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Implementasi Manajemen & Kewirausahaan
Published by Universitas Wijaya Putra Surabaya
ISSN : -     EISSN : 27768554     DOI : 10.38156
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The IMKA provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for research and the further development of international perspectives.  The main objective of the Journal of Management & Entrepreneurship Implementation (IMKA) is to facilitate the scientific publication of research results in Indonesia and participate in improving the quality and quantity of research for academics and researchers. The Journal of Management & Entrepreneurship Implementation (IMKA) is published every April and October. The Journal of Management & Entrepreneurship Implementation (IMKA) invites manuscripts in the following areas: Marketing management, Finance and management accounting, Strategic management, Operation, logistic and supply chain management, Human resource management, E-business, Knowledge management, Management information system, International business, Quantitative and research method, Tourism management, Business ethics, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 156 Documents
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Public spending on basic services and poverty alleviation: Empirical evidence from Eastern Indonesia Suryani Yuli Astuti; Tri Haryanto; Deni Kusumawardani; Ambar Sukma Widhiana
Implementasi Manajemen & Kewirausahaan Vol 5 No 2 (2025): IMKA JOURNAL (OCTOBER)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v5i2.784

Abstract

This study examines the impact of government spending on basic services—education, health, and social protection—along with infrastructure and economic growth on poverty levels in Nusa Tenggara Timur (NTT), Maluku, and Papua. Utilizing panel data from 2008 to 2023, the research initially identifies the Fixed Effect Model (FEM) as the best fit. However, diagnostic tests revealed issues of heteroskedasticity and autocorrelation. To ensure valid and unbiased estimates, the Feasible Generalized Least Square (FGLS) method was employed. The results indicate that government spending on education, economic growth, and access to basic infrastructure (electricity and clean water) significantly reduce poverty. Conversely, spending on health and social protection does not show a significant impact, likely due to geographical barriers and distribution challenges. The findings suggest that territory-based policies focusing on education and infrastructure expansion are crucial for poverty eradication in Eastern Indonesia.
Investment intention among Indonesian online stock communities: The effect of market uncertainty, overconfidence, bandwagon effect, risk perception, and AI-based financial service usage with financial literacy as a moderating variable Ni Kadek Ari Chintia Dewi; Made Ratih Nurmalasari
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.799

Abstract

The rapid growth of online stock communities in Indonesia has transformed how individuals access investment information and make financial decisions. However, investment intention is often influenced by behavioral, psychological, and technological factors, creating uncertainty in decision-making. This study aims to analyze the effects of market uncertainty, overconfidence, bandwagon effect, risk perception, and AI-based financial service usage on investment intention, with financial literacy as a moderating variable. The study applies a quantitative approach using primary data collected from members of Indonesian Telegram-based online stock communities. Data were analyzed using Structural Equation Modeling (SEM-PLS) to test the proposed hypotheses. The findings show that risk perception has a significant negative effect on investment intention, while AI-based financial service usage has a significant positive effect. In contrast, financial literacy does not significantly moderate the relationships between market uncertainty, overconfidence, bandwagon effect, risk perception, and AI-based financial service usage on investment intention. The study contributes theoretically to behavioral finance and the Theory of Planned Behavior by highlighting the stronger role of psychological and technological factors compared to financial knowledge. Practically, the findings provide insights for investors and digital financial platforms to improve decision-making and investment participation
Understanding impulse buying in Indonesia's skincare live streaming commerce: The roles of quality, trust, and urge Muhammad Farid Hamka; Any Urwatul Wusko
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.812

Abstract

Live streaming commerce has rapidly expanded in Indonesia's skincare market by combining real-time interaction, entertainment, and instant purchasing, increasing concerns about impulse buying in a high-risk product category. However, empirical evidence explaining the psychological mechanisms that drive impulsive purchasing in skincare live streaming remains limited. This study aims to examine how live streaming quality and streamer trustworthiness influence impulse buying behavior through perceived immersion, trust, and urge to buy impulsively, while assessing the moderating role of perceived product authenticity and safety assurance. A quantitative cross-sectional survey design was employed. Data were collected from 450 Indonesian consumers who had purchased skincare products through live streaming within the previous three months using purposive sampling. Established measurement scales were adapted to the research context and analyzed using PLS-SEM. The results indicate that live streaming quality enhances perceived immersion and directly intensifies impulsive buying urges, while streamer trustworthiness significantly strengthens trust. Both perceived immersion and trust increase the urge to buy impulsively, which in turn strongly predicts impulse buying behavior. Urge to buy impulsively fully mediates the effects of immersion and trust on impulse buying. Furthermore, perceived product authenticity and safety assurance strengthen the relationship between trust and impulsive urge. The novelty of this study lies in clarifying the experiential and trust-based mechanisms underlying impulse buying in skincare live streaming commerce and identifying authenticity and safety assurance as a critical boundary condition. The findings offer theoretical contributions and practical implications for platforms, streamers, and consumer protection in emerging digital markets.
Corporate performance and firm value creation in new economy companies: A value-based management perspective Titik Inayati; Eva Wany; Surenggono Surenggono
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.813

