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Implementasi Manajemen & Kewirausahaan
Published by Universitas Wijaya Putra Surabaya
ISSN : -     EISSN : 27768554     DOI : 10.38156
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The IMKA provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for research and the further development of international perspectives.  The main objective of the Journal of Management & Entrepreneurship Implementation (IMKA) is to facilitate the scientific publication of research results in Indonesia and participate in improving the quality and quantity of research for academics and researchers. The Journal of Management & Entrepreneurship Implementation (IMKA) is published every April and October. The Journal of Management & Entrepreneurship Implementation (IMKA) invites manuscripts in the following areas: Marketing management, Finance and management accounting, Strategic management, Operation, logistic and supply chain management, Human resource management, E-business, Knowledge management, Management information system, International business, Quantitative and research method, Tourism management, Business ethics, and Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 156 Documents
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Digital marketing implementation using python programming for ad campaign optimization and data analysis Budi Prakoso; Diki Wahyu Nugraha
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.738

Abstract

The use of technology in digital marketing has grown rapidly, especially in terms of data processing and analysis of advertising campaigns. Python, as a powerful programming language, offers an effective solution for optimizing digital marketing campaigns through in-depth data analysis. This research aims to explore the application of Python in digital marketing, especially in advertising campaign optimization and data analysis. Using libraries such as Pandas, Matplotlib, and NumPy, Python enables efficient processing of large data, calculating important metrics such as Cost Per Click (CPC), Cost Per Conversion (CPCo), and Return on Investment (ROI), and generating campaign performance visualizations. The results of this analysis provide deeper insights for advertisers to design more targeted and efficient strategies. Through the application of Python, advertisers can automate the data analysis process, improve calculation accuracy, and make better data-driven decisions in ad budget allocation. This research is expected to contribute to the development of more optimal data-based digital marketing strategies and analysis.
Analysis of the effect of public service obligation on return on assets, return on equity, and current ratio in subsidized state-owned enterprises for the period 2020–2024 Suhendra Suhendra; Nur Azzizah Salsabila; Nur Latifa Kholisa
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.739

Abstract

In state-owned enterprises, balancing financial performance with public service mandates remains a critical challenge, particularly when government compensation policies directly affect corporate operations. Public Service Obligation (PSO) is designed to ensure the provision of essential services to society; however, its implications for the financial performance of state-owned enterprises require comprehensive empirical examination. This study aims to analyze the effect of Public Service Obligation (PSO) on the financial performance of subsidized State-Owned Enterprises (Badan Usaha Milik Negara/BUMN) in Indonesia during the 2020–2024 period. The research adopts a quantitative approach using secondary data collected through documentation of published annual reports and financial statements. The population consists of all BUMN receiving PSO, with purposive sampling applied to select seven enterprises that consistently received PSO and disclosed complete financial data. The study focuses on Indonesia as the research setting and examines financial performance through Return on Assets (ROA), Return on Equity (ROE), and the Current Ratio. Data analysis is conducted using descriptive analysis, simple linear regression, and hypothesis testing through t-tests and F-tests. The findings indicate that PSO exerts a significant influence on the financial performance of BUMN. PSO contributes positively to asset-based profitability and short-term liquidity, while exhibiting a negative relationship with equity-based profitability. These results highlight the inherent trade-off between public service responsibilities and financial efficiency within state-owned enterprises. The study implies that policymakers and BUMN management must design PSO compensation mechanisms that not only ensure service sustainability but also preserve financial performance, particularly capital efficiency and liquidity stability.
The moderation effect of capital structure on the influence of family ownership on firm value Muhammad Bayu Aji Sumantri; Ikaputera Waspada; Maya Sari; Toni Heryana
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.741

Abstract

This study aims to analyse the influence of family ownership on firm value and to examine the role of leverage as a moderating variable in this relationship. Family ownership is considered to play a crucial role in corporate control and strategic decision-making, which in turn can affect the creation of firm value. On the other hand, leverage reflects the company's funding policy, which has the potential to strengthen or weaken the influence of family ownership on firm value. This study employs a quantitative approach using secondary data obtained from corporate financial reports. The research sample was selected using the purposive sampling method and analysed using multiple linear regression techniques with Model Hayes number 1. The results indicate that family ownership has a significant effect on firm value, and leverage is able to moderate the relationship between family ownership and firm value. The findings of this study are expected to provide a theoretical contribution to the development of corporate governance literature, as well as practical implications for management and investors in making financing and investment decisions
Beyond functionality: Digital experience quality and continuance intention through psychological restoration and time well spent Asaretkha Adjane Annisawati; Vanessa Gaffar; Hilda Monoarfa; Denny Andriana
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.743

