JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) has main objective which is to cater an intellectual platform for the international scholars. JHSSB aims to promote interdisciplinary studies in business and social science and become the leading journal in humanities, social science and business in the world. The JHSSB journal publishes research papers in the fields of management, marketing, finance, economics, banking, accounting, human resources management, international business, hotel and tourism, entrepreneurship development, business ethics, international relations, law, development studies, population studies, Social and political science, history, journalism and mass communication, corporate governance, cross-cultural studies, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, Literature, Art, Anthropology, Ecology, Geography, Education, Governance, Public Administration. and so on. All manuscripts are double-blinded peer reviewed.
Articles
322 Documents
<![CDATA[Handicrafts and Traditional Arts: Driving Sustainable Growth in Village Tourism ]]>
<![CDATA[Lubis, Tona Aurora]]>;
<![CDATA[Firmansyah, Firmansyah]]>;
<![CDATA[Masriani, Ida]]>;
<![CDATA[Sari, Novita]]>;
<![CDATA[Ningsih, Maryati]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v4i2.1671
<![CDATA[Traditional arts and crafts play a vital role in enhancing village tourism by attracting visitors, creating immersive cultural experiences, and contributing to economic sustainability. This study examines the impact of traditional performances and high-quality handcrafted products on tourist satisfaction and overall tourism success. Using a structured research approach, data were collected and analyzed to evaluate how arts and crafts influence tourism appeal, visitor engagement, and local economic benefits. The findings indicate that traditional arts significantly enhance visitor experiences through cultural performances, while traditional crafts reinforce destination identity by offering unique, high-quality souvenirs. Moreover, tourist satisfaction emerges as a key determinant of village tourism success, emphasizing the importance of well-managed arts and crafts initiatives. However, challenges such as financial limitations, lack of innovation, and inadequate marketing strategies hinder the full potential of these tourism assets. The study highlights the need for collaborative efforts among tourism managers, policymakers, artisans, and local communities to sustain and further develop traditional arts and crafts as integral components of village tourism. Strengthening policies, enhancing promotional strategies, and improving market accessibility are essential to ensuring long-term sustainability and economic growth in rural tourism destinations.]]>
<![CDATA[Analysis of Village Fund Allocation Management in Improving Community Welfare in Watutau Village, Lore Peore Sub-district, Poso District ]]>
<![CDATA[Rengku, Stovan]]>;
<![CDATA[Yunus, Rita]]>;
<![CDATA[Tope, Patta]]>;
<![CDATA[Jaya, Andi Herman]]>;
<![CDATA[Yunus, Santi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY ]]>
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DOI: 10.55047/jhssb.v4i2.1693
<![CDATA[The government aims to assist villages in achieving independence and self-sufficiency through the allocation of Village Fund. This fund is divided into 30% for the operational expenses of the Village Government and BPD (Village Consultative Body), and 70% for enhancing community empowerment and building the capacity of the Village Government. The objective of this study is to examine how ADD is managed in empowering the community of Watutau village. The research methodology employed is descriptive qualitative research conducted in Watutau Village, Lore Peore Sub-district. Data collection involved triangulation methods including in-depth interviews with village officials and community members, direct field observations, and comprehensive document analysis of village financial records. The findings of the research indicate that some of the Village Fund allocated for community empowerment is utilised for covering the operational costs of the village government and BPD. This allocation disparity (93.42% for governance versus 6.58% for empowerment) contradicts the mandated 30/70 distribution ratio and undermines the fund's primary purpose of fostering community self-sufficiency and development. These results highlight the need for enhanced oversight mechanisms and policy reforms to ensure Village Fund allocation achieves its intended community empowerment objectives.]]>
<![CDATA[Analysis of the Impact of Communication and Job Satisfaction on Work Effectiveness at the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade (DKUKMPP), Solok Regency ]]>