Abstract

The rapid growth of digital ecosystem firms has transformed corporate value creation. This study investigates the effects of sales growth, operating profit, and capital requirement on Efficient Use of Capital (proxied by Return on Invested Capital/ROIC) and Firm Value Creation (proxied by Economic Value Added/EVA) in Indonesian technology companies. Using secondary data from 22 technology firms listed on the Indonesia Stock Exchange during 2021–2025 (110 firm-year observations), the study applies Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that operating profit positively and significantly influences both Efficient Use of Capital and Firm Value Creation. Sales growth has no significant effect on either variable, while capital requirement negatively affects Efficient Use of Capital but has no significant effect on Firm Value Creation. Efficient Use of Capital significantly enhances Firm Value Creation, indicating that effective capital allocation is essential for increasing shareholder value. However, it does not mediate the relationships between sales growth, operating profit, capital requirement, and Firm Value Creation. These findings suggest that value creation in Indonesian technology firms is driven primarily by operational profitability and efficient capital utilisation rather than business expansion or increased capital investment, contributing to the Value-Based Management literature in digital business contexts.
The impact of green human resource management on green employee behavior Hesty Prima Rini; Teguh Soedarto
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.814

Abstract

The increasing environmental problems resulting from business activities require companies to implement sustainable practices and maintain environmental sustainability. This study aims to analyze the influence of green human resource management on sustainable employee behavior, with green organizational culture as a mediating variable, in a forestry company. This study employed a quantitative approach using a questionnaire with 53 employees and Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis. The results indicate that Green Recruitment and Selection and Green Training & Development have a positive but insignificant influence on Green Organizational Culture. Green Performance Appraisal also showed a negative and insignificant influence on Green Organizational Culture. Meanwhile, Green Reward & Compensation has a positive and significant influence on Green Organizational Culture. Furthermore, Green Organizational Culture has a positive and significant influence on Green Employee Behavior. These findings highlight the need for companies to evaluate and strengthen the implementation of environmental sustainability values ​​through reward systems, employee engagement and contribution, and ongoing environmental program practices to ensure a sustainable green work culture.
Financial performance and systematic risk as determinants of firm value: A panel fixed-effects analysis of Indonesian property and real estate issuers, 2015-2025 Fajrin Septia Putrisani; Nunung Nurhasanah; Rina Maria Hendriyani
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.824

Abstract

The BI Rate fell to a pandemic-era low of 3.50% in 2021 before rising to 6.25% during the tightening cycle, straining the credit-dependent property sector. This study re-examines how profitability (ROA), leverage (DER), liquidity (CR), and systematic risk (Beta) relate to firm value (PBV) for 12 IDX-listed property firms over 2015–2025 (132 firm-year observations), explicitly testing the panel structure—unlike most prior studies that rely solely on pooled OLS. A Breusch–Pagan LM test rejects pooled OLS (χ² = 103.15, p < 0.001), and a Hausman test favors fixed effects (FE) over random effects (χ²(4) = 11.82, p = 0.019). Under FE with firm-clustered standard errors, only ROA remains positive and significant across all specifications; DER, CR, and Beta lose significance after clustering—though DER's coefficient is consistently larger under FE, shifting from near-zero under pooled OLS to positive and economically meaningful once firm heterogeneity is controlled for. Adding COVID-19 (2020–2021) and post-pandemic tightening (2022–2024) period dummies raises within R² from 23.8% (pooled OLS) to 44.5%, with both dummies negative and highly significant—directly linking the BI Rate narrative to the estimated model. Profitability appears to be the fundamental most consistently priced by the market in this sector, but firm value is also substantially shaped by macro-financial regime shifts that a static OLS model cannot capture. Given the limited number of cross-sectional clusters (12 firms) and remaining within-firm serial correlation, these results should be interpreted with caution.
Competitive advantage and six capitals in integrated reporting: Empirical evidence from ASEAN countries Afifah Fahimah; Lindrianasari Lindrianasari
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.826

