ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) p-ISSN: 2774-6453; e-ISSN: 2774-6445|The academic journal published by Postgraduate University of Mataram. The journal will focus on providing quality research in the areas of Economics, Business, and Entrepreneurship. The journal welcomes research reports, conceptual works, empirical studies, theoretical application, and book reviews, particularly where it supports the development of Economics, Business, and Entrepreneurship studies by enabling a more critical approach of new ideas and concepts.
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<![CDATA[Pengaruh Motivasi Kerja, Kepuasan Kerja, dan Karakteristik Individu Terhadap Komitmen Organisasi Karyawan Dinas Pendidikan dan Kebudayaan Lombok Barat ]]>
<![CDATA[Amini, Putri]]>;
<![CDATA[Suryatni, Mukmin]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.743
<![CDATA[This study aims to determine the effect of work motivation, job satisfaction, and individual characteristics on organizational commitment of employees of the West Lombok Education and Culture Office. The population of this study were 54 employees at the West Lombok Education and Culture Office. The research method used in this research is a quantitative approach. Data analysis was performed using multiple linear regression analysis. The results of this study indicate that the Work Motivation variable (X1) has a positive and significant effect on Organizational Commitment (Y), the Job Satisfaction variable (X2) has a positive and significant effect on Organizational Commitment (Y). Individual Characteristics (X3) has a positive and significant influence on Organizational Commitment (Y).]]>
<![CDATA[Sociopreneurship Development Strategy for Local Wisdom-Based Business Actors at the Kampung Bathok Industrial Center in Blitar ]]>
<![CDATA[Ike Wardani, Shanti]]>;
<![CDATA[Widayani, Anna]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.801
<![CDATA[This study aims to examine the development strategy of local wisdom-based sociopreneurship in the home industry center of Kampung Bathok Blitar. This village has potential products made from coconut shells that reflect cultural values and environmental sustainability. The integration of local values such as the use of natural materials by utilizing coconut shell waste, the spirit of mutual cooperation, and the preservation of cultural arts characterize the practice of sociopreneurship in the area. However, challenges such as limited market access, lack of production technology, and low participation of the younger generation hinder business development. Through a qualitative approach, this research identifies development strategies that include product diversification, digital marketing, strategic partnerships and human resource training. These strategies aim to improve business competitiveness, expand market access, and involve the younger generation in preserving cultural values. The results show that a local wisdom-based approach can be a sustainable sociopreneurship model, providing positive economic, social, and environmental impacts.]]>
<![CDATA[Pengaruh Curent Ratio dan Debt to Equity Ratio Terhadap Profitabilitas (Studi Pada PT Unilever Indonesia Tbk. Tahun 2012 - 2020) ]]>
<![CDATA[Luh Putu Widyani Puspitawati, Ni]]>;
<![CDATA[Utami Widya Astuty, Ratna]]>;
<![CDATA[Saputra, Davit]]>;
<![CDATA[Riadien, Pena]]>;
<![CDATA[Frebiana Joe, Angelina]]>;
<![CDATA[Suryani, Embun]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.821
<![CDATA[This study aims to determine the effect of the Current Ratio and Debt to Equity Ratio on profitability in Fast Moving Consumer Goods (FMCG) companies, specifically PT Unilever Indonesia Tbk., listed on the Indonesia Stock Exchange (IDX) for the 2012–2020 period. The sampling technique used is purposive sampling, and the data employed are secondary data. The analysis methods include classical assumption tests, autocorrelation tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis testing, and determination coefficient testing using SPSS version 26.0 and Microsoft Excel 2019 with the stepwise method. The study results indicate that the Current Ratio and Debt to Equity Ratio have no significant effect on the company's profitability.]]>
<![CDATA[Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan Pengguna Kartu Prabayar Telkomsel di Kota Mataram ]]>
<![CDATA[Asdianti, Vivi]]>;
<![CDATA[Ika Supryadi, Didy]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.871
<![CDATA[This study aims to determine the influence of trust, commitment, communication, and problem handling on customer loyalty of Telkomsel prepaid card users in Mataram City. This type of research is an associative research that has the purpose of finding out the influence or relationship between two or more variables. The data collection method is carried out through the distribution of questionnaires to customers who have used a product offered by Telkomsel in Mataram City. The sample used in this study was 150 samples with a non-probability sampling technique using the purposive sampling method. The technique in data processing uses the multiple linear regression analysis method with the help of the IBM SPSS 24 sofiwere application. The results of this study show that the variables of trust, commitment, communication, and problem handling partially have a positive and significant effect on customer loyalty in Mataram City.]]>