<![CDATA[Nasrah, Rasidah]]>;
<![CDATA[Mursalini, Wahyu Indah]]>;
<![CDATA[Sutriani, Rahmi]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1479
<![CDATA[This study aims to investigate how communication and job satisfaction impact work effectiveness at the Solok Regency Small and Medium Enterprises Cooperatives, Industry and Trade (DKUKMPP) Service. A total of 67 respondents participated in the research, which utilised quantitative methods for analysis. The statistical analysis revealed that communication has a significant influence on work effectiveness, as evidenced by the t test results (tvalue 4.536 > ttable 1.998, significance level 0.000 < 0.05). This suggests that effective communication plays a crucial role in enhancing work effectiveness. Furthermore, the study concluded that job satisfaction also has a significant impact on work effectiveness, based on the statistical analysis findings. The t-test confirmed that the value of tvalue 4.018 is greater than ttable 1.998, indicating that Job Satisfaction has a significant impact on Work Effectiveness. Furthermore, it was found that both Communication and Job Satisfaction together have a significant effect on Work Effectiveness within the Solok Regency Small and Medium Enterprises Cooperatives, Industry and Trade (DKUKMPP) Service. This was demonstrated through the use of the F test, where the fvalue of 76.332 exceeded the ftable value of 3.14, with a resulting significance value of 0.000, which is lower than the threshold of 0.05. The R Square value of 0.705, representing 70.5%, suggests that Job Satisfaction and Communication explain a significant portion of Work Effectiveness, with 29.5% of the influence coming from other variables not accounted for in the study.]]>
<![CDATA[Financial News Sentiment and Investor Confidence: Determinants of Stock Price Volatility in IDX30 ]]>
<![CDATA[Nuriksan, Sidiq]]>;
<![CDATA[Nikmah, Nikmah]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1648
<![CDATA[The purpose of this study is to analyze the effect of financial news sentiment and investor confidence on stock price volatility of 30 companies on the Indonesia Stock Exchange that are members of the IDX30 index. This study uses a quantitative approach and signal theory. The population consists of all companies indexed by IDX30 and sampling using a saturated sample approach or total sampling where all companies indexed by IDX30 are sampled. The Natural Language Processing method is used to measure financial news sentiment and Market to Book Value of Equity to measure investor confidence. Stock price volatility is measured using standard deviation of risk or price volatility. The analysis technique uses multiple regression. The results showed that financial news sentiment affects stock price volatility, and investor confidence has no effect on stock price volatility in IDX30 companies. The results of this study indicate that a small portion of stock price fluctuations are influenced by financial news sentiment and investor confidence levels. The majority of stock price movements are determined by other factors not included in this analysis.]]>
<![CDATA[Maintaining Brand Loyalty Through Integrated Marketing Communication (IMC): Insights from PT Dream Tours and Travel ]]>
<![CDATA[Iswara R., Putri Debby]]>;
<![CDATA[Purnamasari, Oktaviana]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1676
<![CDATA[The competitive Hajj and Umrah travel market struggles with brand loyalty due to intense competition, changing pilgrim numbers, and the importance of customer trust. Companies must use effective strategies to avoid losing market share. This research focuses on the implementation of Integrated Marketing Communication (IMC) by PT Dream Tours and Travel to retain customers. This research aims to analyze PT Dream Tours and Travel's Integrated Marketing Communication (IMC) implementation and brand loyalty. IMC was chosen as a concept approach to create consistent and effective marketing communication through various channels such as advertising, sales promotion, digital media, and public relations. IMC, as stated by Andrews & Shimp is a marketing approach that integrates various communication elements, such as advertising, sales promotion, direct marketing, public relations, and digital media, to create consistent messages and build long-term relationships with customers. This research uses a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, observation, and analysis of company documents. The main informants consisted of the management of PT Dream Tours and Travel and Umrah pilgrims. The results showed that the implementation of IMC by PT Dream Tours and Travel succeeded in increasing brand loyalty with integrated marketing methods and based on consumer needs. Consistent promotion through social media, banking partnerships, and special programs such as Hajj savings have proven effective in attracting new customers while maintaining relationships with existing customers.]]>