Abstract

The rapid growth of video streaming services has transformed digital consumption from functionality-driven usage into experience-oriented engagement, where users increasingly seek meaningful and psychologically beneficial experiences. This study examines how digital experience quality influences continuance intention in video streaming services by emphasizing experiential outcomes rather than functional performance. Existing post-adoption research has largely focused on system quality, usefulness, and satisfaction, providing limited understanding of how experiential and well-being mechanisms sustain long-term usage in digital leisure contexts. Addressing this gap, the study conceptualizes digital experience quality as a multidimensional construct and investigates the roles of psychological restoration and time well spent as mechanisms linking experience quality to continuance intention. Data were collected from 220 active video streaming users and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital experience quality significantly enhances both psychological restoration and perceptions of time well spent, which subsequently increase continuance intention. Psychological restoration demonstrates a stronger influence, suggesting that users continue using streaming services primarily because experiences support mental recovery and emotional well-being. The study concludes that continuance intention in video streaming services is driven by meaningful and restorative experiences beyond functional system performance, contributing to an experience-centered understanding of sustained digital engagement
Analisis Loyalitas Pelanggan terhadap Pembelian Produk Madu Multiflora Natasha Karenina Suhadrianto; Pudji Muljono; Irni Rahmayani Johan
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.746

Abstract

This study analyzes customer loyalty in purchasing multifloral honey across generational cohorts in the Jabodetabek area. Using a quantitative survey of 135 respondents and Customer Loyalty Index (CLI) analysis with Microsoft Excel and SPSS, the results show that overall consumers are categorized as loyal (CLI = 72.32%). Generation Y demonstrates the highest loyalty (74.83%), followed by Generation Z (71.87%), while Baby Boomers and Generation X show comparatively lower loyalty (68.32%). Despite overall loyalty, price sensitivity significantly influences repurchase intention across all generations. Younger generations exhibit stronger attitudinal loyalty, whereas older generations display behavioral loyalty but are more sensitive to price changes. The findings suggest that marketers should maintain price stability and strengthen online sales strategies while ensuring product availability in physical stores to sustain loyalty.
Unlocking public sector education success: The power of intrapreneurship Adevia Indah Kusuma; Adevia Indah Kusuma; sulastri sulastri; Muchsin Saggaf Shihab; Yuliani Yuliani
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.760

Abstract

Intrapreneurship is considered to improve company performance. However, empirical evidence regarding the relationship between intrapreneurship and the effectiveness of public sector educational institutions is still lacking. A comprehensive and methodical literature review was conducted to strengthen its predictability. This study is a methodical literature review to identify the transformational potential of intrapreneurship in improving the performance of public educational organizations and to strengthen intrapreneurship as a reliable indicator of public educational organizational performance. Watase Uake assisted in selecting relevant empirical research for this comprehensive PRISMA review. This study also presents a conceptual framework that describes intrapreneurship support as a predictive variable needed to create rapid performance improvements as expected in public sector educational institutions.
The impact of implementing a digital financial management system on operational efficiency and its implications for profit optimisation Musthofa Lutfi Nasution; Widya Pratiwi; Sri Rochani Mulyani; Rukhiyat Syahidin; Tufan Nugroho; Kosasih .
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.765

Abstract

This study aims to analyse the effect of a digital financial management system on operational efficiency and its implications for profit optimisation at Evergreen Medika Clinic, Rantepao. The research employs a quantitative approach using survey methods and financial report data from the 2021–2024 period. Primary data were collected through questionnaires distributed to administrative and finance staff, whilst secondary data were obtained from the institution’s financial statements. The analytical techniques include classical assumption tests, multiple linear regression, and path analysis to examine the mediating role of operational efficiency. The results indicate thatthe digital financial management system has a positive and significant effect on operational efficiency and profit optimisation. Furthermore, operational efficiency is proven to mediate the relationship between the digital financial management system and profit optimisation, with the indirect effect via operational efficiency being greater than the direct effect on profit. These findings suggest that improvements in profitability occur through enhanced effectiveness and efficiency of operational processes as a result of the implementation of the digital system.
The influence of human resource quality, workload, and work environment on the performance of nurses in the blood transfusion unit Widya Pratiwi; Musthofa Lutfi Nasution; Kosasih .; Etty Sofia Mariati Asnar; Farida Yuliaty; Vip Paramarta
Implementasi Manajemen & Kewirausahaan Vol 6 No 1 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i1.766