Abstract

Increasing demands for transparent and comprehensive corporate reporting have prompted companies across ASEAN countries to adopt Integrated Reporting (IR) frameworks that disclose value creation through the Six Capitals. This study examines the impact of competitive advantage and the Six Capitals Index on firm profitability, measured by Return on Assets (ROA), among 20 leading companies from Indonesia, Malaysia, the Philippines, Singapore, and Thailand over the period 2018–2023. Grounded in Signaling Theory, Stakeholder Theory, and the Resource-Based View (RBV), the study employs an unbalanced panel data regression approach using the Fixed Effect Model (FEM), selected based on Chow and Hausman tests. The results indicate that competitive advantage has a significant positive impact on firm profitability, while the Six Capitals Index does not show a statistically significant direct effect. These findings suggest that financial value drivers remain dominant in profitability determination within the ASEAN context, while non-financial Six Capitals disclosures may operate through indirect channels such as investor confidence and cost-of-capital reduction. The study contributes an integrative empirical framework linking Resource-Based View and Integrated Reporting theories within the ASEAN regional context.
Information Technology Innovation in Improving the Strategy of Local Msme Market Reach Femei Purnamasari; Rahul Bhandari
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.828

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in local economic growth and maintaining cultural preservation, MSMEs that promote local culture still face limited market and information coverage constraints due to conventional marketing systems and digital technology that continue to increase. The research was taken on local MSMEs that raise Lampung batik in Beringin Raya Village, Bandar Lampung City, which has problems in the form of low digital literacy, lack of use of social media and marketplaces, and not optimal product branding strategies. This research aims to increase the market reach of Local MSMEs through optimizing information technology innovations with training, mentoring and application of appropriate technology methods. Qualitative analysis with the appropriate technology training survey approach method and the results were analyzed with SWOT, based on the results of the analysis, the main strength lies in the quality and uniqueness of local batik motifs, while the weakness of MSMEs lies in the limitations of digital literacy. Opportunities for MSMEs are wide open through the growth of the digital market, despite the threat of competition from similar products. The recommended strategies are SO and WO strategies through strengthening digital branding and increasing the capacity of human resources. The conclusion of the study states that information technology optimization has proven to be effective in applying it for local MSMEs in increasing the competitiveness and sustainability of culture-based MSMEs in the digital era
The effect of social media promotional budget effectiveness and product quality on sales growth in fashion micro, small, and medium enterprises Zainab Zainab; Uswatun Khasanah; Nur Mufarokhah; Eny Rohmatulaili
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.832

Abstract

Social media has increasingly reshaped how fashion-sector Micro, Small, and Medium Enterprises (MSMEs) promote and sell their products. However, access to digital platforms alone does not necessarily lead to higher sales performance. Grounded in Allocative Efficiency Theory, this study examines the relationship between the effectiveness of social media promotional spending, product quality, and sales growth among fashion MSMEs in Gresik Regency, East Java, Indonesia. A cross-sectional quantitative approach was employed, using questionnaire data collected from 178 owners or managers of fashion enterprises through a saturated sampling method. The data were analyzed using multiple linear regression with SPSS. The findings show that both the effective use of promotional budgets and product quality are positively associated with sales growth. The results further indicate that these two factors play complementary roles, suggesting that efficient promotional spending cannot fully support sales growth without being accompanied by strong product quality. The study extends Allocative Efficiency Theory by demonstrating that effective allocation of promotional resources needs to be considered together with product-related capabilities in explaining sales growth. Practically, the findings provide guidance for fashion MSMEs in allocating limited resources more strategically between promotional activities and product quality improvement to support sustainable sales performance.
Examining impulsive buying in live streaming shopping: The moderating role of consumer engagement Andina Fasha; Patrick Patrick; Listia Nurjanah; Noor Aslinda Abu Seman
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.833

Abstract

The development of live-streaming e-commerce has driven changes in consumer behavior, particularly the rise of impulse buying on platforms such as TikTok Shop. This study analyzes the effects of playfulness and convenience on impulsive buying, mediated by perceived enjoyment and perceived usefulness, and examines the moderating role of consumer engagement among live-streaming e-commerce consumers in Batam City. By integrating the Stimulus–Organism–Response (SOR) theory and the Technology Acceptance Model (TAM), this study employs a descriptive quantitative approach. Primary data were collected through structured questionnaires distributed to 343 respondents and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that playfulness and convenience have positive and significant effects on perceived enjoyment and perceived usefulness. Both mediating variables also significantly influence impulsive buying, with perceived usefulness identified as the most dominant factor. The moderation test reveals that consumer engagement does not moderate the relationship between perceived enjoyment and impulsive buying but significantly strengthens the relationship between perceived usefulness and impulsive buying. These findings emphasize platform utility, enjoyable shopping experiences, and consumer engagement are important factors driving impulsive buying in live-streaming e-commerce.

Page 14 of 16 | Total Record : 156

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