<![CDATA[Sustainable Marketing Schemes for Micro, Small, and Medium Enterprise (MSME) Owners Operating in Mabolo, Cebu City ]]>
<![CDATA[Simbajon, Leona Jane P.]]>;
<![CDATA[Villacarillo, Shyr G.]]>;
<![CDATA[Selim, John Carl B.]]>;
<![CDATA[Viking, Kent Ivan A.]]>;
<![CDATA[Polinar, Mark Anthony N.]]>;
<![CDATA[Mahipos, April Marie N.]]>;
<![CDATA[Ato, Joanna Marie U.]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1698
<![CDATA[Sustainable marketing strategies play a vital role in helping multinational companies balance sustainability and profitability. However, local studies investigating micro, small, and medium enterprises’ (MSMEs) understanding, adoption, or implementation of these strategies at the barangay level were underexplored. This descriptive-correlational study examined the correlation between the importance and the effectiveness of sustainable marketing practices among micro, small, and medium enterprises (MSMEs) owners operating in Mabolo, Cebu City. The study drew 240 respondents from a population of 633 using Raosoft, an online sample size calculator, and selected them randomly to participate in data gathering. The authors utilized an adapted tool to gather data from the respondents. Frequency count, weighted mean, and Pearson correlation were used in the data analysis. Based on the study’s results, the interpretation of the correlation between the level of importance and the level of effectiveness implemented by MSME owners showed positive and strong results. Also, it was found that MSMEs place greater importance on sustainable marketing strategies, and their effectiveness in implementing them also tends to increase. A green marketing framework was recommended to address the lack of importance, as it helps MSME owners improve their sustainable marketing strategies.]]>
<![CDATA[The Effect of Information Technology and Facilitating Conditions on Audit Risk (Survey of Public Accounting Firms throughout Central Java) ]]>
<![CDATA[Astuti, Dewi Saptantinah Puji]]>;
<![CDATA[Mardayanti, Leni]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1713
<![CDATA[This study addresses the research gap concerning the factors influencing Audit Risk in Public Accounting Firms, particularly the limited empirical evidence on the roles of Information Technology and Facilitating Conditions. Audit risk arises when auditors issue inappropriate opinions on financial statements containing material misstatements, which can undermine financial accountability and stakeholder trust. This research investigates how Information Technology and Facilitating Conditions affect Audit Risk in Public Accounting Firms located in Central Java. Using a descriptive quantitative approach, data were collected via structured questionnaires from 60 purposively selected auditors with a minimum of three years of experience across various audit engagements. The variables measured include components of Audit Risk (Inherent Risk, Control Risk, Detection Risk), Information Technology (use of AI and cloud computing), and Facilitating Conditions (knowledge, resources, compatibility, and ease of use). Data analysis was performed using SPSS software, incorporating validity and reliability tests, as well as classical assumption tests such as normality, multicollinearity, autocorrelation, and homoscedasticity, followed by multiple linear regression analysis. The findings reveal that Information Technology has a negative but statistically insignificant effect on Audit Risk, while Facilitating Conditions exhibit a positive and significant influence. Collectively, both variables significantly impact Audit Risk. These results highlight the critical role of organizational support systems in mitigating audit risk, suggesting that improvements in facilitating conditions may be more influential than technology adoption alone in the context of auditing practices.]]>
<![CDATA[Analysis of Leading Sectors and Structural Shifts in the Economy in Tojo Una-Una District in 2019-2023 ]]>
<![CDATA[Rezaldi, Rezaldi]]>;
<![CDATA[Yunus, Santi]]>;
<![CDATA[Sading, Yunus]]>;
<![CDATA[Yunus, Rita]]>;
<![CDATA[Musdayati, Musdayati]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1718