Abstract

This study aims to analyse the influence of human resource quality, workload, and work environment on staff performance at the Blood Transfusion Unit of Ampana District General Hospital. The Blood Transfusion Unit plays a vital role in ensuring the availability of safe, high-quality, and timely blood supplies; therefore, staff performance is a crucial factor in supporting the quality of healthcare services. This research employed a quantitative approach using a survey method. The population comprised all staff of the Blood Transfusion Unit, and a census sampling technique was applied. Data were collected via questionnaires that had been tested for validity and reliability. Data analysis was conducted using descriptive and inferential statistics, specifically multiple linear regression, to examine both partial and simultaneous effects among the variables. The results indicate that human resource quality and the work environment have a positive and significant effect on staff performance, whilst workload has a negative and significant effect on staff performance. Simultaneously, the three independent variables significantly influence staff performance. The study concludes that improving staff competence and professionalism, managing workload proportionately, and creating a conducive work environment are key factors in enhancing staff performance and the overall quality of blood transfusion services.
Does AI-Driven marketing improve SMEs’ financial outcomes? Evidence from servitization and celebrity endorsement Khamdan Suriyok; Ach Maulidi
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.771

Abstract

Artificial intelligence has become an important tool in marketing. However, many businesses still question how it improves financial results. There is a need to understand whether AI marketing directly increases financial performance or whether it works through other strategic paths. This study aims to examine the relationship between AI marketing and financial performance, with a focus on the roles of servitization and celebrity endorsement. This research uses a quantitative design with purposive sampling and data were collected through a survey distributed to consumers of micro-sized enterprises, particularly operated in food and beverage sectors. The results show that AI marketing does not have a direct effect on financial performance. However, AI marketing has a strong positive effect on servitization, which then improves financial performance. This means servitization plays a mediating role. Celebrity endorsement has a positive effect on financial performance, yet it does not mediate the relationship between AI marketing and financial performance. The main contribution of this study is the explanation that AI marketing improves financial outcomes through service transformation rather than through symbolic promotion. The findings offer useful insights for managers who plan to invest in AI-based marketing strategies.
Greenwashing detection using natural language processing uncovering deceptive green signaling and linguistic obfuscation Mochamad Fatchurrohman; Maisyatus Su'adaa Irfana; Fajar Tenovita Sari
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.780

Abstract

Corporate sustainability communication has intensified as firms seek legitimacy amid rising stakeholder pressure and global sustainability agendas. However, the rapid growth of environmental marketing claims has increased concerns regarding deceptive sustainability communication or greenwashing. This study investigates the linguistic mechanisms underlying greenwashing by decoding deceptive green signaling and linguistic obfuscation in environmental marketing claims using Natural Language Processing. Despite increasing regulatory attention, greenwashing detection remains largely reactive and subjective, relying mainly on qualitative assessments. This study examines whether linguistic patterns and institutional signals can be used to explore the feasibility of NLP- Based greenwashing classification in corporate marketing narratives. This research introduces the concept of linguistic biomarkers of greenwashing, shifting the literature from perception-based evaluation toward exploratory NLP framework for greenwashing screening while integrating Signaling Theory and Construal Level Theory. The study analyzes 91 corporate environmental marketing claims using Natural Language Processing to extract linguistic features such as lexical vagueness and sentiment. Statistical tests and a Random Forest model were applied to identify linguistic patterns and predict greenwashing probability. Basic linguistic indicators such as word count and sentiment do not significantly distinguish greenwashing from authentic claims. However, environmental certification functions as a strong costly signal separating credible sustainability communication. Greenwashing detection requires combining textual analysis with institutional credibility signals. The study provides a computational framework for detecting deceptive sustainability communication.

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