<![CDATA[Pengaruh Keputusan Investasi, Keputusan Pendanaan, dan Kebijakan Dividen Terhadap Nilai Perusahaan (Studi Kasus Perusahaan Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2019-2023) ]]>
<![CDATA[Haris Al Farizi, Abdul]]>;
<![CDATA[Kusmayadi, Iwan]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.876
<![CDATA[This study aims to analyze the influence of investment decisions, funding decisions, and dividend policy on firm value: A case study of food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the period of 2019-2023. This research is an a associative study with quantitative. The sample was selected using the purposive sampling technique, resulting in 8 companies out of a total of 24 food and beverage companies listed on the IDX during the 2019-2023 period. Consequently, this study analyzes 40 observations. The panel data analysis method employed in this study is panel regression analysis using Eviews version 12. The results show that investment decisions, as measured by the Fixed Asset Ratio (FAR), have a positive and significant effect on firm value. Funding decisions, represented by the Debt-to-Equity Ratio (DER), also have a positive and significant effect on firm value. Meanwhile, the dividend policy, measured by the Dividend Payout Ratio (DPR), has a positive but not significant effect on firm value.]]>
<![CDATA[Pengaruh Kedisiplinan Kerja, Beban Kerja dan Komitmen Organisasi Terhadap Kinerja Perawat Pada Rumah Sakit Umum Daerah (RSUD) Lombok Timur ]]>
<![CDATA[Imammul Mauladi Akbar]]>;
<![CDATA[Suryatni, Mukmin]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.877
<![CDATA[This research aims to determine the influence of each variable of Work Discipline (X1) Workload (X2) and Organizational Commitment (X3) on Performance (Y). The type of research used in this study is Asositive Causal. The data collection method uses the census method with a population of 58 respondents. The type of data used in this study is quantitative data. Testing in this study uses the Multiple Linear Regression Analysis model consisting of the F Test, t Test, and R2 Test. Before conducting the Multiple Linear Regression test, an instrument quality test was first carried out consisting of the Validity and Reliability Test and the Classical Assumption Test consisting of the Normality, Multicollinearity, and Heteroscedasticity Tests to determine whether or not there are violations of the classical assumptions. Data analysis techniques using SPSS Version 25. The results of the study show that: (1) Work Discipline Has a Positive and Significant Influence on Performance. (2) Workload Has a Negative and Significant Influence on Performance (3) Organizational Commitment Has a Positive and Significant Influence on Performance. The research coefficient value shows that work discipline has a stronger influence on performance.]]>
<![CDATA[Analisis Pengaruh Customer Experience dan Persepsi Harga Terhadap Kepuasan Konsumen (Studi Kasus Pada Workshop Handgarage) ]]>
<![CDATA[Akbar, Majdi]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.880
<![CDATA[This research aims to find out the influence of Customer Experience and Price Perception on consumer satisfaction in the Handgarage Workshop. This type of research is a causal associative research that aims to find out the influence of customer experience and price perception on customer satisfaction in the Handgarage Workshop. The data collection method is carried out through the distribution of questionnaires to consumers who have used the Handgarege Workshop service. The sample in this study is 15 respondents with non-probability sampling technique where the sample is taken non-randomly with purposive sampling. Data using multiple linear regression analysis method with the help of IBM SPSS 22 software application.The results of this study show that customer experience variables and price perception partially have a positive and significant effect on consumer satisfaction in handgarage workshops.]]>
<![CDATA[Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming ]]>
<![CDATA[Algifani, M. Gaza]]>;
<![CDATA[Faerrosa, Lady]]>;
<![CDATA[Widiyasti, Baiq Dinna]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.885
<![CDATA[In the past year, the Lazada application has experienced a significant decline in the number of visitors and purchases, suspected to be caused by poor consumer experience that has reduced consumer purchase intentions on the Lazada application. Product reviews and ratings on the Lazada application are often questionable in their credibility, either because the review sources are unreliable or because there is a discrepancy between product ratings and product quality. This study aims to analyze the influence of online customer reviews and ratings on purchase intention and to see the moderation ability of live streaming on the influence of both variables on purchase intention. The method used is a quantitative method with the Structural Equation Model-Partal Least Square (SEM-PLS) data analysis technique. Respondents in this study were 160 Lazada application users in the city of Mataram who had made purchases in the past year and had watched live streaming. Data processing used Smart PLS. The results of this study indicate that Online Customer Reviews and online customer ratings have a positive and significant effect on Purchase Intention. In addition, live streaming is confirmed to significantly strengthen the influence of online customer reviews and online customer ratings on purchase intention. These findings can help Lazada improve consumer experience and increase the credibility of product reviews and ratings, which can ultimately increase consumer purchase intentions. In addition, this study also provides insight into how marketing strategies, such as live streaming, can influence purchasing decisions on e-commerce platforms.]]>