<![CDATA[This study aims to analyse the leading sectors and shifts in economic structure in Tojo Una-Una Regency between 2019 and 2023, using the Location Quotient (LQ) and Shift-Share Analysis methods. The main objective of the research is to identify sectors that play an important role in regional economic growth and evaluate the factors that affect the performance of these sectors. The data used includes the Gross Regional Domestic Product (GRDP) of Tojo Una-Una Regency and Central Sulawesi Province during the period. The results of the analysis show that the agriculture, forestry and fisheries sector and the services sector such as education, health and accommodation provision have a major contribution to the regional economy. The Real Estate sector was recorded as the sector with the highest LQ, indicating enormous growth potential. In contrast, the manufacturing and mining sectors experienced a significant decline in competitiveness. Shift-Share analysis shows that most of the growth of the leading sectors is influenced by local factors, with the agricultural sector being the main contributor in the shift of the regional economy. This study recommends infrastructure development, labour quality improvement, as well as policies that support non-base sectors to improve the competitiveness and diversification of the regional economy.]]>
<![CDATA[The Relationship Between Customer Experience and Perceived Quality with Repurchase Intentions on Gojek Services ]]>
<![CDATA[Tio, Jennifer]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1743
<![CDATA[This research is motivated by the rapid development of technology, especially online transportation services which are increasingly in demand by the public because of their convenience, speed and comfort. Gojek as one of the largest online transportation platforms in Indonesia needs to understand the factors that affect customer loyalty to maintain its market share. In this context, customer experience and perceived quality are identified as important variables that affect repurchase intentions. This research seeks to examine how customer experience and perceived quality impact the likelihood of Gojek online transportation users in Medan City to make repeat purchases. The relationship between customer experience and perceived quality will be dissected both individually and together in relation to repurchase interest. The study utilises a survey with a quantitative approach, gathering data from 100 Gojek users through a questionnaire. The collected data is then analysed using multiple linear regression analysis to evaluate the influence of each independent variable on the dependent variable. The study found that both customer experience and perceived quality significantly drive repurchase intention among Gojek users. Customer experience showed the strongest impact (t = 9.742, p < 0.001), with factors like convenient access, quick service, and pleasant interactions encouraging repeat purchases. Perceived quality also had a significant positive effect (t = 4.139, p < 0.001). Collectively, these two factors explain 71.4% of the variance in repurchase intentions, with the remaining 28.6% attributed to other factors not examined in the study.]]>
<![CDATA[Green Marketing Appeal and Brand Image to Consumer Purchase Intention: A Study of the Body Shop in Medan City ]]>
<![CDATA[Fahira, Tengku Nazwa]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 3 (2025): MAY ]]>
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DOI: 10.55047/jhssb.v4i3.1762
<![CDATA[The cosmetics industry worldwide has seen a remarkable expansion in tandem with a rise in consumer consciousness regarding environmental concerns and a desire for eco-friendly products. The Body Shop has emerged as a leading cosmetic brand owing to its dedication to sustainability and a compelling brand identity. This study seeks to investigate the impact of eco-friendly marketing and brand perception on consumer intent to purchase, both individually and collectively. The research methodology adopted is quantitative in nature, employing an associative approach. Information was gathered from a sample of 100 individuals who use products from The Body Shop in Medan City through purposive sampling. Statistical analysis was carried out using multiple linear regression with the aid of SPSS software. Findings shows that green marketing has a positive and significant effect on purchase intention (t-value = 5.214; sig. = 0.000 < 0.05; coefficient = 0.691). Conversely, brand image does not have a significant effect (coefficient = 0.114). Simultaneously, both variables significantly influence purchase intention with an adjusted R² value of 33%, while the remainder is influenced by other factors outside this research. These findings demonstrate the importance of green marketing strategies in shaping consumer purchasing decisions in the sustainable cosmetics sector.]]>
