results of thissystematic literature review indicate that expatriates need to pay attention to the new culturein their workplace; they also need organizational and family support; Pre-departure trainingprograms aimed at increasing intelligence, such as language training, can speed expatriateadjustment. Apart from that, good adaptability is very important for expatriates. Apart fromthe things above, an expatriate needs cultural adjustment or adjustment. Efforts by bothparties, namely expatriates and the company concerned, to reduce barriers to cultural andenvironm

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