<![CDATA[Pengaruh Hygiene Factor dan Motivator Terhadap Kepuasan Kerja dan Kinerja Karyawan Pada Mitra Kerja PT. PLN (PERSERO) Unit Induk Pembangunan (UIP) Nusa Tenggara ]]>
<![CDATA[Suprayetno, Djoko]]>;
<![CDATA[Kusmayadi, Iwan]]>;
<![CDATA[Suryatni, Mukmin]]>;
<![CDATA[Nururly, Santi]]>;
<![CDATA[Nurmayanti, Siti]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.890
<![CDATA[This study aims to determine the influence of hygiene factors, motivators on job satisfaction and employee performance of PT. PLN (Persero) Nusa Tenggara Development Main Unit (UIP). The type of research used in this study is causal associative research, namely to determine the influence of hygiene factors, motivation factors on job satisfaction and performance of PT. PLN (Persero) UIP NUSRA. The data collection method used in this study is the Census Method, because the number of population in this location is 51 people so that all populations become research respondents. The analysis technique used is path analysis. The results obtained are hygiene factors, motivators have a significant effect on job satisfaction and hygiene factors, job satisfaction has a significant effect on employee performance, unless motivators do not have a significant effect on employee performance.]]>
<![CDATA[The Influence of Human Relations and Self-Efficacy on Job Satisfaction Through Work Motivation as an Intervening Variable on Members of the 1615-07/Sakra Military Rayon Command ]]>
<![CDATA[Reinaldi Satria Wahyudi, Muhamad]]>;
<![CDATA[Suryatni, Mukmin]]>
<![CDATA[ ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April ]]>
Publisher : <![CDATA[Postgraduate, University of Mataram ]]>
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DOI: 10.29303/alexandria.v6i1.899
<![CDATA[This study aims to determine: (1) the influence of human relations on the job satisfaction of members of the 1615-07/Sakra Military District Command, (2) the influence of self-efficacy on the job satisfaction of members of the 1615-07/Sakra Military District Command, (3) the influence of human relations on the work motivation of members of the 1615-07/Sakra Military District Command, (4) the influence of self-efficacy on the work motivation of members of the 1615-07/Sakra Military District Command, (5) the influence of work motivation on the job satisfaction of members of the 1615-07/Sakra Military District Command, (6) the influence of human relations on job satisfaction through motivation as an intervening variable of members of the 1615-07/Sakra Military District Command, (7) the influence of self-efficacy on job satisfaction through motivation as an intervening variable of members of the 1615-07/Sakra Military District Command. This study is an associative causal study using a quantitative approach. The population of this study was all members of the 1615-07/Sakra Military Rayon Command totaling 52 members. Data were collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used was path analysis. The results of the study at a significance level of 5% showed that: (1) there is a positive but insignificant influence of human relations on job satisfaction. This is evidenced by the original sample value of 0.057 and has a t-statistic value of 0.216 <1.96. While the P-value> alpha is 0.829> 0.05. (2) there is a positive but insignificant influence of self-efficacy on job satisfaction. This is evidenced by the original sample value of -0.342 and has a t-statistic value of 1.208 <1.96. While the P-value> alpha is 0.227> 0.05. (3) there is a positive and significant influence of human relations on work motivation. This is proven by the original sample value of 0.328 and has a t-statistic value of 2.403 > 1.96. While the P-value < alpha is 0.016 < 0.05. (4) there is a positive and significant influence of self-efficacy on work motivation. This is proven by the original sample value of 0.645 and has a t-statistic value of 4.659 > 1.96. While the P-value < alpha is 0.000 < 0.05. (5) there is a positive and significant influence of work motivation on job satisfaction. This is proven by the original sample value of 1.131 and has a t-statistic value of 3.529 > 1.96. While the P-value < alpha is 0.000 < 0.05. (6) there is a positive and significant influence of human relations on job satisfaction through work motivation. This is proven by the original sample value of 0.370 and has a t-statistic value of 2.014 > 1.96. While the P-value < alpha is 0.044 < 0.05. (7) there is a positive and significant influence of self-efficacy on job satisfaction through work motivation. This is proven by the original sample value of 0.730 and has a t-statistic value of 2.933 > 1.96. While the P-value < alpha is 0.003 < 0.05.]]>
